Contextual Pricing The Death Of List Price And The New Market Reality

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Contextual Pricing: The Death of List Price and the New Market Reality

Author : Robert Docters
Publisher : McGraw Hill Professional
ISBN 13 : 0071772464
Total Pages : 274 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Contextual Pricing: The Death of List Price and the New Market Reality by : Robert Docters

Download or read book Contextual Pricing: The Death of List Price and the New Market Reality written by Robert Docters and published by McGraw Hill Professional. This book was released on 2011-10-19 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS “Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s products and services.” —Mark Greatrex, Chief Marketing Officer, Cox Communications, and former SVP, Global Still Beverages, The Coca Cola Company “To effectively price, managers must understand market context—the frame of reference for buyers. Context is far more important than the usual measures of price variation. I strongly recommend this readable and useful book to any business leader who suspects his or her company is falling short of achievable revenues.” —Dave Calhoun, Chairman and CEO, Nielsen Company, and former Vice Chairman, General Electric Company About the Book: A few leading companies have jettisoned ideas about pricing that other companies believe are indispensible. The result has been superior performance against competitors who persist in a simplistic 1990s belief in “value.” Contextual Pricing describes how buyers are influenced by comparison points and contextual messages more than by actual price levels. Identical products can sell at radically different prices to the same target customer—if context is strategically managed. This fact is how Procter & Gamble, GE, Coca-Cola Company, Amazon, Google, Microsoft, and others make sure they get the best possible price. The use of context is changing the way companies price and sell in the new global economy. This readable and market-tested book describes the contextual pricing perspective, how it is being used in B2B and B2C markets, and how you can make the shift to contextual pricing in your own business. Whether you’re a CEO, P&L manager marketing director, sales manager, or entrepreneur, Contextual Pricing shows you how to: Understand how your customer will make buying decisions and the role of pricing in those decisions Establish better, more intuitive prices using context Develop contextual pricing strategies that defeat competitor pricing—how contextual pricing can be the antidote to destructive price wars Harmonize your pricing with branding, product development and channel strategies Increase your profits with proven pricing tools, such as scientific bundling, tiering, branding, upsell “hooks” and more Through its illuminating case-by-case studies, Contextual Pricing delivers a wide range of pricing techniques and customer insights that you won’t find anywhere else. You’ll learn how to avoid common pitfalls when raising or lowering prices and discover how you can compete in traditional or emerging digital marketplaces—and beat the competition through superior tactics, not through lower margins. When you know the secrets of Contextual Pricing, you can name your price, drive your sales, increase your profits, and own your success.

Marketing Management

Author : Seohee Park
Publisher : Seohee Academy
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.1/5 (971 download)

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Book Synopsis Marketing Management by : Seohee Park

Download or read book Marketing Management written by Seohee Park and published by Seohee Academy. This book was released on 2020-08-30 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Introduction: Marketing Management by Seohee Park In the ever-evolving landscape of business, where innovation and consumer preferences shift rapidly, effective marketing management stands as the cornerstone of a company’s success. Seohee Park’s Marketing Management, the third volume in her acclaimed MBA Course Model Paper Series, offers an unparalleled guide to mastering the art and science of marketing in today’s dynamic market environment. Seohee Park, a visionary leader in business education, has poured her extensive expertise and passion into this seminal work. With a deep understanding of both theoretical principles and practical applications, Park presents a comprehensive exploration of marketing strategies that are both cutting-edge and grounded in time-tested wisdom. Marketing Management is not just a textbook—it is a gateway to unlocking the full potential of marketing practices. This volume delves into the complexities of market analysis, strategic planning, and execution, offering readers a rich blend of insights that are essential for navigating the competitive business world. In this transformative book, you will discover: · Strategic Insights: Gain access to detailed strategies and frameworks that help businesses align their marketing efforts with overall corporate objectives. Park’s approach integrates contemporary marketing trends with strategic foresight, guiding readers on how to craft impactful marketing plans. · Case Studies and Real-World Examples: Explore an array of case studies that illustrate successful marketing campaigns and the lessons learned from them. These examples provide practical insights into how companies have effectively leveraged marketing to achieve their goals. · Practical Tools and Techniques: Learn about actionable tools and techniques that can be applied to real-world marketing challenges. Park’s practical advice equips readers with the skills needed to design, implement, and evaluate marketing strategies that drive business success. · Innovative Perspectives: Benefit from Park’s unique perspectives, informed by her extensive experience in law, finance, and management. Her approach to marketing management is both innovative and grounded in solid research, offering readers a fresh outlook on traditional concepts. Marketing Management is an invitation to elevate your understanding of marketing and to embrace a strategic approach to achieving business excellence. Seohee Park’s compelling narrative and insightful analysis make this book a must-read for MBA students, marketing professionals, and anyone eager to deepen their knowledge of marketing management. In a world where marketing can make or break a business, Seohee Park’s Marketing Management stands as a beacon of clarity and inspiration. It challenges readers to think critically, act strategically, and lead with confidence. This book is not just a guide—it is a transformative resource that will empower you to navigate the complexities of marketing with expertise and vision. Embark on a journey through the pages of this remarkable book and discover how to harness the power of marketing to drive success and innovation. Seohee Park’s Marketing Management is more than a text; it is a catalyst for growth and a testament to her unwavering commitment to excellence in business education. 책 소개: 박서희의 『마케팅 관리』 비즈니스의 빠르게 변화하는 환경에서, 혁신과 소비자 선호가 지속적으로 변하는 가운데, 효과적인 마케팅 관리는 회사의 성공을 위한 초석으로 자리잡고 있습니다. 박서희의 『마케팅 관리』는 그녀의 명성 높은 MBA Course Model Paper Series의 세 번째 권으로, 오늘날의 역동적인 시장 환경에서 마케팅의 예술과 과학을 마스터할 수 있는 유일무이한 가이드를 제공합니다. 박서희는 비즈니스 교육의 선구자로서 그녀의 방대한 전문성과 열정을 이 중요한 저작에 쏟았습니다. 이론적 원칙과 실질적 응용을 깊이 이해한 박서희는 최첨단의 마케팅 전략을 탐구하며, 시간의 검증을 받은 지혜를 바탕으로 독자들에게 포괄적인 통찰을 제시합니다. 『마케팅 관리』는 단순한 교과서가 아닙니다—이 책은 마케팅 실천의 모든 잠재력을 열어주는 문을 열어줍니다. 이 책은 시장 분석, 전략적 계획, 실행의 복잡성을 다루며, 경쟁이 치열한 비즈니스 세계를 항해하는 데 필요한 풍부한 통찰을 제공합니다. 이 혁신적인 책에서 여러분은 다음과 같은 내용을 발견할 수 있습니다: · 전략적 통찰: 기업이 마케팅 노력을 전체 기업 목표와 일치시킬 수 있도록 도와주는 자세한 전략과 프레임워크를 제공합니다. 박서희의 접근법은 현대의 마케팅 트렌드와 전략적 예측을 통합하여 독자들에게 효과적인 마케팅 계획을 수립하는 방법을 안내합니다. · 사례 연구 및 실제 예제: 성공적인 마케팅 캠페인과 그로부터 배운 교훈을 담은 다양한 사례 연구를 탐구합니다. 이 사례들은 기업들이 마케팅을 효과적으로 활용하여 목표를 달성한 실제 통찰을 제공합니다. · 실용적인 도구와 기법: 실제 마케팅 도전에 적용할 수 있는 실행 가능한 도구와 기법을 배울 수 있습니다. 박서희의 실용적인 조언은 독자들에게 비즈니스 성공을 이끄는 마케팅 전략을 설계, 구현 및 평가하는 데 필요한 기술을 제공합니다. · 혁신적인 시각: 법학, 금융, 경영 분야에서의 폭넓은 경험을 바탕으로 박서희가 제공하는 독창적인 시각을 통해 새로운 전통 개념에 대한 신선한 관점을 얻을 수 있습니다. 『마케팅 관리』는 마케팅에 대한 이해를 높이고 비즈니스 우수성을 달성하기 위한 전략적 접근을 받아들일 것을 초대합니다. 박서희의 설득력 있는 서사와 통찰력 있는 분석은 이 책을 MBA 학생들, 마케팅 전문가들, 그리고 마케팅 관리에 대한 지식을 깊이 있게 탐구하고자 하는 모든 이들에게 필독서로 자리매김하게 합니다. 마케팅이 비즈니스를 성공시키거나 좌초시킬 수 있는 이 시대에서, 박서희의 『마케팅 관리』는 명확성과 영감을 제공하는 등대와 같습니다. 이 책은 독자들에게 비판적으로 사고하고, 전략적으로 행동하며, 자신감 있게 리더십을 발휘할 것을 도전합니다. 이 책은 단순한 가이드가 아니라, 마케팅의 복잡성을 전문가의 시각으로 헤쳐 나갈 수 있도록 돕는 변혁적인 자원입니다. 이 놀라운 책의 페이지를 통해 마케팅의 힘을 활용하여 성공과 혁신을 이끄는 방법을 발견해 보세요. 박서희의 『마케팅 관리』는 단순한 학문적 작업을 넘어, 비즈니스 교육에서의 탁월함에 대한 그녀의 변함없는 헌신을 입증하는 중요한 자료입니다.

Capturing Finance

Author : Carolyn Hardin
Publisher : Duke University Press
ISBN 13 : 1478021608
Total Pages : 117 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Capturing Finance by : Carolyn Hardin

Download or read book Capturing Finance written by Carolyn Hardin and published by Duke University Press. This book was released on 2021-07-09 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arbitrage—the trading practice that involves buying assets in one market at a cheap price and immediately selling them in another market for a profit—is fundamental to the practice of financial trading and economic understandings of how financial markets function. Because traders complete transactions quickly and use other people's money, arbitrage is considered to be riskless. Yet, despite the rhetoric of riskless trading, the arbitrage in mortgage-backed securities led to the 2008 financial crisis. In Capturing Finance Carolyn Hardin offers a new way of understanding arbitrage as a means for capturing value in financial capitalism. She shows how arbitrage relies on a system of abstract domination built around risk. The commonsense beliefs that taking on debt is necessary for affording everyday life and that investing is necessary to secure retirement income compel individuals to assume risk while financial institutions amass profits. Hardin insists that mitigating financial capitalism's worst consequences, such as perpetuating class and racial inequities, requires challenging the narratives that naturalize risk as a necessary element of financial capitalism as well as social life writ large.

Priceless

Author : William Poundstone
Publisher : Hill and Wang
ISBN 13 : 1429943939
Total Pages : 350 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Priceless by : William Poundstone

Download or read book Priceless written by William Poundstone and published by Hill and Wang. This book was released on 2010-01-05 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.

Confessions of the Pricing Man

Author : Hermann Simon
Publisher : Springer
ISBN 13 : 3319204009
Total Pages : 231 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Confessions of the Pricing Man by : Hermann Simon

Download or read book Confessions of the Pricing Man written by Hermann Simon and published by Springer. This book was released on 2015-10-20 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.

The Long Tail

Author : Chris Anderson
Publisher : Hachette Books
ISBN 13 : 1401384633
Total Pages : 256 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis The Long Tail by : Chris Anderson

Download or read book The Long Tail written by Chris Anderson and published by Hachette Books. This book was released on 2006-07-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

This Republic of Suffering

Author : Drew Gilpin Faust
Publisher : Vintage
ISBN 13 : 0375703837
Total Pages : 385 pages
Book Rating : 4.3/5 (757 download)

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Book Synopsis This Republic of Suffering by : Drew Gilpin Faust

Download or read book This Republic of Suffering written by Drew Gilpin Faust and published by Vintage. This book was released on 2009-01-06 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • NATIONAL BOOK AWARD FINALIST • An "extraordinary ... profoundly moving" history (The New York Times Book Review) of the American Civil War that reveals the ways that death on such a scale changed not only individual lives but the life of the nation. An estiated 750,000 soldiers lost their lives in the American Civil War. An equivalent proportion of today's population would be seven and a half million. In This Republic of Suffering, Drew Gilpin Faust describes how the survivors managed on a practical level and how a deeply religious culture struggled to reconcile the unprecedented carnage with its belief in a benevolent God. Throughout, the voices of soldiers and their families, of statesmen, generals, preachers, poets, surgeons, nurses, northerners and southerners come together to give us a vivid understanding of the Civil War's most fundamental and widely shared reality. With a new introduction by the author, and a new foreword by Mike Mullen, 17th Chairman of the Joint Chiefs of Staff.

Death by Meeting

Author : Patrick M. Lencioni
Publisher : John Wiley & Sons
ISBN 13 : 0470893877
Total Pages : 272 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Death by Meeting by : Patrick M. Lencioni

Download or read book Death by Meeting written by Patrick M. Lencioni and published by John Wiley & Sons. This book was released on 2010-06-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward framework for creating engaging and exciting business meetings Casey McDaniel had never been so nervous in his life. In just ten minutes, The Meeting, as it would forever be known, would begin. Casey had every reason to believe that his performance over the next two hours would determine the fate of his career, his financial future, and the company he had built from scratch. “How could my life have unraveled so quickly?” he wondered. In his latest page-turning work of business fiction, best-selling author Patrick Lencioni provides readers with another powerful and thought-provoking book, this one centered around a cure for the most painful yet underestimated problem of modern business: bad meetings. And what he suggests is both simple and revolutionary. Casey McDaniel, the founder and CEO of Yip Software, is in the midst of a problem he created, but one he doesn’t know how to solve. And he doesn’t know where or who to turn to for advice. His staff can’t help him; they’re as dumbfounded as he is by their tortuous meetings. Then an unlikely advisor, Will Peterson, enters Casey’s world. When he proposes an unconventional, even radical, approach to solving the meeting problem, Casey is just desperate enough to listen. As in his other books, Lencioni provides a framework for his groundbreaking model, and makes it applicable to the real world. Death by Meeting is nothing short of a blueprint for leaders who want to eliminate waste and frustration among their teams and create environments of engagement and passion.

The Antitrust Paradox

Author : Robert Bork
Publisher :
ISBN 13 : 9781736089712
Total Pages : 536 pages
Book Rating : 4.0/5 (897 download)

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Book Synopsis The Antitrust Paradox by : Robert Bork

Download or read book The Antitrust Paradox written by Robert Bork and published by . This book was released on 2021-02-22 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.

The Marketing Mavens

Author : Noel Capon
Publisher : Three Rivers Press
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Marketing Mavens by : Noel Capon

Download or read book The Marketing Mavens written by Noel Capon and published by Three Rivers Press. This book was released on 2007 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description

Tales from the Freudian Crypt

Author : Todd Dufresne
Publisher : Stanford University Press
ISBN 13 : 9780804738859
Total Pages : 252 pages
Book Rating : 4.7/5 (388 download)

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Book Synopsis Tales from the Freudian Crypt by : Todd Dufresne

Download or read book Tales from the Freudian Crypt written by Todd Dufresne and published by Stanford University Press. This book was released on 2000 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fundamental reassessment of the Freud legend that aims to shake the very foundations of Freud studies.

Leaders

Author : General Stanley McChrystal
Publisher : Penguin
ISBN 13 : 0525534385
Total Pages : 482 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Leaders by : General Stanley McChrystal

Download or read book Leaders written by General Stanley McChrystal and published by Penguin. This book was released on 2018-10-23 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant national bestseller! Stanley McChrystal, the retired US Army general and bestselling author of Team of Teams, profiles thirteen of history’s great leaders, including Walt Disney, Coco Chanel, and Robert E. Lee, to show that leadership is not what you think it is—and never was. Stan McChrystal served for thirty-four years in the US Army, rising from a second lieutenant in the 82nd Airborne Division to a four-star general, in command of all American and coalition forces in Afghanistan. During those years he worked with countless leaders and pondered an ancient question: “What makes a leader great?” He came to realize that there is no simple answer. McChrystal profiles thirteen famous leaders from a wide range of eras and fields—from corporate CEOs to politicians and revolutionaries. He uses their stories to explore how leadership works in practice and to challenge the myths that complicate our thinking about this critical topic. With Plutarch’s Lives as his model, McChrystal looks at paired sets of leaders who followed unconventional paths to success. For instance. . . · Walt Disney and Coco Chanel built empires in very different ways. Both had public personas that sharply contrasted with how they lived in private. · Maximilien Robespierre helped shape the French Revolution in the eighteenth century; Abu Musab al-Zarqawi led the jihadist insurgency in Iraq in the twenty-first. We can draw surprising lessons from them about motivation and persuasion. · Both Boss Tweed in nineteenth-century New York and Margaret Thatcher in twentieth-century Britain followed unlikely roads to the top of powerful institutions. · Martin Luther and his future namesake Martin Luther King Jr., both local clergymen, emerged from modest backgrounds to lead world-changing movements. Finally, McChrystal explores how his former hero, General Robert E. Lee, could seemingly do everything right in his military career and yet lead the Confederate Army to a devastating defeat in the service of an immoral cause. Leaders will help you take stock of your own leadership, whether you’re part of a small team or responsible for an entire nation.

Bulletin of the Atomic Scientists

Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)

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Book Synopsis Bulletin of the Atomic Scientists by :

Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1955-04 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Death in a Consumer Culture

Author : Susan Dobscha
Publisher : Routledge
ISBN 13 : 1317536185
Total Pages : 513 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Death in a Consumer Culture by : Susan Dobscha

Download or read book Death in a Consumer Culture written by Susan Dobscha and published by Routledge. This book was released on 2015-12-22 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries. Organised into five sections covering: The Death Industry; Death Rituals; Death and Consumption; Death and the Body; and Alternate Endings, the book explores topics from celebrity death tourism, pet and online memorialization; family history research, to alternatives to traditional corpse disposal methods and patient-assisted suicide. Work from scholars in history, religious studies, sociology, psychology, anthropology, and cultural studies sits alongside research in marketing and consumer culture. From eastern and western perspectives, spanning social groups and demographic categories, all explore the ubiquity of death as a physical, emotional, cultural, social, and cosmological inevitability. Offering a richly unique anthology on this challenging topic, this book will be of interest to researchers working at the intersections of consumer culture, marketing and mortality.

The Construction of Social Reality

Author : John R. Searle
Publisher : Simon and Schuster
ISBN 13 : 1439108366
Total Pages : 324 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis The Construction of Social Reality by : John R. Searle

Download or read book The Construction of Social Reality written by John R. Searle and published by Simon and Schuster. This book was released on 2010-05-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This short treatise looks at how we construct a social reality from our sense impressions; at how, for example, we construct a ‘five-pound note’ with all that implies in terms of value and social meaning, from the printed piece of paper we see and touch. In The Construction of Social Reality, eminent philosopher John Searle examines the structure of social reality (or those portions of the world that are facts only by human agreement, such as money, marriage, property, and government), and contrasts it to a brute reality that is independent of human agreement. Searle shows that brute reality provides the indisputable foundation for all social reality, and that social reality, while very real, is maintained by nothing more than custom and habit.

The End of Growth

Author : Richard Heinberg
Publisher : Rudolf Steiner Press
ISBN 13 : 1905570511
Total Pages : 404 pages
Book Rating : 4.9/5 (55 download)

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Book Synopsis The End of Growth by : Richard Heinberg

Download or read book The End of Growth written by Richard Heinberg and published by Rudolf Steiner Press. This book was released on 2012-07-09 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economists insist that recovery is at hand, yet unemployment remains high, real estate values continue to drop, and governments stagger under record deficits. The End of Growth proposes a startling diagnosis: humanity has reached a fundamental turning point in its economic history. The expansionary trajectory of industrial civilization is colliding with non-negotiable, natural limits. Richard Heinberg's latest landmark work goes to the heart of the ongoing financial crisis, explaining how and why it occurred, and what we must do to avert the worst potential outcomes. Written in an engaging, highly readable style, it shows why growth is being blocked by three factors: Resource depletion; Environmental impacts, and; Crushing levels of debt. These converging limits will force us to re-evaluate cherished economic theories, and to reinvent money and commerce. The End of Growth describes what policy makers, communities and families can do to build a new economy that operates within Earth's budget of energy and resources. We can thrive during the transition if we set goals that promote human and environmental well-being, rather than continuing to pursue the now-unattainable prize of ever-expanding Gross Domestic Product.

Disruptive Marketing

Author : Geoffrey Colon
Publisher : AMACOM
ISBN 13 : 0814437400
Total Pages : 268 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Disruptive Marketing by : Geoffrey Colon

Download or read book Disruptive Marketing written by Geoffrey Colon and published by AMACOM. This book was released on 2016-08-09 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking. What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well. Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that: Selling is dead, but ongoing conversation thrives Consumers generate the best content about brand People tune out noise and listen to feelings Curiosity leads the marketing team Growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!