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Content Marketing Rookie
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Book Synopsis Content Marketing Rookie by : resell right
Download or read book Content Marketing Rookie written by resell right and published by 大賢者外語. This book was released on with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you frustrated because you’re still not making the kind of money you would like to – even after you’ve spent hundreds of dollars and countless hours marketing your business the way everyone else told you to? This guide is insight into one of the most effective and valuable marketing techniques available to you – and it doesn’t have to cost you a dime. Content marketing. It’s a way to gain exposure for your business by creating high quality content and distributing it on the Internet. As a direct result, your market finds you and your products or services with minimal time and effort on your part to make it happen. Here is what you will learn: Why is Content An Important Part of Your Marketing Strategy? Content That Holds the Power You Should Be Harnessing Creating Compelling Content that Achieves Marketing Success Where To Market Your Content And much more!
Book Synopsis Content Marketing For 2020 Workbook by : Paula Isaiah Panganiban
Download or read book Content Marketing For 2020 Workbook written by Paula Isaiah Panganiban and published by Digital Street Academy. This book was released on 2020-03-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This workbook will guide you towards creating an Online Content Marketing positioning for your brand and business. You’re here because you want to apply content marketing concepts to your business, turning yourself into a lean and mean content-marketing machine. To start, what is Content Marketing? Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly-defined audience and, ultimately, drive profitable customer action. When done correctly, content marketing helps create a relationship with your audience, which leads to trust. And if your audience trusts you, they’ll be more willing to do business with you when they’re ready to make a purchasing decision. Your content should attract the right people to your site, convert those people into leads, and nurture and help close them into customers. But it doesn’t stop there — your content should always delight your customers, turning them into promoters of your brand. In a nutshell, content marketing is really just the art of communicating with your prospects and customers without having to sell to them. What You’ll Learn in This Workbook he activities and readings in this workbook will help you fine-tune and grow your content marketing capabilities. Apply what you learned to your business. If you need help, feel free to send an email at [email protected]. Lastly, follow or like my page on facebook (https://www.facebook.com/digitalstreetagency/) and feel free to ask questions. Let me help you as you work through your content marketing transformation. **Please keep this workbook once accomplished. This way your progress will be saved correctly as you complete each section.** About the Author Paula was a Digital Content Producer and Lead Content Specialist and Strategist for SAYS Malaysia (a sister company of Mashable SEA) and Stripe Reputation and Scenic Figure (owned by Edelman Digital’s former Senior VP Craig Kronenberger) -- and local news companies here in the Philippines (GMA and ABS-CBN). Presently, she is the resident Digital Content and Digital Marketing Trainer and Data Analyst (for predictive, descriptive and prescriptive analysis) of Star News Group, a 100-year-old news producer in Melbourne, Australia. She is the manager of the Digital Marketing Agency Star Media Platform in Melbourne and the main trainer for Target Social a digital consulting company in Australia that trains Journalists the best practices for digital from Content Marketing to SEO. She published two books under Digital Street Academy, particularly the Social Media 101 Workbook (A Beginner’s Workbook to Applying Social Media to Your Business) and the Content Marketing 101 Workbook (Step-By-Step Guide in Creating Content Marketing Strategy for Your Brand & Business).
Author :James Jackson Publisher :Createspace Independent Publishing Platform ISBN 13 :9781546465126 Total Pages :98 pages Book Rating :4.4/5 (651 download)
Book Synopsis Content Marketing by : James Jackson
Download or read book Content Marketing written by James Jackson and published by Createspace Independent Publishing Platform. This book was released on 2017-05-03 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content marketing is good for your bottom line - and your customers Specifically, there are three key reasons - and benefits - for enterprises who use content marketing: Increased sales Cost savings Better customers who have more loyalty Content is the present - and future - of marketing Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That's the difference between content marketing and the other informational garbage you get from companies trying to sell you "stuff." Companies send us information all the time - it's just that most of the time it's not very relevant or valuable (can you say spam?). That's what makes content marketing so intriguing in today's environment of thousands of marketing messages per person per day. Marketing is impossible without great content Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing: Social media marketing: Content marketing strategy comes before your social media strategy. SEO: Search engines reward businesses that publish quality, consistent content. PR: Successful PR strategies address issues readers care about, not their business. PPC: For PPC to work, you need great content behind it. Inbound marketing: Content is key to driving inbound traffic and leads. Content strategy: Content strategy is part of most content marketing strategies. Tag: content strategy for the web, content marketing strategy, content marketing agency, content strategy, marketing social media, seo 2017, blogging for profit, blogging for money, blogging for beginners, content marketing for bloggers, content marketing business, content writing for the web, content for web, web marketing for profit, web marketing that works
Book Synopsis Practical Content Strategy & Marketing by : Julia McCoy
Download or read book Practical Content Strategy & Marketing written by Julia McCoy and published by Julia McCoy. This book was released on 2017-11-27 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally: a real-life, practical industry guide on content strategy and marketing. Practical Content Strategy & Marketing is your go-to guide on a practical content strategy and marketing education, created by author Julia McCoy as a written accompaniment to her new course, the Content Strategy & Marketing Course (www.contentstrategycourse.com). If you run a business, or if you’re trying to break into a top-dollar content marketing career, you need to know the practical concepts involved in content strategy and marketing. The “how,” the “why,” the “where” of content. Content marketing itself involves so many platforms, formats, content types, strategies, tools—and to get the most ROI from your approach to content marketing and strategy, you have to know how to do the most important content marketing practices. Forget FOMO and trying to figure out too many things. This guide will teach you the most important foundations and skills you actually need in order to get far in our booming industry of content marketing. For the first time in the industry, Practical Content Strategy & Marketing lays the “hows” of content marketing and strategy out, in a step-by-step approach, book form. Each section has written exercises built to solidify what you’re reading and learning—you’ll be able to fill these out with a pen. Don’t be afraid to mark up this book! Why is this book different? You’re not going to find corporate, birds-eye, mumbo-jumbo fluff in this content marketing guide. Quite the opposite. The author, Julia McCoy, won her way to the top (awarded as the top 33rd content marketer in 2016) the hard-knocks way. She dropped out of college and built a content agency, Express Writers, on nothing but $75 and the tenacity to go and follow her dream and see it through. Five years later, Julia’s business has served over 5,000 clients and employs over 40 team members, and her content consistently ranks at the top of Google and among the highest-shared for guest publications. Her go-to marketing strategy? A practical, hands-on content marketing approach that has ended up bringing her 99% of the clients her agency currently works with. With Julia as your guide, learn the principles and physical “how-to” behind these six key cores of effective content marketing: Module 1: Core Foundations of an ROI-Based Content Strategy Module 2: Audience Persona Discovery, Sales Funnel Content Mapping, & Style Guidelines Module 3: Understanding Keywords, SEO Opportunities, & Creating Keyword Reports Module 4: How to Build Content Cores (Your Content House) for an Authority Presence Online Module 5: Practical Content Creation (Your Site & Guest Blogging) Module 6: Content Promotion, Setting a Budget, Preparing Your Editorial Calendar, & Maintenance Along the way, you’ll get to build a working content strategy from the ground up, using the Brand Strategy Exercises in each module. Have your pen and thinking cap ready—and a brand you want to build an entire working strategy for! Practical Content Strategy & Marketing is a field guide for the smartest content marketers who know that strategy is the key to thriving in our world of new marketing through content. Bonus: leading business marketing expert Mark Schaefer joins Julia to write the foreword, and guests Sujan Patel, Michele Linn, Steve Rayson and more appear in guest lessons throughout the book.
Book Synopsis Content Marketing Beginner Guide by : Scorpio Digital Press
Download or read book Content Marketing Beginner Guide written by Scorpio Digital Press and published by . This book was released on 2019-08 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content Marketing This book includes proven steps and techniques for how to achieve a competitive side and build your authority. i will reveal to you how you can use various components and sources and infuse them to your content marketing strategy. after you follow them, you will attract greater clients and they'll become your dependable supporters. Content Marketing includes knowing the dynamic relationship between your existing and capacity customers' wishes and the functionality of your services or products. You need to understand how your customers view the world, how society, own family, and their peers can affect their conduct, and how they understand their needs and goals. whilst members of your audience are motivated to satisfy their wishes, they'll buy your product or service. however, you have to first engage them. You may research modern and provoking methods to seize anybody's attention. After enforcing these strategies, you may connect better with your targeted audience, positively affect your target market's way of wondering, and reap extra effects. Marketing is impossible without excellent content No matter what form of marketing procedures you use, content marketing have to be part of your method, no longer something separate. exceptional content material is part of all forms of marketing: Social media marketing content advertising and marketing method comes earlier than your social media strategy. SEO Search engines like google reward agencies that submit first-class, consistent content material. PR Successful PR techniques address issues readers care about, no longer their commercial enterprise. P.C For % to work, you need exceptional content behind it. Inbound advertising Content material is prime to using inbound visitors and leads. Content Strategy Content Strategy is a part of maximum content material marketing strategies.
Book Synopsis Low Budget Marketing for Rookies by : Karen McCreadie
Download or read book Low Budget Marketing for Rookies written by Karen McCreadie and published by . This book was released on 2009 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone who wants to improve their marketing effectiveness, no matter what budget they have! Part of the launch of a major new series - 'Rookies' - by Marshall Cavendish. Become skilled and knowledgeable in just one week: information and advice is straight to the point, fast to read and easy to digest. These days, it's about making more out the resources that you have, especially in marketing. Written by an experienced practitioner and expert in the field. The simple reality of modern business is that marketing is part of virtually every activity undertaken by your company, so it's not something you can ignore, whether you are a manager or an entrepreneur. However, many people assume that good marketing involves infectious TV campaigns, innovative direct marketing and celebrity endorsements that require enormous marketing budgets. Marketing is important, but it does not always require you to have huge resources to avoid typical mistakes and get the basics right. With clarity and an orientation towards practical application, this book shows you how to maximise the effectiveness of your marketing resources, no matter how small they may be. Getting the basics of marketing right is what this book is about. If you do that, even the lowest marketing spend will result in an improved bottom line
Book Synopsis Content Marketing In A Week by : Jane Heaton
Download or read book Content Marketing In A Week written by Jane Heaton and published by Teach Yourself. This book was released on 2016-03-10 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easier Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online. In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing. - Sunday: Adopt a content marketing mindset - Monday: Understand the different types of content - Tuesday: Develop your content marketing strategy - Wednesday: Get started with content planning - Thursday: Create compelling content - Friday: Get ready to share - Saturday: Learn how to measure success
Book Synopsis The Beginner's Guide to Content Marketing by : Jessica Ainsworth
Download or read book The Beginner's Guide to Content Marketing written by Jessica Ainsworth and published by . This book was released on 2020-10-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Struggling to convert leads into sales? Learn how to be an authority in your niche, what content marketing is, and what it can do for you! Content marketing is about providing valuable and relevant information to your followers and potential customers - for free. Why? Because you want to demonstrate that you're an authority on the subject to instill confidence and you want to demonstrate that, yes, it'd be nice to make sales, but that it is not all about the money. When done correctly, this type of marketing can help you drive traffic to your website, provide value for your audience and increase your company's revenue. By including the right keywords and formatting you have the ability to rank on page one of Google and the other search engines, meaning increased revenue. Sounds good, right? To get that coveted first page result, though, it takes time, research and effort on your part. The first step? Understanding what it is exactly that you need to do to create effective content. This book will show you how to do just that, and more!Jessica Ainsworth, Founder of the digital marketing agency Pendragon Consulting, LLC, has years of experience on helping businesses expand their reach into new pools of potential customers. She has a strong background in research and analytics and has turned that into a passion for marketing. Through easy-to-follow tips, The Beginner's Guide to Content Marketing gives you the tools to provide valuable and relevant information to your potential customers and get traffic that will convert to sales while doing so. In this book, you'll discover: ?What Content Marketing is?How to define a Target Audience?SEO Basics?How to blog effectively?How to create and use Lead Magnets?How to create and use Landing Pages?About Infographics?The potential of Podcasts?What Videos can do for your business?About Social Media in Content Marketing?How to create an Effective Content Marketing Strategy?And more!
Book Synopsis The Beginner's Guide to Content Marketing by : Teresa Miller
Download or read book The Beginner's Guide to Content Marketing written by Teresa Miller and published by Independently Published. This book was released on 2023-12-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's digital landscape, where every click floods us with information, capturing and holding customer attention is an art. This book unveils the strategic linchpin businesses of all sizes leverage - content marketing. It's more than just promotion; it's about creating valuable, relevant, and consistent content to attract and retain your audience. Discover why content marketing isn't just about sales pitches, but about providing authentic value. Today's consumers seek more than products; they crave meaningful experiences and authenticity. This book reveals how content marketing serves as a platform to engage, educate, entertain, and build trust-based relationships. Learn why it's essential in today's world where consumers actively research and seek insights before making a purchase. Content marketing positions businesses as reliable sources, aiding consumers' decision-making process while subtly guiding them towards offerings. Explore the versatility of content marketing across various platforms - from social media to podcasts - adapting seamlessly to diverse audience preferences. In an age where authenticity reigns supreme, this book uncovers the cornerstone of successful business strategies, driving brand loyalty and sustainable growth. Join us on this journey as we uncover the intricate strategies and insights that pave the way for a successful content marketing venture.
Author :David Scott Publisher :Createspace Independent Publishing Platform ISBN 13 :9781548333355 Total Pages :56 pages Book Rating :4.3/5 (333 download)
Download or read book Content Marketing written by David Scott and published by Createspace Independent Publishing Platform. This book was released on 2017-06-24 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to make money with Content Marketing If you are confused about just what content marketing is all about, don't worry you aren't alone. The phrase content marketing is a relatively new umbrella term for quite a few different things that many online entrepreneurs have been doing for years including things like creating targeted content and communicating directly with their target audience. If you are interested in discovering what it is really all about then Content Marketing: Step by Step Beginner Guide for Making Money Online is the book that you have been waiting for. At its most basic, content marketing is all about generating content that people are interested in interacting with and then marketing it to your target audience so that they can take advantage of all the great content you have created. The specifics of the content, be it social media posts, white papers, video content, podcasts or blog posts don't matter as much as the fact that generating the content allows you to connect with a target audience and to build a relationship with them that you can then utilize in one of the several different ways to create revenue both in the short and the long term. Content marketing is the future of online sales and this book can help to ensure that you are on the forefront and are ready to make good money in the process. No matter what you are truly passionate about, there is a captive audience out there just waiting for you come along and start creating the type of content that speaks to them on a meaningful level and, if you do it right, even be willing to pay you for the privilege of doing so. If you have dreams of giving up your traditional 9 to 5 and joining the millions of individuals who make a successful living online then the details found inside can be your key to living your dreams. Don't let the opportunity to create useful content that people are anxious to read, and get paid for doing so, pass you by, make your dreams a reality and buy this book today! Inside you will find A step-by-step breakdown of what you need in order to start putting content marketing to work for you including how to create the type of content that people will be anxious to interact with and how to ensure the right people find what you produce. A complete walkthrough of how to create an eye-catching website even if you have no previous website creation experience. The easiest way to find a target audience that is anxious for new content and a niche that is guaranteed to be profitable if you work it properly. Content marketing strategies that are used by experts in order to make the most of the time you put into content marketing. Everything you ever wanted to know to ensure that your search engine optimization is good enough to land you on the first page of search results on Google. And much more... Get your copy now and start making money online with Content Marketing!
Book Synopsis What Is Content Strategy? A Beginner's Guide To Standing Out Online by : Sandra Shillington
Download or read book What Is Content Strategy? A Beginner's Guide To Standing Out Online written by Sandra Shillington and published by . This book was released on 2019-06-14 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're looking for content marketing made easy, this book gives you a simple plan to get started. The companion guide to "The One Year Content Strategy Workbook," this book answers the basic questions many entrepreneurs have when they first think about digital marketing. It guides you through the one-year content planning journal so you can create client attracting to content for your business. It will help you create an editorial blog calendar and develop a digital marketing strategy through defining your brand identity, target market, audience persona, and content style guide. It will help you develop a content plan and strategy for your business, organize your ideas, and create an editorial blog calendar.
Author :Matthew Roy Publisher :Createspace Independent Publishing Platform ISBN 13 :9781718821217 Total Pages :98 pages Book Rating :4.8/5 (212 download)
Download or read book Content Marketing written by Matthew Roy and published by Createspace Independent Publishing Platform. This book was released on 2018-05-06 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content marketing is nice for your bottom line - and your customers Specifically, there square measure three key reasons - and benefits - for enterprises United Nations agency use content marketing: Increased sales Cost savings Better customers un agency have plenty of loyalty Content is that the gift - and future - of marketing Go back and skim the content commerce definition an additional time, but currently deduct the relevant and valuable. That's the excellence between content marketing and additionally the choice informational garbage you get from companies making an attempt to sell you "stuff." companies send North yank nation data all the time - it's merely that the bulk of the time it's not very relevant or valuable (can you say spam?). That's what makes content marketing so intriguing in today's surroundings of thousands of commerce messages per person per day. Marketing isn't attainable whereas not nice content Regardless of what reasonably commerce techniques you utilize, content commerce need to be a section of your methodology, not one issue separate. Quality content could be a part of every kind of marketing: Social media selling: Content promoting strategy comes before your social media strategy. SEO: Search engines reward businesses that publish quality, consistent content. PR: victorious PR strategies address issues readers care regarding, not their business. PPC: For PPC to work, you'd like nice content behind it. Inbound marketing: Content is important to driving inward traffic and leads. Content strategy: Content strategy could be a part of most content commerce strategies. Getting more information click on BUY BUTTON tag:content marketing for bloggers,content marketing business,content writing for the web,content strategy,marketing social media,blogging for profit,blogging for money,blogging for beginners,content strategy for the web,content marketing strategy,seo 2017,content marketing agency,content for web,web marketing for profit,web marketing that works
Book Synopsis Content Marketing For Dummies by : Susan Gunelius
Download or read book Content Marketing For Dummies written by Susan Gunelius and published by John Wiley & Sons. This book was released on 2011-05-12 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
Book Synopsis Content Marketing by : K. L. Hammond
Download or read book Content Marketing written by K. L. Hammond and published by Createspace Independent Publishing Platform. This book was released on 2016-12-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content marketing is a mystery. It seems like you'll drown if you take one step into the pool of what content marketing is. You've heard about it and don't understand the definition. If these three statements or similar statements resonate with you, then chances are you are a beginner in the content marketing industry.Someone told you that your business needs content marketing. You read an article and decided you need to know more. Everyone is using content marketing, so you should too-again, these are truths and statements that are circulating in the business world.You have chosen to look at Content Marketing: Social Media Content Marketing because you have questions and you want answers.In this book you will learn:* What is content marketing?* How has it evolved?* What can it do for me?* What are the advantages and disadvantages?As an added bonus you will also learn:* How to use the benefits of content marketing to launch a successful strategy.* Some of the easiest content strategies to get you started.* How to market for different social media platforms with success.* The upcoming trends that will matter to your success.* Top 10 mistakes in content marketing to avoid.Content marketing is something any business owner can do, whether you are a new company or not. Every business does need a marketing strategy for their content to reach more consumers and gain more sales. Your business goal is to generate revenue. Start making this happen by taking your piece of the content marketing pie and making it work for you. So what are you waiting for? Take action, not now, but right now, and grab your copy, today!
Book Synopsis The Beginner's Guide to Content Marketing for Small Businesses by : Matt Mansfield
Download or read book The Beginner's Guide to Content Marketing for Small Businesses written by Matt Mansfield and published by Matt about Business, LLC. This book was released on 2014-06-06 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content marketing is the hottest way to promote your small business online today because content such as blog posts, videos, infographics and updates to social media sites like Twitter, Facebook, and Pinterest can: - Drive targeted traffic to your website month-after-month, - Cost less than traditional online marketing thanks to its super long-lasting return on investment, and - Build the authority, goodwill and trust that leads to sales. Sounds great, right? But how can you be sure that content marketing is a good fit for your small business and, if it is, how do you get started? This book will help you answer these questions and more by: - Quickly bringing you up to speed on the essentials of content marketing so you can decide if it's a good fit for your business - Teaching you the content creation basics you need to get started while helping you overcome common obstacles - Supporting your ongoing content marketing efforts by showing you how to hire help and with free access to a growing collection of online resources Ready? Let's get started.
Book Synopsis The Content Marketing Coach by : Rachel Parker
Download or read book The Content Marketing Coach written by Rachel Parker and published by . This book was released on 2016-08-31 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've been keeping up with trends in the world of marketing,chances are the word "content" comes across your radar on a regularbasis: "Content is king." "Advertising is dead. Long live content!" Ifyou've been wondering how you can leverage the power of quality contentfor your brand, then this is the book for you. Whether you're a contentmarketing rookie or a veteran looking to take your game to the nextlevel, look no further than TheContent Marketing Coach: Everything You Need to Get in the Game ... andWIN! Editorial Reviews: "A simple, yet effective guide to an approach that most businesses getflat out wrong. Do yourself and your business a favor and take a deepdive into this book. You won't regret it." Joe Pulizzi. Content Marketing Institute,Author of Content Inc. "Practical, accurate content marketing advice from a real pro, plus afootball theme? I love this book!" JayBaer, President of Convince & Convert, and author of Hug YourHaters "Read this book to find out how to make content a winner in anybusiness. Rachel Parker is going to lead you to "Super Bowl" ofsuccess!" -Jeffrey Hayzlett,Primetime TV & Podcast Host, Chairman C-Suite Network
Book Synopsis The Content Marketing Handbook by : Robert W. Bly
Download or read book The Content Marketing Handbook written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2020-02-18 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to: Create A-level content that gets noticed, gets read, and eliminates “content pollution” Overcome the biggest weakness of content marketing Double marketing response rates by adding lead magnets, bonus reports, and other free content offers Use content to build brands, enhance reputations, and stand out from the competition Plan, execute and measure content marketing in a multichannel environment Know when to stop giving away content and start asking for the orders
