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Content Marketing

Author : Rebecca Lieb
Publisher : Que Publishing
ISBN 13 : 0789748371
Total Pages : 239 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Content Marketing by : Rebecca Lieb

Download or read book Content Marketing written by Rebecca Lieb and published by Que Publishing. This book was released on 2012 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).

Valuable Content Marketing

Author : Sonja Jefferson
Publisher : Kogan Page Publishers
ISBN 13 : 0749465816
Total Pages : 248 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Valuable Content Marketing by : Sonja Jefferson

Download or read book Valuable Content Marketing written by Sonja Jefferson and published by Kogan Page Publishers. This book was released on 2013-01-03 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Community Choice Winner of the 2014 Small Business Book Awards* Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to do things differently. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through more traditional methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1119651611
Total Pages : 452 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2020-04-28 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Understanding World Media

Author : Dr Kumar Kaustubha, Dr Ajitabh & Mudita Agnihotri Sant
Publisher : K.K. Publications
ISBN 13 :
Total Pages : 526 pages
Book Rating : 4./5 ( download)

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Book Synopsis Understanding World Media by : Dr Kumar Kaustubha, Dr Ajitabh & Mudita Agnihotri Sant

Download or read book Understanding World Media written by Dr Kumar Kaustubha, Dr Ajitabh & Mudita Agnihotri Sant and published by K.K. Publications. This book was released on 2021-08-14 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding World Media Understanding World Media sets out to mirror world media and the freedom it enjoyed across the globe in about 200 countries. While media is an important part of academic research, concerns have been raised globally on its content, intent and freedom of expression. To the extent that even as per the data compiled by Reporters Without Borders, democratic India ranks below par at 138 in the World Press Freedom Index 2018 out of the 180 listed nations. Though, it is a question of debate and discussions to what extent media in India is considered free or under censorship. When India is emerging as a global power with over 55 percent of its population is under 35 years of age, interest in the world community and media is growing leaps and bounds. It is in this context that this book magnifies its mirror to bring facts about the status and understanding of media in the world. For any book like this, it will always have its challenges to cover subjects like media in a nutshell, but for today, this book is timely and relevant. It is a balanced and thoughtful effort to present such a comprehensive book in a crisp and concise manner, as it is difficult to get experts on various countries to write on their respective domains. We have put our utmost effort to consolidate all necessary information and analysis required for this collection and we are very hopeful that it will serve its purpose, fulfill the void and information gap about the world media. Understanding World Media is structured around two clear themes, the status of media in various countries and its freedom of expression. It is divided into five parts covering vast geographical areas in Asia, Europe, the Americas, Africa and Australia-Oceania.

Teaching Content Management in Technical and Professional Communication

Author : Tracy Bridgeford
Publisher : Routledge
ISBN 13 : 0429601980
Total Pages : 196 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Teaching Content Management in Technical and Professional Communication by : Tracy Bridgeford

Download or read book Teaching Content Management in Technical and Professional Communication written by Tracy Bridgeford and published by Routledge. This book was released on 2020-01-31 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection offers a comprehensive overview of approaches to teaching the complex subject of content management. The 12 chapters define and explain content management and its accompanying competencies, providing teaching examples in areas including content strategy, topic-based writing, usability studies, and social media. The book covers tasks associated with content management such as analyzing audiences and using information architecture languages including XML and DITA. It highlights the communal aspects of content management, focusing on the work of writing stewardship and project management, and the characteristics of content management in global contexts. It concludes with a look to the future and the forces that shape content management today. The editor situates the collection within a pedagogical exigency, providing sound instructional approaches to teaching content management from a rhetorical perspective. The book is an essential resource for both instructors new to teaching technical and professional communication, and experienced instructors who are interested in upgrading their pedagogies to include content management.

The Power of Digital Affiliate Marketing : How Authors Can Write More And Earn Passive Income

Author : Dr Mehmet Yildiz
Publisher : Digitalmehmet
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Power of Digital Affiliate Marketing : How Authors Can Write More And Earn Passive Income by : Dr Mehmet Yildiz

Download or read book The Power of Digital Affiliate Marketing : How Authors Can Write More And Earn Passive Income written by Dr Mehmet Yildiz and published by Digitalmehmet. This book was released on 2021-05-19 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: You may ask why another book for affiliate marketing now. Good question! I know the importance of passive income for authors in this economic climate; thus, I designed this book to guide you so you can create a new revenue stream. I author this book for a specific audience: freelance writers, including published and indie authors, bloggers, and other content creators because affiliate marketing can be a godsend for them. This book will make affiliate marketing so easy to understand that you can succeed if you apply the knowledge in it.

The Secret of The Secret

Author : Karen Kelly
Publisher : Macmillan
ISBN 13 : 9780312377908
Total Pages : 238 pages
Book Rating : 4.3/5 (779 download)

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Book Synopsis The Secret of The Secret by : Karen Kelly

Download or read book The Secret of The Secret written by Karen Kelly and published by Macmillan. This book was released on 2007-07-24 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling blockbuster The Secret by Rhonda Byrnes has taken America by storm. The Secret of "The Secret" explores the explosive success of The Secret as well as the intriguing people and ideas behind it. The Secret has already become a runaway sensation. All across America, people are clamoring to embrace it. Karen Kelly delves into this extraordinary phenomenon -- What IS the secret? Where did it come from and does it really work? The Secret of "The Secret" also investigates why this little book, particularly in America, has struck such a chord--does hope always spring eternal in the U.S.? What is it about our culture that has historically drawn us to seek answers and change our destiny using the power of the mind and the universe? Scholars and popular culture experts provide perspective on what makes the idea so appealing. Several participants from The Secret share their behind-the-scenes stories and insights. Renowned psychologists, scientists, and theologians, weigh in on the power and limits of positive thinking and The Law of Attraction (the basis behind The Secret). Uncover the scientific and religious roots that form the building blocks of The Secret, as experts evaluate the author's claims about the various connections between these principles and "the secret." Finally, the answers to the burning questions behind one of the biggest success stories of our time have arrived. Discover The Secret of "The Secret."

Live Digital or Be Irrelevant

Author : A.K Smith-Ford
Publisher : Balboa Press
ISBN 13 : 1982204362
Total Pages : 75 pages
Book Rating : 4.9/5 (822 download)

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Book Synopsis Live Digital or Be Irrelevant by : A.K Smith-Ford

Download or read book Live Digital or Be Irrelevant written by A.K Smith-Ford and published by Balboa Press. This book was released on 2018-08-29 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you still hesitant in becoming a digital citizen? Are you afraid of the digital future? Are you still engaging the digital media spectrum in an analogue way? In Live Digital Or Be Irrelevant serial entrepreneur A.K Smith-Ford tells it straight from the heart utilizing his life experiences over the period of 2015-2018 about how he evolved to digital citizenship and is now embarking on a bright future. In this narrative you will experience: a. How to become comfortable in the digital economy b. How to see the digital world as one of unlimited opportunities for yourself. c. How “unlearning’’ will keep you relevant for the future. Become digital and don’t be irrelevant moving forward. If you are seeking to improve your interaction with the hypergrowth of the digitally featured lifestyle Live Digital Or Be Irrelevant should be in your travel bag or on your nightstand.

Digination

Author : Robert C. MacDougall
Publisher : Lexington Books
ISBN 13 : 1611474396
Total Pages : 321 pages
Book Rating : 4.6/5 (114 download)

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Book Synopsis Digination by : Robert C. MacDougall

Download or read book Digination written by Robert C. MacDougall and published by Lexington Books. This book was released on 2012 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The shift from orality to literacy that began with the invention of the phonetic alphabet, and which went into high-gear with Gutenberg's printing press more than 500 years ago, helped make the modern world. Some commentators have argued that this shift from orality to literacy marked a much broader, cultural shift of cataclysmic proportions. Today, with everything from e-mail to blogs, iPods and podcasts, through Google, Yahoo, eBay, and with cutting-edge smart phones, we find ourselves developing relationships with these newest communication tools that aren't simply allowing us to communicate faster, farther and with more ease than ever before. We aren't just moving around ideas, data, and information at unimaginable speed and scale. Our interminglings and fusions with digital communication technologies are also altering both individual and group consciousness in fundamental ways--how we form and sustain relationships, how we think and perceive, what it means to see and to feel. We are remaking human identity once more, and manufacturing a new kind of culture along the way. The processes bound up in our digination may well be consequential to the trajectory of human evolution. That time-honored trope: the notion that technology is not the problem, rather, it's how people use technology that's the problem is shown to be wanting. Highlighting Marshall McLuhan's "tetrads" or laws of media as a primary tool of analysis, R.C. MacDougall argues in line with other media ecologists that it's not so much how we use certain tools that matters, it's that we use them. More than any other technological form perhaps, communication technologies play particularly powerful and systemic roles in our culture, or any culture for that matter. Late adopters and even abstainers are not exempt from the psychological, social and cultural effects (and side-effects) of modern digital communication technology. While there are certainly varying degrees of immersion--that is to say, while some of us live in the high-rise downtown district, some at the city limits, and still others out in the proverbial "woods"--we all live in Digination today.

The Coup

Author : Ervand Abrahamian
Publisher : The New Press
ISBN 13 : 1595588620
Total Pages : 201 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis The Coup by : Ervand Abrahamian

Download or read book The Coup written by Ervand Abrahamian and published by The New Press. This book was released on 2013-11-05 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: An “absorbing” account of the CIA’s 1953 coup in Iran—essential reading for anyone concerned about Iran’s role in the world today (Harper’s Magazine). In August 1953, the Central Intelligence Agency orchestrated the swift overthrow of Iran’s democratically elected leader and installed Muhammad Reza Shah Pahlavi in his place. When the 1979 Iranian Revolution deposed the shah and replaced his puppet government with a radical Islamic republic under Ayatollah Ruhollah Khomeini, the shift reverberated throughout the Middle East and the world, casting a long, dark shadow over United States-Iran relations that extends to the present day. In this authoritative new history of the coup and its aftermath, noted Iran scholar Ervand Abrahamian uncovers little-known documents that challenge conventional interpretations and sheds new light on how the American role in the coup influenced diplomatic relations between the two countries, past and present. Drawing from the hitherto closed archives of British Petroleum, the Foreign Office, and the US State Department, as well as from Iranian memoirs and published interviews, Abrahamian’s riveting account of this key historical event will change America’s understanding of a crucial turning point in modern United States-Iranian relations. A Choice Outstanding Academic Title “Not only is this book important because of its presentation of history. It is also important because it might be predicting the future.” —Counterpunch “Subtle, lucid, and well-proportioned.” —The Spectator “A valuable corrective to previous work and an important contribution to Iranian history.” —American Historical Review

Viral Loop

Author : Adam L. Penenberg
Publisher : Hachette Books
ISBN 13 : 1401394930
Total Pages : 367 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Viral Loop by : Adam L. Penenberg

Download or read book Viral Loop written by Adam L. Penenberg and published by Hachette Books. This book was released on 2009-10-13 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop" -- to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses -- some worth billions of dollars -- that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them. All kinds of businesses -- from the smallest start-ups to nonprofit organizations to the biggest multinational corporations -- can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.

Black Ops Advertising

Author : Mara Einstein
Publisher : OR Books
ISBN 13 : 1682190439
Total Pages : 248 pages
Book Rating : 4.6/5 (821 download)

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Book Synopsis Black Ops Advertising by : Mara Einstein

Download or read book Black Ops Advertising written by Mara Einstein and published by OR Books. This book was released on 2016-09-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

Marketing Principles with Student Resource Access 12 Months

Author : William M. Pride
Publisher : Cengage AU
ISBN 13 : 017038618X
Total Pages : 632 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis Marketing Principles with Student Resource Access 12 Months by : William M. Pride

Download or read book Marketing Principles with Student Resource Access 12 Months written by William M. Pride and published by Cengage AU. This book was released on 2017-09 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.

Social Media Marketing

Author : Stephan Dahl
Publisher : SAGE
ISBN 13 : 1473910684
Total Pages : 289 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Social Media Marketing by : Stephan Dahl

Download or read book Social Media Marketing written by Stephan Dahl and published by SAGE. This book was released on 2014-12-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector and industry. It is now the place to attract and sustain our attention. But how is it a new marketing activity and how is it similar to previous practice and customer behaviour? Does it require new modes of thinking about human networks and communications or do the existing conceptual models still apply? This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen and Amnesty International, and span campaigns run across different platforms in countries such as China, Canada, Sweden and Singapore. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. Discussion questions and further reading are provided throughout, and the book is accompanied by a companion website.

Fandom, the Next Generation

Author : Bridget Kies
Publisher : University of Iowa Press
ISBN 13 : 1609388348
Total Pages : 253 pages
Book Rating : 4.6/5 (93 download)

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Book Synopsis Fandom, the Next Generation by : Bridget Kies

Download or read book Fandom, the Next Generation written by Bridget Kies and published by University of Iowa Press. This book was released on 2022-08-17 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection is the first to offer a close study of fan generations, which are defined not only by fans’ ages, but by their entry point into a canon or their personal politics. The contributors further the conversation about how generational fandom is influenced by and, in turn, influences technologies, industry practices, and social and political changes. As reboot culture continues, as franchises continue expanding over time, and as new technologies enable easier access to older media, Fandom, the Next Generation offers a necessary investigation into transgenerational fandoms and intergenerational fan relationships. Contributors: Maria Alberto, University of Utah Mélanie Bourdaa, University of Bordeaux Montaigne Meredith Dabek, Maynooth University Simone Driessen, Erasmus University Rotterdam Yektanurşin Duyan, Mardin Artuklu University Dan Golding, Swinburne University of Technology Bethan Jones, Aberdale, Wales (UK) Siobhan Lyons, Sydney, New South Wales (Australia) L. N. Rosales, University of Nebraska, Lincoln Andrew Scahill, University of Colorado, Denver Janelle Vermaak, Nelson Mandela University Cynthia W. Walker, St. Peter’s University Dawn Walls-Thumma, independent scholar Neta Yodovich, University of Haifa

The New Rules of Marketing & PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1394282168
Total Pages : 487 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis The New Rules of Marketing & PR by : David Meerman Scott

Download or read book The New Rules of Marketing & PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2024-08-20 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications WThe ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

DIGITAL PAYBACK

Author : ANUJ TANWAR
Publisher : Blue Rose Publishers
ISBN 13 :
Total Pages : 666 pages
Book Rating : 4./5 ( download)

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Book Synopsis DIGITAL PAYBACK by : ANUJ TANWAR

Download or read book DIGITAL PAYBACK written by ANUJ TANWAR and published by Blue Rose Publishers. This book was released on 2023-05-05 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Payback is designed as a book with practical experience for all management students. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving. The main target of this book is to teach any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Topics included: • Introduction to Digital Marketing • Social Media Marketing • Search Engine Optimization • Content Marketing , Blogging and Developement • E-mail Marketing • Mobile Marketing • Website Development • Web Analytics • Google Ads • E-commerce Marketing • Google Adsense • Integrated Digital Marketing Strategy • Affiliate Marketing • Influencer Marketing • Online Reputation Management & Brand Management • Career Planning inn Digital Marketing This book is is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programs.