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Content Creation Guide
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Book Synopsis Creating Your World by : Aimee Weber
Download or read book Creating Your World written by Aimee Weber and published by John Wiley & Sons. This book was released on 2007-10-22 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enrich your virtual existence by mastering the techniques and tactics the experts use to create jaw-dropping SL content—everything from buildings and vehicles to clothing, landscapes, and animations. This official, exclusive guide from a team of Second Life content-creation experts was written with the full support of Linden Lab and features in-depth instructions for creating beautiful content and putting it to work in-world. It’s both a practical, step-by-step guide and a creative session with some of the most artistic and talented minds in the Second Life community. CD included.
Download or read book Storynomics written by Robert McKee and published by Twelve. This book was released on 2018-03-20 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.
Book Synopsis The Elements of Content Strategy by : Erin Kissane
Download or read book The Elements of Content Strategy written by Erin Kissane and published by Book Apart. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.
Book Synopsis Content Marketing Strategies For Dummies by : Stephanie Diamond
Download or read book Content Marketing Strategies For Dummies written by Stephanie Diamond and published by John Wiley & Sons. This book was released on 2016-01-26 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.
Book Synopsis Inbound Content by : Justin Champion
Download or read book Inbound Content written by Justin Champion and published by John Wiley & Sons. This book was released on 2018-04-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the right audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you. Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand. Discover the power of storytelling and generate effective content ideas Plan a long-term content strategy and a content creation framework Create great content, promote it, measure it, and analyze its performance Extend your content’s value, become a more effective writer, and develop a growth mentality Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.
Book Synopsis Content Creation 101 by : Chisom Udeoba
Download or read book Content Creation 101 written by Chisom Udeoba and published by . This book was released on 2020-06-30 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: .Do You Want To Learn How To Generate Compelling Content Ideas?.Discover How To Make More Sales As A Freelance Content Creator?.Learn How To Create A Freelancers Agreement With Your Client?.Learn How To Write Even As A Beginner?.Sell Your Products And Services Easily With Your Content?Does this sound like you or someone you know?Then this book is definitely what you need.Here's What Is Packed In This Detailed Guide.-The Five-step by step guide to generating your first written content like a Pro.This includes how to break out of writer's block and lack of confidence, three easy ways to generate ideas instantly, how to discover a profitable niche and how to create your content calendar.- Detailed steps on How to create an audio content; Podcast or Broadcasting. -How to Create your first Video Content and gain traction.-How to write your first book in 14 days or less.-How to create titles for your contents that immediately attracts attention.-Over 100 Freelancing sites that will pay you for your skills.-How to create a Freelancer's contract /agreement with your client to prevent sad outcomes after you're set your services.Intrigued yet?Scroll up now and grab this value-packed book
Book Synopsis Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works by : Pam Didner
Download or read book Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works written by Pam Didner and published by McGraw Hill Professional. This book was released on 2014-12-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
Book Synopsis The Content Strategy Toolkit by : Meghan Casey
Download or read book The Content Strategy Toolkit written by Meghan Casey and published by New Riders. This book was released on 2023-05-11 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Assemble a stellar team for your content project Prepare your organization for content transformation Make sense of your business environment and understand your audience Align stakeholders on business goals and user needs Set a compass for your content and decide how to measure success Create, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."—Gerry McGovern, CEO, Customer Carewords "This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice
Book Synopsis Content Creation for Profit: A Comprehensive Guide by : Zahid Ameer
Download or read book Content Creation for Profit: A Comprehensive Guide written by Zahid Ameer and published by Zahid Ameer. This book was released on 2024-07-15 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets to successful content creation with "Content Creation for Profit: A Comprehensive Guide." This eBook covers everything from identifying your niche and crafting high-quality content to building your brand and monetizing your efforts. Learn SEO best practices, social media strategies, and monetization methods like affiliate marketing, ad revenue, and sponsored content. Discover tools and resources for blogging, video production, podcasting, and more. Perfect for aspiring content creators and digital marketers, this guide provides actionable tips and insights to turn your passion into profit. Start your journey to profitable content creation today!
Book Synopsis Crafting the Digital Canvas: A Comprehensive Guide to Content Creation by : Md Imtiaz Hossain
Download or read book Crafting the Digital Canvas: A Comprehensive Guide to Content Creation written by Md Imtiaz Hossain and published by Ocleno. This book was released on 2024-05-16 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's digital world, content is king—and creating compelling content is a crucial skill for businesses and individuals alike. "Crafting the Digital Canvas" offers a comprehensive guide to mastering the art and science of content creation. From strategic planning and storytelling to leveraging cutting-edge tools and optimizing for SEO, this book covers it all. Whether you're a seasoned marketer or a budding creator, discover how to build engaging written and visual content, understand your audience, and stay ahead of emerging trends. Transform your content strategy and make a lasting impact in the digital landscape with this essential guide.
Download or read book Content Creation written by George Pain and published by George Pain. This book was released on 2019-07-25 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is all about giving you a plan not only to create your content and automate the publishing; as well as tips to execute your plans to perfection.
Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Download or read book The Content Trap written by Bharat Anand and published by Random House Group. This book was released on 2016-10-18 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: “My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal
Book Synopsis Content Creation Handbook by : Aurelius Tjin
Download or read book Content Creation Handbook written by Aurelius Tjin and published by Editora Bibliomundi. This book was released on 2021 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re a blogger, video marketer, internet marketer, or an information product creator you’ve no doubt struggled with the question of content.You can have the best ideas, but if you don’t know how to use that idea to build quality content for a website, it probably won’t be successful. When it comes to your website, every part is important. Sure you want the right font, color, design, etc. The most important part of your website, however, is your content. Without quality content, your website cannot survive. It is important to remember—Content is everything! When you first start your site, you give a great deal of time to picking out the perfect domain name.There’s a reason you select a good domain name. It’s where your site lives. If your website is your domain, then think of content as the king of that domain. In other words...content rules!Many start-up businesses, and even established business owners who've decided it's time their business had a professional web presence, don't know where to start when it comes to planning their website. There are so many things to consider, and so many choices. Just getting the design and layout of the website can be intimidating. Then you have to determine what wil be on the site. It can be mind-boggling.Sometimes, by the time you get to the content portion of the site, your brain is fried from trying to make the other decisions. When you begin to think about the content, you’re probably asking yourself, “What do I write about” The Content Creation Handbook or “Where do I start?”If so, you’ve come to the right place. You only have one chance to make that first impression. If you take your content seriously then your audience will too. You want your audience to visit your site over and over again. If you provide quality content for them time and time again, they will keep returning to your site.Getting started is the most important step. If you know how to write, you are already 95% of the way there. You don’t need to be an English major to understand any of the tips in this book either. It is written in plain English that everyone can understand.Writing for the internet requires different skills to those covered in most school writing lessons. If you’ve never been much of a writer, starting writing as an adult may seem difficult. The upside of that is that as an adult you have more experience, skil s, and knowledge that you can share with your readers. This knowledge, skills and experience can be valuable to you and to others. Writing an article, series of articles, or blog posts can be an excellent way to share what you know and what you’ve experienced with your audience.While the writing you need for your site can be outsourced to professionals, it is very possible, and definitely more personal, for you to do it yourself.That’s what the tips in this book can help you do. Professional content writers are exactly that, professional. They take their jobs seriously. When a professional writer has been provided with instructions from a client, they read them careful y to get an understanding of what is required. The problem with outsourcing to a professional is they don’t know what you know or haven’t experienced the things that you have. They don’t know 5The Content Creation Handbook how you feel. In other words, they don’t have your heart. They can write in the way you instruct them, but they can’t write with your heart. They can give information, but they can’t give a reader a sense of who you are. They can’t share your personal experiences with the same passion you feel.Writing your own content can also be a very rewarding experience. It can help you make a personal connection with your readers. It gives them a sense of who you are, because you wil be sharing your knowledge, thoughts, and feelings in everything you write. Writing content that connects to your readers is what you want to do.If you’ve never written anything for a website before, don’t worry. You’re not alone. That’s why you’re reading this book. The information here wil help you create that quality content. For your convenience, the book is sectioned into the four main content areas: articles, blog posts, ebooks, and videos. Together, there are 70 great tips to give your website the “WOW” factor.
Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Book Synopsis Content Marketing For Dummies by : Susan Gunelius
Download or read book Content Marketing For Dummies written by Susan Gunelius and published by John Wiley & Sons. This book was released on 2011-05-12 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
Download or read book Everybody Writes written by Ann Handley and published by John Wiley & Sons. This book was released on 2014-09-15 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
