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Author : Gary L. Frazier
Publisher : Marketing Classics Press
ISBN 13 : 1613110758
Total Pages : 21 pages
Book Rating : 4.6/5 (131 download)
Download or read book Contemporary Views on Marketing Practices, Chapter 11 written by Gary L. Frazier and published by Marketing Classics Press. This book was released on 2011-05-15 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roger D. Blackwell
Publisher : Marketing Classics Press
ISBN 13 : 1613110766
Total Pages : 16 pages
Book Rating : 4.6/5 (131 download)
Download or read book Contemporary Views on Marketing Practices, Chapter 12 written by Roger D. Blackwell and published by Marketing Classics Press. This book was released on 2011-05-15 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kent B. Monroe
Publisher : Marketing Classics Press
ISBN 13 : 161311074X
Total Pages : 15 pages
Book Rating : 4.6/5 (131 download)
Download or read book Contemporary Views on Marketing Practices, Chapter 10 written by Kent B. Monroe and published by Marketing Classics Press. This book was released on 2011-05-15 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence J. Gitman
Publisher :
ISBN 13 : 9781947172555
Total Pages : 732 pages
Book Rating : 4.1/5 (725 download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2018 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Author : Shaun Bowler
Publisher : Springer
ISBN 13 : 1349224111
Total Pages : 254 pages
Book Rating : 4.3/5 (492 download)
Download or read book Electoral Strategies and Political Marketing written by Shaun Bowler and published by Springer. This book was released on 2016-07-27 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.
Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1522550151
Total Pages : 383 pages
Book Rating : 4.5/5 (225 download)
Download or read book Entrepreneurship, Collaboration, and Innovation in the Modern Business Era written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-04-06 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. Entrepreneurship, Collaboration, and Innovation in the Modern Business Era provides emerging research on business practices and business advancement in the current technological environment. While highlighting topics such as enterprise social systems, idea generation, and online recruitment, this publication reveals the various techniques and methods to modernize and revolutionize business organizations. This book is an important resource for business leaders, economists, entrepreneurs, practitioners, researchers, and students seeking current research on the research and discoveries in the field of business expansion.
Author : Lynda Rose Poloian
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501305980
Total Pages : 1024 pages
Book Rating : 4.5/5 (13 download)
Download or read book Retailing Principles Second Edition written by Lynda Rose Poloian and published by Bloomsbury Publishing USA. This book was released on 2014-09-01 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
Author : Kathy Knox
Publisher : Routledge
ISBN 13 : 0429508840
Total Pages : 198 pages
Book Rating : 4.4/5 (295 download)
Download or read book Stakeholder Involvement in Social Marketing written by Kathy Knox and published by Routledge. This book was released on 2020-11-25 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by scholars to address inherent challenges involved in identifying, involving and prioritising different stakeholders in social marketing interventions. Through sharing real-world experience, the text aims to extend and synthesise current knowledge in the field and contribute to establishing stronger and long-lasting alliances with stakeholders involved in social marketing interventions with an aim of ensuring sustainable behavioural change. This book features a diverse series of case studies from different countries (including but not limited to Australia, Finland, India, Slovenia, the United Kingdom) conducted in various behaviour change contexts (including alcohol consumption, nutrition intake, and breast feeding). Leading international social marketing and social science scholars provide case studies on stakeholder involvement in an intervention or multiple interventions and elucidate relevant lessons to inform theoretical as well as practical implications for multi-stakeholder social marketing interventions. This volume will be of interest to researchers, advanced students, practitioners and policy makers in social marketing and health policy.
Author : Noprita Herari
Publisher : Sayak Pal
ISBN 13 : 8196340257
Total Pages : 494 pages
Book Rating : 4.1/5 (963 download)
Download or read book Advertising: Methods, Research and Practices written by Noprita Herari and published by Sayak Pal. This book was released on 2024-05-25 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to purchasing behavior and brand choice. Research and advertising are intertwined, and it helps to explore the horizon of advertising that helps to improve the advertising industry. The book “Advertising: Methods, Research and Practices” offers a collection of concepts and perspectives like brand identity, buying habits, online advertising, digital gaming, political advertising, contemporary Indian advertising, new age advertising, the impact of advertising on food habits and consumption preferences, AI intervention in advertising, unethical advertising practices, chocolate advertising, marketing of toys, Digital marketing and advertising. The chapters also include metaphorical language in advertising, advertising appeals, e-sport marketing, sustainable advertising, celebrity and advertising, subliminal advertising, MSME and advertising, women in advertising, public service advertising, advertisement for positive behavior change, advertisements on menstrual health and hygiene and many more. Collectively, the chapters would help in understanding the different perspectives of advertising as practice as well as the dimensions of research requirements.
Author : Dasgupta, Subhasish
Publisher : IGI Global
ISBN 13 : 1466640235
Total Pages : 317 pages
Book Rating : 4.4/5 (666 download)
Download or read book Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations written by Dasgupta, Subhasish and published by IGI Global. This book was released on 2013-05-31 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social networks are a nearly universal element of modern, information-driven societies, one that presents many opportunities and advantagesand challenges and hazardsfor organizations as well as individuals. Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations provides a cross-cultural perspective of social networking, including ethical considerations and business implications. Readers will find a detailed treatment of technical, social, and legal issues inherent in online virtual communities, exploring methods of effectively implementing the latest social tools in their everyday practices, both professional and personal, in the interest of improved security and sustainability in digital collaborative environments.
Author : H. Berghoff
Publisher : Springer
ISBN 13 : 1137071281
Total Pages : 507 pages
Book Rating : 4.1/5 (37 download)
Download or read book The Rise of Marketing and Market Research written by H. Berghoff and published by Springer. This book was released on 2012-10-29 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
Author : Umit Hacioglu
Publisher : Springer Nature
ISBN 13 : 303072624X
Total Pages : 450 pages
Book Rating : 4.0/5 (37 download)
Download or read book Financial Ecosystem and Strategy in the Digital Era written by Umit Hacioglu and published by Springer Nature. This book was released on 2021-06-14 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses and discusses current issues and trends in finance with a special focus on technological developments and innovations. The book presents an overview of the classical and traditional approaches of financial management in companies and discusses its key strategic role in corporate performance. Furthermore, the volume illustrates how the emerging technological innovations will shape the theory and practice of financial management, focusing especially on the decentralized financial ecosystems that blockchain and its related technologies allow.
Author : Casademunt, Ana María Lucia
Publisher : IGI Global
ISBN 13 : 1522503579
Total Pages : 334 pages
Book Rating : 4.5/5 (225 download)
Download or read book Strategic Labor Relations Management in Modern Organizations written by Casademunt, Ana María Lucia and published by IGI Global. This book was released on 2016-04-22 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid changes within the modern business landscape have created new demands for human resources management. With a different set of challenges to face, human resources managers must implement novel approaches to improve policy effectiveness. Strategic Labor Relations Management in Modern Organizations is a pivotal reference source for the latest scholarly research on emerging human resource practices in relation to labor management, featuring innovative methods to remain competitive in the global business arena. Focusing on critical analyses and real-world applications, this book is ideally designed for professionals, upper-level students, managers, and researchers actively involved in human resources settings.
Author : Thomas Jacobsen
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763766364
Total Pages : 346 pages
Book Rating : 4.7/5 (637 download)
Download or read book Modern Pharmaceutical Industry written by Thomas Jacobsen and published by Jones & Bartlett Learning. This book was released on 2010-10-25 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its expansion into the global marketplace, the pharmaceutical industry of today is uniquely positioned to improve the global health standards of society by saving lives and improving the quality of lives around the world. Modern Pharmaceutical Industry: A Primer comprehensively explains the broad range of divisions in this complex industry. Experts actively involved in each division discuss their own contribution to a pharmaceutical company's work and success. Divisions include regulatory affairs, research and development, intellectual property, pricing, marketing, generics, OTC, and more
Author : Daniel Daianu
Publisher : ESSEC Publishing
ISBN 13 : 2364560144
Total Pages : 245 pages
Book Rating : 4.3/5 (645 download)
Download or read book Ethical Boundaries of Capitalism written by Daniel Daianu and published by ESSEC Publishing. This book was released on with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Booth
Publisher : CRC Press
ISBN 13 : 1420057308
Total Pages : 840 pages
Book Rating : 4.4/5 (2 download)
Download or read book Modern Actuarial Theory and Practice written by Philip Booth and published by CRC Press. This book was released on 2020-12-16 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the years since the publication of the best-selling first edition, the incorporation of ideas and theories from the rapidly growing field of financial economics has precipitated considerable development of thinking in the actuarial profession. Modern Actuarial Theory and Practice, Second Edition integrates those changes and presents an up-to-date, comprehensive overview of UK and international actuarial theory, practice and modeling. It describes all of the traditional areas of actuarial activity, but in a manner that highlights the fundamental principles of actuarial theory and practice as well as their economic, financial, and statistical foundations.
Author : Dr. Qaisar Abbas Fatimi
Publisher : Dr. Qaisar Abbas Fatimi
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.8/5 (837 download)
Download or read book Marketing: Theory, Practice and Perspectives written by Dr. Qaisar Abbas Fatimi and published by Dr. Qaisar Abbas Fatimi. This book was released on 2024-03-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a small coffee shop in a quaint neighborhood, which, through the power of effective marketing, transforms into a global phenomenon. Picture a startup with a revolutionary idea, using just the right blend of marketing strategies to become a household name. These stories, and countless others, form the tapestry of marketing's rich and varied history, a tapestry this book aims to explore and elucidate. At the heart of our journey is the quest to understand the essence of marketing. We begin in the past, delving into the foundational theories crafted by pioneers of the trade. These theories, like the story of David Ogilvy who revolutionized advertising with his focus on direct, customer-centric messaging, lay the groundwork for all that marketing has become today. As we move through the chapters, we encounter the practices that have shaped the present landscape of marketing. We tell tales of companies like Nike, which harnessed the power of brand storytelling to build an empire, and of small businesses that leveraged social media marketing to compete with industry giants. These stories illuminate the practical applications of marketing theories, demonstrating their power and versatility. In addressing ethical and sustainable marketing, we recount narratives of brands like Patagonia, which has woven environmental responsibility into its marketing fabric, inspiring a generation of conscious consumers and marketers alike. These tales underscore the growing importance of ethics in marketing, highlighting the shift towards more responsible business practices. The digital revolution in marketing brings its own set of stories. We delve into the world of AI and VR, recounting how these technologies are creating new frontiers in customer engagement, much like how Spotify uses data analytics to personalize user experiences, redefining the music industry's marketing strategies. Data-driven marketing strategies are no less dramatic. We explore how Netflix's data analytics have not just shaped marketing campaigns but also content creation, turning viewer preferences into blockbuster hits. Our global perspective includes tales of cross-cultural marketing successes and faux pas, learning from brands that have skillfully navigated the complex tapestry of global markets, and from those who stumbled, offering invaluable lessons in the importance of cultural sensitivity. As we peer into the future, we share predictions and possibilities, like the potential impact of blockchain technology on marketing transparency and customer trust. These forward-looking perspectives prepare our readers for the exciting, uncharted territories of marketing yet to come. In crafting "Marketing: Theory, Practice, and Perspectives," the goal was not just to create a book but to weave a story – a story that captures the imagination, imparts wisdom, and inspires action. It is a story that invites you, the reader, to be a part of this incredible world of marketing, to learn from its past, engage with its present, and shape its future.
