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Author : Kent B. Monroe
Publisher : Marketing Classics Press
ISBN 13 : 161311074X
Total Pages : 15 pages
Book Rating : 4.6/5 (131 download)
Download or read book Contemporary Views on Marketing Practices, Chapter 10 written by Kent B. Monroe and published by Marketing Classics Press. This book was released on 2011-05-15 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish Sheth
Publisher : Marketing Classics Press
ISBN 13 : 1613110030
Total Pages : 17 pages
Book Rating : 4.6/5 (131 download)
Download or read book Contemporary Views on Marketing Practices, Chapter 1 written by Jagdish Sheth and published by Marketing Classics Press. This book was released on 2011-02-09 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roger D. Blackwell
Publisher : Marketing Classics Press
ISBN 13 : 1613110766
Total Pages : 16 pages
Book Rating : 4.6/5 (131 download)
Download or read book Contemporary Views on Marketing Practices, Chapter 12 written by Roger D. Blackwell and published by Marketing Classics Press. This book was released on 2011-05-15 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Branch
Publisher : Libri Publishing Limited
ISBN 13 : 9781911450238
Total Pages : 0 pages
Book Rating : 4.4/5 (52 download)
Download or read book Contemporary Issues in Digital Marketing written by John Branch and published by Libri Publishing Limited. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new product innovation, advanced methods for engaging customers and original vehicles for creating brand communities. Despite the pervasiveness of digital technologies, however, digital marketing is seemingly still in its infancy. Contributions from both academics and practitioners who are experts in the field explore the realities of digital marketing.
Author : Ian Chaston
Publisher : SAGE
ISBN 13 : 1412931630
Total Pages : 287 pages
Book Rating : 4.4/5 (129 download)
Download or read book Knowledge-Based Marketing written by Ian Chaston and published by SAGE. This book was released on 2004-04-07 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country. The advent of the Internet and automated e-business systems has provided an important catalyst for firms wishing to exploit the benefits of using knowledge to support their electronic trading activities. The vast majority of texts on knowledge management tend to focus on the information technology aspects of managing the concept. Although management of technology is critical, there is an equally important need for the provision of materials describing how knowledge can be utilized in the execution of functional management tasks. In view of this situation, the goal of this text is to show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations. The concept is presented by drawing upon various published sources and by the use of case materials to illustrate knowledge management in practice. Coverage includes; an introduction to the concept of knowledge management; the evolving pathway of marketing; how e-business is radically altering the execution of the marketing task; how firms can map external knowledge sources; the competencies that determine performance, alternative marketing positions; planning techniques; how knowledge informs product innovation; the effective execution of promotions; alternative options for exploiting knowledge to optimize pricing and distribution decisions; the role that knowledge management plays in service marketing strategies; and, the recognized problems associated with accelerating the use of knowledge within the marketing process.
Author : Silvia Dibeltulo
Publisher : Springer
ISBN 13 : 3319901346
Total Pages : 240 pages
Book Rating : 4.3/5 (199 download)
Download or read book Rethinking Genre in Contemporary Global Cinema written by Silvia Dibeltulo and published by Springer. This book was released on 2018-08-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethinking Genre in Contemporary Global Cinema offers a unique, wide-ranging exploration of the intersection between traditional modes of film production and new, transitional/transnational approaches to film genre and related discourses in a contemporary, global context. This volume’s content—the films, genres, and movements explored, as well as methodologies used in their analysis—is diverse and, crucially, up-to-date with contemporary film-making practice and theory. Significantly, the collection extends existing scholarly discourse on film genre beyond its historical bias towards a predominant focus on Hollywood cinema, on the one hand, and a tendency to treat “other” national cinemas in isolation and/or as distinct systems of production, on the other. In view of the ever-increasing globalisation and transnational mediation of film texts and screen media and culture worldwide, the book recognises the need for film genre studies and film genre criticism to cast a broader, indeed global, scope. The collection thus rethinks genre cinema as a transitional, cross-cultural, and increasingly transnational, global paradigm of film-making in diverse contexts.
Author : Dasgupta, Subhasish
Publisher : IGI Global
ISBN 13 : 1466640235
Total Pages : 317 pages
Book Rating : 4.4/5 (666 download)
Download or read book Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations written by Dasgupta, Subhasish and published by IGI Global. This book was released on 2013-05-31 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social networks are a nearly universal element of modern, information-driven societies, one that presents many opportunities and advantagesand challenges and hazardsfor organizations as well as individuals. Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations provides a cross-cultural perspective of social networking, including ethical considerations and business implications. Readers will find a detailed treatment of technical, social, and legal issues inherent in online virtual communities, exploring methods of effectively implementing the latest social tools in their everyday practices, both professional and personal, in the interest of improved security and sustainability in digital collaborative environments.
Author : Godwin Oboh
Publisher : Ethics International Press
ISBN 13 : 1804411167
Total Pages : 207 pages
Book Rating : 4.8/5 (44 download)
Download or read book Social Science Ethics for Research and Practice written by Godwin Oboh and published by Ethics International Press. This book was released on 2024-03-29 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses Social Science Ethics and its relevance to social scientists. In most cases, the sub-disciplines of social science have become independent academic programmes. Nonetheless, social science degree programmes are interrelated. This book will discuss broadly the importance of social science ethics, and examine more specifically, ethics of communications, sociology, political science, philosophy and among others. In particular, the book focuses on the experiences of researchers in, and from, Africa, and challenges international social science scholars to learn from these experiences, and to share their own. Authors discuss the different ways social scientists, media practitioners and students can use ethics to develop good conscience, attitudes and conduct required for public service. International social scientists, academics, researchers, and students will find this book a useful resource material for teaching and research.
Author : Tina Burrett
Publisher : Routledge
ISBN 13 : 0429013035
Total Pages : 373 pages
Book Rating : 4.4/5 (29 download)
Download or read book Press Freedom in Contemporary Asia written by Tina Burrett and published by Routledge. This book was released on 2019-11-05 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the constraints on press freedom and the ways in which independent reporting and reporters are at risk in contemporary Asia to provide a barometer of democratic development in the region. Based on in-depth country case studies written by academics and journalists, and some who straddle both professions, from across the region, this book explores the roles of mainstream and online media, and how they are subject to abuse by the state and vested interests. Specific country chapters provide up-to-date information on Bangladesh, Kashmir, Malaysia, Myanmar, Nepal, Pakistan, Sri Lanka, Taiwan, Thailand and Vietnam, as well as on growing populist and nationalist challenges to media freedom in the Philippines, India, Indonesia and Japan. The book includes a theoretical chapter pulling together trends and common constraints facing newsrooms across Asia and a regional overview on the impact of social media. Three chapters on China provide insights into the country’s tightening information environment under President Xi Jinping. Moreover, the legal environment of the media, political and external pressures, economic considerations, audience support and journalists’ standards and ethics are explored. As an international and interdisciplinary study, this book will appeal to undergraduates, graduates and scholars engaged in human rights, media studies, democratization, authoritarianism and Asian Studies, as well as Asia specialists, journalists, legal scholars, historians and political scientists.
Author : Rotimi Williams Olatunji
Publisher : Amalion Publishing
ISBN 13 : 2359260197
Total Pages : 213 pages
Book Rating : 4.3/5 (592 download)
Download or read book Dimensions of Advertising Theory and Practice in Africa written by Rotimi Williams Olatunji and published by Amalion Publishing. This book was released on 2013-09-30 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising – by street criers, wall paintings, and even olfactory appeals – to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first collection of its kind, the book marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come.
Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1522550151
Total Pages : 383 pages
Book Rating : 4.5/5 (225 download)
Download or read book Entrepreneurship, Collaboration, and Innovation in the Modern Business Era written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-04-06 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. Entrepreneurship, Collaboration, and Innovation in the Modern Business Era provides emerging research on business practices and business advancement in the current technological environment. While highlighting topics such as enterprise social systems, idea generation, and online recruitment, this publication reveals the various techniques and methods to modernize and revolutionize business organizations. This book is an important resource for business leaders, economists, entrepreneurs, practitioners, researchers, and students seeking current research on the research and discoveries in the field of business expansion.
Author : Sumesh Dadwal
Publisher : Emerald Group Publishing
ISBN 13 : 1835490034
Total Pages : 278 pages
Book Rating : 4.8/5 (354 download)
Download or read book Market Grooming written by Sumesh Dadwal and published by Emerald Group Publishing. This book was released on 2024-11-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.
Author : Alison Theaker
Publisher : Routledge
ISBN 13 : 1317487362
Total Pages : 574 pages
Book Rating : 4.3/5 (174 download)
Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2016-05-20 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.
Author : Michael Baker
Publisher : Routledge
ISBN 13 : 1136356851
Total Pages : 683 pages
Book Rating : 4.1/5 (363 download)
Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2008-09-10 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Author : Iain Alexander Robertson
Publisher : Routledge
ISBN 13 : 0415391571
Total Pages : 249 pages
Book Rating : 4.4/5 (153 download)
Download or read book The Art Business written by Iain Alexander Robertson and published by Routledge. This book was released on 2008 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the experience of Sotheby's Institute of Art, this text exposes the realities of the commercial trade in fine art, from its structure to legal issues and wider cultural policy, and including interviews with leading experts in the field.
Author : Richard Fletcher
Publisher : Pearson Higher Education AU
ISBN 13 : 1442561254
Total Pages : 747 pages
Book Rating : 4.4/5 (425 download)
Download or read book International Marketing: An Asia-Pacific Perspective written by Richard Fletcher and published by Pearson Higher Education AU. This book was released on 2013-08-28 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.
Author : Charles L. Colby
Publisher : Simon and Schuster
ISBN 13 : 074321370X
Total Pages : 218 pages
Book Rating : 4.7/5 (432 download)
Download or read book Techno-Ready Marketing written by Charles L. Colby and published by Simon and Schuster. This book was released on 2001-10-05 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing on their award-winning research and case studies ranging from America Online to the Discovery Channel, marketing experts A. Parasuraman and Charles L. Colby demonstrate how the adoption of technology is influenced by unique beliefs that do not apply to conventional products and services. In the context of a general set of powerful techno-marketing strategies, Parasuraman and Colby introduce "Technology Readiness" (TR), a groundbreaking concept that enables you to measure and assess a customer's predisposition to adopt new technologies. Employing their TR construct -- a psychological amalgam of fears, hopes, desires, and frustrations about technology -- the authors identify five types of technology customers: the highly optimistic and innovative "Explorers," the innovative yet cautious "Pioneers," the uncertain "Skeptics" who need the benefits of technology proved, the insecure "Paranoids," and the resistant "Laggards." Using this typology, you can customize your technology strategies by combining insights from your context-specific assessments with general marketing strategies presented in the book. Essential reading in technology companies will be the chapter devoted to Parasuraman's Pyramid Model, which explains the critical role technology plays in a marketing organization as a link between employees, the organization, and the customer. Finally, the authors have included a self-administered quiz so you can score your own Technology Readiness and a chapter on the "Techno-Ready Marketing Audit" to provide a framework for taking immediate action based on the precepts in this book.
