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Consumers Attitudes And Behavior Toward Direct To Consumer Advertising Of Prescription Medicines
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Book Synopsis Consumers' Attitudes and Behavior Toward Direct-to-consumer Advertising of Prescription Medicines by : Nithima Sumpradit
Download or read book Consumers' Attitudes and Behavior Toward Direct-to-consumer Advertising of Prescription Medicines written by Nithima Sumpradit and published by . This book was released on 1999 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Prescription Drugs by : United States. General Accounting Office
Download or read book Prescription Drugs written by United States. General Accounting Office and published by . This book was released on 1991 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How Consumers' Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence and Effectiveness, and Consumer and Physician Behavior by : Michal Herzenstein
Download or read book How Consumers' Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence and Effectiveness, and Consumer and Physician Behavior written by Michal Herzenstein and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data from 1081 adults surveyed by the FDA were analyzed to explore consumers' attitudes toward direct-toconsumer advertising (DTCA) of prescription drugs, and the relation between these attitudes and health related consumption behaviors. We report the favorableness of consumers' reactions to DTCA, and more importantly, demonstrate that consumers' attitudes toward DTCA are related to whether they search for more information about a drug that is advertised, and ask their physician about the drug. Finally, we document how consumers' attitudes towards DTCA relate to the prescription writing behavior of their physicians. Mediation analyses that more fully explicate these findings are discussed.
Book Synopsis A Cross-cultural Comparison of Consumer Attitudes Towards Direct-to-consumer Advertising of Prescription Medications by : Shivani Gautam Parikh
Download or read book A Cross-cultural Comparison of Consumer Attitudes Towards Direct-to-consumer Advertising of Prescription Medications written by Shivani Gautam Parikh and published by . This book was released on 2011 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The broadening of marketing into healthcare sparked much interest in the field and led to the creation of direct-to-consumer advertising (DTCA) from the pharmaceutical industry, which allows prescription medication manufacturers to market directly to consumers. While current legislation limits this type of marketing to the United States and New Zealand, there has been increased international discussion of the topic, specifically in the European Union, where DTCA of prescription medication is continuously being proposed, denied, and reconsidered. Various debates surround the topic regarding the perhaps unethical nature of the pharmaceutical industry providing information to consumers and the lasting implications this has for society. Nevertheless, proponents claim that DTCA is informative and encourages individuals to take control of their own healthcare. While previous investigations focus mainly on the debates surrounding DTCA and undertake quantitative approaches, this study takes a qualitative approach in exploring European perceptions of DTCA, prior to its potential spread to the E.U., and performs a cross-cultural comparison with consumers from the United States. Research participants consist of postgraduate students from the U.S. and member countries of the EU and undergo in-depth interviews, revealing noteworthy insights regarding general attitudes about DTCA and the influential factors that help shape these perceptions. The cross-cultural comparison revealed a greater resistance of DTCA from European informants while American respondents were fairly indifferent towards this type of marketing. Differences in attitudes towards the notion of illness, medicine, and the role of the physician all proved to be influential factors in overall perceptions of direct-to-consumer advertising of prescription medications.
Book Synopsis Prescription Drugs by : United States. General Accounting Office
Download or read book Prescription Drugs written by United States. General Accounting Office and published by . This book was released on 1991 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Impact of Risk Disclosures Through Direct-to-consumer Advertising on Elderly Consumers' Behavioral Intent by : Prashant Tukaram Nikam
Download or read book Impact of Risk Disclosures Through Direct-to-consumer Advertising on Elderly Consumers' Behavioral Intent written by Prashant Tukaram Nikam and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: The new FDA guidelines on Direct-to-Consumer Advertising (DTCA) of prescription drugs require the sponsor to present balanced benefit-risk information. However, data suggest frequent lack of compliance with these guidelines. Misinformation to consumers can have serious implications on health and safety. The study objective was to explore the impact of variations in risk disclosures through DTC print advertisements on consumer attitudes and behaviors. A 2 x 2 factorial design was implemented, where the risk statements in the advertisements varied in number and specificity. A convenience sample of 240 elderly (>=60 years) male and female participants was recruited. The participants were asked to read a print advertisement and then complete a questionnaire. Participants exposed to specific risk statements were less likely to look for additional information (p
Book Synopsis Consumers' Motivation in Responding to Prescription Drug Advertising by : Nithima Sumpradit
Download or read book Consumers' Motivation in Responding to Prescription Drug Advertising written by Nithima Sumpradit and published by . This book was released on 2003 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book IMC written by Thomas R. Duncan and published by . This book was released on 2002 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an applied text with a strong brand message. Most texts on the market teach functions but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of "when to use, how to use, and who should be involved" in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller)and how to truly integrate the consumer into Business-to-business marketing vs. Business-to-consumer marketing (B2B and B2C).
Book Synopsis Direct-to-consumer Advertising of Prescription Drugs by : United States. Congress. Senate. Special Committee on Aging
Download or read book Direct-to-consumer Advertising of Prescription Drugs written by United States. Congress. Senate. Special Committee on Aging and published by . This book was released on 2003 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Impact of Side-effects Information in Direct-to-consumer Prescription Drug Advertising on Consumers' Product Attitudes by : Jia Lu
Download or read book The Impact of Side-effects Information in Direct-to-consumer Prescription Drug Advertising on Consumers' Product Attitudes written by Jia Lu and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ABSTRACT: This study investigated whether personality differences (i.e., personal need for structure [PNS] and personal fear of invalidity [PFI]) would interact with the type of risk information in Direct-to-consumer advertising (DTCA) of prescription drugs to influence participants' attitudes toward the ad and brand via differences in processing of the content of the ads.
Book Synopsis Prescription Drugs by : U S Government Accountability Office (G
Download or read book Prescription Drugs written by U S Government Accountability Office (G and published by BiblioGov. This book was released on 2013-06 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pursuant to a congressional request, GAO reviewed direct-to-consumer advertising (DTCA) of prescription drugs, focusing on: (1) its potential benefits or detriments; (2) consumer and physician attitudes toward DTCA and the confidence placed in this knowledge; and (3) existing research gaps regarding DTCA. GAO found that: (1) the many benefits cited as possible effects of DTCA included consumer education, price reduction, and patient involvement in health care, and the detriments included physician shopping, increased costs, and inadequate risk information; (2) the findings from the few studies conducted to determine the possible effects of DTCA did not apply to all types of advertising or to all consumers; (3) the few research studies of physicians' and consumers' opinions of DTCA were limited since the studies did not systematically address the advertising and media differences, and sampling designs were flawed; (4) as a result of the limitations, those studies did not measure the extent to which opinions about DTCA were positive or negative or short-term changes in those opinions; (5) studies indicated that, generally, physicians opposed DTCA because they believed that it would undermine the physician-patient relationship with the extent of their opposition depending on the type of DTCA, the media, and the content; (6) since most consumers were unaware of DTCA, they based their opinions about it on other experiences, such as other products' advertisements; (7) in general, consumers supported DTCA because they believed that it would provide them with information; (8) there was limited information regarding whether DTCA effects differed by media or content; and (9) such gaps as the effect of widespread advertising on drug prices may not be possible to study before the actual widespread implementation of DTCA.
Book Synopsis Direct to Consumer Ads for Prescription Drugs by : Antonia M. Pinckney
Download or read book Direct to Consumer Ads for Prescription Drugs written by Antonia M. Pinckney and published by . This book was released on 2015 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: A random sample of 50 diabetes patients from a managed care company was surveyed over the telephone to determine their attitudes and responses to direct to consumer advertisements for prescription drugs (DTCA). Most of the sample were of minority race/ethnicity, older age, lower income, had lower education, and took at least five prescription medications daily. A nine- item questionnaire with a five point Likert scale was used to determine an attitude score. Overall attitudes about DTCA were negative. Respondents were asked if they had ever reacted to an ad with any of three behavioral responses (asking for information about a drug, requesting a prescription for the drug they saw advertised, requesting a change in a current prescription due to an ad). Respondents stated they asked their provider for further information about a drug due to an ad at a higher rate (40 percent) than they asked that the advertised drug be prescribed (16 percent). Respondents who asked for change in a current prescription due to an ad they saw made the request due to side effect information in the ad. Attitudes about DTCA were negatively correlated with these behaviors. The findings show this population's skepticism about ad information, their comfort discussing it with their providers, and their need for further information on risk assessment. The cost of non- formulary, non-generic medications makes patients cautious about asking for a specific advertised prescription. Providers need to be sensitive to patients concerns about DTCA information and be available to discuss risks and benefits.
Book Synopsis Assessing the Relationship of Attitude Toward the Ad to Intentions to Use Direct-to-consumer Drugs by : Wan Seop Jung
Download or read book Assessing the Relationship of Attitude Toward the Ad to Intentions to Use Direct-to-consumer Drugs written by Wan Seop Jung and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: As with any meta-analysis, the data provide a quantitative summary. In the current meta-analysis, the data provided a summary of 278 samples reported in the 36 articles for which the author could obtain usable data. Variables were classified into three levels. The first level included demographic characteristics, ad awareness, involvement, health status, and drug usage. The second level contained consumers' attitudes toward the ad. The third included behavioral intentions. The first level directly and/or indirectly affected the second and third. The second level directly influenced the third.
Book Synopsis International Conference on Advancements of Medicine and Health Care through Technology; 12th - 15th October 2016, Cluj-Napoca, Romania by : Simona Vlad
Download or read book International Conference on Advancements of Medicine and Health Care through Technology; 12th - 15th October 2016, Cluj-Napoca, Romania written by Simona Vlad and published by Springer. This book was released on 2017-03-15 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the contributions of the fifth International Conference on Advancements of Medicine and Health Care through Technology (Meditech 2016), held in in Cluj-Napoka, Romania. The papers of this Proceedings volume present new developments in - Health Care Technology, - Medical Devices, Measurement and Instrumentation, - Medical Imaging, Image and Signal Processing, - Modeling and Simulation, - Molecular Bioengineering, - Biomechanics.
Book Synopsis Testing Treatments by : Imogen Evans
Download or read book Testing Treatments written by Imogen Evans and published by Pinter & Martin Publishers. This book was released on 2011 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work provides a thought-provoking account of how medical treatments can be tested with unbiased or 'fair' trials and explains how patients can work with doctors to achieve this vital goal. It spans the gamut of therapy from mastectomy to thalidomide and explores a vast range of case studies.
Book Synopsis The Cognitive, Attitudinal, and Behavioural Responses of the Elderly to Print DTC Prescription Drug Advertising by : Joyce Sarkis
Download or read book The Cognitive, Attitudinal, and Behavioural Responses of the Elderly to Print DTC Prescription Drug Advertising written by Joyce Sarkis and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Direct to Consumer Prescription Drug Advertising by : Jeffrey Michael Linden
Download or read book Direct to Consumer Prescription Drug Advertising written by Jeffrey Michael Linden and published by . This book was released on 2012 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study intended to examine the effects of Direct-to-Consumer prescription drug advertising (DTCA). Looking specifically for the behavioral effects that exposure to DTCA had on consumers, data was collected about respondents' actions after seeing or hearing an advertisement for a prescription drug. Application of the Theory of Planned Behavior and the Theory of Uses and Gratifications demonstrated the potential psychological factors at play throughout consumers' decision making process. Advertising congruence with media use was an important aspect of the study as well as grasping respondents' perception of behavioral control with regard to requesting prescription drugs from their doctor. A small portion of this study examined how physician prescribing behavior was affected by DTCA.
