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Consumer Psychology 2e
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Book Synopsis Consumer Psychology by : Jansson-Boyd
Download or read book Consumer Psychology written by Jansson-Boyd and published by McGraw-Hill Education (UK). This book was released on 2010-01-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.
Book Synopsis Consumer Psychology 2e by : Cathrine Jansson-Boyd
Download or read book Consumer Psychology 2e written by Cathrine Jansson-Boyd and published by McGraw-Hill Education (UK). This book was released on 2019-08-02 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Why do people behave and think the way they do? • What makes people choose certain products and services? • How does consumption affect our everyday lives? Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and underlying thought processes. Written in a clear and accessible style it is an essential read for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology, business studies, cyber psychology or sustainability. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being. This book explores key theories from a broad range of psychology disciplines to show how psychology can help explain consumption behaviours. These include: • Memory and learning • Perception and attention • Emotions • Decision making • Motivation • Happiness This 2nd second edition has been updated with new research throughout and has more in-depth sections on topics such as: • Motives for and consequences of sharing in a social media environment • Online gaming and online customized advertising • Sustainable consumption and how to increase it Each chapter features an introduction, key terms, summary and study questions or class exercises that encourage you to think critically about the topics covered. Real-life examples including adverts and case studies are included throughout to ensure clear application to everyday life.
Book Synopsis The Cambridge Handbook of Consumer Psychology by : Cait Lamberton
Download or read book The Cambridge Handbook of Consumer Psychology written by Cait Lamberton and published by Cambridge University Press. This book was released on 2023-04-06 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Book Synopsis The Aging Consumer by : Aimee Drolet
Download or read book The Aging Consumer written by Aimee Drolet and published by Routledge. This book was released on 2020-10-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.
Book Synopsis Multicultural Psychology by : Jennifer Teramoto Pedrotti
Download or read book Multicultural Psychology written by Jennifer Teramoto Pedrotti and published by SAGE Publications. This book was released on 2020-07-30 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining theory and history with an active approach rooted in self-reflection, Multicultural Psychology applies a framework of self-awareness and social justice to foundational and current topics across Multicultural Psychology studies today. Multicultural Psychology focuses on identity and its social context to help students view culture not just as a minority issue, but a way of understanding all human experiences. Multicultural Psychology will help students apply concepts to their own lives at point of learning, to assess their own awareness and progress, and to consider their own role and ability to engage in social change. With this balanced approach, Multicultural Psychology helps students entering the course with varied levels of cultural and diversity awareness to understand their individual and social cultural contexts, to gain awareness of their interactions with others, and to understand the intersections that occur with other cultures across their lives and careers.
Book Synopsis The Psychology of Advertising by : Bob M. Fennis
Download or read book The Psychology of Advertising written by Bob M. Fennis and published by Psychology Press. This book was released on 2015-12-22 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.
Book Synopsis Psychological Foundations of Marketing by : Allan J Kimmel
Download or read book Psychological Foundations of Marketing written by Allan J Kimmel and published by Routledge. This book was released on 2018-01-12 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.
Book Synopsis Comparative Psychology by : Mauricio R Papini
Download or read book Comparative Psychology written by Mauricio R Papini and published by Psychology Press. This book was released on 2010-10-18 with total page 1112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comparative Psychology (second edition) is a core textbook for senior undergraduate and graduate courses in Comparative Psychology, Animal Behavior, and Evolutionary Psychology. Its main goal is to introduce the student to evolutionary and developmental approaches to the study of animal behavior. The structure of the book reflects the principal areas of importance to psychology students studying animal behavior: evolution, physiological issues, learning and cognition, development, and social evolution. Throughout, this text includes many examples drawn from the study of human behavior, highlighting general and basic principles that apply broadly to the animal kingdom.
Book Synopsis Consumer Psychology for Marketing by : G. R. Foxall
Download or read book Consumer Psychology for Marketing written by G. R. Foxall and published by . This book was released on 1994 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers and users comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.
Download or read book Consumer Behavior written by Frank Kardes and published by . This book was released on 2020-09-03 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business.
Download or read book Consumer Behaviour written by Elrie Botha and published by . This book was released on 2019-01-15 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is written for senior undergraduate students who are studyingConsumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.
Book Synopsis A History of Psychology in Letters by : Ludy T. Benjamin, Jr.
Download or read book A History of Psychology in Letters written by Ludy T. Benjamin, Jr. and published by Wiley-Blackwell. This book was released on 2009-02-04 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The private thoughts, emotions, hopes, and frustrations contained in this collection of letters written by key figures in psychology provide rich insight into the development of the field. From John Locke writing parenting advice in 17th century Holland to Kenneth B. Clark responding to the impact of his research on the 19th century Brown v. Board decision, this book illustrates the history of the psychology in a direct, engaging manner. Uses primary source materials to provide students with a unique view of the story of psychology. Features an introduction to historiography, focusing on how historians use manuscript collections in their work. Includes chapter-opening material that explains the historical context, brief annotations to help clarify the content, and an epilogue that concludes these important stories in psychology. The second edition adds new annotations by Benjamin, giving greater life and dimension to the learning about the people and ideas that have influenced the development of psychology.
Download or read book Psychology written by Rose M. Spielman and published by . This book was released on 2018-08 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: The images in this textbook are in grayscale. There is a color version available - search for ISBN 9781680922370. Psychology is designed to meet scope and sequence requirements for the single-semester introduction to psychology course. The book offers a comprehensive treatment of core concepts, grounded in both classic studies and current and emerging research. The text also includes coverage of the DSM-5 in examinations of psychological disorders. Psychology incorporates discussions that reflect the diversity within the discipline, as well as the diversity of cultures and communities across the globe.
Book Synopsis EBOOK: Cognitive Psychology 2e by : Kenneth Gilhooly
Download or read book EBOOK: Cognitive Psychology 2e written by Kenneth Gilhooly and published by McGraw Hill. This book was released on 2020-12-22 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Cognitive Psychology 2e
Book Synopsis Applied Psychology by : Graham C. Davey
Download or read book Applied Psychology written by Graham C. Davey and published by John Wiley & Sons. This book was released on 2023-06-06 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical and easy-to-understand introduction to applied psychology In the newly revised second edition of Applied Psychology, distinguished psychologist and author Graham C. Davey delivers an accessible introduction to the main areas of applied psychology from the perspectives of practitioners and researchers in the United Kingdom, Europe, and other parts of the world. It explains the core psychological knowledge and research that underpins the most commonly employed areas of applied psychology. This latest edition adds six brand-new chapters that cover emerging topics in applied psychology, as well as a chapter on teaching psychology, and extensive revisions to the individual clinical psychology chapters. The book is accompanied by a resource website that offers a wide range of teaching and learning features, including a test bank, instructor slides, and a collection of professional and training chapters. Readers will also find: Thorough introductions to clinical, health, forensic, and educational psychology Comprehensive explorations of occupational, sport, and counselling psychology Practical discussions of coaching psychology, including the application of psychological theory during coaching Fulsome treatments of emerging topics in applied psychology, including environmental, consumer, and community psychology Perfect for Level 1 introductory psychology students, Applied Psychology will also benefit Level 2 and 3 students seeking core theoretical and professional information highly relevant to their future practice.
Book Synopsis Statistics for Psychology II by : PressGrup Academician Team
Download or read book Statistics for Psychology II written by PressGrup Academician Team and published by Prof. Dr. Bilal Semih Bozdemir. This book was released on with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interpreting and Reporting Statistical Results In the realm of psychological research, the ability to interpret and report statistical results accurately is paramount. This chapter delves into the essential guidelines and practices that researchers must follow to communicate findings effectively and responsibly. As psychologists often work with complex data sets, the interpretation of statistical results demands clarity, precision, and rigor. Understanding Statistical Output The first step in interpreting statistical results is to comprehend the output generated by statistical software. This output typically includes a range of statistics such as p-values, confidence intervals, regression coefficients, and others, depending on the analysis conducted. Each of these elements conveys critical information, which must be accurately interpreted to draw meaningful conclusions. For example, in hypothesis testing, the p-value indicates the probability of obtaining results as extreme as observed, assuming the null hypothesis is true. A p-value less than the predefined alpha level (commonly set at 0.05) leads to the rejection of the null hypothesis. Researchers must not only report the p-value but also contextualize it within the broader framework of the study, including the sample size and effect size.
Book Synopsis Consumer Neuroscience by : Cathrine Jansson-Boyd
Download or read book Consumer Neuroscience written by Cathrine Jansson-Boyd and published by Elsevier. This book was released on 2023-11-02 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: To truly understand consumer behaviors, we need a clear understanding of how the brain is shaped by contextual factors. Consumer Neuroscience presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the more advanced content. The book moves on to review: methods, the field of affective neuroscience, mechanisms and applications of neuroimaging methods and fundamentals of visual neuroscience. Consumer Neuroscience concludes with a collection of case studies that allow readers to analyze actual results of different cases in which brain activity was used to answer marketing and business questions. - Presents readers with a clear overview of consumer neuroscience as a field - Includes a visual brain index - Discusses neuroscientific areas that are highly relevant to consumer sciences but may not yet have been integrated into the discipline - Offers the combined expertise of a psychologist and a neuroscientist in authoring the book to provide well rounded insights into the area of consumer neuroscience - Describes unresolved issues and possible methods in consumer neuroscience, along with approaches for tackling them
