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Author :
Publisher :
ISBN 13 :
Total Pages : 500 pages
Book Rating : 4.3/5 (555 download)
Download or read book Consumer Markets Update written by and published by . This book was released on 1981 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jon R. Katzenbach
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523098732
Total Pages : 209 pages
Book Rating : 4.5/5 (23 download)
Download or read book The Critical Few written by Jon R. Katzenbach and published by Berrett-Koehler Publishers. This book was released on 2019-01-16 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global survey by the Katzenbach Center, 80 percent of respondents believed that their organization must evolve to succeed. But a full quarter of them reported that a change effort at their organization had resulted in no visible results. Why? The fate of any change effort depends on whether and how leaders engage their culture: the self-sustaining patterns of behaving, feeling, thinking, and believing that determine how things are done in an organization. Culture is implicit rather than explicit, emotional rather than rational--that's what makes it so hard to work with, but that's also what makes it so powerful. For the first time, this book lays out the Katzenbach Center's proven methodology for identifying your culture's four most critical elements: traits, characteristics that are at the heart of people's emotional connection to what they do; keystone behaviors, actions that would lead your company to succeed if they were replicated at a greater scale; authentic informal leaders, people who have a high degree of "emotional intuition" or social connectedness; and metrics, integrated, thoughtful measures to track progress, encourage the self-reinforcing cycle of lasting change and link to business performance. By leveraging these critical few elements, you can tap into a source of catalytic change within your organization. People will make an emotional, not just a rational, commitment to new initiatives. You will elicit enthusiasm and creativity and build the kind of powerful company that people recognize for its innate value and effectiveness.
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317939905
Total Pages : 356 pages
Book Rating : 4.3/5 (179 download)
Download or read book Globalization of Consumer Markets written by Erdener Kaynak and published by Routledge. This book was released on 2014-02-04 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today’s consumer markets, readers will find they have the key to success and survival in the global marketplace. The contributing authors present managerially oriented chapters, each of which is based on research or practical experience. These are designed to advance the reader’s knowledge of the globalizing consumer market. Focused around structure--how consumer markets on a global scale are being shaped--and strategy--successful methods necessary to global competitive marketing and how these strategies work--are the two main themes around which the book is organized. To further enable marketing professionals’success in the global marketplace, Globalization of Consumer Markets details actual strategies, action programs for competitive management, and exemplary cases. There are new ideas from expert marketers on opportunities for growth in the global marketplace and, most importantly, state-of-the-art marketing strategies and management tools. For professional marketers, this book is a must for prosperity in marketing consumer products and services on a global level. This is an ideal book for professional education in marketing of consumer products and services on a global level. Professionals will find a progression of chapters taking them through degree of globalization; market behavior and development; standardization of marketing programs and processes; managerial implications; and extensive references for further study.
Author : Oren Bar-Gill
Publisher : Oxford University Press
ISBN 13 : 019966336X
Total Pages : 297 pages
Book Rating : 4.1/5 (996 download)
Download or read book Seduction by Contract written by Oren Bar-Gill and published by Oxford University Press. This book was released on 2012-08-23 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seduction by Contract explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.
Author : Peter J. N. Sinclair
Publisher : Routledge
ISBN 13 : 1135179778
Total Pages : 402 pages
Book Rating : 4.1/5 (351 download)
Download or read book Inflation Expectations written by Peter J. N. Sinclair and published by Routledge. This book was released on 2009-12-16 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inflation is regarded by the many as a menace that damages business and can only make life worse for households. Keeping it low depends critically on ensuring that firms and workers expect it to be low. So expectations of inflation are a key influence on national economic welfare. This collection pulls together a galaxy of world experts (including Roy Batchelor, Richard Curtin and Staffan Linden) on inflation expectations to debate different aspects of the issues involved. The main focus of the volume is on likely inflation developments. A number of factors have led practitioners and academic observers of monetary policy to place increasing emphasis recently on inflation expectations. One is the spread of inflation targeting, invented in New Zealand over 15 years ago, but now encompassing many important economies including Brazil, Canada, Israel and Great Britain. Even more significantly, the European Central Bank, the Bank of Japan and the United States Federal Bank are the leading members of another group of monetary institutions all considering or implementing moves in the same direction. A second is the large reduction in actual inflation that has been observed in most countries over the past decade or so. These considerations underscore the critical – and largely underrecognized - importance of inflation expectations. They emphasize the importance of the issues, and the great need for a volume that offers a clear, systematic treatment of them. This book, under the steely editorship of Peter Sinclair, should prove very important for policy makers and monetary economists alike.
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317939891
Total Pages : 368 pages
Book Rating : 4.3/5 (179 download)
Download or read book Globalization of Consumer Markets written by Erdener Kaynak and published by Routledge. This book was released on 2014-02-04 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today’s consumer markets, readers will find they have the key to success and survival in the global marketplace. The contributing authors present managerially oriented chapters, each of which is based on research or practical experience. These are designed to advance the reader’s knowledge of the globalizing consumer market. Focused around structure--how consumer markets on a global scale are being shaped--and strategy--successful methods necessary to global competitive marketing and how these strategies work--are the two main themes around which the book is organized. To further enable marketing professionals’success in the global marketplace, Globalization of Consumer Markets details actual strategies, action programs for competitive management, and exemplary cases. There are new ideas from expert marketers on opportunities for growth in the global marketplace and, most importantly, state-of-the-art marketing strategies and management tools. For professional marketers, this book is a must for prosperity in marketing consumer products and services on a global level. This is an ideal book for professional education in marketing of consumer products and services on a global level. Professionals will find a progression of chapters taking them through degree of globalization; market behavior and development; standardization of marketing programs and processes; managerial implications; and extensive references for further study.
Author : Jeffrey Kleintop
Publisher : John Wiley & Sons
ISBN 13 : 0470039043
Total Pages : 226 pages
Book Rating : 4.4/5 (7 download)
Download or read book Market Evolution written by Jeffrey Kleintop and published by John Wiley & Sons. This book was released on 2006-07-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's investors face a challenging environment like none before. The factors that affect financial markets are evolving rapidly and the changes may surprise unprepared investors with investment performance that is below the average of recent decades. Jeffrey Kleintop, author and financial expert, understands that these conditions place a premium on adaptation and innovation-making proactive investment decision-making more valuable than ever. He also knows that in today's investment environment, a new approach to active portfolio management-one that incorporates both strategic and tactical allocations to various asset classes-is necessary to exploit opportunities, manage risk, and achieve financial goals. In Market Evolution, Kleintop offers his unique view of today's financial markets and the trends that may shape investment performance during the next ten years. This book is a practical guide that provides investors with the robust framework that they need to meet the challenges of this new market environment and win. Jeffrey Kleintop (Philadelphia, PA) is the Chief Investment Strategist of PNC Advisors, one of the largest wealth managers in the United States. He is also the coportfolio manager of PNC's Advantage Portfolios. Recently named by the Wall Street Journal as one of "Wall Street's Best and Brightest," Mr. Kleintop is regularly quoted in many national publications, such as BusinessWeek and the New York Times. He is also a regular guest on national radio and television financial programs.
Author :
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.3/5 (129 download)
Download or read book Major Statistical Series of the U.S. Department of Agriculture: Market news written by and published by . This book was released on 1989 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Helle Sjøvaag
Publisher : Taylor & Francis
ISBN 13 : 1000814459
Total Pages : 86 pages
Book Rating : 4.0/5 (8 download)
Download or read book The Markets for News written by Helle Sjøvaag and published by Taylor & Francis. This book was released on 2022-11-17 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the face of ongoing digitisation, The Markets for News examines how certain established economic features of the news industry have persisted and what makes them such stable frameworks for journalistic organisations. Drawing on an analysis of Scandinavian news industries, this text revises journalism’s economic foundations in the context of the algorithmically driven platform economy. Exploration of features such as journalism’s two-sided market model, the network effect of platforms, and chain ownership, leads to a discussion about how journalism faces disruption from the introduction of artificial intelligence in the production, dissemination, and sale of news. As journalism undergoes transformations due to revenue losses, this book recognises a return to certain enduring features of journalism’s organisational form, in particular the chain ownership form, that enables scale in adapting to platform logics and economics. This text serves as a basis for a theoretical discussion about strategic media management and critical political economy in the age of digital disruption. This is an insightful book for academics and researchers in the fields of journalism, media industries, media policy and, communication studies.
Author : Martin Reeves
Publisher : Harvard Business Press
ISBN 13 : 1647820871
Total Pages : 248 pages
Book Rating : 4.6/5 (478 download)
Download or read book The Imagination Machine written by Martin Reeves and published by Harvard Business Press. This book was released on 2021-06-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.
Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1317403428
Total Pages : 259 pages
Book Rating : 4.3/5 (174 download)
Download or read book News and the Net written by Barrie Gunter and published by Routledge. This book was released on 2015-07-16 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 2003. This book examines the growth of news provision on the internet and its implications for news presentation, journalism practice, news consumers, and the business of running news organizations. Much of the focus is placed on the migration of newspapers onto the internet, but references are also made to the establishment of news websites by other organizations. The book examines the growth of online technology as a source of information and entertainment and considers how this development can be framed within models of communication and comments, on the apparent shortage of new models to explain the use, role, effectiveness, and impact of online communications.
Author : Neil Farmer
Publisher : Elsevier
ISBN 13 : 0857098977
Total Pages : 347 pages
Book Rating : 4.8/5 (57 download)
Download or read book Trends in Packaging of Food, Beverages and Other Fast-Moving Consumer Goods (FMCG) written by Neil Farmer and published by Elsevier. This book was released on 2013-02-26 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging plays an essential role in protecting and extending the shelf life of a wide range of foods, beverages and other fast-moving consumer goods. There have been many key developments in packaging materials and technologies in recent years, and Trends in packaging of food, beverages and other fast-moving consumer goods (FMCG) provides a concise review of these developments and international market trends.Beginning with a concise introduction to the present status and trends in innovations in packaging for food, beverages and other fast-moving consumer goods, the book goes on to consider modified atmosphere packaging and other active packaging systems, including smart and intelligent packaging, and the role these play in augmenting and securing the consumer brand experience. Developments in plastic and bioplastic materials and recycling systems are then discussed, followed by innovations and trends in metal, paper and paperboard packaging. Further chapters review international environmental and sustainability regulatory and legislative frameworks, before the use of nanotechnology, smart and interactive packaging developments for enhanced communication at the packaging/user interface are explored. Finally, the book concludes by considering potential future trends in materials and technologies across the international packaging market.With its distinguished editor and international team of expert contributors, Trends in packaging of food, beverages and other fast-moving consumer goods (FMCG) is an important reference tool, providing a practical overview of emerging packaging technologies and market trends for research and design professionals in the food and packaging industry, and academics working in this area. - Introduces the present status, current trends and new innovations in the field whilst considering future trends in materials and technologies - Considers modified atmosphere packaging and other active packaging systems including smart and intelligent packaging - Discusses developments in plastic and bioplastic materials and recycling systems
Author : James T. Hamilton
Publisher : Princeton University Press
ISBN 13 : 1400841410
Total Pages : 355 pages
Book Rating : 4.4/5 (8 download)
Download or read book All the News That's Fit to Sell written by James T. Hamilton and published by Princeton University Press. This book was released on 2011-10-23 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: That market forces drive the news is not news. Whether a story appears in print, on television, or on the Internet depends on who is interested, its value to advertisers, the costs of assembling the details, and competitors' products. But in All the News That's Fit to Sell, economist James Hamilton shows just how this happens. Furthermore, many complaints about journalism--media bias, soft news, and pundits as celebrities--arise from the impact of this economic logic on news judgments. This is the first book to develop an economic theory of news, analyze evidence across a wide range of media markets on how incentives affect news content, and offer policy conclusions. Media bias, for instance, was long a staple of the news. Hamilton's analysis of newspapers from 1870 to 1900 reveals how nonpartisan reporting became the norm. A hundred years later, some partisan elements reemerged as, for example, evening news broadcasts tried to retain young female viewers with stories aimed at their (Democratic) political interests. Examination of story selection on the network evening news programs from 1969 to 1998 shows how cable competition, deregulation, and ownership changes encouraged a shift from hard news about politics toward more soft news about entertainers. Hamilton concludes by calling for lower costs of access to government information, a greater role for nonprofits in funding journalism, the development of norms that stress hard news reporting, and the defining of digital and Internet property rights to encourage the flow of news. Ultimately, this book shows that by more fully understanding the economics behind the news, we will be better positioned to ensure that the news serves the public good.
Author : Merlin Stone
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442927
Total Pages : 308 pages
Book Rating : 4.4/5 (429 download)
Download or read book Consumer Insight written by Merlin Stone and published by Kogan Page Publishers. This book was released on 2004 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.
Author : United States. Executive Office of the President. Office of Consumer Affairs
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.3/5 (91 download)
Download or read book Consumer News written by United States. Executive Office of the President. Office of Consumer Affairs and published by . This book was released on 1975 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Johnston Carla Brooks
Publisher : Taylor & Francis
ISBN 13 : 1003820689
Total Pages : 299 pages
Book Rating : 4.0/5 (38 download)
Download or read book Winning the Global TV News Game written by Johnston Carla Brooks and published by Taylor & Francis. This book was released on 2023-12-22 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.
Author :
Publisher :
ISBN 13 :
Total Pages : 620 pages
Book Rating : 4.3/5 (91 download)
Download or read book Fishery Market News written by and published by . This book was released on 1945 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:
