The Media Handbook

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Publisher : Routledge
ISBN 13 : 042978564X
Total Pages : 236 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis The Media Handbook by : Helen Katz

Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2019-05-03 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.

Cabling

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Publisher : John Wiley & Sons
ISBN 13 : 0470550058
Total Pages : 1147 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Cabling by : Andrew Oliviero

Download or read book Cabling written by Andrew Oliviero and published by John Wiley & Sons. This book was released on 2009-07-06 with total page 1147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two books in one! Complete coverage of data cabling and fiber optics makes this the most comprehensive cabling book on the market With the growing demand for fiber optics in large-scale communications networks, network professionals need complete, up-to-the-minute information. The fourth edition of this popular guide provides you with the latest on copper and fiber-optic networking. It is particularly useful for those studying for the Fiber Optics Installer or Fiber Optics Technician certifications. Part I covers the basics of cabling, while Part II is devoted to in-depth information on fiber optics, allowing you to stay up to speed on all aspects of the field. Demonstrates how to work with all of the various types of cables-from those used to network desktops to hubs and switches up to those used by major telecommunications carriers Appeals to anyone who plans, builds, and maintains a network Offers a solid foundation in fiber optics As the industry transitions from copper cabling to fiber optics, Cabling: The Complete Guide to Copper and Fiber-Optic Networking, Fourth Edition is a vital tool for network administrators and technicians.

Complete Guide to Human Resources and the Law, 2019 Edition

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Author :
Publisher : Wolters Kluwer
ISBN 13 : 1454899948
Total Pages : 1830 pages
Book Rating : 4.4/5 (548 download)

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Book Synopsis Complete Guide to Human Resources and the Law, 2019 Edition by : Shilling

Download or read book Complete Guide to Human Resources and the Law, 2019 Edition written by Shilling and published by Wolters Kluwer. This book was released on 2018-09-14 with total page 1830 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Human Resources and the Law will help you navigate complex and potentially costly Human Resources issues. You'll know what to do (and what not to do) to avoid costly mistakes or oversights, confront HR problems - legally and effectively - and understand the rules. The Complete Guide to Human Resources and the Law offers fast, dependable, plain English legal guidance for HR-related situations from ADA accommodation, diversity training, and privacy issues to hiring and termination, employee benefit plans, compensation, and recordkeeping. It brings you the most up-to-date information as well as practical tips and checklists in a well-organized, easy-to-use resource. The 2019 Edition provides new and expanded coverage of issues such as: The Supreme Court held in March 2016 that to prove damages in an Fair Labor Standards Act (FLSA) donning/doffing class action, an expert witness' testimony could be admitted Tyson Foods, Inc. v. Bouaphakeo, 136 S. Ct. 1036 (2016). Executive Order 13706, signed on Labor Day 2015, takes effect in 2017. It requires federal contractors to allow employees to accrue at least one hour of paid sick leave for every 30 hours they work, and unused sick leave can be carried over from year to year. Mid-2016 DOL regulations make millions more white-collar employees eligible for overtime pay, by greatly increasing the salary threshold for the white-collar exemption. Updates on the PATH Act (Protecting Americans From Tax Hikes; Pub. L. No. 114-113. The DOL published the "fiduciary rule" in final form in April 2016, with full compliance scheduled for January 1, 2018. The rule makes it clear that brokers who are paid to offer guidance on retirement accounts and Individual Retirement Arrangements (IRAs) are fiduciaries. In early 2016, the Equal Employment Opportunity Commission (EEOC) announced it would allow charging parties to request copies of the employer's position statement in response to the charge. The Supreme Court ruled that, in constructive discharge timing requirements run from the date the employee gives notice of his or her resignation--not the effective date of the resignation. Certiorari was granted to determine if the Federal Arbitration Act (FAA) preempts consideration of severing provisions for unconscionability. Previous Edition: Complete Guide to Human Resources and the Law, 2018 Edition ISBN 9781454884309

Marketing Communications

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Publisher : Kogan Page Publishers
ISBN 13 : 074949865X
Total Pages : 673 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Marketing Communications by : PR Smith

Download or read book Marketing Communications written by PR Smith and published by Kogan Page Publishers. This book was released on 2019-12-03 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students: - How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns - The opportunity and risks of social media - How to navigate ethical and data management challenges - How to use the current preferred digital marketing tools and technology Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.

Complete Guide to Federal and State Garnishment, 2019 Edition (IL)

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Author :
Publisher : Wolters Kluwer
ISBN 13 : 1454899921
Total Pages : 1290 pages
Book Rating : 4.4/5 (548 download)

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Book Synopsis Complete Guide to Federal and State Garnishment, 2019 Edition (IL) by : Bryant

Download or read book Complete Guide to Federal and State Garnishment, 2019 Edition (IL) written by Bryant and published by Wolters Kluwer. This book was released on 2018-12-19 with total page 1290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete Guide to Federal and State Garnishment provides much-needed clarity when the federal and state laws appear to conflict. You'll find plain-English explanations of the laws and how they interact, as well as the specific steps you and your staff need to take to respond to the order properly. Numerous detailed examples and mathematical calculations make it easy to apply the law under different scenarios. Written by Amorette Nelson Bryant, who was recently appointed by the Uniform Law Commission as an observer for the Drafting Committee on a Wage Garnishment Act and was a past chair of both the APA GATF Child Support Subcommittee and Garnishment Subcommittee, Complete Guide to Federal and State Garnishment brings the payroll professional up-to-date on the latest federal and state laws and regulations affecting this ever-changing area. It is your one-stop source for answers to critical questions, such as: Does the amount exempt from garnishment change when the minimum wage goes up? How do I determine the wages to which the garnishment applies? If an employee is subject to more than one garnishment, which has priority? Which state's rules do I use when I receive a child support order sent from another state? State or federal law - which applies for creditor garnishment and support? Are there alternatives to remitting withheld child support via EFT/EDI? How do I handle garnishments when employees are paid a draw against salary? Previous Edition: Complete Guide to Federal and State Garnishment, 2018 Edition, ISBN 9781454884255¿

Proceedings of Second International Conference on Advances in Computer Engineering and Communication Systems

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Author :
Publisher : Springer Nature
ISBN 13 : 9811673896
Total Pages : 602 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Proceedings of Second International Conference on Advances in Computer Engineering and Communication Systems by : A. Brahmananda Reddy

Download or read book Proceedings of Second International Conference on Advances in Computer Engineering and Communication Systems written by A. Brahmananda Reddy and published by Springer Nature. This book was released on 2022-02-22 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes original, peer-reviewed research articles from International Conference on Advances in Computer Engineering and Communication Systems (ICACECS 2021), held in VNR Vignana Jyoythi Institute of Engineering and Technology (VNR VJIET), Hyderabad, Telangana, India, during 13–14 August 2021. The book focuses on “Smart Innovations in Mezzanine Technologies, Data Analytics, Networks and Communication Systems” enlargements and reviews on the advanced topics in artificial intelligence, machine learning, data mining and big data computing, knowledge engineering, semantic Web, cloud computing, Internet on Things, cybersecurity, communication systems, and distributed computing and smart systems.

Advances in Information and Communication

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Publisher : Springer Nature
ISBN 13 : 3030731006
Total Pages : 1125 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Advances in Information and Communication by : Kohei Arai

Download or read book Advances in Information and Communication written by Kohei Arai and published by Springer Nature. This book was released on 2021-04-12 with total page 1125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide an international forum for scholarly researchers, practitioners and academic communities to explore the role of information and communication technologies and its applications in technical and scholarly development. The conference attracted a total of 464 submissions, of which 152 submissions (including 4 poster papers) have been selected after a double-blind review process. Academic pioneering researchers, scientists, industrial engineers and students will find this series useful to gain insight into the current research and next-generation information science and communication technologies. This book discusses the aspects of communication, data science, ambient intelligence, networking, computing, security and Internet of things, from classical to intelligent scope. The authors hope that readers find the volume interesting and valuable; it gathers chapters addressing state-of-the-art intelligent methods and techniques for solving real-world problems along with a vision of the future research.

The Project Book

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Publisher : John Wiley & Sons
ISBN 13 : 0730371417
Total Pages : 400 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis The Project Book by : Colin D. Ellis

Download or read book The Project Book written by Colin D. Ellis and published by John Wiley & Sons. This book was released on 2019-07-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: ** Winner AUSTRALIAN BUSINESS BOOK AWARDS - BEST GENERAL BUSINESS BOOK 2020 ** Finalist AUSTRALIAN BUSINESS BOOK AWARDS - BEST BOOK 2020 Deliver great projects every time Projects are the lifeblood of organisations, but many projects fall short of expectations because of poor project management and/or poor project sponsorship. In The Project Book, author and 20-year project management and sponsorship veteran Colin D Ellis teaches you the skills and behaviours required to make your projects succeed, every time. The best projects, whether they are delivered in an agile or waterfall way, are a result of the people that lead them and the environment they create. This fail-safe and comprehensive handbook shows you how to develop the mindset and communication skills to create projects that leave a legacy for you, your team and your organisation. Project leaders and senior managers in all business and technical disciplines will benefit from the insightful guidance this book offers and better project outcomes will result. Split into two parts, individually addressing Project Leaders and Project Sponsors, this book guides large project facilitators to understand the importance of people over processes. become a project leader that people trust build a team culture of collaboration, agility and creativity upskill executives so that they’re catalysts for transformation develop the organisational discipline needed for successful projects create a mature environment for your projects to thrive Engaging, informative and humorous, The Project Book will help project managers, project sponsors, scrum masters and product owners across all organisations to deliver successful projects in a way that customers will talk about for years.

Communication Technology Update and Fundamentals

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Author :
Publisher : Routledge
ISBN 13 : 1000194922
Total Pages : 557 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Communication Technology Update and Fundamentals by : August E. Grant

Download or read book Communication Technology Update and Fundamentals written by August E. Grant and published by Routledge. This book was released on 2020-06-04 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Technology Update and Fundamentals, now in its 17th edition, has set the standard as the single best resource for students and professionals looking to brush up on how communication technologies have developed, grown, and converged, as well as what’s in store for the future. The book covers the fundamentals of communication technology in five chapters that explain the communication technology ecosystem, its history, theories, structure, and regulations. Each chapter is written by experts who each provide a snapshot of an individual field. The book also dives into the latest developments in electronic mass media, computers, consumer electronics, networking, and telephony. Together, these updates provide a broad overview of these industries and examine the role communication technologies play in our everyday lives. In addition to substantial updates to each chapter, the 17th edition includes the first-ever chapter on Artificial Intelligence; updated user data in every chapter; an overview of industry structure, including recent and proposed mergers and acquisitions; and sidebars exploring sustainability and relevance of each technology to Gen Z. Communication Technology Update and Fundamentals continues to be the industry-leading resource for both students and professionals seeking to understand how communication technologies have developed and where they are headed.

Talk Triggers

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Publisher : Penguin
ISBN 13 : 0525537287
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Talk Triggers by : Jay Baer

Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

The Copyeditor's Handbook

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Author :
Publisher : Univ of California Press
ISBN 13 : 9780520932562
Total Pages : 580 pages
Book Rating : 4.9/5 (325 download)

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Book Synopsis The Copyeditor's Handbook by : Amy Einsohn

Download or read book The Copyeditor's Handbook written by Amy Einsohn and published by Univ of California Press. This book was released on 2005-12-07 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Copyeditor's Handbook is a lively, practical manual for newcomers to publishing and for experienced editors who want to fine-tune their skills or broaden their understanding of the craft. Addressed to copyeditors in book publishing and corporate communications, this thoughtful handbook explains what copyeditors do, what they look for when they edit a manuscript, and how they develop the editorial judgment needed to make sound decisions. This revised edition reflects the most recent editions of The Chicago Manual of Style (15th ed.), the Publication Manual of the American Psychological Association (5th ed.), and Merriam-Webster's Collegiate Dictionary (11th ed.).

Powerful Exhibit Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 0470675497
Total Pages : 323 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Powerful Exhibit Marketing by : Barry Siskind

Download or read book Powerful Exhibit Marketing written by Barry Siskind and published by John Wiley & Sons. This book was released on 2010-02-23 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.

Working in Groups

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Author :
Publisher : Pearson Higher Ed
ISBN 13 : 0205912761
Total Pages : 396 pages
Book Rating : 4.2/5 (59 download)

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Book Synopsis Working in Groups by : Isa N. Engleberg

Download or read book Working in Groups written by Isa N. Engleberg and published by Pearson Higher Ed. This book was released on 2013-03-18 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in its 6th edition, Working in Groups provides readers with practical strategies, built on theory and research, for communicating and working successfully in groups. The authors use the guiding principle of balance while looking at both how groups work and how to work in groups. This accessible and user-friendly text gives readers the tools to apply group communication theories, methods, and skills—helping them become more effective and ethical group members.

Mixed Methods Perspectives on Communication and Social Media Research

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000618544
Total Pages : 281 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Mixed Methods Perspectives on Communication and Social Media Research by : Reynaldo Gacho Segumpan

Download or read book Mixed Methods Perspectives on Communication and Social Media Research written by Reynaldo Gacho Segumpan and published by Taylor & Francis. This book was released on 2022-07-29 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed. Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods. The third section is a concluding segment which synthesises all the scholarly contributions in this volume. This book will serve as an authoritative reference for mixed methods research in CommSocMed and will be highly relevant reading for academics, researchers, postgraduate students and undergraduates in communication (for example, instructional communication, marketing communication, organisational communication, political communication, strategic communication), social media, and social sciences.

Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

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Author :
Publisher : Springer Nature
ISBN 13 : 3658351500
Total Pages : 257 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels by : Katja Wagner

Download or read book Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels written by Katja Wagner and published by Springer Nature. This book was released on 2021-08-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.

Advanced Intelligent Systems for Sustainable Development (AI2SD’2020)

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Author :
Publisher : Springer Nature
ISBN 13 : 3030906396
Total Pages : 1298 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Advanced Intelligent Systems for Sustainable Development (AI2SD’2020) by : Janusz Kacprzyk

Download or read book Advanced Intelligent Systems for Sustainable Development (AI2SD’2020) written by Janusz Kacprzyk and published by Springer Nature. This book was released on 2022-02-10 with total page 1298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book publishes the best papers accepted and presented at the 3rd edition of the International Conference on Advanced Intelligent Systems for Sustainable Development Applied to Agriculture, Energy, Health, Environment, Industry, Education, Economy, and Security (AI2SD’2020). This conference is one of the biggest amalgamations of eminent researchers, students, and delegates from both academia and industry where the collaborators have an interactive access to emerging technology and approaches globally. In this book, readers find the latest ideas addressing technological issues relevant to all areas of the social and human sciences for sustainable development. Due to the nature of the conference with its focus on innovative ideas and developments, the book provides the ideal scientific and brings together very high-quality chapters written by eminent researchers from different disciplines, to discover the most recent developments in scientific research.

The A.R.R.L. Antenna Book

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Author :
Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The A.R.R.L. Antenna Book by :

Download or read book The A.R.R.L. Antenna Book written by and published by . This book was released on 1956 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: