Individual Choice Behavior

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Author :
Publisher : Courier Corporation
ISBN 13 : 0486153398
Total Pages : 172 pages
Book Rating : 4.4/5 (861 download)

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Book Synopsis Individual Choice Behavior by : R. Duncan Luce

Download or read book Individual Choice Behavior written by R. Duncan Luce and published by Courier Corporation. This book was released on 2012-06-22 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This treatise presents a mathematical analysis of choice behavior. Starting with a general axiom, it then examines applications of the theory to substantive problems: psychophysics, utility, and learning. 1959 edition.

Revenue Management and Pricing Analytics

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Author :
Publisher : Springer
ISBN 13 : 1493996061
Total Pages : 346 pages
Book Rating : 4.4/5 (939 download)

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Book Synopsis Revenue Management and Pricing Analytics by : Guillermo Gallego

Download or read book Revenue Management and Pricing Analytics written by Guillermo Gallego and published by Springer. This book was released on 2019-08-14 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: “There is no strategic investment that has a higher return than investing in good pricing, and the text by Gallego and Topaloghu provides the best technical treatment of pricing strategy and tactics available.” Preston McAfee, the J. Stanley Johnson Professor, California Institute of Technology and Chief Economist and Corp VP, Microsoft. “The book by Gallego and Topaloglu provides a fresh, up-to-date and in depth treatment of revenue management and pricing. It fills an important gap as it covers not only traditional revenue management topics also new and important topics such as revenue management under customer choice as well as pricing under competition and online learning. The book can be used for different audiences that range from advanced undergraduate students to masters and PhD students. It provides an in-depth treatment covering recent state of the art topics in an interesting and innovative way. I highly recommend it." Professor Georgia Perakis, the William F. Pounds Professor of Operations Research and Operations Management at the Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts. “This book is an important and timely addition to the pricing analytics literature by two authors who have made major contributions to the field. It covers traditional revenue management as well as assortment optimization and dynamic pricing. The comprehensive treatment of choice models in each application is particularly welcome. It is mathematically rigorous but accessible to students at the advanced undergraduate or graduate levels with a rich set of exercises at the end of each chapter. This book is highly recommended for Masters or PhD level courses on the topic and is a necessity for researchers with an interest in the field.” Robert L. Phillips, Director of Pricing Research at Amazon “At last, a serious and comprehensive treatment of modern revenue management and assortment optimization integrated with choice modeling. In this book, Gallego and Topaloglu provide the underlying model derivations together with a wide range of applications and examples; all of these facets will better equip students for handling real-world problems. For mathematically inclined researchers and practitioners, it will doubtless prove to be thought-provoking and an invaluable reference.” Richard Ratliff, Research Scientist at Sabre “This book, written by two of the leading researchers in the area, brings together in one place most of the recent research on revenue management and pricing analytics. New industries (ride sharing, cloud computing, restaurants) and new developments in the airline and hotel industries make this book very timely and relevant, and will serve as a critical reference for researchers.” Professor Kalyan Talluri, the Munjal Chair in Global Business and Operations, Imperial College, London, UK.

History Of Marketing Science, The (Second Edition)

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Author :
Publisher : World Scientific
ISBN 13 : 9811272247
Total Pages : 848 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis History Of Marketing Science, The (Second Edition) by : Russell S Winer

Download or read book History Of Marketing Science, The (Second Edition) written by Russell S Winer and published by World Scientific. This book was released on 2023-06-16 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentation methods, and internet marketing. Combined with older areas of research like endogeneity, services, and market segmentation, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies.

Mapping the Travel Behavior Genome

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Publisher : Elsevier
ISBN 13 : 0128173408
Total Pages : 734 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Mapping the Travel Behavior Genome by : Konstadinos G. Goulias

Download or read book Mapping the Travel Behavior Genome written by Konstadinos G. Goulias and published by Elsevier. This book was released on 2019-10-26 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mapping the Travel Behavior Genome covers the latest research on the biological, motivational, cognitive, situational, and dispositional factors that drive activity-travel behavior. Organized into three sections, Retrospective and Prospective Survey of Travel Behavior Research, New Research Methods and Findings, and Future Research, the chapters of this book provide evidence of progress made in the most recent years in four dimensions of the travel behavior genome. These dimensions are Substantive Problems, Theoretical and Conceptual Frameworks, Behavioral Measurement, and Behavioral Analysis. Including the movement of goods as well as the movement of people, the book shows how traveler values, norms, attitudes, perceptions, emotions, feelings, and constraints lead to observed behavior; how to design efficient infrastructure and services to meet tomorrow's needs for accessibility and mobility; how to assess equity and distributional justice; and how to assess and implement policies for improving sustainability and quality of life. Mapping the Travel Behavior Genome examines the paradigm shift toward more dynamic, user-centric, demand-responsive transport services, including the "sharing economy," mobility as a service, automation, and robotics. This volume provides research directions to answer behavioral questions emerging from these upheavals.

The Proceedings of the 2023 Conference on Systems Engineering Research

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Author :
Publisher : Springer Nature
ISBN 13 : 3031491793
Total Pages : 686 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis The Proceedings of the 2023 Conference on Systems Engineering Research by : Dinesh Verma

Download or read book The Proceedings of the 2023 Conference on Systems Engineering Research written by Dinesh Verma and published by Springer Nature. This book was released on with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Discrete Choice Theory of Product Differentiation

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Author :
Publisher : MIT Press
ISBN 13 : 9780262011280
Total Pages : 454 pages
Book Rating : 4.0/5 (112 download)

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Book Synopsis Discrete Choice Theory of Product Differentiation by : Simon P. Anderson

Download or read book Discrete Choice Theory of Product Differentiation written by Simon P. Anderson and published by MIT Press. This book was released on 1992 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The discrete choice approach provides an ideal framework for describing the demands for differentiated products and can be used for studying most product differentiation models in the literature. By introducing extra dimensions of product heterogeneity, the framework also provides richer models of firm location and product selection."--BOOK JACKET.

Discrete Choice Methods with Simulation

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Author :
Publisher : Cambridge University Press
ISBN 13 : 0521766559
Total Pages : 399 pages
Book Rating : 4.5/5 (217 download)

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Book Synopsis Discrete Choice Methods with Simulation by : Kenneth Train

Download or read book Discrete Choice Methods with Simulation written by Kenneth Train and published by Cambridge University Press. This book was released on 2009-07-06 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the new generation of discrete choice methods, focusing on the many advances that are made possible by simulation. Researchers use these statistical methods to examine the choices that consumers, households, firms, and other agents make. Each of the major models is covered: logit, generalized extreme value, or GEV (including nested and cross-nested logits), probit, and mixed logit, plus a variety of specifications that build on these basics. Simulation-assisted estimation procedures are investigated and compared, including maximum stimulated likelihood, method of simulated moments, and method of simulated scores. Procedures for drawing from densities are described, including variance reduction techniques such as anithetics and Halton draws. Recent advances in Bayesian procedures are explored, including the use of the Metropolis-Hastings algorithm and its variant Gibbs sampling. The second edition adds chapters on endogeneity and expectation-maximization (EM) algorithms. No other book incorporates all these fields, which have arisen in the past 25 years. The procedures are applicable in many fields, including energy, transportation, environmental studies, health, labor, and marketing.

Social Networks and their Economics

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111869967X
Total Pages : 164 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Social Networks and their Economics by : Daniel Birke

Download or read book Social Networks and their Economics written by Daniel Birke and published by John Wiley & Sons. This book was released on 2013-07-24 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this interdependence, mainly because data on social networks was difficult to collect and not readily available. More and more companies such as mobile phone carriers or social networking sites such as Facebook are collecting such data electronically. Daniel Birke illustrates in compelling real-world case studies how companies use social networks for marketing purposes and which statistical analysis and unique datasets can be used. Social Networks and their Economics: Explores network effects and the analysis of social networks, whilst providing an overview of the state-of-the art research. Looks at consumption interdependences between friends and peers: Who is influencing who through which channels and to what degree? Presents statistical methods and research techniques that can be used in the analysis of social networks. Examines SNA and its practical application for marketing purposes. Features a supporting website www.wiley.com/go/social_networks featuring SNA visualizations and business case studies. Aimed at post-graduate students involved in social network analysis, industrial economics, innovation and consumer marketing, this book offers a unique perspective from both an academic and practitioner point of view on how social networks can help understand and influence consumer behaviour. This book will prove to be a useful resource for marketing practitioners from companies where social network data is available and for consulting companies who advise businesses on marketing and social media related issues.

Choice Modelling

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Publisher : Emerald Group Publishing
ISBN 13 : 1849507724
Total Pages : 639 pages
Book Rating : 4.8/5 (495 download)

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Book Synopsis Choice Modelling by : Stephane Hess

Download or read book Choice Modelling written by Stephane Hess and published by Emerald Group Publishing. This book was released on 2010-01-15 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains a selection of the best theoretical and applied papers from the inaugural International Choice Modelling Conference. The conference was organised by the Institute for Transport Studies at the University of Leeds and held in Harrogate, North Yorkshire on 30 March to 1 April 2009.

Handbook of Engineering Systems Design

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Author :
Publisher : Springer Nature
ISBN 13 : 303081159X
Total Pages : 1040 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Handbook of Engineering Systems Design by : Anja Maier

Download or read book Handbook of Engineering Systems Design written by Anja Maier and published by Springer Nature. This book was released on 2022-07-30 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook charts the new engineering paradigm of engineering systems. It brings together contributions from leading thinkers in the field and discusses the design, management and enabling policy of engineering systems. It contains explorations of core themes including technical and (socio-) organisational complexity, human behaviour and uncertainty. The text includes chapters on the education of future engineers, the way in which interventions can be designed, and presents a look to the future. This book follows the emergence of engineering systems, a new engineering paradigm that will help solve truly global challenges. This global approach is characterised by complex sociotechnical systems that are now co-dependent and highly integrated both functionally and technically as well as by a realisation that we all share the same: climate, natural resources, a highly integrated economical system and a responsibility for global sustainability goals. The new paradigm and approach requires the (re)designing of engineering systems that take into account the shifting dynamics of human behaviour, the influence of global stakeholders, and the need for system integration. The text is a reference point for scholars, engineers and policy leaders who are interested in broadening their current perspective on engineering systems design and in devising interventions to help shape societal futures.

The Economics of New Goods

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Publisher : University of Chicago Press
ISBN 13 : 0226074188
Total Pages : 508 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis The Economics of New Goods by : Timothy F. Bresnahan

Download or read book The Economics of New Goods written by Timothy F. Bresnahan and published by University of Chicago Press. This book was released on 2008-04-15 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: New goods are at the heart of economic progress. The eleven essays in this volume include historical treatments of new goods and their diffusion; practical exercises in measurement addressed to recent and ongoing innovations; and real-world methods of devising quantitative adjustments for quality change. The lead article in Part I contains a striking analysis of the history of light over two millenia. Other essays in Part I develop new price indexes for automobiles back to 1906; trace the role of the air conditioner in the development of the American south; and treat the germ theory of disease as an economic innovation. In Part II essays measure the economic impact of more recent innovations, including anti-ulcer drugs, new breakfast cereals, and computers. Part III explores methods and defects in the treatment of quality change in the official price data of the United States, Canada, and Japan. This pathbreaking volume will interest anyone who studies economic growth, productivity, and the American standard of living.

Handbook of Industrial Organization

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Publisher : North Holland
ISBN 13 :
Total Pages : 1002 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Handbook of Industrial Organization by : Richard Schmalensee

Download or read book Handbook of Industrial Organization written by Richard Schmalensee and published by North Holland. This book was released on 1989-09-11 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt: Determinants of firm and market organization; Analysis of market behavior; Empirical methods and results; International issues and comparision; government intervention in the Marketplace.

Investigating Social Learning Effects in the Consumer Choice of Health Care Plan Adoption

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Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.:/5 (34 download)

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Book Synopsis Investigating Social Learning Effects in the Consumer Choice of Health Care Plan Adoption by : Johanna Sussman Ilfeld

Download or read book Investigating Social Learning Effects in the Consumer Choice of Health Care Plan Adoption written by Johanna Sussman Ilfeld and published by . This book was released on 2004 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of the Economics of Marketing

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Publisher : Elsevier
ISBN 13 : 0444637656
Total Pages : 634 pages
Book Rating : 4.4/5 (446 download)

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Book Synopsis Handbook of the Economics of Marketing by :

Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics

Digital Social Networks and Travel Behaviour in Urban Environments

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Author :
Publisher : Routledge
ISBN 13 : 0429949731
Total Pages : 238 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Digital Social Networks and Travel Behaviour in Urban Environments by : Pnina O. Plaut

Download or read book Digital Social Networks and Travel Behaviour in Urban Environments written by Pnina O. Plaut and published by Routledge. This book was released on 2019-10-17 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together conceptual and empirical insights to explore the interconnections between social networks based on Information and Communication Technologies (ICT) and travel behaviour in urban environments. Over the past decade, rapid development of ICT has led to extensive social impacts and influence on travel and mobility patterns within urban spaces. A new field of research of digital social networks and travel behaviour is now emerging. This book presents state-of-the-art knowledge, cutting-edge research and integrated analysis methods from the fields of social networks, travel behaviour and urban analysis. It explores the challenges related to the question of how we can synchronize among social networks activities, transport means, intelligent communication/information technologies and the urban form. This innovative book encourages multidisciplinary insights and fusion among three disciplines of social networks, travel behaviour and urban analysis. It offers new horizons for research and will be of interest to students and scholars studying mobilities, transport studies, urban geography, urban planning, the built environment and urban policy.

Multinomial Probit

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Author :
Publisher : Elsevier
ISBN 13 : 1483299341
Total Pages : 239 pages
Book Rating : 4.4/5 (832 download)

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Book Synopsis Multinomial Probit by : Carlos Daganzo

Download or read book Multinomial Probit written by Carlos Daganzo and published by Elsevier. This book was released on 2014-06-28 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multinomial Probit

JMR, Journal of Marketing Research

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Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis JMR, Journal of Marketing Research by :

Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: