Consumer Behaviour Fast Moving Consumer Goods Sector

Download Consumer Behaviour Fast Moving Consumer Goods Sector full books in PDF, epub, and Kindle. Read online Consumer Behaviour Fast Moving Consumer Goods Sector ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Consumer Behaviour- Fast Moving Consumer Goods Sector

Author : Puja Prempal Ahuja, 1st
Publisher :
ISBN 13 : 9781685762896
Total Pages : pages
Book Rating : 4.7/5 (628 download)

DOWNLOAD NOW!

Book Synopsis Consumer Behaviour- Fast Moving Consumer Goods Sector by : Puja Prempal Ahuja, 1st

Download or read book Consumer Behaviour- Fast Moving Consumer Goods Sector written by Puja Prempal Ahuja, 1st and published by . This book was released on 2022-03-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior Today focuses on the varied topics related to the consumer behavior discipline with particular focus on contemporary issues of consumerism, marketing, and social media. This text is about a subset of behaviors-the psychology and sociology of human behavior as it relates to consumer decision making and action in the Fast Moving Consumer Goods Sector. Shopping, buying, and consuming goods and services that deliver desired benefits is a major focus of the book. In fact, we assert that people do not really buy "goods" and "service"; they buy the "benefits" that these goods and services provide.Understanding what benefits consumers are seeking and how they make decisions, shop, buy, and actually consume helps marketers develop and carry out more effective marketing strategies: target marketing, product strategy, price strategy, place strategy, and promotion strategy. Hence, practical marketing management and public policy implications are also key ingredients in this book. As you read this text, you, as a consumer, will be able to better understand your own behavior in the marketplace and, we hope, improve upon it. The principles and practical actions presented also have direct application in the public and not-for-profit (NFP) sectors.

FMCG: The Power of Fast-Moving Consumer Goods

Author : Greg Thain
Publisher : First Edition Design Pub.
ISBN 13 : 1622876474
Total Pages : 525 pages
Book Rating : 4.6/5 (228 download)

DOWNLOAD NOW!

Book Synopsis FMCG: The Power of Fast-Moving Consumer Goods by : Greg Thain

Download or read book FMCG: The Power of Fast-Moving Consumer Goods written by Greg Thain and published by First Edition Design Pub.. This book was released on 2014-07-11 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book. Keywords: FMCG , History, Manufactures, Brands, Innovation, Global, Consumer, Retail, Market, Emerging Markets, Coke, Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz, Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter & Gamble, Pepsi, Reckitt Benckiser, Unilever

Brand Communities for Fast Moving Consumer Goods

Author : Sandra Meister
Publisher : Springer Science & Business Media
ISBN 13 : 3834940550
Total Pages : 311 pages
Book Rating : 4.8/5 (349 download)

DOWNLOAD NOW!

Book Synopsis Brand Communities for Fast Moving Consumer Goods by : Sandra Meister

Download or read book Brand Communities for Fast Moving Consumer Goods written by Sandra Meister and published by Springer Science & Business Media. This book was released on 2012-04-10 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do brand communities really work for FMCG? Can consumers involved in brand communities be characterized by specific behavioral attributes? Are there significant differences between members and those consumers who are simply visiting the brand-community site? And do the members show a higher level of customer retention as those non-member? In her study Sandra Meister derives a set of behavioral attributes relevant for brand-community members. By means of a significance test and a structural equation model, she examines the behavioral profile of brand-community members and compares the results with brand-community non-members. Additionally, she investigates the impact of the behavioral attributes on the performance measure ‚customer retention‘. Finally, she formulates leanings and recommendation for brand-community management.

The Complete Guide to Fast Moving Consumer Goods (FMCG)

Author : Faisal Jamil
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (219 download)

DOWNLOAD NOW!

Book Synopsis The Complete Guide to Fast Moving Consumer Goods (FMCG) by : Faisal Jamil

Download or read book The Complete Guide to Fast Moving Consumer Goods (FMCG) written by Faisal Jamil and published by Independently Published. This book was released on 2024-04-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Description of the book "The Complete Guide to Fast Moving Consumer Goods (FMCG)" is a comprehensive and detailed book that provides a thorough overview of the FMCG industry. It covers a wide range of topics, including the definition and characteristics of FMCG products, the historical evolution of the industry, global market trends, consumer behavior, marketing strategies, brand management, supply chain management, retailing, packaging, technology, quality control, regulatory compliance, and sustainability practices. The book delves into the importance of each aspect of the FMCG industry and provides practical insights, case studies, and best practices for FMCG companies to succeed in today's competitive market. It also discusses emerging trends, challenges, and future outlook for the industry, helping readers stay informed and adapt to the changing landscape of the FMCG sector. With its comprehensive coverage and practical approach, "The Complete Guide to Fast Moving Consumer Goods (FMCG)" is an essential resource for professionals, students, and anyone interested in gaining a deep understanding of the FMCG industry and its key drivers of success.

Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context

Author : S. Ramesh Kumar
Publisher : Pearson Education India
ISBN 13 : 9788131722367
Total Pages : 628 pages
Book Rating : 4.7/5 (223 download)

DOWNLOAD NOW!

Book Synopsis Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context by : S. Ramesh Kumar

Download or read book Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2009-09 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding

The Psychology of Consumer Behavior

Author : Faisal Jamil
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (336 download)

DOWNLOAD NOW!

Book Synopsis The Psychology of Consumer Behavior by : Faisal Jamil

Download or read book The Psychology of Consumer Behavior written by Faisal Jamil and published by Independently Published. This book was released on 2024-07-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Description of the book "The Psychology of Consumer Behavior: Understanding What Drives FMCG Purchases" delves into the intricate dynamics of consumer behavior within the fast-moving consumer goods (FMCG) sector. It explores the various psychological, social, and cultural factors that influence purchasing decisions, offering a comprehensive understanding of what drives consumers to choose certain products over others. The book begins with an introduction to consumer behavior, emphasizing the importance of studying consumer psychology in FMCG. It then breaks down the consumer decision-making process, examining how need recognition, information search, and evaluation play crucial roles. The psychological factors influencing consumer behavior are explored in depth, including motivation, needs, perception, and sensation. The impact of social and cultural influences such as family, reference groups, social classes, and cultural norms is also highlighted. The formation and change of consumer attitudes are examined, alongside the role of personality traits and the concept of brand personality. The book also delves into the significance of consumer lifestyles and lifestyle segmentation in FMCG marketing. Perceived product quality and its implications for marketing are discussed, along with strategies for building brand loyalty and measuring brand equity. Pricing and promotional strategies are analyzed, focusing on price perception, sensitivity, and the psychological impact of various pricing techniques. The importance of packaging and visual appeal is addressed, emphasizing the psychological aspects of design. The book covers consumer decision heuristics and impulse buying behavior, as well as cross-cultural differences in FMCG consumption and the need for global marketing adaptations. The role of consumer emotions in purchasing decisions is explored, highlighting emotional triggers and branding strategies. The influence of advertising is discussed, with a focus on effective strategies and psychological principles. Consumer behavior in the digital age is examined, considering the impact of online shopping and digital marketing on FMCG purchases. The book also addresses consumer satisfaction, post-purchase behavior, and strategies to mitigate post-purchase dissonance and enhance loyalty. Ethical considerations, including trends in ethical consumerism and corporate social responsibility, are analyzed. Innovation and consumer adoption of new products are discussed, emphasizing the psychological aspects of brand switching and customer retention strategies. Research methods in consumer behavior are detailed, including qualitative and quantitative approaches and their application in FMCG case studies. Future trends in consumer behavior are predicted, with a focus on emerging trends in FMCG marketing. The book concludes by summarizing key insights and discussing their implications for FMCG marketers, highlighting the importance of a consumer-centric approach, leveraging data and technology, building emotional connections, and maintaining adaptability to succeed in the dynamic FMCG landscape.

Impact of Coronavirus Pandemic on Fast Moving Consumer Goods (FMCG) Sector in India

Author : Yogesh Mahajan
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

DOWNLOAD NOW!

Book Synopsis Impact of Coronavirus Pandemic on Fast Moving Consumer Goods (FMCG) Sector in India by : Yogesh Mahajan

Download or read book Impact of Coronavirus Pandemic on Fast Moving Consumer Goods (FMCG) Sector in India written by Yogesh Mahajan and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Indian economy is undergoing significant field of growth in FMCG sector with diverse businesses, including food, beverages, grains, cosmetics etc. The paper studies the impact of coronavirus pandemic on FMCG sector in India and the impact on consumer behaviour in India. The paper found that the FMCG sector is highly affected by coronavirus pandemic and employment is affected in India as labourers have moved to their native place due to coronavirus pandemic. The companies' responses to this issue include the introduction of protection procedures, sanitation and sanitization methods, an updated sourcing policy, the incorporation of new vendors, the streamlining of their product portfolio, a more responsive evaluation of supply chain resilience, an analysis of disaster or emergency management plans. In this way FMCG sector can cope with the coronavirus pandemic.

Consumer Behaviour towards Consumer Durable Goods

Author : Dr. N. Ratna Kishor
Publisher : Archers & Elevators Publishing House
ISBN 13 : 938324108X
Total Pages : pages
Book Rating : 4.3/5 (832 download)

DOWNLOAD NOW!

Book Synopsis Consumer Behaviour towards Consumer Durable Goods by : Dr. N. Ratna Kishor

Download or read book Consumer Behaviour towards Consumer Durable Goods written by Dr. N. Ratna Kishor and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Text Book Of Consumer Behaviour

Author : Dr. R. Magesh
Publisher : AG Publishing House
ISBN 13 : 8119338537
Total Pages : 358 pages
Book Rating : 4.1/5 (193 download)

DOWNLOAD NOW!

Book Synopsis A Text Book Of Consumer Behaviour by : Dr. R. Magesh

Download or read book A Text Book Of Consumer Behaviour written by Dr. R. Magesh and published by AG Publishing House. This book was released on with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accounting is one of the important tools for modern managers, providing quantitative information, primarily of financial nature, necessary for making vital economic decisions. The book “Accounting for Management” covers all the areas required to gain a firm foundation in the subject. The book has several distinctive features. The subject matter has been divided into convenient chapters, unit-wise, as required by the course curriculum. It is written in simple and straight style. The book provides Learning Objectives at the beginning of each chapter to tell the students what they will learn after studying the chapter. At the end of each chapter, there are exercises like self-assessment and Questions Further Readings. These are more demanding and extensive questions, mostly computational, and should further reinforce your knowledge and understanding. The book is written in an ‘open learning’ style, which has been adopted because we believe that readers will find it to be more ‘user-friendly’ than the traditional approach.

21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy

Author : Manal Haddad
Publisher : Lulu.com
ISBN 13 : 1483444368
Total Pages : 111 pages
Book Rating : 4.4/5 (834 download)

DOWNLOAD NOW!

Book Synopsis 21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy by : Manal Haddad

Download or read book 21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy written by Manal Haddad and published by Lulu.com. This book was released on 2016-01-27 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?

Der Einfluss von konsumentengerichteter Point of Sale Verkaufsförderung im Fast Moving Consumer Goods Bereich auf das Kaufverhalten

Download Der Einfluss von konsumentengerichteter Point of Sale Verkaufsförderung im Fast Moving Consumer Goods Bereich auf das Kaufverhalten PDF Online Free

Author : Silvia Setka
Publisher :
ISBN 13 :
Total Pages : 178 pages
Book Rating : 4.:/5 (12 download)

DOWNLOAD NOW!

Book Synopsis Der Einfluss von konsumentengerichteter Point of Sale Verkaufsförderung im Fast Moving Consumer Goods Bereich auf das Kaufverhalten by : Silvia Setka

Download or read book Der Einfluss von konsumentengerichteter Point of Sale Verkaufsförderung im Fast Moving Consumer Goods Bereich auf das Kaufverhalten written by Silvia Setka and published by . This book was released on 2012 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der Kaufprozess eines Konsumenten beginnt mit der Wahrnehmung des Bedarfs und durchläuft bis zum Kauf einzelne Teilprozesse. Einer davon stellt die Kaufentscheidung dar, die im Fast Moving Consumer Good Bereich bis zu 70% am Point of Sale getroffen wird. Bei einer hohen Wettbewerbsintensität und Homogenität der Produkte ist es daher von Bedeutung, die Aufmerksamkeit des Kunden auf die gewünschten Produkte zu ziehen. Ziel dieser Arbeit ist es daher zu untersuchen, welchen Einfluss POS-Salespromotions auf das Konsumentenverhalten nehmen. In der Theorie dieser Masterarbeit erfolgt daher zunächst eine Beleuchtung des Konsumentenverhaltens. In Folge gibt eine Charakterisierung des Point of Sales einen Einblick über jenen Ort, an dem Konsumenten ihre Kaufentscheidungen treffen. Die Theorie schließt mit der Erläuterung der Verkaufsförderung, deren Zielsetzung und konsumentengerichteten Verkaufsförderungsinstrumenten. Der empirische Teil dieser Masterarbeit untersucht folglich den Einfluss von POS-Salespromotions im Fast Moving Consumer Goods Bereich auf das Konsumentenverhalten. Dies soll im Zuge einer Befragung von 203 Personen im Alter von 18 bis 60 Jahren in Erfahrung gebracht werden. Die Ergebnisse zeigen, dass geringe Unterschiede zwischen Preispromotions und Nicht-Preispromotions beim Einfluss auf das Konsumentenverhalten gegeben sind. Preispromotions erhalten gesamt einen Vorzug gegenüber Nicht-Preispromotions.*****A consumers buying process starts with the recognition of the needs and runs through individual sub processes until the final purchase is made. One of the individual sub processes is the buying decision. In the fast moving consumer goods sector about 70% of such decisions are taken at the point of sale. This is why it is important to draw the customers attention to the desired products in this highly competitive market where the products are homogeneous. Therefore the aim of this study is to examine the influence of POS sales promotions on consumer behavior. At the beginning this thesis discusses consumer behavior. Afterwards a characterization of the point of sale, the place where consumers make their purchase decisions, is given. The theory concludes by explaining sales promotions, its objectives and tools of consumer-oriented sales promotions. The empirical part of this thesis investigated the influence on consumer behavior of POS sales promotions in the fast moving consumer goods sector. This is examined in the course of a survey of 203 people aged from 18 to 60 years. The results show that there is little distinction between price promotions and non-price promotions. Overall price promotions receive a preference over non-price promotions.

Consumer Behaviour

Author : Zubin Sethna
Publisher : SAGE
ISBN 13 : 1529786223
Total Pages : 793 pages
Book Rating : 4.5/5 (297 download)

DOWNLOAD NOW!

Book Synopsis Consumer Behaviour by : Zubin Sethna

Download or read book Consumer Behaviour written by Zubin Sethna and published by SAGE. This book was released on 2023-04-14 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.

Attitudes, Involvement and Consumer Behaviour

Author : David Walker
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (63 download)

DOWNLOAD NOW!

Book Synopsis Attitudes, Involvement and Consumer Behaviour by : David Walker

Download or read book Attitudes, Involvement and Consumer Behaviour written by David Walker and published by . This book was released on 1994 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Case Studies in Consumer Behaviour, 1e

Author : Ivey Kumar
Publisher : Pearson Education India
ISBN 13 : 9353944198
Total Pages : 304 pages
Book Rating : 4.3/5 (539 download)

DOWNLOAD NOW!

Book Synopsis Case Studies in Consumer Behaviour, 1e by : Ivey Kumar

Download or read book Case Studies in Consumer Behaviour, 1e written by Ivey Kumar and published by Pearson Education India. This book was released on with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trends associated with consumer behaviour in the emerging Indian context have certain unique aspects. The huge market at the lower economic strata running to several millions of households for fast-moving consumer goods, the vast youth population that makes the market especially attractive to several multinational brands, the growth of luxury markets, the appearance of modern retail outlets in an environment that is still characterized by kirana shops and the enhanced rural patronage of goods and services spanning several categories are just some of the important factors that make the Indian context significantly different from the western markets. Case Studies in Consumer Behaviour adds value to the understanding of these context-specific challenges. This case collection on consumer behaviour has been ed based on the rich contextual and conceptual experience of the editor and the insights provided by Professor Paul Beamish of Ivey Business School, who has worked extensively on cases that relate to the Asian context. The cases provide an opportunity for students to blend theory with practice and understand how consumer behaviour concepts contribute to marketing strategies of brands. The Indian cases added to the collection provide an ethnic touch to the repertoire of issues pertinent to consumer behaviour. The digital era characterized by the social media and smart tablets require a basic understanding of the core concepts that influence consumers and this collection of cases provides the anchor on which several layers of thinking associated with consumer behaviour can be envisaged.

From Great to Gone

Author : Peter Lorange
Publisher : Routledge
ISBN 13 : 1317132254
Total Pages : 174 pages
Book Rating : 4.3/5 (171 download)

DOWNLOAD NOW!

Book Synopsis From Great to Gone by : Peter Lorange

Download or read book From Great to Gone written by Peter Lorange and published by Routledge. This book was released on 2016-04-15 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what’s needed are ’Lego’ strategies, whereby the marketing and communication strategies are built up by many key facets (like building blocks) and delivered to the consumer through a mix of various touch points. Most importantly, you need to leave consumers to put all of that together themselves. There are major internal and external hurdles to transforming FMCGs successfully into FICGs - Fast Innovating Consumer Goods. It requires new brand strategies and flatter, more top-down than bottom-up, decision-making organisations and a 21st-century model for advertising agencies. Externally these companies need a new route to market through transformation of their old retail dependencies. Changes are also required in all communication delivery, reflecting modern consumers’ connectivity and unlimited access to information. In the book the authors showcase what the winners of the 21st century have in common that has enabled them to become FICGs. New, unimagined models continue emerge, to which, with the authors’ guidance producers and retailers may develop their own sustainable responses.

Buying Behaviour and Decision-making Criteria of Base of the Pyramid Consumers

Author : Ebrahim Variawa
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (956 download)

DOWNLOAD NOW!

Book Synopsis Buying Behaviour and Decision-making Criteria of Base of the Pyramid Consumers by : Ebrahim Variawa

Download or read book Buying Behaviour and Decision-making Criteria of Base of the Pyramid Consumers written by Ebrahim Variawa and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behaviour

Author : Robert East
Publisher : SAGE
ISBN 13 : 152976565X
Total Pages : 299 pages
Book Rating : 4.5/5 (297 download)

DOWNLOAD NOW!

Book Synopsis Consumer Behaviour by : Robert East

Download or read book Consumer Behaviour written by Robert East and published by SAGE. This book was released on 2021-09-29 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.’ Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels. The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research. The textbook contains new examples, exercises and research findings, along with recent advancements in the digital environment. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour. Robert East is Emeritus Professor at Kingston University London, UK. Jaywant Singh is Professor of Marketing at Southampton Business School, University of Southampton, UK. Malcolm Wright is Professor of Marketing at Massey University, New Zealand. Marc Vanhuele is Professor of Marketing at HEC Paris, France.