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Author : Doris May Ohland
Publisher :
ISBN 13 :
Total Pages : 206 pages
Book Rating : 4.:/5 (89 download)
Download or read book Consumer Behaviors in Newspaper Comics written by Doris May Ohland and published by . This book was released on 1982 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : GORDON IAN
Publisher : Smithsonian Books (DC)
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 (91 download)
Download or read book Comic strips and consumer culture, 1890-1945 written by GORDON IAN and published by Smithsonian Books (DC). This book was released on 1998-04-17 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on comic strip characters such as Buster Brown, Winnie Winkle, and Superman, Ian Gordon shows how, in addition to embellishing a wide array of goods with personalities, comic strips themselves increasingly promoted consumerist values and upward mobility.
Author : Edward P. Krugman
Publisher : Routledge
ISBN 13 : 113667795X
Total Pages : 354 pages
Book Rating : 4.1/5 (366 download)
Download or read book Consumer Behavior and Advertising Involvement written by Edward P. Krugman and published by Routledge. This book was released on 2013-05-13 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.
Author : Victoria Wells
Publisher : Edward Elgar Publishing
ISBN 13 : 1781005125
Total Pages : 625 pages
Book Rating : 4.7/5 (81 download)
Download or read book Handbook of Developments in Consumer Behaviour written by Victoria Wells and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
Author : Cathy Guisewite
Publisher : Andrews McMeel Publishing
ISBN 13 : 1449411371
Total Pages : 35 pages
Book Rating : 4.4/5 (494 download)
Download or read book Shop Till You Drop, Then Sit Down and Buy Shoes written by Cathy Guisewite and published by Andrews McMeel Publishing. This book was released on 2013-02-05 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the worlds of fashion and shopping through the eyes of America’s most endearing comic strip heroine with this amusing book. Faithful Cathy readers count on their cartoon heroine to tell it like it is, whether the subject’s relationships, parental responsibilities, or shopping. In Shop Till You Drop, Then Sit Down and Buy Shoes, readers will find Cathy’s words of wisdom on the joys and woes of shopping and fashion.
Author : Faye R. Pietrokowsky
Publisher :
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.:/5 (89 download)
Download or read book Consumer Behaviors Exhibited in Saturday Morning Television Cartoons written by Faye R. Pietrokowsky and published by . This book was released on 1983 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1317565851
Total Pages : 202 pages
Book Rating : 4.3/5 (175 download)
Download or read book Consumer Profiles (RLE Consumer Behaviour) written by Barrie Gunter and published by Routledge. This book was released on 2014-12-05 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
Author :
Publisher :
ISBN 13 :
Total Pages : 560 pages
Book Rating : 4.:/5 (319 download)
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael R. Solomon
Publisher : Pearson UK
ISBN 13 : 1292245433
Total Pages : 986 pages
Book Rating : 4.2/5 (922 download)
Download or read book Consumer Behaviour written by Michael R. Solomon and published by Pearson UK. This book was released on 2019 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing academics talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon"
Author : Stephen R. O'Sullivan
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110781131
Total Pages : 242 pages
Book Rating : 4.1/5 (17 download)
Download or read book The Comic Book as Research Tool written by Stephen R. O'Sullivan and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-11-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contributes to a growing body of work celebrating the visual methods and tools that aid knowledge transfer and welcome new audiences to social science research. Visual research methodological milestones highlight a trajectory towards the adoption of more creative and artistic media. As such, the book is dedicated to exploring the creative potential of the comic book medium, and how it can assist the production and communication of scientific knowledge. The cultural blueprint of the comic book is examined, and the unique structure and grammar of the form deconstructed and adapted for research support. Along with two illustrated research comics, Toxic Play and 10 Business Days, the book offers readers numerous comic-based illustration activities and creative visual exercises to support data generation, foster conversational knowledge exchanges, facilitate inference, analysis, and interpretation, while nurturing the necessary skills to illustrate and create research comics. The book engages a diverse audience and is an illuminating read for visual novices, experts, and all in-betweeners.
Author : Fred D. Reynolds
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.:/5 (319 download)
Download or read book Consumer Behavior written by Fred D. Reynolds and published by McGraw-Hill Companies. This book was released on 1977 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joe Decie
Publisher : Random House
ISBN 13 : 1473548403
Total Pages : 162 pages
Book Rating : 4.4/5 (735 download)
Download or read book Collecting Sticks written by Joe Decie and published by Random House. This book was released on 2017-04-13 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Observer Graphic Novel of the Month Collecting Sticks is a graphic novel about a family glamping trip. (It's like camping, but much more expensive.) Loosely based on actual events, but sometimes veering unexpectedly into fantasy, the story plays with the challenges nature presents to city folk as they forage for berries, get stuck up a tree, make perilous encounters with stinging wildlife, compete to build the best fire and discover the importance of finding good sticks. Also, it rains. It's about the human desire to get back to nature. Or to return to childhood and hit things with sticks. Funny, moving, beautifully drawn, Collecting Sticks can stand beside Joff Winterhart’s classic graphic novel of family life, Days of the Bagnold Summer.
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317948351
Total Pages : 140 pages
Book Rating : 4.3/5 (179 download)
Download or read book Consumer Behavior in Asia written by Erdener Kaynak and published by Routledge. This book was released on 2014-06-23 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China’s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers’perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”
Author : Henry W. Lane
Publisher : Cambridge University Press
ISBN 13 : 1108674348
Total Pages : 427 pages
Book Rating : 4.1/5 (86 download)
Download or read book International Management Behavior written by Henry W. Lane and published by Cambridge University Press. This book was released on 2019-02-07 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its eighth edition, this is the textbook for current and future global leaders wanting to lead competently and sustainably in their business practices. Fully updated, the authors build on their forty years of teaching, researching and working with managers worldwide to bring students the latest developments in global business practice. Now including end-of-chapter reflection questions to guide topic comprehension, and directed further resources to assist individual research, this edition also sees the return of Ivey Business School and IMD cases in the book. This edition also includes a new conception of mindful global leadership as the integrating framework for execution of global strategy, highlighting the importance of a holistic approach to working across cultures and distance. Combining a wealth of theoretical knowledge with real-world examples from diverse cultures, countries and industry sectors, the practical guidance and well-chosen examples throughout the book bring key concepts to life.
Author : Fred K. Beard
Publisher : Rowman & Littlefield
ISBN 13 : 9780742554269
Total Pages : 224 pages
Book Rating : 4.5/5 (542 download)
Download or read book Humor in the Advertising Business written by Fred K. Beard and published by Rowman & Littlefield. This book was released on 2008 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.
Author : James U. McNeal
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.:/5 (89 download)
Download or read book An Introduction to Consumer Behavior written by James U. McNeal and published by John Wiley & Sons. This book was released on 1973 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leon Schiffman
Publisher : Pearson Higher Education AU
ISBN 13 : 1486014348
Total Pages : 729 pages
Book Rating : 4.4/5 (86 download)
Download or read book Consumer Behaviour written by Leon Schiffman and published by Pearson Higher Education AU. This book was released on 2013-10-15 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
