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Author : Charles Glenn Walters
Publisher :
ISBN 13 :
Total Pages : 636 pages
Book Rating : 4.:/5 (89 download)
Download or read book Consumer Behavior written by Charles Glenn Walters and published by . This book was released on 1978 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : C G. WALTERS
Publisher :
ISBN 13 :
Total Pages : 590 pages
Book Rating : 4.:/5 (16 download)
Download or read book CONSUMER BEHAVIOR : THEORY AND PRACTICE written by C G. WALTERS and published by . This book was released on 1976 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel L. Wardlow
Publisher : Routledge
ISBN 13 : 1317991737
Total Pages : 296 pages
Book Rating : 4.3/5 (179 download)
Download or read book Gays, Lesbians, and Consumer Behavior written by Daniel L. Wardlow and published by Routledge. This book was released on 2014-01-02 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace. Gays, Lesbians, and Consumer Behavior is the first attempt at presenting the roles, treatment, and expectations of gays and lesbians as consumers in the marketplace. It asserts that homosexuality often entails a fully elaborated lifestyle, many details of which revolve around, and reflect differences from, mainstream society. These findings are of practical value since consumers, businesses, channels of distribution, and media forms are all segmented, addressing a diversity of attitudes and behaviors and reaching consumers through targeted marketing. In Gays, Lesbians, and Consumer Behavior, Editor Daniel L. Wardlow brings together research which builds upon the theoretical and empirical bases of consumer behavior. Each chapter contributes to an understanding of consumption in the gay and lesbian subculture and raises a series of questions and ethical concerns to guide future research in this area. Chapters center on the four broad themes of consumption rituals, presentation through consumption, discrimination and tolerance, and application and accommodation. Specific topics covered include: ritualistic consumption in a sub-cultural context lesbian consumption of lesbian imagery discrimination issues in retail customer service and hotel reservations effects of homosexual imagery on advertising gift-giving behavior among homosexuals using marketing in HIV/AIDS prevention counseling market profiling and strategy suggestions accommodating gays and lesbians as consumers in the marketplace The research presented in Gays, Lesbians, and Consumer Behavior draws from a diverse collection of academic disciplines and fields of inquiry to present a glimpse at the consumption behavior of gay men, lesbians, and bisexuals, and at the marketing response to these different populations. As a pioneering effort, Gays, Lesbians, and Consumer Behavior’s scope is not comprehensive, but deliberately broad to allow researchers to delineate avenues for subsequent research. Many of the chapters are empirical or descriptive in nature and contain insights for academic and practitioner alike. Academics in marketing, psychology, sociology, consumer behavior, gay and lesbian studies, and cultural anthropology will find this a valuable addition to their reading material. Marketing, advertising, and retailing professionals will be able to put the information and findings to practical use as they aim to reach more consumers and broaden their audience.
Author : Angeline Close
Publisher : Routledge
ISBN 13 : 1848729693
Total Pages : 402 pages
Book Rating : 4.8/5 (487 download)
Download or read book Online Consumer Behavior written by Angeline Close and published by Routledge. This book was released on 2012 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Rajagopal
Publisher : Business Expert Press
ISBN 13 : 1947441159
Total Pages : 183 pages
Book Rating : 4.9/5 (474 download)
Download or read book Consumer Behavior Theories written by Rajagopal and published by Business Expert Press. This book was released on 2018-02-25 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Author : Bruce Simons-Morton
Publisher : Jones & Bartlett Publishers
ISBN 13 : 0763786799
Total Pages : 448 pages
Book Rating : 4.7/5 (637 download)
Download or read book Behavior Theory in Health Promotion Practice and Research written by Bruce Simons-Morton and published by Jones & Bartlett Publishers. This book was released on 2012 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grounded in public health practice, this text offers a comprehensive study of the health behavior theories that are the foundation of all health education and promotion programs. Your students will come away with a clear understanding of essential relationships between human behavior and health, as well as the practical application of theory and approaches to health promotion research and practice. Designed for graduates or upper level undergraduates, the book maintains a consistent, single voice and offers many examples throughout. Contents: Section I. Theory in Context: 1. Health Behavior in the Context of Public Health 2. A Social Ecological Perspective 3. Theories of Motivation and Behavior: A Brief History and Contemporary Perspectives Section II. Cognitive and Social Theories of Motivation and Behavior 4. Expectancy Value Models 5. Operant Conditioning, Self-Regulation, and Social Cognitive Theory 6. Social Influence Theory: The Effects of Social Factors on Health Behavior 7. Diffusion of Innovations Theory Section III. Behavior Change Theories 8. Learning, Teaching, and Counseling 9. Self-Determination Theory and Motivational Interviewing 10. Stage Models 11. Health Communication and Social Marketing 12. Communities and Health Promotion
Author : C. Gleen Walters
Publisher :
ISBN 13 :
Total Pages : 590 pages
Book Rating : 4.:/5 (129 download)
Download or read book Consumer behavior written by C. Gleen Walters and published by . This book was released on 1974 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alfonso Pellegrino
Publisher : Springer Nature
ISBN 13 : 9819734541
Total Pages : 156 pages
Book Rating : 4.8/5 (197 download)
Download or read book Decoding Digital Consumer Behavior written by Alfonso Pellegrino and published by Springer Nature. This book was released on with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bruce Simons-Morton
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284231712
Total Pages : 267 pages
Book Rating : 4.2/5 (842 download)
Download or read book Behavior Theory in Public Health Practice and Research written by Bruce Simons-Morton and published by Jones & Bartlett Learning. This book was released on 2021-08-02 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The purpose of the book is to provide public health students with essential background in behavioral science theory. The early chapters present the rationale for behavioral science in public health practice. Each subsequent chapter describes a theory or set of related theories in a concise and organized manner, with ample applications to public health practice. The book is applicable to public health students at the graduate or upper undergraduate level, particularly for health education, health promotion, nursing, behavioral science, and population health students, and as a reference for a wide range of health professionals. The book provides a conceptual, multi-level orientation to behavioral science theory for use in courses for public health professionals. The writing level is comfortable for college students, with consistent style and voice throughout the book. Specific chapters provide authoritative descriptions of prominent theories. Cogent examples of applications to practice and research are integrated liberally within the text. HIV/AIDS and the Covid-19 corona virus pandemic are two contemporary examples of health problems with substantial behavioral components that require theory-based research and preventive methods. Racial, ethnic, and economic disparities are highlighted throughout. The authors are experienced behavioral scientists with substantial experience teaching public health students"--
Author : Kenneth E. Runyon
Publisher : Merrill Publishing Company
ISBN 13 :
Total Pages : 512 pages
Book Rating : 4.0/5 ( download)
Download or read book Consumer Behavior and the Practice of Marketing written by Kenneth E. Runyon and published by Merrill Publishing Company. This book was released on 1980 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles Glenn Walters
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (319 download)
Download or read book Consumer Behavior: Theory and Practice written by Charles Glenn Walters and published by McGraw-Hill/Irwin. This book was released on 1974 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Debra L. Stephens
Publisher : Taylor & Francis
ISBN 13 : 1317648854
Total Pages : 233 pages
Book Rating : 4.3/5 (176 download)
Download or read book Essentials of Consumer Behavior written by Debra L. Stephens and published by Taylor & Francis. This book was released on 2016-10-26 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.
Author : Leon Schiffman
Publisher : Pearson Higher Education AU
ISBN 13 : 1486014348
Total Pages : 729 pages
Book Rating : 4.4/5 (86 download)
Download or read book Consumer Behaviour written by Leon Schiffman and published by Pearson Higher Education AU. This book was released on 2013-10-15 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
Author : Susan Fournier
Publisher : Routledge
ISBN 13 : 1136470972
Total Pages : 501 pages
Book Rating : 4.1/5 (364 download)
Download or read book Consumer-Brand Relationships written by Susan Fournier and published by Routledge. This book was released on 2012-03-29 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
Author : Senay Sabah
Publisher : BoD – Books on Demand
ISBN 13 : 9535136194
Total Pages : 136 pages
Book Rating : 4.5/5 (351 download)
Download or read book Consumer Behavior written by Senay Sabah and published by BoD – Books on Demand. This book was released on 2017-11-21 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are. Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.
Author : Judy Graham
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9781405846127
Total Pages : pages
Book Rating : 4.8/5 (461 download)
Download or read book Valuepack written by Judy Graham and published by Financial Times/Prentice Hall. This book was released on 2006-05-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behaviour: A European Perspective, 3/e provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. Critical Thinking In Consumer Behavior: Cases and Experiential Exercises, 1/e: This unique casebook applies consumer behavior theory to practice via 21 cases and activities.
Author : Judy Graham
Publisher : Prentice Hall
ISBN 13 : 9780131133228
Total Pages : 0 pages
Book Rating : 4.1/5 (332 download)
Download or read book Critical Thinking in Consumer Behavior written by Judy Graham and published by Prentice Hall. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to be used alone or packaged WITH ANY core texts in consumer behavior. (Price in package, $10.) This unique casebook applies consumer behavior theory to practice via 21 cases and activities. To package with Solomon's Consumer Behavior text use ISBN 0131850563 or to package with Schiffman and Kanuk's Consumer Behavior text use ISBN 0131172239. For other package ISBNs-contact your Prentice Hall representative.
