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Consumer Behavior 3rd Ed Business Ethics Reader 6th Ed
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Book Synopsis Consumer Behavior, 3rd Ed + Business Ethics Reader, 6th Ed by : Wayne D. Hoyer
Download or read book Consumer Behavior, 3rd Ed + Business Ethics Reader, 6th Ed written by Wayne D. Hoyer and published by Houghton Mifflin College Division. This book was released on 2004-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior by : James F. Engel
Download or read book Consumer Behavior written by James F. Engel and published by . This book was released on 1978 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Ethics for Behavior Analysts by : Jon Bailey
Download or read book Ethics for Behavior Analysts written by Jon Bailey and published by Routledge. This book was released on 2006-04-21 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavior analysis, a rapidly growing profession, began with the use and application of conditioning and learning techniques to modify the behavior of children or adults presenting severe management problems, often because of developmental disabilities. Now behavior analysts work in a variety of settings, from clinics and schools to workplaces. Especially since their practice often involves aversive stimuli or punishment, they confront many special ethical challenges. Recently, the Behavior Analysis Certification Board codified a set of ten fundamental ethical guidelines to be followed by all behavior analysts and understood by all students and trainees seeking certification. This book shows readers how to follow the BACB guidelines in action. The authors first describe core ethical principles and then explain each guideline in detail, in easily comprehensible, everyday language. The text is richly illuminated by more than a hundred vivid case scenarios about which the authors pose, and later answer questions for readers. Useful appendices include the BACB Guidelines, an index to them, practice scenarios, and suggested further reading. Practitioners, instructors, supervisors, students, and trainees alike will welcome this invaluable new aid to professional development.
Book Synopsis The Ethical Consumer by : Rob Harrison
Download or read book The Ethical Consumer written by Rob Harrison and published by SAGE. This book was released on 2005-04-23 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on ethical consumers, their behavior, discourses and narratives as well as the social and political contexts in which they operate, this text provides a summary of the manner and effectiveness of their actions.
Book Synopsis Consumer Behavior, International Edition by : Hoyer
Download or read book Consumer Behavior, International Edition written by Hoyer and published by . This book was released on 2011 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONSUMER BEHAVIOR, 6E, International Edition combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility.
Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 2002 with total page 1752 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Behavior Analysis and Learning by : W. David Pierce
Download or read book Behavior Analysis and Learning written by W. David Pierce and published by Psychology Press. This book was released on 2013-08-21 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavior Analysis and Learning, Fifth Edition is an essential textbook covering the basic principles in the field of behavior analysis and learned behaviors, as pioneered by B. F. Skinner. The textbook provides an advanced introduction to operant conditioning from a very consistent Skinnerian perspective. It covers a range of principles from basic respondent and operant conditioning through applied behavior analysis into cultural design. Elaborating on Darwinian components and biological connections with behavior, the book treats the topic from a consistent worldview of selectionism. The functional relations between the organism and the environment are described, and their application in accounting for old behavior and generating new behavior is illustrated. Expanding on concepts of past editions, the fifth edition provides updated coverage of recent literature and the latest findings. There is increased inclusion of biological and neuroscience material, as well as more data correlating behavior with neurological and genetic factors. The chapter on verbal behavior is expanded to include new research on stimulus equivalence and naming; there is also a more detailed and updated analysis of learning by imitation and its possible links to mirror neurons. In the chapter on applied behavior analysis (ABA), new emphasis is given to contingency management of addiction, applications to education, ABA and autism, and prevention and treatment of health-related problems. The material presented in this book provides the reader with the best available foundation in behavior science and is a valuable resource for advanced undergraduate and graduate students in psychology or other behavior-based disciplines. In addition, a website of supplemental resources for instructors and students makes this new edition even more accessible and student-friendly (www.psypress.com/u/pierce).
Book Synopsis Consumption Behaviour and Social Responsibility by : Karnika Gupta
Download or read book Consumption Behaviour and Social Responsibility written by Karnika Gupta and published by Springer. This book was released on 2020-06-12 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.
Book Synopsis The Myth of the Ethical Consumer Paperback with DVD by : Timothy M. Devinney
Download or read book The Myth of the Ethical Consumer Paperback with DVD written by Timothy M. Devinney and published by Cambridge University Press. This book was released on 2010-07-29 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption. A half-hour documentary capturing interviews with consumers in eight countries is included on an accompanying DVD.
Book Synopsis EBK: Services Marketing: Integrating Customer Service Across the Firm 4e by : Alan Wilson
Download or read book EBK: Services Marketing: Integrating Customer Service Across the Firm 4e written by Alan Wilson and published by McGraw Hill. This book was released on 2020-10-07 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-todate and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today. New and updated material in this new edition includes: • New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services. • New coverage on listening to customers through research, big data, netnography and monitoring user-generated content. • Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things. • Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds. Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency.
Book Synopsis Marketing and Supply Chain Management by : Dimitris Folinas
Download or read book Marketing and Supply Chain Management written by Dimitris Folinas and published by Routledge. This book was released on 2017-09-13 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
Book Synopsis Consumer Behavior, Global Edition by : Leon G. Schiffman
Download or read book Consumer Behavior, Global Edition written by Leon G. Schiffman and published by Pearson Higher Ed. This book was released on 2018-10-09 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Book Synopsis Behavior Modification by : Raymond G. Miltenberger
Download or read book Behavior Modification written by Raymond G. Miltenberger and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Honest Work written by Joanne B. Ciulla and published by Oxford University Press, USA. This book was released on 2018-07-02 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining readings and case studies, this text asserts that business ethics is primarily about the ethics of individuals and challenges students to reconcile their personal value systems with standard business practice. With a unique focus on the personal dimension of ethics, this is apractical overview of the ethical issues students are most likely to face in the workforce.
Book Synopsis Law and Ethics in the Business Environment by : Terry Halbert
Download or read book Law and Ethics in the Business Environment written by Terry Halbert and published by Cengage Learning. This book was released on 2014-02-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blending theory with real-life applications, the 8th Edition of LAW AND ETHICS IN THE BUSINESS ENVIRONMENT presents up-to-the-minute issues in business ethics, along with the latest in case law for an exciting and thought-provoking text. Rather than shying away from controversial topics, the text encourages lively classroom debate on everything from privacy and workers' rights to diversity and stereotyping. Its insightful cases, end-of-chapter questions, historical quotes, and chapter projects sharpen your critical thinking skills, while a wealth of interactive assignments like role plays, mock trials, roundtables, and negotiations prepare you for the ethical and legal dilemmas of the business world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Book Synopsis Managing Business Ethics by : Linda K. Trevino
Download or read book Managing Business Ethics written by Linda K. Trevino and published by John Wiley & Sons. This book was released on 2016-09-13 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of the authors' Managing business ethics, [2014]
Download or read book Consumer Behavior written by Jill Avery and published by . This book was released on 2016-12-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Book by Professor Jlil Avery of Harvard
