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Author : Solomon
Publisher : Pearson Education India
ISBN 13 : 9788177580327
Total Pages : 562 pages
Book Rating : 4.5/5 (83 download)
Download or read book Consumer Behavior written by Solomon and published by Pearson Education India. This book was released on 1973 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerald L Manning
Publisher : Pearson Higher Ed
ISBN 13 : 1292065249
Total Pages : 550 pages
Book Rating : 4.2/5 (92 download)
Download or read book Selling Today: Partnering to Create Value, Global Edition written by Gerald L Manning and published by Pearson Higher Ed. This book was released on 2015-01-23 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Sales and Personal Selling. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this edition prepares students to succeed as members of a new generation of businesspeople. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author : Delbert I. Hawkins
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author : Marty Neumeier
Publisher : New Riders
ISBN 13 : 0134172973
Total Pages : 196 pages
Book Rating : 4.1/5 (341 download)
Download or read book The Brand Flip written by Marty Neumeier and published by New Riders. This book was released on 2015-07-24 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Author : Kenneth C. Laudon
Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Author : Philip Kotler
Publisher : Pearson
ISBN 13 : 9780136708582
Total Pages : 0 pages
Book Rating : 4.7/5 (85 download)
Download or read book Principles of Marketing written by Philip Kotler and published by Pearson. This book was released on 2020-11-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael R. Solomon
Publisher :
ISBN 13 : 9780133810974
Total Pages : 416 pages
Book Rating : 4.8/5 (19 download)
Download or read book Better Business written by Michael R. Solomon and published by . This book was released on 2016 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Better Experiences Better Solutions Better Business Better Business 2ce provides Introduction to Business instructors and students with an improved digital user experience that supports new teaching models, including: hybrid courses; active learning; and learning outcome-focused instruction. MyBizLab delivers proven results in helping individual students succeed. It provides engaging experiences that personalize, stimulate, and measure learning for each student. For the Second Canadian edition, MyBizLab includes powerful new learning resources, including a new set of online lesson presentations to help students work through and master key business topics, a completely re-structured Study Plan for student self-study, and a wealth of engaging assessment and teaching aids to help students and instructors explore unique learning pathways.
Author : Gary M. Armstrong
Publisher :
ISBN 13 : 9781488620102
Total Pages : pages
Book Rating : 4.6/5 (21 download)
Download or read book Principles of Marketing written by Gary M. Armstrong and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Author : Sandra Ernst Moriarty
Publisher :
ISBN 13 : 9781292017396
Total Pages : 669 pages
Book Rating : 4.0/5 (173 download)
Download or read book Advertising & IMC written by Sandra Ernst Moriarty and published by . This book was released on 2014-04-03 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Author : Bruce Barringer
Publisher : Pearson
ISBN 13 : 9780134729961
Total Pages : 0 pages
Book Rating : 4.7/5 (299 download)
Download or read book Entrepreneurship written by Bruce Barringer and published by Pearson. This book was released on 2018-01-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Student Value Editions that include MyLab(TM) or Mastering(TM), several versions may exist for each title -- including customized versions for individual schools -- and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms. For courses in entrepreneurship. Teach the entrepreneurial process through real-world examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business. Also available with MyLab Entrepreneurship By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. NOTE: You are purchasing a standalone product; MyLab(TM) Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab Entrepreneurship, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the loose-leaf version of the text and MyLab Entrepreneurship, search for: 0134891503 / 9780134891507 Entrepreneurship: Successfully Launching New Ventures, Student Value Edition Plus MyLab Entrepreneurship with Pearson eText -- Access Card Package, 6/e Package consists of: 013472996X / 9780134729961 Entrepreneurship: Successfully Launching New Ventures, Student Value Edition 0134731212 / 9780134731216 MyLab Entrepreneurship with Pearson eText -- Access Card -- for Entrepreneurship: Successfully Launching New Ventures
Author : Marieke K. de Mooij
Publisher : SAGE
ISBN 13 : 1526471590
Total Pages : 473 pages
Book Rating : 4.5/5 (264 download)
Download or read book Consumer Behavior and Culture written by Marieke K. de Mooij and published by SAGE. This book was released on 2019-06-10 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Jennifer M. George
Publisher : Pearson Higher Ed
ISBN 13 : 1292014318
Total Pages : 661 pages
Book Rating : 4.2/5 (92 download)
Download or read book Understanding and Managing Organizational Behviour Global Edition written by Jennifer M. George and published by Pearson Higher Ed. This book was released on 2014-09-10 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: For one-semester, undergraduate/graduate level courses in Organizational Behavior. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Vivid examples, thought-provoking activities—get students engaged in OB. George/Jones uses real-world examples, thought- and discussion-provoking learning activities to help students become more engaged in what they are learning. This text also provides the most contemporary and up-to-date account of the changing issues involved in managing people in organizations. The sixth edition features new cases, material addressing the economic crisis, and expanded coverage of ethics and workplace diversity. Accompanied by mymanagementlab! See the hands in the air, hear the roar of discussion–be a rock star in the classroom. mymanagementlab makes it easier for you to rock the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources. Visit mymanagementlab.com for more information.
Author : Jeffrey M. Perloff
Publisher : Prentice Hall
ISBN 13 : 9780321566447
Total Pages : 0 pages
Book Rating : 4.5/5 (664 download)
Download or read book Managerial Economics and Strategy written by Jeffrey M. Perloff and published by Prentice Hall. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended primarily for Managerial Economics courses, this text also provides practical content to current and aspiring industry professionals. Economics is a powerful tool that can help managers to manage effectively. In Managerial Economics Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions. In text examples and boxed mini-cases use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why American Apparel is vertically integrated and why upscale manufacturers limit the number of designer hand-bags a customer is allowed to buy. To help future managers learn to solve new problems, Perloff and Brander repeatedly demonstrate problem-solving through in-text Q&As. Each Q&A poses an important managerial or economic issue and demonstrates how to solve it using a step-by-step approach. Note: You are purchasing a standalone product; MyEconLab does not come packaged with this content. If you would like to purchase both the physical text and MyEconLab search for ISBN-10: 0133457087/ ISBN-13: 9780133457087. That package includes: ISBN-10: 0321566440 / ISBN-13: 9780321566447 Managerial Economics ISBN-10: 013314612X / ISBN-13: 9780133146127 MyEconLab -- NEW MyEconLab with Pearson eText -- Standalone Access Card -- for Managerial Economics MyEconLab is not a self-paced technology and should only be purchased when required by an instructor.
Author : Michael R. Solomon
Publisher :
ISBN 13 : 9780137469048
Total Pages : pages
Book Rating : 4.4/5 (69 download)
Download or read book Better Business written by Michael R. Solomon and published by . This book was released on 2022 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Leading college textbook to give students and teachers a powerful learning tool that captures the evolving tools of business"--
Author : Alvin C. Burns
Publisher :
ISBN 13 : 9780131494169
Total Pages : 680 pages
Book Rating : 4.4/5 (941 download)
Download or read book Marketing Research written by Alvin C. Burns and published by . This book was released on 2004 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pervez N. Ghauri
Publisher :
ISBN 13 : 9780077122850
Total Pages : 682 pages
Book Rating : 4.1/5 (228 download)
Download or read book International Marketing written by Pervez N. Ghauri and published by . This book was released on 2010 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
