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Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Author : Colin L. Campbell
Publisher : Springer
ISBN 13 : 3319500082
Total Pages : 987 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World by : Colin L. Campbell

Download or read book The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World written by Colin L. Campbell and published by Springer. This book was released on 2017-01-11 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Consumer Attitudes Toward Food Labeling and Other Shopping Aids

Author : Richard Smith
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.X/5 (3 download)

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Book Synopsis Consumer Attitudes Toward Food Labeling and Other Shopping Aids by : Richard Smith

Download or read book Consumer Attitudes Toward Food Labeling and Other Shopping Aids written by Richard Smith and published by . This book was released on 1979 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Financial Services Marketing

Author : Christine Ennew
Publisher : Routledge
ISBN 13 : 1134075952
Total Pages : 518 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Financial Services Marketing by : Christine Ennew

Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2013-07-18 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulation New sections on e-commerce and its impact on customer relationships New case studies and vignettes A new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures. Financial Services Marketing 2e will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.

Catalog

Author : Food and Nutrition Information Center (U.S.)
Publisher :
ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Catalog by : Food and Nutrition Information Center (U.S.)

Download or read book Catalog written by Food and Nutrition Information Center (U.S.) and published by . This book was released on 1974 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Kaleidoscope

Author : Wisconsin Association of Extension Home Economists. Research and Studies Committee
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Kaleidoscope by : Wisconsin Association of Extension Home Economists. Research and Studies Committee

Download or read book Kaleidoscope written by Wisconsin Association of Extension Home Economists. Research and Studies Committee and published by . This book was released on 1982 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:

GCE AS Level Applied Business Double Award for Edexcel

Author : Robert Dransfield
Publisher : Heinemann
ISBN 13 : 9780435401146
Total Pages : 404 pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis GCE AS Level Applied Business Double Award for Edexcel by : Robert Dransfield

Download or read book GCE AS Level Applied Business Double Award for Edexcel written by Robert Dransfield and published by Heinemann. This book was released on 2005 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exactly what you need for the new AS level GCE in Applied Business These brand new books have been written to match the specifications of this new qualification and provide all the information needed - whether it is a single award or double award, with Edexcel or OCR. Four separate books ensure that students receive exactly the right support with no redundant material. Lots of activities add interest and give students the opportunity to work outside the classroom in the real business world. This helps to emphasise the vocational nature of the qualification. Case studies with questions give students real-life perspectives on business and the issues surrounding it. Marginal notes draw attention to key points and suggest relevant activities.

Strategic Corporate Social Responsibility

Author : Debbie Haski-Leventhal
Publisher : SAGE
ISBN 13 : 1529764629
Total Pages : 344 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Strategic Corporate Social Responsibility by : Debbie Haski-Leventhal

Download or read book Strategic Corporate Social Responsibility written by Debbie Haski-Leventhal and published by SAGE. This book was released on 2021-10-13 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the changing expectations of consumers, employees and regulators, being best in the world is no longer enough. Businesses are now also expected to be best for the world: to be socially and environmentally responsible, sustainable and ethical. Based on the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility, the author presents the key concepts, theories and philosophical approaches to CSR, along with the practical tools needed to implement this knowledge in the real world. The book is split into three parts; the first part provides the theoretical background of CSR, the second part examines various CSR approaches and how they can be implemented, and the third part discusses measuring and communicating CSR. New this edition is also a chapter titled ‘The S in CSR: Social and Global Issues’. Each chapter contains questions for reflection & discussion, exercises, and case studies from globally recognised brands such as Ben & Jerry′s, Google, H&M, Johnson & Johnson, Nestlé, Patagonia, Puma, Unilever and Whole Foods. The book is complemented by chapter specific lecturer PowerPoint slides, a draft syllabus and an instructor′s manual. Suitable reading for students on Corporate Social Responsibility modules.

Ethical and Sustainable Supply Chain Management in a Global Context

Author : Akkucuk, Ulas
Publisher : IGI Global
ISBN 13 : 1522589716
Total Pages : 372 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Ethical and Sustainable Supply Chain Management in a Global Context by : Akkucuk, Ulas

Download or read book Ethical and Sustainable Supply Chain Management in a Global Context written by Akkucuk, Ulas and published by IGI Global. This book was released on 2019-04-26 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global supply chain creates environmental and social burdens during different stages of production and distribution. Ethical and sustainable practices along the supply chain seek to minimize these burdens and ensure fair labor practices, lower emissions, and a cleaner environment. Ethical and Sustainable Supply Chain Management in a Global Context uses cases, qualitative studies, empirical results, and analyses of legal frameworks to focus on ethics and sustainability as they relate to the management of global supply chains. Featuring research on topics such as production planning, consumer awareness, and labor laws, this book is ideally designed for managers, policymakers, professionals, researchers, and students working in the field of sustainable development and related disciplines including marketing, economics, finance, operations management, supply chain management, environmental science, and waste management.

Economics and Environmental Responsibility in the Global Beverage Industry

Author : Popescu, Cristina Raluca Gh.
Publisher : IGI Global
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Economics and Environmental Responsibility in the Global Beverage Industry by : Popescu, Cristina Raluca Gh.

Download or read book Economics and Environmental Responsibility in the Global Beverage Industry written by Popescu, Cristina Raluca Gh. and published by IGI Global. This book was released on 2024-05-21 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world grapples with the pressing issue of natural resource depletion, the global beverage industry finds itself at a crossroads, thrust into the spotlight as a significant contributor to environmental challenges. The dire consequences of climate change and resource exhaustion necessitate a fundamental shift in the industry's practices. The alarming increase in plastic waste, water consumption, and carbon emissions associated with beverage production and distribution has prompted a profound reassessment of its impact on the planet. In this context of environmental urgency, Economics and Environmental Responsibility in the Global Beverage Industry dissects the challenges faced by the industry and offers viable solutions to steer it toward a more sustainable and responsible future. At its core, this book addresses the greatest challenges of the industry, navigating through the intersections of economic imperatives and environmental responsibility within the global beverage sector. Its primary objective is to provide an understanding of the issues confronting the industry, fueling critical study, reflection, and critique. By delving into the triple dimensions of economic, social, and environmental sustainability, the book aims to empower academics and industry practitioners alike with the knowledge needed to effect transformative change. Beyond being an academic exercise, it stands as a rallying call for a collective commitment to reshape the industry's trajectory.

Legal Epidemiology

Author : Alexander C. Wagenaar
Publisher : John Wiley & Sons
ISBN 13 : 1119906520
Total Pages : 469 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Legal Epidemiology by : Alexander C. Wagenaar

Download or read book Legal Epidemiology written by Alexander C. Wagenaar and published by John Wiley & Sons. This book was released on 2023-08-29 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore how the law shapes and influences public health In the newly revised second edition of Legal Epidemiology: Theory and Methods, a team of distinguished researchers delivers a thorough primer on the problems that arise in legal epidemiology—and potential solutions to those problems. Following an introduction to the basic concepts of the field in Part One, the book offers a rich collection of theories that researchers have used to study how law influences behavior in Part Two. The book also covers the special questions of measurement that arise when law is the independent variable and the various study designs for legal epidemiology. Drawing on the full range of social, psychological, sociological, and sociolegal disciplines to better understand, measure, and predict how much laws will influence health-relevant behaviors and environments, the editors have also included works that: Discuss the frameworks for legal epidemiology, including explorations of law in public health systems and services Examine how law influences behavior, including discussions of criminological theories, procedural justice theory, and economic theory Explore the design of legal epidemiology evaluations, including natural experiments, randomized trials, and qualitative research An essential and engaging resource for experienced social science researchers, health scientists, legal scholars, and policy analysts, Legal Epidemiology: Theory and Methods will also benefit students, novice scientists, and non-scientists seeking a general orientation to the subject.

Marketing Communications Management

Author : Paul Copley
Publisher : Routledge
ISBN 13 : 1136380434
Total Pages : 447 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing Communications Management by : Paul Copley

Download or read book Marketing Communications Management written by Paul Copley and published by Routledge. This book was released on 2007-03-30 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

Departments of Labor and Health, Education, and Welfare Appropriations for 1978: Department of Health Education and Welfare

Author : United States. Congress. House. Committee on Appropriations. Subcommittee on Departments of Labor, and Health, Education, and Welfare, and Related Agencies
Publisher :
ISBN 13 :
Total Pages : 680 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Departments of Labor and Health, Education, and Welfare Appropriations for 1978: Department of Health Education and Welfare by : United States. Congress. House. Committee on Appropriations. Subcommittee on Departments of Labor, and Health, Education, and Welfare, and Related Agencies

Download or read book Departments of Labor and Health, Education, and Welfare Appropriations for 1978: Department of Health Education and Welfare written by United States. Congress. House. Committee on Appropriations. Subcommittee on Departments of Labor, and Health, Education, and Welfare, and Related Agencies and published by . This book was released on 1977 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mastering the Rules of Competitive Strategy

Author : Norton Paley
Publisher : CRC Press
ISBN 13 : 1040082718
Total Pages : 195 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Mastering the Rules of Competitive Strategy by : Norton Paley

Download or read book Mastering the Rules of Competitive Strategy written by Norton Paley and published by CRC Press. This book was released on 2007-12-20 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The stakes are high and real. Money is spent. Personnel are committed in a battle for the triumph or downfall of a company. Yet, given the same circumstances, some companies continue to thrive while others wash out and become also-rans. In the end, it is the dynamics of the competitive marketplace, the quality of the organization‘s business plan, a

Proceedings of the Twelfth International Conference on Management Science and Engineering Management

Author : Jiuping Xu
Publisher : Springer
ISBN 13 : 3319933515
Total Pages : 1752 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Proceedings of the Twelfth International Conference on Management Science and Engineering Management by : Jiuping Xu

Download or read book Proceedings of the Twelfth International Conference on Management Science and Engineering Management written by Jiuping Xu and published by Springer. This book was released on 2018-06-25 with total page 1752 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings book is divided in 2 Volumes and 8 Parts. Part I is dedicated to Decision Support System, which is about the information system that supports business or organizational decision-making activities; Part II is on Computing Methodology, which is always used to provide the most effective algorithm for numerical solutions of various modeling problems; Part III presents Information Technology, which is the application of computers to store, study, retrieve, transmit and manipulate data, or information in the context of a business or other enterprise; Part IV is dedicated to Data Analysis, which is a process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, suggesting conclusions, and supporting decision-making; Part V presents papers on Operational Management, which is about the plan, organization, implementation and control of the operation process; Part VI is on Project Management, which is about the initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria at the specified time in the field of engineering; Part VII presents Green Supply Chain, which is about the management of the flow of goods and services based on the concept of “low-carbon”; Part VIII is focused on Industry Strategy Management, which refers to the decision-making and management art of an industry or organization in a long-term and long-term development direction, objectives, tasks and policies, as well as resource allocation.

Agricultural Trade Highlights

Author :
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Agricultural Trade Highlights by :

Download or read book Agricultural Trade Highlights written by and published by . This book was released on 1993 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behaviour

Author : Leon Schiffman
Publisher : Pearson Higher Education AU
ISBN 13 : 1486014348
Total Pages : 729 pages
Book Rating : 4.4/5 (86 download)

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Book Synopsis Consumer Behaviour by : Leon Schiffman

Download or read book Consumer Behaviour written by Leon Schiffman and published by Pearson Higher Education AU. This book was released on 2013-10-15 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.