Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Consumer Attitude And Perception Towards Online Transactions
Download Consumer Attitude And Perception Towards Online Transactions full books in PDF, epub, and Kindle. Read online Consumer Attitude And Perception Towards Online Transactions ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author :Dr Rohit P Shabran and Mr kishan Tiwari Publisher :Booksclinic Publishing ISBN 13 :9355351453 Total Pages :113 pages Book Rating :4.3/5 (553 download)
Book Synopsis Consumer Attitude and Perception towards Online Transactions by : Dr Rohit P Shabran and Mr kishan Tiwari
Download or read book Consumer Attitude and Perception towards Online Transactions written by Dr Rohit P Shabran and Mr kishan Tiwari and published by Booksclinic Publishing. This book was released on 2022-02-17 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Is a Academic General Book By Author Dr. Rohit P Shabran and Mr. kishan Tiwari
Book Synopsis Factors Influencing Customers’ Perception towards Online Shopping by : Kunal Gaurav
Download or read book Factors Influencing Customers’ Perception towards Online Shopping written by Kunal Gaurav and published by GRIN Verlag. This book was released on 2017-10-19 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: Online shopping is having very bright future. Perception towards online shopping is getting better in India. With the use of internet, consumers can shop anywhere, anything and anytime with easy and safe payment options. Consumers can do comparison shopping between products, as well as, online stores. In present scenario customers are busy that they don’t have enough chance and time to go to shopping centers and purchase the things they need, everybody likes to do online shopping. In online, Product assortment is very huge to choose, and make immediate comparison in price, quality, variety, colour and also get product based information like customer feedback. The main purpose of this paper is to determine the “Factors Influencing Consumer Perception towards Online Shopping”. The objective for this research is to know the customer perception and identify the factors which influence the online customer’s. A quantitative research design which is descriptive and exploratory in nature was selected to gain insights about customer perception towards online shopping. The questionnaire prepared by using Likert’s five-point scale ranging from (1-5) where 1 Means ‘not at all important and 5 Means ‘most important ‘.The research has taken use of closed ended questions. The data collection was done over a period of 8 weeks this was done by going directly to the respondents or through mails. A total number of respondents taken for this study are 154. The collected data is analyzed in statistical method of factor analysis in the IBM SPSS 20.0 software. The data collected on 30 variables was deducted into five factors in the software and analyzed accordingly. The survey revealed that different customers have different perception towards online shopping; most of them having a very good attitude towards online shopping but there are certain customer who still find difficulties or we can say apart from several benefits has some disadvantage in mind of customer. Customer perception keeps on changing with time to time which is to be taken in the consideration.The most important factors that can be taken into account to understand the Internet shopping (Customer Service, Convenience, Experience, Value added service and Product related information).
Book Synopsis A Study On Consumers Perception About Online Shopping In India by : Seema Gopichand Hariramani
Download or read book A Study On Consumers Perception About Online Shopping In India written by Seema Gopichand Hariramani and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Successful Customer Relationship Management Programs and Technologies: Issues and Trends by : Eid, Riyad
Download or read book Successful Customer Relationship Management Programs and Technologies: Issues and Trends written by Eid, Riyad and published by IGI Global. This book was released on 2012-03-31 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.
Book Synopsis European Consumers in the Digital Era by : Małgorzata Bartosik-Purgat
Download or read book European Consumers in the Digital Era written by Małgorzata Bartosik-Purgat and published by Taylor & Francis. This book was released on 2022-10-18 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinants; some depending on the consumers themselves and others on the organizations acting in the market. What determinants are inducing these changes in consumers` needs, perceptions, attitudes, values, and finally, purchasing behavior? This edited collection offers a comprehensive description of the consumer behavior process and the determinants that affect it in the era of digitalization. This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic. The first part of the book is devoted to characteristic phenomena in consumer behavior in the era of digitalization, such as changes in the consumer buying decision-making processes, e-commerce, prosumers’ and consumers` attitudes towards innovations. The second part will describe the consumers, their decision-making processes, with examples from almost all geographical regions in Europe, including Germany, Spain, Italy, Finland, Poland and Russia. Both individually and collectively, the contributors provide discussion points and practical implications resulting from the changes observed in consumer behavior in each country. European Consumers in the Digital Era provides a comprehensive overview of digital consumer behavior, offering timely insights for scholars and researchers. It will also appeal to postgraduate students of related fields, including marketing, innovation and sociology.
Book Synopsis Digitalisation: Opportunities and Challenges for Business by : Bahaaeddin Alareeni
Download or read book Digitalisation: Opportunities and Challenges for Business written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on 2023-03-27 with total page 899 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the implications of technology, entrepreneurship, and business development gadgets for applications in societies. In this book proceedings, we attempt to address the importance and impact of digitalization and on business development in the context of economic diversity, that is through various propositions of modern technology and entrepreneurial actions, and through the lens of case studies, experiments, empirical assessments, just to name a few research methodological stances and approaches. This book highlights a range of topics in the fields of technology, entrepreneurship, business administration, accounting, and economics that can contribute to business development in developing countries, such as learning machines, artificial intelligence, big data, deep learning, game-based learning, management information system, accounting information system, knowledge management, entrepreneurship and social enterprise, corporate social responsibility and sustainability, business policy and strategic management, international management and organizations, organizational behavior and HRM, operations management and logistics research, controversial issues in management and organizations, turnaround, corporate entrepreneurship, and innovation, legal issues, business ethics, and firm governance, and firm financial affairs, non-traditional research, and creative methodologies. This book is ideal for academicians, activists, curriculum developers, researchers, professionals, administrators, and policymakers. The readers of this book could gain an up-to-date know-how on state-of-the-modern technology, entrepreneurship, and business development and achievements in this regard from the research standpoint of view.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522526005 Total Pages :1584 pages Book Rating :4.5/5 (225 download)
Book Synopsis Mobile Commerce: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Mobile Commerce: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1466682019 Total Pages :2250 pages Book Rating :4.4/5 (666 download)
Book Synopsis Gamification: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Gamification: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-03-31 with total page 2250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Serious games provide a unique opportunity to engage students more fully than traditional teaching approaches. Understanding the best way to utilize games and play in an educational setting is imperative for effectual learning in the twenty-first century. Gamification: Concepts, Methodologies, Tools, and Applications investigates the use of games in education, both inside and outside of the classroom, and how this field once thought to be detrimental to student learning can be used to augment more formal models. This four-volume reference work is a premier source for educators, administrators, software designers, and all stakeholders in all levels of education.
Book Synopsis Disruptive Technology and Business Continuity by : Le Thanh Tung
Download or read book Disruptive Technology and Business Continuity written by Le Thanh Tung and published by Springer Nature. This book was released on with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Business and Management Research: An International Journal Vol. 4, No. 1 by :
Download or read book Global Business and Management Research: An International Journal Vol. 4, No. 1 written by and published by Universal-Publishers. This book was released on with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Information Systems and Management Science by : Lalit Garg
Download or read book Information Systems and Management Science written by Lalit Garg and published by Springer Nature. This book was released on 2022-11-29 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: This multidisciplinary book delves into information systems’ concepts, principles, methods and procedures and their innovative applications in management science and other domains, including business, industry, health care and education. It will be valuable to students, researchers, academicians, developers, policymakers and managers thriving to improve their information and management systems, develop new strategies to solve complex problems and implement novel techniques to utilise the massive data best. This book of Information Systems and Management Science (proceedings of ISMS 2021) is intended to be used as a reference by scholars, scientists and practitioners who collect scientific and technical contributions concerning models, tools, technologies and applications in the field of information systems and management science. This book shows how to exploit information systems in a technology-rich management field.
Book Synopsis Trust and Technology in a Ubiquitous Modern Environment: Theoretical and Methodological Perspectives by : Latusek, Dominika
Download or read book Trust and Technology in a Ubiquitous Modern Environment: Theoretical and Methodological Perspectives written by Latusek, Dominika and published by IGI Global. This book was released on 2010-04-30 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book brings together scholars with significantly different backgrounds who share interests in the interplay between trust and technology, presenting novel theoretical perspectives on the topics of trust and technology, as well as some empirical investigations into the trust-building, trust-repairing, and trust-destroying practices in the context of technology"--Provided by publisher.
Book Synopsis Handbook of Research on Integrating Social Media into Strategic Marketing by : Hajli, Nick
Download or read book Handbook of Research on Integrating Social Media into Strategic Marketing written by Hajli, Nick and published by IGI Global. This book was released on 2015-04-30 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Book Synopsis Web Systems Design and Online Consumer Behavior by : Yuan Gao
Download or read book Web Systems Design and Online Consumer Behavior written by Yuan Gao and published by IGI Global. This book was released on 2005-01-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
Book Synopsis The Effect of Coronavirus Disease (COVID-19) on Business Intelligence by : M.T. Alshurideh
Download or read book The Effect of Coronavirus Disease (COVID-19) on Business Intelligence written by M.T. Alshurideh and published by Springer Nature. This book was released on 2021-04-02 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes recent research works on how business around the world affected by the time of COVID-19 pandemic. The impact of recent technological developments has had a tremendous impact on how we manage disasters. These developments have changed how countries and governments collect information. The COVID-19 pandemic has forced online service companies to maintain and build relationships with consumers when their world turns. Businesses are now facing tension between generating sales during a period of severe economic hardship and respect for threats to life and livelihoods that have changed consumer preferences.
Book Synopsis Neurosensory and Neuromarketing Impacts on Consumer Behavior by : Malik, Reena
Download or read book Neurosensory and Neuromarketing Impacts on Consumer Behavior written by Malik, Reena and published by IGI Global. This book was released on 2024-10-11 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians.
