Consumer And Organizational Behavior In The Age Of Ai

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Consumer and Organizational Behavior in the Age of AI

Author : Jermsittiparsert, Kittisak
Publisher : IGI Global
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Consumer and Organizational Behavior in the Age of AI by : Jermsittiparsert, Kittisak

Download or read book Consumer and Organizational Behavior in the Age of AI written by Jermsittiparsert, Kittisak and published by IGI Global. This book was released on 2024-08-30 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapidly evolving landscape of artificial intelligence (AI) has created unprecedented shifts in nearly all aspects of business and life. To manage human resources more effectively, understanding the intersection of consumer behavior and organizational management has never been more crucial. By synthesizing the latest research and practical applications, managers will be equipped with the tools necessary to lead and innovate in their respective fields. Consumer and Organizational Behavior in the Age of AI represents a comprehensive and interdisciplinary effort to provide a deep understanding of these dynamics, offering strategies to address challenges, plan strategically, execute effectively, and measure performance for continuous improvement across public, private, and civil society sectors. Covering topics such as crisis management, firm strategy, and purchase intention, this book is an excellent resource for organizational leaders, managers, human resource managers, academicians, graduate and postgraduate students, educators, and more.

Competing in the Age of AI

Author : Marco Iansiti
Publisher : Harvard Business Press
ISBN 13 : 1633697630
Total Pages : 175 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Competing in the Age of AI by : Marco Iansiti

Download or read book Competing in the Age of AI written by Marco Iansiti and published by Harvard Business Press. This book was released on 2020-01-07 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: "a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.

European Consumers in the Digital Era

Author : Małgorzata Bartosik-Purgat
Publisher : Taylor & Francis
ISBN 13 : 1000756076
Total Pages : 204 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis European Consumers in the Digital Era by : Małgorzata Bartosik-Purgat

Download or read book European Consumers in the Digital Era written by Małgorzata Bartosik-Purgat and published by Taylor & Francis. This book was released on 2022-10-18 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinants; some depending on the consumers themselves and others on the organizations acting in the market. What determinants are inducing these changes in consumers` needs, perceptions, attitudes, values, and finally, purchasing behavior? This edited collection offers a comprehensive description of the consumer behavior process and the determinants that affect it in the era of digitalization. This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic. The first part of the book is devoted to characteristic phenomena in consumer behavior in the era of digitalization, such as changes in the consumer buying decision-making processes, e-commerce, prosumers’ and consumers` attitudes towards innovations. The second part will describe the consumers, their decision-making processes, with examples from almost all geographical regions in Europe, including Germany, Spain, Italy, Finland, Poland and Russia. Both individually and collectively, the contributors provide discussion points and practical implications resulting from the changes observed in consumer behavior in each country. European Consumers in the Digital Era provides a comprehensive overview of digital consumer behavior, offering timely insights for scholars and researchers. It will also appeal to postgraduate students of related fields, including marketing, innovation and sociology.

Human + Machine

Author : Paul R. Daugherty
Publisher : Harvard Business Press
ISBN 13 : 1633693872
Total Pages : 268 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Human + Machine by : Paul R. Daugherty

Download or read book Human + Machine written by Paul R. Daugherty and published by Harvard Business Press. This book was released on 2018-03-20 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI is radically transforming business. Are you ready? Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now--in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on? In Human + Machine, Accenture leaders Paul R. Daugherty and H. James (Jim) Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization--whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly--or to completely reimagine them. AI is changing all the rules of how companies operate. Based on the authors' experience and research with 1,500 organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability, as well as what you can do to achieve similar results. It describes six entirely new types of hybrid human + machine roles that every company must develop, and it includes a "leader’s guide" with the five crucial principles required to become an AI-fueled business. Human + Machine provides the missing and much-needed management playbook for success in our new age of AI. BOOK PROCEEDS FOR THE AI GENERATION The authors' goal in publishing Human + Machine is to help executives, workers, students and others navigate the changes that AI is making to business and the economy. They believe AI will bring innovations that truly improve the way the world works and lives. However, AI will cause disruption, and many people will need education, training and support to prepare for the newly created jobs. To support this need, the authors are donating the royalties received from the sale of this book to fund education and retraining programs focused on developing fusion skills for the age of artificial intelligence.

The Economics of Artificial Intelligence

Author : Ajay Agrawal
Publisher : University of Chicago Press
ISBN 13 : 0226833127
Total Pages : 172 pages
Book Rating : 4.2/5 (268 download)

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Book Synopsis The Economics of Artificial Intelligence by : Ajay Agrawal

Download or read book The Economics of Artificial Intelligence written by Ajay Agrawal and published by University of Chicago Press. This book was released on 2024-03-05 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely investigation of the potential economic effects, both realized and unrealized, of artificial intelligence within the United States healthcare system. In sweeping conversations about the impact of artificial intelligence on many sectors of the economy, healthcare has received relatively little attention. Yet it seems unlikely that an industry that represents nearly one-fifth of the economy could escape the efficiency and cost-driven disruptions of AI. The Economics of Artificial Intelligence: Health Care Challenges brings together contributions from health economists, physicians, philosophers, and scholars in law, public health, and machine learning to identify the primary barriers to entry of AI in the healthcare sector. Across original papers and in wide-ranging responses, the contributors analyze barriers of four types: incentives, management, data availability, and regulation. They also suggest that AI has the potential to improve outcomes and lower costs. Understanding both the benefits of and barriers to AI adoption is essential for designing policies that will affect the evolution of the healthcare system.

Artificial Intelligence

Author : Harvard Business Review
Publisher : HBR Insights
ISBN 13 : 9781633697898
Total Pages : 160 pages
Book Rating : 4.6/5 (978 download)

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Book Synopsis Artificial Intelligence by : Harvard Business Review

Download or read book Artificial Intelligence written by Harvard Business Review and published by HBR Insights. This book was released on 2019 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.

AI for Behavioural Science

Author : Stuart Mills
Publisher : CRC Press
ISBN 13 : 1000831256
Total Pages : 130 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis AI for Behavioural Science by : Stuart Mills

Download or read book AI for Behavioural Science written by Stuart Mills and published by CRC Press. This book was released on 2022-12-08 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a concise introduction to emerging concepts and ideas found at the intersection of contemporary behavioural science and artificial intelligence. The book explores how these disciplines interact, change, and adapt to one another and what the implications of such an interaction are for practice and society. AI for Behavioural Science book begins by exploring the field of machine behaviour, which advocates using behavioural science to investigate artificial intelligence. This perspective is built upon to develop a framework of terminology that treats humans and machines as comparable entities possessing their own motive power. From here, the notion of artificial intelligence systems becoming choice architects is explored through a series of reconceptualisations. The architecting of choices is reconceptualised as a process of selection from a set of choice architectural designs, while human behaviour is reconceptualised in terms of probabilistic outcomes. The material difference between the so-called "manual nudging" and "automatic nudging" (or hypernudging) is then explored. The book concludes with a discussion of who is responsible for autonomous choice architects.

Leveraging AI and Emotional Intelligence in Contemporary Business Organizations

Author : Sharma, Dipanker
Publisher : IGI Global
ISBN 13 :
Total Pages : 471 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Leveraging AI and Emotional Intelligence in Contemporary Business Organizations by : Sharma, Dipanker

Download or read book Leveraging AI and Emotional Intelligence in Contemporary Business Organizations written by Sharma, Dipanker and published by IGI Global. This book was released on 2023-12-18 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are facing an array of complex challenges that demand innovative solutions. From managing a diverse workforce and harnessing the power of data analytics to adapting to remote work and the pressing need for emotionally intelligent leaders, the demands on modern businesses are constantly evolving and increasing. Staying ahead of these challenges is not only essential for survival but also for thriving in an ever-changing environment. Leveraging AI and Emotional Intelligence in Contemporary Business Organizations is a compass that guides academic scholars, students, and practitioners through the turbulent seas of modern business management. It dissects the problems and offers clear, well-researched solutions. With a team of respected researchers, academicians, and professionals at the helm, this book is a beacon of knowledge, illuminating the path to success in today's business landscape.

Advances in Digital Marketing in the Era of Artificial Intelligence

Author : Moez Ltifi
Publisher : CRC Press
ISBN 13 : 1040031668
Total Pages : 329 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Advances in Digital Marketing in the Era of Artificial Intelligence by : Moez Ltifi

Download or read book Advances in Digital Marketing in the Era of Artificial Intelligence written by Moez Ltifi and published by CRC Press. This book was released on 2024-07-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence. This book presents the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.

Enhancing and Predicting Digital Consumer Behavior with AI

Author : Musiolik, Thomas Heinrich
Publisher : IGI Global
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Enhancing and Predicting Digital Consumer Behavior with AI by : Musiolik, Thomas Heinrich

Download or read book Enhancing and Predicting Digital Consumer Behavior with AI written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-05-13 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Data Visualization Tools for Business Applications

Author : Muniasamy, M. Anandhavalli
Publisher : IGI Global
ISBN 13 :
Total Pages : 482 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Data Visualization Tools for Business Applications by : Muniasamy, M. Anandhavalli

Download or read book Data Visualization Tools for Business Applications written by Muniasamy, M. Anandhavalli and published by IGI Global. This book was released on 2024-09-13 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s data-driven business landscape, the ability to extract insights and communicate complex information effectively is paramount. Data visualization has emerged as a powerful tool for businesses to make informed decisions, uncover patterns, and present findings in a compelling manner. From executives seeking strategic insights to analysts delving into operational data, the demand for intuitive and informative visualizations spans across all levels of an organization. Data Visualization Tools for Business Applications comprehensively equips professionals with the knowledge and skills necessary to leverage data visualization tools effectively. Through a blend of theory and hands-on case studies, this book explores a wide range of data visualization tools, techniques, and methodologies. Covering topics such as business analytics, cyber security, and financial reporting, this book is an essential resource for business executives and leaders, marketing professionals, data scientists, entrepreneurs, academicians, educators, students, decision-makers and stakeholders, and more.

The Ethical Frontier of AI and Data Analysis

Author : Kumar, Rajeev
Publisher : IGI Global
ISBN 13 :
Total Pages : 475 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis The Ethical Frontier of AI and Data Analysis by : Kumar, Rajeev

Download or read book The Ethical Frontier of AI and Data Analysis written by Kumar, Rajeev and published by IGI Global. This book was released on 2024-03-04 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the advancing fields of artificial intelligence (AI) and data science, a pressing ethical dilemma arises. As technology continues its relentless march forward, ethical considerations within these domains become increasingly complex and critical. Bias in algorithms, lack of transparency, data privacy breaches, and the broader societal repercussions of AI applications are demanding urgent attention. This ethical quandary poses a formidable challenge for researchers, academics, and industry professionals alike, threatening the very foundation of responsible technological innovation. Navigating this ethical minefield requires a comprehensive understanding of the multifaceted issues at hand. The Ethical Frontier of AI and Data Analysis is an indispensable resource crafted to address the ethical challenges that define the future of AI and data science. Researchers and academics who find themselves at the forefront of this challenge are grappling with the evolving landscape of AI and data science ethics. Underscoring the need for this book is the current lack of clarity on ethical frameworks, bias mitigation strategies, and the broader societal implications, which hinder progress and leave a void in the discourse. As the demand for responsible AI solutions intensifies, the imperative for this reliable guide that consolidates, explores, and advances the dialogue on ethical considerations grows exponentially.

Perspectives on Consumer Behaviour

Author : Włodzimierz Sroka
Publisher : Springer Nature
ISBN 13 : 3030473805
Total Pages : 344 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Perspectives on Consumer Behaviour by : Włodzimierz Sroka

Download or read book Perspectives on Consumer Behaviour written by Włodzimierz Sroka and published by Springer Nature. This book was released on 2020-06-26 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.

Utilizing AI and Smart Technology to Improve Sustainability in Entrepreneurship

Author : Hossain, Syed Far Abid
Publisher : IGI Global
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Utilizing AI and Smart Technology to Improve Sustainability in Entrepreneurship by : Hossain, Syed Far Abid

Download or read book Utilizing AI and Smart Technology to Improve Sustainability in Entrepreneurship written by Hossain, Syed Far Abid and published by IGI Global. This book was released on 2024-03-18 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses must confront a pressing challenge—how to navigate the turbulent seas of market dynamics and technological advancements. As traditional business models face obsolescence in the wake of relentless innovation, enterprises failing to quickly to harness the power of advanced technologies risk fading into obscurity. This predicament sets the stage for a critical exploration of the profound impact of artificial intelligence (AI) and smart technology on the sustainability of entrepreneurial ventures. Without a strategic embrace of these innovations, businesses find themselves adrift, struggling to cope with the demands of a rapidly evolving market. Utilizing AI and Smart Technology to Improve Sustainability in Entrepreneurship serves as a guide for entrepreneurs seeking to thrive in this era of unprecedented change. Readers begin with a deep dive into the challenges faced by contemporary businesses. This book meticulously dissects these challenges and provides guidance for those ready to chart a course toward sustainable success by leveraging the transformative and compelling aptitudes of AI. The proposed solution of the integration of AI and smart technologies into the business landscape is one of great promise.

Learning and Collaboration Technologies. Designing Learning Experiences

Author : Panayiotis Zaphiris
Publisher : Springer
ISBN 13 : 3030218147
Total Pages : 456 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Learning and Collaboration Technologies. Designing Learning Experiences by : Panayiotis Zaphiris

Download or read book Learning and Collaboration Technologies. Designing Learning Experiences written by Panayiotis Zaphiris and published by Springer. This book was released on 2019-07-10 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 11590 and 11591 constitutes the refereed proceedings of the 6th International Conference on Learning and Collaboration Technologies, LCT 2019, held as part of the 21st International Conference on Human-Computer Interaction, HCII 2019, in Orlando, FL, USA in July 2019. The 1274 full papers and 209 posters presented at the HCII 2019 conferences were carefully reviewed and selected from 5029 submissions. The papers cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of applications areas. The papers in this volume are organized in the following topical sections: designing and evaluating learning experiences; theoretical and pedagogical approaches in technology-enhanced learning; cognitive and psychological issues in learning; and technology in STEM education.

Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration

Author : Fields, Ziska
Publisher : IGI Global
ISBN 13 : 1668463687
Total Pages : 425 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration by : Fields, Ziska

Download or read book Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration written by Fields, Ziska and published by IGI Global. This book was released on 2023-05-01 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity must be turned into innovation that adds value and leads to strategic action. Innovation is often associated with Silicon Valley, expensive research and development departments, and expensive commercialization that primarily benefits a small portion of the worlds population. A small portion of the worlds population working together to solve wicked green problems is not enough either. Green creativity and eco-innovation are necessary to help solve green problems by making products and services available and affordable to the masses. Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration focuses on the importance of green creativity, eco-innovation, and collaboration to create a more sustainable world. It builds on the available literature and joint expertise in the field of management while providing further research opportunities in this dynamic field. Covering topics such as eco-leadership, green marketing, and social responsibility communication, this premier reference source is a comprehensive and timely resource for government officials, decision makers, business leaders and executives, students and educators of higher education, librarians, researchers, and academicians.

Adoption and Implementation of AI in Customer Relationship Management

Author : Singh, Surabhi
Publisher : IGI Global
ISBN 13 : 1799879615
Total Pages : 289 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Adoption and Implementation of AI in Customer Relationship Management by : Singh, Surabhi

Download or read book Adoption and Implementation of AI in Customer Relationship Management written by Singh, Surabhi and published by IGI Global. This book was released on 2021-10-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.