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Author : Richard E. Gottlieb
Publisher :
ISBN 13 : 9781402422614
Total Pages : 1222 pages
Book Rating : 4.4/5 (226 download)
Download or read book Consumer Financial Services Answer Book (2015 Edition) written by Richard E. Gottlieb and published by . This book was released on 2014 with total page 1222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Moran Cerf
Publisher : MIT Press
ISBN 13 : 0262036592
Total Pages : 362 pages
Book Rating : 4.2/5 (62 download)
Download or read book Consumer Neuroscience written by Moran Cerf and published by MIT Press. This book was released on 2017-11-16 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners. After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience. Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing. The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain's reward system. It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors. Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing. Contributors Fabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A. Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-Markus Müller, Brendan Murray, Ingrid L. C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker
Author : Michael Gira
Publisher : 2.13.61 Publications
ISBN 13 : 9781880985267
Total Pages : 0 pages
Book Rating : 4.9/5 (852 download)
Download or read book The Consumer written by Michael Gira and published by 2.13.61 Publications. This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carolyn M. Goldstein
Publisher : Univ of North Carolina Press
ISBN 13 : 0807872385
Total Pages : 425 pages
Book Rating : 4.8/5 (78 download)
Download or read book Creating Consumers written by Carolyn M. Goldstein and published by Univ of North Carolina Press. This book was released on 2012-05-28 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s. Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace.
Author : Frank Feather
Publisher : Warwick Publishing
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.0/5 ( download)
Download or read book Future Consumer.com written by Frank Feather and published by Warwick Publishing. This book was released on 2000 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes how online shopping will transform consumer behavior, forecasts online sales potential for twelve product categories, and speculates on which Web sites will dominate online shopping by 2010.
Author : Tara-Nicholle Nelson
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626568847
Total Pages : 176 pages
Book Rating : 4.6/5 (265 download)
Download or read book The Transformational Consumer written by Tara-Nicholle Nelson and published by Berrett-Koehler Publishers. This book was released on 2017-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement.
Author : Janice Williams Rutherford
Publisher : University of Georgia Press
ISBN 13 : 0820327271
Total Pages : 316 pages
Book Rating : 4.8/5 (23 download)
Download or read book Selling Mrs. Consumer written by Janice Williams Rutherford and published by University of Georgia Press. This book was released on 2010-07-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first book-length treatment of the life and work of Christine Frederick (1883-1970) reveals an important dilemma that faced educated women of the early twentieth century. Contrary to her professional role as home efficiency expert, advertising consultant, and consumer advocate, Christine Frederick espoused the nineteenth-century ideal of preserving the virtuous home--and a woman's place in it. In an effort to reconcile her desire to succeed in the public sphere of modernization and consumerism with the knowledge that most middle-class Americans still held traditional beliefs about gender roles, Frederick fashioned a career for herself that encouraged other women to remain at home. With the rise of home economics and scientific management, Frederick--college-educated but confined to the drudgery of housework--devised a plan for bringing the public sphere into the domestic. Her home would become her factory. She learned how to standardize tasks by observing labor-saving devices in industry and then applied this knowledge to housework. She standardized dishwashing, for example, by breaking the job into three separate operations: scraping and stacking, washing, and drying and putting away. Determined to train women to become proficient homemakers and efficient managers, Frederick secured a job writing articles for the Ladies' Home Journal. A professional career as home efficiency expert later expanded to include advertising consultant and consumer advocate. Frederick assured male advertisers that she knew women well and promised to help them sell to "Mrs. Consumer." While Frederick sought the power and influence available only to men, she promoted a division of labor by gender and therefore served the fall of the early-twentieth-century wave of feminism. Rutherford's engaging account of Christine Frederick's life reflects a dilemma that continues to affect women today--whether to seek professional gratification or adhere to traditional family values.
Author : Andrew Haughwout
Publisher : Academic Press
ISBN 13 : 0128135255
Total Pages : 458 pages
Book Rating : 4.1/5 (281 download)
Download or read book Handbook of US Consumer Economics written by Andrew Haughwout and published by Academic Press. This book was released on 2019-08-12 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of U.S. Consumer Economics presents a deep understanding on key, current topics and a primer on the landscape of contemporary research on the U.S. consumer. This volume reveals new insights into household decision-making on consumption and saving, borrowing and investing, portfolio allocation, demand of professional advice, and retirement choices. Nearly 70% of U.S. gross domestic product is devoted to consumption, making an understanding of the consumer a first order issue in macroeconomics. After all, understanding how households played an important role in the boom and bust cycle that led to the financial crisis and recent great recession is a key metric. - Introduces household finance by examining consumption and borrowing choices - Tackles macro-problems by observing new, original micro-data - Looks into the future of consumer spending by using data, not questionnaires
Author : Avi Shankar
Publisher : Routledge
ISBN 13 : 1136414673
Total Pages : 348 pages
Book Rating : 4.1/5 (364 download)
Download or read book Consumer Tribes written by Avi Shankar and published by Routledge. This book was released on 2012-06-25 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.
Author : Tad Skotnicki
Publisher : Stanford University Press
ISBN 13 : 1503627748
Total Pages : 372 pages
Book Rating : 4.5/5 (36 download)
Download or read book The Sympathetic Consumer written by Tad Skotnicki and published by Stanford University Press. This book was released on 2021-05-11 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: When people encounter consumer goods—sugar, clothes, phones—they find little to no information about their origins. The goods will thus remain anonymous, and the labor that went into making them, the supply chain through which they traveled, will remain obscured. In this book, Tad Skotnicki argues that this encounter is an endemic feature of capitalist societies, and one with which consumers have struggled for centuries in the form of activist movements constructed around what he calls The Sympathetic Consumer. This book documents the uncanny similarities shared by such movements over the course of three centuries: the transatlantic abolitionist movement, US and English consumer movements around the turn of the twentieth century, and contemporary Fair Trade activism. Offering a comparative historical study of consumer activism the book shows, in vivid detail, how activists wrestled with the broader implications of commodity exchange. These activists arrived at a common understanding of the relationship between consumers, producers, and commodities, and concluded that consumers were responsible for sympathizing with invisible laborers. Ultimately, Skotnicki provides a framework to identify a capitalist culture by examining how people interpret everyday phenomena essential to it.
Author : Roberta Sassatelli
Publisher : SAGE
ISBN 13 : 9781412911818
Total Pages : 254 pages
Book Rating : 4.9/5 (118 download)
Download or read book Consumer Culture written by Roberta Sassatelli and published by SAGE. This book was released on 2007-05-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Roberta Sassatelli has written a thorough and wide-ranging synthetic account of social scientific research on consumption which will set the standard for the second generation of textbooks on cultures of consumption. Consumer Culture is an appealing and lucid introduction to the major themes - historical and contemporary, theoretical and empirical - surrounding the growth, nature and consequences of consumer culture. It will be of professional interest as well as serving a student audience' - Alan Warde, University of Manchester Showing the cultural and institutional processes that have brought the notion of the 'consumer' to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within. While rooted in sociology, Sassatelli draws on the traditions of history, anthropology, geography and economics to give: - A history of the rise of consumer culture around the world; - A richly illustrated analysis of theory from neo-classical economics, to critical theory, to theories of practice and ritual de-commoditization; and - A compelling discussion of the politics underlying our consumption practices. An exemplary introduction to the history and theory of consumer culture, this book provides nuanced answers to some of the most central questions of our time.
Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1136676201
Total Pages : 1784 pages
Book Rating : 4.1/5 (366 download)
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author : Wendy Wiedenhoft Murphy
Publisher : SAGE Publications
ISBN 13 : 1483358143
Total Pages : 273 pages
Book Rating : 4.4/5 (833 download)
Download or read book Consumer Culture and Society written by Wendy Wiedenhoft Murphy and published by SAGE Publications. This book was released on 2016-07-27 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Culture and Society offers an introduction to the study of consumerism and consumption from a sociological perspective. Author Wendy Wiedenhoft Murphy examines what we buy, how and where we consume, the meanings attached to the things we purchase, and the social forces that enable and constrain consumer behavior. Opening chapters provide a theoretical overview and history of consumer society and featured case studies look at mass consumption in familiar contexts, such as tourism, food, and higher education. The book explores ethical and political concerns, including consumer activism, indebtedness, alternative forms of consumption, and dilemmas surrounding the globalization of consumer culture.
Author : Celia Lury
Publisher : Rutgers University Press
ISBN 13 : 081355067X
Total Pages : 239 pages
Book Rating : 4.8/5 (135 download)
Download or read book Consumer Culture written by Celia Lury and published by Rutgers University Press. This book was released on 2011 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Consumer Culture explores the nature and role of consumption in modern societies. Celia Lury's up-to-date revision of this successful classic establishes the importance of new object-based studies for consumer culture, and incorporates new chapters on branding and the rise of ethical consumption. Drawing on a wide range of studies, and using contemporary illustrations from the media and popular culture, Lury examines the emergence of consumer culture and the changing relations between the production and consumption of cultural goods. She argues that consumer culture has become increasingly stylized and now provides an important context for everyday creativity. This new edition of Consumer Culture explores the way in which the position of individuals within social groups and their position in social groups structured by class, gender, race, and age affects the nature of their participation in consumer culture. The powerful role consumption plays in our lives is revealed and consumer culture is seen to provide new ways of creating social and political identities.
Author : Erik Larson
Publisher : Penguin Books
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.3/5 ( download)
Download or read book Naked Consumer written by Erik Larson and published by Penguin Books. This book was released on 1994-02 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.
Author : Ethan Porter
Publisher : Oxford University Press, USA
ISBN 13 : 0197526780
Total Pages : 209 pages
Book Rating : 4.1/5 (975 download)
Download or read book The Consumer Citizen written by Ethan Porter and published by Oxford University Press, USA. This book was released on 2020-11-23 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Americans spend far more time thinking about what to buy, and what not to buy, than they do about politics. Political leaders often make political claims while using consumer terminology. And political decisions resemble consumer decisions in surprising ways. Together, these forces help give rise to the consumer-citizen: A person who depends on tools and techniques familiar from consumer life to make sense of politics. Understanding citizens as consumer-citizens has implications for a broad array of topics related to public opinion and political behaviour. More than a dozen new experiments make clear that appealing to the consumer-citizen as consumer-citizen can increase trust in government, improve attitudes toward taxes, and enhance political knowledge. Indeed, such appeals can even cause people to sign up for government-sponsored health insurance. However, the consumer-citizen may also prefer candidates whose policies would explicitly undercut their own self-interest. Two concepts from consumer psychology, consumer fairness and operational transparency, are especially useful for understanding the consumer citizen. Although the rise of the consumer-citizen may trouble democratic theorists, the lessons of the consumer-citizen can be applied to a new approach to civic education, with the aim of enriching democracy and public life"--
Author : Jeffrey Towson
Publisher :
ISBN 13 : 9780991445042
Total Pages : pages
Book Rating : 4.4/5 (45 download)
Download or read book The One Hour China Consumer Book written by Jeffrey Towson and published by . This book was released on 2015-03-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the success of their best-selling One Hour China Book, Peking University Professors Jonathan Woetzel and Jeffrey Towson are back to explain the rise of Chinese consumers.In this one hour "speed read", the authors argue:1) China is now the world's most complicated consumer market. The complexity of Chinese consumers is increasing exponentially with wealth.2) The importance of China's rising consumers is matched only by the brutality of the fight for them. The competition is brutal and there are far more corpses than winners. 3) The State still ultimately creates most of the winners.The authors explain all this through five short stories. They detail the successes and failures of Carlsberg, KFC, Christie's, the NBA and others in hyper-competition consumer China. Ultimately, this book is about how Chinese consumers are finally becoming wealthy and how Western companies are finally learning to live with communism. A few take-aways from the book:- Young Chinese are the big-spending, emotional Chinese consumers the entire world has been waiting for.- State-Owned Enterprises can compete and win in purely commercial industries.- Food scandals are good in the long-term for KFC and McDonalds.- Elderly Chinese are not the attractive demographic everyone thinks they are.- The NBA China doesn't need another Yao Ming. - You can win big if you get to Chinese consumers AND the government. State capitalism can be exceptionally profitable.- Western China, the country's big backyard, is the last great battleground for multinationals. And Carlsberg beer is the first clear winner.- Almost any Chinese consumer can act affluent some of the time. Something that is particularly confusing for Christie's and Sotheby's.- One consumer demographic everyone should care about is China's working moms.
