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Author : Fred D. Reynolds
Publisher : Marketing Classics Press
ISBN 13 : 1613111568
Total Pages : 27 pages
Book Rating : 4.6/5 (131 download)
Download or read book Construing Life Style and Psychographics written by Fred D. Reynolds and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William D. Wells
Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.:/5 (321 download)
Download or read book Life Style and Psychographics written by William D. Wells and published by . This book was released on 1974 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William D. Wells
Publisher : Marketing Classics Press
ISBN 13 : 1613111347
Total Pages : 17 pages
Book Rating : 4.6/5 (131 download)
Download or read book Life Style and Psychographics written by William D. Wells and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life Style and Psychographics provides an opportunity to obtain a firm grasp of the emerging dimensions of life style and psychographic analysis. The specific applications, accomplishments, and research findings are fully discussed. Topics of discussion include: -Conceptual, measurement, and analytical problems in life style research;-The role of psychographics in the development of media strategy; and-European developments in psychographics.This thoroughly detailed work is written by a variety of distinguished scholars, all drawn together by first-hand research and a firm belief in the value of life style and psychographic analysis. It will prove highly useful to market researchers and strategists, as well as students and faculty of business, economics, and management.Dr. William D. Wells is Professor of Advertising at the University of Minnesota's School of Journalism and Mass Communication. Dr. Wells is the former Executive Vice President and Director of Marketing Services at DDB Needham Chicago. He is the only representative of the advertising business elected to the Attitude Research Hall of Fame. Dr. Wells was formerly Professor of Psychology and Marketing at the University of Chicago. He joined Needham, Harper, Chicago as Director of Corporate Research. He is the author of more than 60 books and articles.
Author : William D. Wells
Publisher : Marketing Classics Press
ISBN 13 : 1613111665
Total Pages : 51 pages
Book Rating : 4.6/5 (131 download)
Download or read book Life Style and Psychographics, Chapter 13 written by William D. Wells and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert W. Frye
Publisher : Marketing Classics Press
ISBN 13 : 1613111622
Total Pages : 12 pages
Book Rating : 4.6/5 (131 download)
Download or read book Life Style and Psychographics, Chapter 9 written by Robert W. Frye and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael E. Sobel
Publisher : Elsevier
ISBN 13 : 1483260283
Total Pages : 241 pages
Book Rating : 4.4/5 (832 download)
Download or read book Lifestyle and Social Structure written by Michael E. Sobel and published by Elsevier. This book was released on 2013-09-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lifestyle and Social Structure: Concepts, Definitions, Analyses is devoted the relationship between lifestyle and social structure. The book begins by constructing a meaningful concept of lifestyle in order to understand and model this relationship. The general formulation of the concept hinges on the descriptive word style, defined as ""any distinctive, and therefore recognizable way in which an act is performed or an artifact made or ought to be performed and made."" After developing the implications of the definition, lifestyle is defined, by analogy, as ""any distinctive, and therefore recognizable mode of living."" The notion of social structure is then introduced, arguing that structural differentiation engenders lifestyle differentiation. The remainder of the work is concerned primarily with the modeling of this relationship using data from the 1972-1973 Survey of Consumer Expenditures, and with the concept of stylistic unity. Key topics discussed include the relationship between the theory of lifestyle differentiation and modern economic utility theory; psychographic notions of lifestyle; and the relationships between lifestyle and other key sociological concepts (stratification, alienation). The concept of lifestyle should be of interest to a broad range of applied and theoretical researchers.
Author : Mary Rizzo
Publisher : University of Nevada Press
ISBN 13 : 0874179874
Total Pages : 312 pages
Book Rating : 4.8/5 (741 download)
Download or read book Class Acts written by Mary Rizzo and published by University of Nevada Press. This book was released on 2015-08-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Class Acts explores the development of lifestyle marketing from the 1960s to the 1990s. During this time, young men began manipulating their identities by taking on the mannerisms, culture, and fashion of the working class and poor. These style choices had contradictory meanings. At once they were acts of rebellion by middleclass young men against their social stratum and its rules of masculinity and also examples of the privilege that allowed them to try on different identities for amusement or as a rite of passage. Starting in the 1960s, advertisers and marketers, looking for new ways to appeal to young people, seized on the idea of identity as a choice, creating the field of lifestyle marketing. Mary Rizzo traces the development of the concept of lifestyle marketing, showing how marketers disconnected class identity from material reality, focusing instead on a person’s attitudes, opinions, and behaviors. The book includes discussions of the rebel of the 1950s, the hippie of the 1960s, the white suburban hip-hop fan of the 1980s, and the poverty chic of the 1990s. Class Acts illuminates how the concept of “lifestyle,” particularly as expressed through fashion, has disconnected social class from its material reality and diffused social critique into the opportunity to simply buy another identity. The book will appeal to scholars and other readers who are interested in American cultural history, youth culture, fashion, and style.
Author : Lynn R Kahle
Publisher : Routledge
ISBN 13 : 1317465113
Total Pages : 328 pages
Book Rating : 4.3/5 (174 download)
Download or read book Marketplace Lifestyles in an Age of Social Media: Theory and Methods written by Lynn R Kahle and published by Routledge. This book was released on 2014-12-18 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.
Author : Luke Munn
Publisher : Rowman & Littlefield
ISBN 13 : 1538148366
Total Pages : 129 pages
Book Rating : 4.5/5 (381 download)
Download or read book Logic of Feeling written by Luke Munn and published by Rowman & Littlefield. This book was released on 2020-12-04 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the virulence of fake news to the rise of psychographic profiling, emotion has become ascendant. The new frontier of capitalization is not outward, but inward—the inner life of affect and emotion, desire and disposition. This book lays that new reality out with a series of close case studies. A new set of technologies are emerging, from facial coding to affective computing, that attempt to render the emotional into the machine-readable. At the same time, social media and smart home devices are becoming empathic, attempting to draw out our affective participation and elicit our emotional expression. In these encounters with the medial and the technical, the emotional is remade. Combining a close analysis of contemporary technologies such as Affectiva, Facebook, and Alexa with critical media theory, Logic of Feeling: Technology’s Quest to Capitalize Emotion examines how the quest to operationalize this inner life begins to reconfigure feeling itself.
Author : Fred D. Reynolds
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.F/5 ( download)
Download or read book Psychographics: a Conceptual Orientation written by Fred D. Reynolds and published by . This book was released on 1973 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1317565843
Total Pages : 191 pages
Book Rating : 4.3/5 (175 download)
Download or read book Consumer Profiles (RLE Consumer Behaviour) written by Barrie Gunter and published by Routledge. This book was released on 2014-12-05 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
Author : Michael Edward Sobel
Publisher :
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.:/5 (89 download)
Download or read book Lifestyle and Social Structure in Contemporary American Society written by Michael Edward Sobel and published by . This book was released on 1980 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anukrati Sharma
Publisher : Springer Nature
ISBN 13 : 9811616698
Total Pages : 313 pages
Book Rating : 4.8/5 (116 download)
Download or read book Future of Tourism in Asia written by Anukrati Sharma and published by Springer Nature. This book was released on 2022-01-01 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a meticulous overview of the future of tourism in Asian countries. This book provides new dimensions to the tourism research and tourism industry as it is concerned with the future vision of tourism in Asia. The main purpose of the book is to envision the outcomes both positive and negative from the tourism industry to prepare our future generations. This book expands on the concept that tourism is not sedentary and is ever changing rapidly. A unique feature of the book is that it brings into limelight the unexplored places of Asia as well as a growth of low-cost tourism in Asia This book discusses how Asia can enjoy the competitive advantage in future. Also, whether the future outlook is bright or dark for the tourism sector in the Asia region. This book highlights the unexplored themes of tourism in Asia such as Over-tourism, Sports Tourism, Baby Boomers and Seenger Tourism, Literary Tourism, Experiential Tourism, Psychographic Segmentation of Future Tourists. The chapters have been authored by experts in their respective fields. This book allows readers to explore how different Asian countries might best serve tourism products in the future.
Author : Lynn R. Kahle
Publisher : Psychology Press
ISBN 13 : 1317780825
Total Pages : 448 pages
Book Rating : 4.3/5 (177 download)
Download or read book Values, Lifestyles, and Psychographics written by Lynn R. Kahle and published by Psychology Press. This book was released on 2014-03-05 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.
Author : James F. Engel
Publisher :
ISBN 13 :
Total Pages : 740 pages
Book Rating : 4.:/5 (319 download)
Download or read book Consumer Behavior written by James F. Engel and published by . This book was released on 1982 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes appendix, index
Author : Roger D. Blackwell
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.0/5 ( download)
Download or read book Consumer Behavior written by Roger D. Blackwell and published by South Western Educational Publishing. This book was released on 2001 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: A textbook which focuses on economic, demographic and sociocultural trends, serving to alert students to the many aspects that impact buyer behaviour and long-term strategic planning. The EKB model as well as core chapter information, has been updated to reflect the impact of technology on consumer behaviour. In addition, there is inclusion of information detailing psychological processes and their affects on consumer behaviour.
Author : Ilan Salomon
Publisher :
ISBN 13 :
Total Pages : 706 pages
Book Rating : 4.3/5 (555 download)
Download or read book Life Style as a Factor in Explaining Travel Behavior written by Ilan Salomon and published by . This book was released on 1980 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:
