Buyology

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Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Soil Analysis

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Publisher : CRC Press
ISBN 13 : 9789054107163
Total Pages : 514 pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis Soil Analysis by : J. Gautheyrou

Download or read book Soil Analysis written by J. Gautheyrou and published by CRC Press. This book was released on 2001-01-01 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of this book is to provide a better understanding of tools for soil analysis in order to use them more efficiently. It covers sampling problems as well as difficulties relating to actual analysis and quality control.

Max Weber and Karl Marx

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Publisher : Routledge
ISBN 13 : 1134870000
Total Pages : 142 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis Max Weber and Karl Marx by : Karl Lowith

Download or read book Max Weber and Karl Marx written by Karl Lowith and published by Routledge. This book was released on 2002-11 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Transactions of the Institution of Engineers, Australia

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Publisher :
ISBN 13 :
Total Pages : 494 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Transactions of the Institution of Engineers, Australia by : Institution of Engineers, Australia

Download or read book Transactions of the Institution of Engineers, Australia written by Institution of Engineers, Australia and published by . This book was released on 1924 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook for Integrating Risk Analysis in the Economic Analysis of Projects

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Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Handbook for Integrating Risk Analysis in the Economic Analysis of Projects by : Asian Development Bank

Download or read book Handbook for Integrating Risk Analysis in the Economic Analysis of Projects written by Asian Development Bank and published by . This book was released on 2002 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aiming to support the development of a framework for the analysis of risk in project design and economic analysis, this handbook outlines technical approaches to modeling risk. Also summarized is the nature and practice of sensitivity analysis in dealing with uncertain outcomes as well as the principles to consider in typical risk analysis situations sector by sector. Case studies are included to demonstrate the application of quantitative risk analysis using actual Asian Development Bank projects to help improve project design and quality. Handbook users will learn to identify factors that are the key determinants of project outcomes, determine the likelihood of an individual project's returns being unacceptable, and design measures to mitigate the risks arising from the identified key factors.

Accelerated Pavement Testing to Transport Infrastructure Innovation

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Publisher : Springer Nature
ISBN 13 : 3030552365
Total Pages : 724 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Accelerated Pavement Testing to Transport Infrastructure Innovation by : Armelle Chabot

Download or read book Accelerated Pavement Testing to Transport Infrastructure Innovation written by Armelle Chabot and published by Springer Nature. This book was released on 2020-08-25 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume gathers the latest advances, innovations, and applications in the field of accelerated pavement testing (APT), presented at the 6th International Conference on Accelerated Pavement Testing, in Nantes, France, in April 2022. Discussing APT, which involves rapid testing of full-scale pavement constructions for structural deterioration, the book covers topics such as APT facilities, APT of asphalt concrete and sustainable/innovative materials, APT for airfield pavements, testing of maintenance and rehabilitation solutions, testing of smart and multi-functional pavements, data analysis and modeling, monitoring and non-destructive testing, and efficient means of calibrating/developing pavement design methods. Featuring peer-reviewed contributions by leading international researchers and engineers, the book is a timely and highly relevant resource for materials scientists and engineers interested in determining the performance of pavement structures during their service life (10+ years) in a few weeks or months.

Applications of the Theory of Plasticity in Soil Mechanics

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Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Applications of the Theory of Plasticity in Soil Mechanics by : Jean Salençon

Download or read book Applications of the Theory of Plasticity in Soil Mechanics written by Jean Salençon and published by John Wiley & Sons. This book was released on 1977 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Geology and Geotechnical Properties of Laterite Gravel

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Publisher :
ISBN 13 :
Total Pages : 178 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Geology and Geotechnical Properties of Laterite Gravel by : Ellis L. Krinitzsky

Download or read book Geology and Geotechnical Properties of Laterite Gravel written by Ellis L. Krinitzsky and published by . This book was released on 1976 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Continuum Mechanics

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Publisher : Springer Science & Business Media
ISBN 13 : 3642565425
Total Pages : 794 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Handbook of Continuum Mechanics by : Jean Salencon

Download or read book Handbook of Continuum Mechanics written by Jean Salencon and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outstanding approach to continuum mechanics. Its high mathematical level of teaching together with abstracts, summaries, boxes of essential formulae and numerous exercises with solutions, makes this handbook one of most complete books in the area. Students, lecturers, and practitioners will find this handbook a rich source for their studies or daily work.

Pavement Cracking

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Publisher : CRC Press
ISBN 13 : 0203882199
Total Pages : 932 pages
Book Rating : 4.2/5 (38 download)

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Book Synopsis Pavement Cracking by : Imad L. Al-Qadi

Download or read book Pavement Cracking written by Imad L. Al-Qadi and published by CRC Press. This book was released on 2008-07-30 with total page 932 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally, much attention is given to causes, prevention, and rehabilitation of cracking in concrete, flexible, and composite pavements. The Sixth RILEMInternational Conference on Cracking in Pavements (Chicago, June 16-18, 2008) provided a forum for discussion of recent developments and research results.This book is a collection of papers fr

Algerian Sketches

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Publisher : Polity
ISBN 13 : 0745646956
Total Pages : 398 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Algerian Sketches by : Pierre Bourdieu

Download or read book Algerian Sketches written by Pierre Bourdieu and published by Polity. This book was released on 2013-11-04 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the late 1950s, like tens of thousands of young men of his generation, Pierre Bourdieu, having recently passed the agrégation in philosophy, found himself immersed in the Algerian war. Motivated by an impulse that, as he himself says, ‘was civic rather than political’, nothing seemed more important to him than to understand the Algerian situation and provide the elements that would enable others to come to an informed judgement about it. In extremely tough conditions and along with a small group of students, Bourdieu undertook a series of studies across an Algeria that was tightly patrolled by the army, leading him to discover the shocking reality of the resettlement camps and to analyse the mechanisms of destruction of Algerian society of which they were emblematic. To achieve the objectives he had set himself, Bourdieu had to carry out a genuine intellectual conversion, acquiring an ethnographic understanding of Algerian society, learning sociological analysis at a breakneck pace and inventing new instruments - both theoretical and empirical - that would enable him to understand the relations of domination specific to colonialism. These new tools also enabled him to analyse the nature of the crisis that the war had both produced and manifested. This unique volume brings together the first texts written by Bourdieu in the midst of the Algerian conflict, as well as later writings and interviews in which he returns to the topic of Algeria and the decisive role it played in the development of his work.

Behavior of Deep Foundations

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Publisher : ASTM International
ISBN 13 : 9780803102910
Total Pages : 621 pages
Book Rating : 4.1/5 (29 download)

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Book Synopsis Behavior of Deep Foundations by : Raymond Lundgren

Download or read book Behavior of Deep Foundations written by Raymond Lundgren and published by ASTM International. This book was released on 1979 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bonded Cement-Based Material Overlays for the Repair, the Lining or the Strengthening of Slabs or Pavements

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Publisher : Springer Science & Business Media
ISBN 13 : 9400712391
Total Pages : 197 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Bonded Cement-Based Material Overlays for the Repair, the Lining or the Strengthening of Slabs or Pavements by : Benoît Bissonnette

Download or read book Bonded Cement-Based Material Overlays for the Repair, the Lining or the Strengthening of Slabs or Pavements written by Benoît Bissonnette and published by Springer Science & Business Media. This book was released on 2011-03-16 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among different approaches that can be considered for concrete rehabilitation, bonded overlays are often the most economical alternative. The primary purpose of overlays is to extend the life of the candidate structures, either by restoring the quality and integrity of the surface and/or the re-establishing or improving the load-carrying capacity. Nevertheless, the durability of bonded overlay systems still draws concerns in the technical community because of bond sustainability problems encountered in a number of cases. At this time, there is still no accepted design approach or methodology that can warrant the practitioner a successful outcome of the repair. This State-of-Art report summarizes the findings with respect to all aspects involved in the overlaying process.

Saints of the Atlas

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Author :
Publisher : ACLS History E-Book Project
ISBN 13 : 9781597404631
Total Pages : 0 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis Saints of the Atlas by : Ernest Gellner

Download or read book Saints of the Atlas written by Ernest Gellner and published by ACLS History E-Book Project. This book was released on 2008-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

7th RILEM International Conference on Cracking in Pavements

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Publisher : Springer Science & Business Media
ISBN 13 : 9400745664
Total Pages : 1340 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis 7th RILEM International Conference on Cracking in Pavements by : A. Scarpas

Download or read book 7th RILEM International Conference on Cracking in Pavements written by A. Scarpas and published by Springer Science & Business Media. This book was released on 2012-08-30 with total page 1340 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the recent past, new materials, laboratory and in-situ testing methods and construction techniques have been introduced. In addition, modern computational techniques such as the finite element method enable the utilization of sophisticated constitutive models for realistic model-based predictions of the response of pavements. The 7th RILEM International Conference on Cracking of Pavements provided an international forum for the exchange of ideas, information and knowledge amongst experts involved in computational analysis, material production, experimental characterization, design and construction of pavements. All submitted contributions were subjected to an exhaustive refereed peer review procedure by the Scientific Committee, the Editors and a large group of international experts in the topic. On the basis of their recommendations, 129 contributions which best suited the goals and the objectives of the Conference were chosen for presentation and inclusion in the Proceedings. The strong message that emanates from the accepted contributions is that, by accounting for the idiosyncrasies of the response of pavement engineering materials, modern sophisticated constitutive models in combination with new experimental material characterization and construction techniques provide a powerful arsenal for understanding and designing against the mechanisms and the processes causing cracking and pavement response deterioration. As such they enable the adoption of truly "mechanistic" design methodologies. The papers represent the following topics: Laboratory evaluation of asphalt concrete cracking potential; Pavement cracking detection; Field investigation of pavement cracking; Pavement cracking modeling response, crack analysis and damage prediction; Performance of concrete pavements and white toppings; Fatigue cracking and damage characterization of asphalt concrete; Evaluation of the effectiveness of asphalt concrete modification; Crack growth parameters and mechanisms; Evaluation, quantification and modeling of asphalt healing properties; Reinforcement and interlayer systems for crack mitigation; Thermal and low temperature cracking of pavements; and Cracking propensity of WMA and recycled asphalts.

Proceedings of the RILEM International Symposium on Bituminous Materials

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Publisher : Springer Nature
ISBN 13 : 3030464555
Total Pages : 1806 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Proceedings of the RILEM International Symposium on Bituminous Materials by : Hervé Di Benedetto

Download or read book Proceedings of the RILEM International Symposium on Bituminous Materials written by Hervé Di Benedetto and published by Springer Nature. This book was released on 2021-09-25 with total page 1806 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume highlights the latest advances, innovations, and applications in bituminous materials and structures and asphalt pavement technology, as presented by leading international researchers and engineers at the RILEM International Symposium on Bituminous Materials (ISBM), held in Lyon, France on December 14-16, 2020. The symposium represents a joint effort of three RILEM Technical Committees from Cluster F: 264-RAP “Asphalt Pavement Recycling”, 272-PIM “Phase and Interphase Behaviour of Bituminous Materials”, and 278-CHA “Crack-Healing of Asphalt Pavement Materials”. It covers a diverse range of topics concerning bituminous materials (bitumen, mastics, mixtures) and road, railway and airport pavement structures, including: recycling, phase and interphase behaviour, cracking and healing, modification and innovative materials, durability and environmental aspects, testing and modelling, multi-scale properties, surface characteristics, structure performance, modelling and design, non-destructive testing, back-analysis, and Life Cycle Assessment. The contributions, which were selected by means of a rigorous international peer-review process, present a wealth of exciting ideas that will open novel research directions and foster new multidisciplinary collaborations.

Yield Design

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Publisher : Wiley-ISTE
ISBN 13 : 9781848215405
Total Pages : 0 pages
Book Rating : 4.2/5 (154 download)

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Book Synopsis Yield Design by : Jean Salençon

Download or read book Yield Design written by Jean Salençon and published by Wiley-ISTE. This book was released on 2013-05-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the middle of the 20th Century yield design approaches have been identified with the lower and upper bound theorem of limit analysis theory – a theory associated with perfect plasticity. This theory is very restrictive regarding the applicability of yield design approaches, which have been used for centuries for the stability of civil engineering structures. This book presents a theory of yield design within the original “equilibrium/resistance” framework rather than referring to the theories of plasticity or limit analysis; expressing the compatibility between the equilibrium of the considered structure and the resistance of its constituent material through simple mathematical arguments of duality and convex analysis results in a general formulation, which encompasses the many aspects of its implementation to various stability analysis problems. After a historic outline and an introductory example, the general theory is developed for the three-dimensional continuum model in a versatile form based upon simple arguments from the mathematical theory of convexity. It is then straightforwardly transposed to the one-dimensional curvilinear continuum, for the yield design analysis of beams, and the two-dimensional continuum model of plates and thin slabs subjected to bending. Field and laboratory observations of the collapse of mechanical systems are presented along with the defining concept of the multi-parameter loading mode. The compatibility of equilibrium and resistance is first expressed in its primal form, on the basis of the equilibrium equations and the strength domain of the material defined by a convex strength criterion along with the dual approach in the field of potentially safe loads, as is the highlighting of the role implicitly played by the theory of yield design as the fundamental basis of the implementation of the ultimate limit state design (ULSD) philosophy with the explicit introduction of resistance parameters. Contents 1. Origins and Topicality of a Concept. 2. An Introductory Example of the Yield Design Approach. 3. The Continuum Mechanics Framework. 4. Primal Approach of the Theory of Yield Design. 5. Dual Approach of the Theory of Yield Design. 6. Kinematic Exterior Approach. 7. Ultimate Limit State Design from the Theory of Yield Design. 8. Optimality and Probability Approaches of Yield Design. 9. Yield Design of Structures. 10. Yield Design of Plates: the Model. 11. Yield Design of Plates Subjected to Pure Bending. About the Authors Jean Salençon is Emeritus Professor at École polytechnique and École des ponts et chaussées, ParisTech, France. Since 2009 he has been a member of the Administrative Board of CNRS (Paris, France). He has received many awards including the Légion d’Honneur (Commander), Ordre National du Mérite (Officer) and Palmes Académiques (Commander). His research interests include structure analysis, soil mechanics and continuum mechanics.