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Conference Papers 15th Annual Conference Market Research Society
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Book Synopsis Index of Conference Proceedings Received by : British Library. Document Supply Centre
Download or read book Index of Conference Proceedings Received written by British Library. Document Supply Centre and published by . This book was released on 1986 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Index of Conference Proceedings by : British Library. Document Supply Centre
Download or read book Index of Conference Proceedings written by British Library. Document Supply Centre and published by . This book was released on 2001 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Index of Conference Proceedings Received by : British Library. Lending Division
Download or read book Index of Conference Proceedings Received written by British Library. Lending Division and published by . This book was released on 1986-07 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behaviour Analysis: The behavioural basis of consumer choice by : Gordon R. Foxall
Download or read book Consumer Behaviour Analysis: The behavioural basis of consumer choice written by Gordon R. Foxall and published by Taylor & Francis. This book was released on 2002 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Managing and Marketing Tourist Destinations by : Metin Kozak
Download or read book Managing and Marketing Tourist Destinations written by Metin Kozak and published by Routledge. This book was released on 2010-11-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.
Book Synopsis Re-organising Service Work by : Karen A. Shire
Download or read book Re-organising Service Work written by Karen A. Shire and published by Routledge. This book was released on 2017-09-29 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2002. Call centres are a type of service work that stand at the interface between corporations and consumers. They exemplify more general tendencies present within service work. They also have a particular public image - being associated in the public mind with low skilled and regimented work. This volume presents contributions from British and German management academics and industrial sociologists based on primary research on call centres in both countries. The contributions cover the genesis and development of call centres as a new form of organization, or indeed a new industry; the rationalization and control strategies of organizations that establish call centres; and the nature of service work and service interactions. The findings of this volume challenge the common public image of call centres and finds that call centre employment is in fact very diverse. So, for example, skilled advising and consulting services are often performed over the phone. Along with the sometimes skilled nature of call centre work, work organization and working conditions vary as well. The text also seeks to contrast the British and German experience of call centre work and employment. In Germany clerical work has traditionally been embedded in the specific traditions of co-operative industrial relations that define the German model. Call centres present a strategic challenge to this model, and the expansion of call centres has been at the forefront of changes aimed at making employment more flexible in Germany. This work offers a choice of country cases, which permit a comparison of service employment within both a liberal capitalist and a socially embedded economy.
Book Synopsis Cooperative Information Agents IV - The Future of Information Agents in Cyberspace by : Matthias Klusch
Download or read book Cooperative Information Agents IV - The Future of Information Agents in Cyberspace written by Matthias Klusch and published by Springer. This book was released on 2004-02-12 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: These arethe proceedingsof the Fourth InternationalWorkshopon Cooperative Information Agents, held in Boston Massachusetts, USA, July 7-9, 2000. Cooperative information agent research and development focused originally onaccessingmultiple,heterogeneous,anddistributedinformationsources. Ga- ingaccesstothesesystems,throughInternetsearchengines,applicationprogram interfaces, wrappers, and web-based screens has been an important focus of - operative intelligent agents. Research has also focused on the integration of this information into a coherent model that combined data and knowledge from the multiple sources. Finally, this information is disseminated to a wide audience, giving rise to issues such as data quality, information pedigree, source reliability, information security, personal privacy, and information value. Research in - operative information agents has expanded to include agent negotiation, agent communities, agent mobility, as well as agent collaboration for information d- covery in constrained environments. TheinterdisciplinaryCIAworkshopseriesencompassesa widevarietyoft- ics dealing with cooperative information agents. All workshop proceedings have been published by Springer as Lecture Notes in Arti?cial Intelligence, Volumes 1202 (1997), 1435 (1998), and 1652 (1999), respectively. This year, the theme of the CIA workshop was ”’The Future of Information Agents in Cyberspace”, a very ?tting topic as the use of agents for information gathering, negotiation, correlation, fusion, and dissemination becomes ever more prevalent. We noted a marked trend in CIA 2000 towards addressing issues related to communities of agents that: (1) negotiate for information resources, (2) build robust ontologies to enhance search capabilities, (3) communicate for planning and problem so- ing, (4) learn and evolve based on their experiences, and (5) assume increasing degrees of autonomy in the control of complex systems.
Download or read book Quick Bibliography Series written by and published by . This book was released on 1976 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Vegetables written by G. J. H. Grubben and published by PROTA. This book was released on 2004 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Resources in Education written by and published by . This book was released on 1997 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Market Research Sources by : Rachel Bretherton
Download or read book Market Research Sources written by Rachel Bretherton and published by . This book was released on 1938 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Qualitative Research by : Sheila Keegan
Download or read book Qualitative Research written by Sheila Keegan and published by Kogan Page Publishers. This book was released on 2009-10-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research. It will enable buyers to commission QR with confidence; to choose a supplier, agree a methodology with the research agency, understand the process and end up with useful outputs which address the initial research issues. It will help train new practitioners in terms of the basics of qualitative research and it will also develop the knowledge and understanding of more experienced qualitative researchers. Qualitative research explores questions such as what, why and how, rather than how many or how much; it is primarily concerned with meaning rather than measuring. Understanding why individuals and groups think and behave as they do lies at the heart of qualitative research, and market research practitioners and students of market research will all benefit from this title.
Author :Gary Clyde Hufbauer Publisher :Peterson Institute for International Economics ISBN 13 :0881326828 Total Pages :155 pages Book Rating :4.8/5 (813 download)
Book Synopsis Economic Normalization with Cuba by : Gary Clyde Hufbauer
Download or read book Economic Normalization with Cuba written by Gary Clyde Hufbauer and published by Peterson Institute for International Economics. This book was released on 2014-05-05 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Description For more than 50 years the United States has attempted to destabilize and isolate the Castro regime in Cuba with the use of trade and financial sanctions, a policy that has fallen short of its objective. In this Policy Analysis, Gary Clyde Hufbauer and Barbara Kotschwar suggest that the sands of time may accomplish what economic pressure did not. Raúl Castro, president of Cuba since 2008, plans to step down at the end of 2018, implying a new regime in five years. Various forces are starting to emerge favoring economic normalization if Cuba appears ready to change its policies as well as its leadership. The authors caution, however, that a unilateral dismantling of US sanctions without insuring that proper institutions are in place in Cuba could squander a golden opportunity for US companies. They argue that a new US-Cuba relationship must entail a lifting of Cuba's barriers to trade and investment, liberalization of its economy, and the adoption of democratic institutions. They offer a roadmap for a future US-Cuba rapprochement.
Book Synopsis Marketing Research: Tools and Techniques by : Nigel Bradley
Download or read book Marketing Research: Tools and Techniques written by Nigel Bradley and published by Oxford University Press. This book was released on 2013-03-07 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.
Book Synopsis Expert Systems, Decision Support Systems and Computer-assisted Instruction for Water Resource Management by : Bonnie Emmert
Download or read book Expert Systems, Decision Support Systems and Computer-assisted Instruction for Water Resource Management written by Bonnie Emmert and published by . This book was released on 1993 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Expert Systems, Decision Support Systems and Computer-Assisted Instruction for Water Resource Management by : Joseph Makuch
Download or read book Expert Systems, Decision Support Systems and Computer-Assisted Instruction for Water Resource Management written by Joseph Makuch and published by DIANE Publishing. This book was released on 1995-09 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides 255 citations on the topic of water resource management, wastewater, expert systems, artificial intelligence, & related topics. Most citations have annotations. Includes a subject & author index.
Book Synopsis Tourism Development by : Julio Aramberri
Download or read book Tourism Development written by Julio Aramberri and published by Channel View Publications. This book was released on 2005-01-01 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a multidisciplinary look at various hot issues in present day tourism development, including studying how global the industry has become; new forms of travel like space tourism; new trends in marketing and promotion.