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Author :
Publisher : Pearson Education India
ISBN 13 : 9788131714096
Total Pages : 362 pages
Book Rating : 4.7/5 (14 download)
Download or read book Conceptual Issues in Consumer Behaviour The Indian Context written by and published by Pearson Education India. This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S. Ramesh Kumar
Publisher :
ISBN 13 : 9788177588620
Total Pages : 323 pages
Book Rating : 4.5/5 (886 download)
Download or read book Conceptual Issues in Consumer Behaviour written by S. Ramesh Kumar and published by . This book was released on 2006 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S. Ramesh Kumar
Publisher : Pearson Education India
ISBN 13 : 9332587965
Total Pages : 350 pages
Book Rating : 4.3/5 (325 download)
Download or read book Consumer Behaviour : The Indian Context (Concepts and Cases) written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2017 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developments in the realm of digitalization, cultural scenario and in consumer decision making— witnessed in the last couple of years—had brought about a need to revise Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context.
Author : Raju M.S. & Dominique Xardel
Publisher : Vikas Publishing House
ISBN 13 : 812591532X
Total Pages : 367 pages
Book Rating : 4.1/5 (259 download)
Download or read book Consumer Behavior written by Raju M.S. & Dominique Xardel and published by Vikas Publishing House. This book was released on 2004 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior. A Novel Feature Incorporated Is The Inclusion Of A Section At The End
Author : Harold W. Berkman
Publisher : N T C Business Books
ISBN 13 : 9780844236742
Total Pages : 660 pages
Book Rating : 4.2/5 (367 download)
Download or read book Consumer Behavior written by Harold W. Berkman and published by N T C Business Books. This book was released on 1997 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: An attractive, lively text for use in undergraduate courses in marketing and advertising in communications, business, and marketing departments. Deals with the consumer's decision making process, psychological influences such as values and personality, sociological influences such as subculture and social class, and related issues including public policy and consumer advocacy. Learning aids include chapter summaries, key terms, discussion questions, and projects, plus boxes on marketer and consumer perspectives, and color photos, illustrations, and diagrams. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Ayantunji Gbadamosi
Publisher : Routledge
ISBN 13 : 1351819054
Total Pages : 666 pages
Book Rating : 4.3/5 (518 download)
Download or read book Young Consumer Behaviour written by Ayantunji Gbadamosi and published by Routledge. This book was released on 2017-11-22 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Author : S. Ramesh Kumar
Publisher : Pearson Education India
ISBN 13 : 9788131722367
Total Pages : 628 pages
Book Rating : 4.7/5 (223 download)
Download or read book Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2009-09 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Author : Satish K Batra
Publisher : Excel Books India
ISBN 13 : 9788174466440
Total Pages : 572 pages
Book Rating : 4.4/5 (664 download)
Download or read book Consumer Behaviour written by Satish K Batra and published by Excel Books India. This book was released on 2008-05-31 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: With special reference to India.
Author : Harri Luomala
Publisher :
ISBN 13 : 9789516834569
Total Pages : 27 pages
Book Rating : 4.8/5 (345 download)
Download or read book The Role of Mood in Consumer Behavior written by Harri Luomala and published by . This book was released on 1993 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joe Kent Kerby
Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.F/5 ( download)
Download or read book Consumer Behavior; Conceptual Foundations written by Joe Kent Kerby and published by . This book was released on 1975 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harold W. Berkman
Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 696 pages
Book Rating : 4.E/5 ( download)
Download or read book Consumer Behavior written by Harold W. Berkman and published by Thomson South-Western. This book was released on 1986 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Isaac K. Ngugi
Publisher : CABI
ISBN 13 : 1786392879
Total Pages : 225 pages
Book Rating : 4.7/5 (863 download)
Download or read book Consumer Behaviour in Food and Healthy Lifestyles written by Isaac K. Ngugi and published by CABI. This book was released on 2020-07-09 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an essential resource exploring the concepts, theories and methods in consumer behavior specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialized case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including lecture slides, notes and self-assessment questions. This important new book is the perfect guide for students studying consumer behavior or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.
Author : Wayne D. Hoyer
Publisher : Houghton Mifflin College Division
ISBN 13 : 9780618643721
Total Pages : 531 pages
Book Rating : 4.6/5 (437 download)
Download or read book Consumer Behavior written by Wayne D. Hoyer and published by Houghton Mifflin College Division. This book was released on 2007 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on the implications of consumer behavior research for marketers. Updated to reflect the most recent research and examples, the Fourth Edition features streamlined content and organization—from 21 to 20 chapters—as well as a new interior design and new photos and advertisements. In addition, several pedagogical features make the material accessible and meaningful to marketing students: chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. A range of technology resources supports instructors and students throughout the term. New! The chapters on culture have been reorganized to include recent developments in academic research, such as new information about the values that characterize Western culture. Consolidated and streamlined coverage also includes privacy, social class influences, household consumption, demographics, and diversity. New! Updated and expanded coverage includes an examination of AMA's new definition of marketing, consumer behavior as related to environmental issues (such as recycling), the effects of memory and retrieval, and word-of-mouth communication, among others. New! Chapter-opening cases focus on companies and topics such as Swatch, ING Direct, iPod, Shopping.com, beer advertising, product placement, consumer behavior in China and Thailand, buzz marketing, and identity theft. New! Cases on consumer behavior are available through the HMXChange Business Case Database. This online resource allows business instructors to assemble, maintain, and update casebooks from any web-accessible location. The result is a printed casebook tailored to meet course objectives. New! Designed specifically for users of the Fourth Edition, the technology package includes the Online Teaching Center, HM Testing, basic and premium PowerPoint slides, Blackboard/WebCT course cartridges, Overhead Transparencies with additional advertising examples, videos, and the Online Study Center with ACE practice tests. Consumer Behavior is known for the inclusion of chapters and topics that often do not appear in other textbooks for this course, such as "Symbolic Consumer Behavior" and "The Dark Side of Consumer Behavior," which explores obesity, theft, and compulsive spending.
Author : Charles Glenn Walters
Publisher :
ISBN 13 :
Total Pages : 636 pages
Book Rating : 4.:/5 (89 download)
Download or read book Consumer Behavior written by Charles Glenn Walters and published by . This book was released on 1978 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David L. Loudon
Publisher : McGraw-Hill Book Company Limited
ISBN 13 : 9780071125116
Total Pages : 788 pages
Book Rating : 4.1/5 (251 download)
Download or read book Consumer Behavior written by David L. Loudon and published by McGraw-Hill Book Company Limited. This book was released on 1993 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas J. Reynolds
Publisher : Psychology Press
ISBN 13 : 1135693153
Total Pages : 510 pages
Book Rating : 4.1/5 (356 download)
Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
Author : Isabelle Szmigin
Publisher : Oxford University Press
ISBN 13 : 0198786239
Total Pages : 523 pages
Book Rating : 4.1/5 (987 download)
Download or read book Consumer Behaviour written by Isabelle Szmigin and published by Oxford University Press. This book was released on 2018 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.
