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Concept Book
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Book Synopsis The Advertising Concept Book by : Pete Barry
Download or read book The Advertising Concept Book written by Pete Barry and published by . This book was released on 2012 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
Book Synopsis The Concept of the Book by : Cynthia Johnston
Download or read book The Concept of the Book written by Cynthia Johnston and published by University of London Press. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If we push the definition of a?book? beyond the traditional form of the codex to encompass cuneiform tablets, papyri, as well as the printed and digital book- just what is the essence of its purpose? Featuring contributors from a wide range of disciplines such as art history, medieval studies, ancient Near-Eastern history, information management and the history of the book, this ambitious new release explores the biography of the concept of the book, and its function across millennia. 0The volume analyses the role of the book as a tool of communication. It examines a broad conceptual range; from the evolution of medieval encyclopaedia, 17th century pamphlets on witchcraft trials, and the role of books produced as propaganda by the Ministry of Information in Britain during the Second World War. It covers an impressive timespan and geography, detailing accounting systems in ancient Assyria, the dissemination of Aristotelian texts in late medieval Europe, and the Penny Post in 19th-century England. This volume boldly demonstrates the functionality of the book to be as diverse as human endeavour.
Book Synopsis My Big Touch-And-Feel Concepts Book by :
Download or read book My Big Touch-And-Feel Concepts Book written by and published by Twirl. This book was released on 2020-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Discover interactive learning fun for little hands: Colors, shapes, numbers, and opposites are the building blocks that help children learn about the world around them. In this multi-sensory volume, filled with bright and appealing illustrations, children will learn to name and identify various concepts and the objects that represent them. It's the perfect baby shower gift! Contains 60 textures that will keep little minds and little fingers engaged through every page. Features many objects familiar in a young child's world. Xavier Deneux's chic, bold style and insightful grasp of what makes younger children think, connect, and smile has resulted in over 100 critically lauded books. This generously oversized volume of My Big Touch-and-Feel Concepts Book helps young readers build vocabulary and develop picture and word associations"--Amazon.com.
Author :CCPS (Center for Chemical Process Safety) Publisher :John Wiley & Sons ISBN 13 :1119490391 Total Pages :224 pages Book Rating :4.1/5 (194 download)
Book Synopsis Bow Ties in Risk Management by : CCPS (Center for Chemical Process Safety)
Download or read book Bow Ties in Risk Management written by CCPS (Center for Chemical Process Safety) and published by John Wiley & Sons. This book was released on 2018-10-09 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: AN AUTHORITATIVE GUIDE THAT EXPLAINS THE EFFECTIVENESS AND IMPLEMENTATION OF BOW TIE ANALYSIS, A QUALITATIVE RISK ASSESSMENT AND BARRIER MANAGEMENT METHODOLOGY From a collaborative effort of the Center for Chemical Process Safety (CCPS) and the Energy Institute (EI) comes an invaluable book that puts the focus on a specific qualitative risk management methodology – bow tie barrier analysis. The book contains practical advice for conducting an effective bow tie analysis and offers guidance for creating bow tie diagrams for process safety and risk management. Bow Ties in Risk Management clearly shows how bow tie analysis and diagrams fit into an overall process safety and risk management framework. Implementing the methods outlined in this book will improve the quality of bow tie analysis and bow tie diagrams across an organization and the industry. This important guide: Explains the proven concept of bow tie barrier analysis for the preventing and mitigation of incident pathways, especially related to major accidents Shows how to avoid common pitfalls and is filled with real-world examples Explains the practical application of the bow tie method throughout an organization Reveals how to treat human and organizational factors in a sound and practical manner Includes additional material available online Although this book is written primarily for anyone involved with or responsible for managing process safety risks, this book is applicable to anyone using bow tie risk management practices in other safety and environmental or Enterprise Risk Management applications. It is designed for a wide audience, from beginners with little to no background in barrier management, to experienced professionals who may already be familiar with bow ties, their elements, the methodology, and their relation to risk management. The missions of both the CCPS and EI include developing and disseminating knowledge, skills, and good practices to protect people, property and the environment by bringing the best knowledge and practices to industry, academia, governments and the public around the world through collective wisdom, tools, training and expertise. The CCPS has been at the forefront of documenting and sharing important process safety risk assessment methodologies for more than 30 years. The EI's Technical Work Program addresses the depth and breadth of the energy sector, from fuels and fuels distribution to health and safety, sustainability and the environment. The EI program provides cost-effective, value-adding knowledge on key current and future international issues affecting those in the energy sector.
Book Synopsis The Architecture Concept Book by : James Tait
Download or read book The Architecture Concept Book written by James Tait and published by . This book was released on 2024-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Autism & PDD written by Pam Britton Reese and published by . This book was released on 2003 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workbook for teaching reading skills and a special dictionary accompanied by 8 packets of flash cards (stapled but perforated for separating). Issued in blue plastic container.
Book Synopsis The Design Concept by : Allen Hurlburt
Download or read book The Design Concept written by Allen Hurlburt and published by . This book was released on 1981 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look at advertising techniques and strategies includes explanations by artists and graphic designers about how they create their works.
Book Synopsis Creating Scientific Concepts by : Nancy J Nersessian
Download or read book Creating Scientific Concepts written by Nancy J Nersessian and published by MIT Press. This book was released on 2010-08-13 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: An account that analyzes the dynamic reasoning processes implicated in a fundamental problem of creativity in science: how does genuine novelty emerge from existing representations? How do novel scientific concepts arise? In Creating Scientific Concepts, Nancy Nersessian seeks to answer this central but virtually unasked question in the problem of conceptual change. She argues that the popular image of novel concepts and profound insight bursting forth in a blinding flash of inspiration is mistaken. Instead, novel concepts are shown to arise out of the interplay of three factors: an attempt to solve specific problems; the use of conceptual, analytical, and material resources provided by the cognitive-social-cultural context of the problem; and dynamic processes of reasoning that extend ordinary cognition. Focusing on the third factor, Nersessian draws on cognitive science research and historical accounts of scientific practices to show how scientific and ordinary cognition lie on a continuum, and how problem-solving practices in one illuminate practices in the other. Her investigations of scientific practices show conceptual change as deriving from the use of analogies, imagistic representations, and thought experiments, integrated with experimental investigations and mathematical analyses. She presents a view of constructed models as hybrid objects, serving as intermediaries between targets and analogical sources in bootstrapping processes. Extending these results, she argues that these complex cognitive operations and structures are not mere aids to discovery, but that together they constitute a powerful form of reasoning—model-based reasoning—that generates novelty. This new approach to mental modeling and analogy, together with Nersessian's cognitive-historical approach, make Creating Scientific Concepts equally valuable to cognitive science and philosophy of science.
Download or read book I'm Busy, Too written by Norma Simon and published by Albert Whitman. This book was released on 1980 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three preschoolers and their families have busy days at school and work.
Book Synopsis Touch! My Big Touch-and-Feel Word Book by :
Download or read book Touch! My Big Touch-and-Feel Word Book written by and published by Twirl. This book was released on 2017-04-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Child development specialists have shown that children learn best when they acquire knowledge through multiple senses. Not only sight and sound, but touch as well, are critical elements in their development. Children love learning to name objects, and they are in for a multisensory treat with this big book containing 150 words and 30 touch-and-feel elements. Featuring many things familiar in a young child's world—a soft blanket, the smooth skin of a dolphin, a rough-textured sack—this generously oversized volume helps young readers build vocabulary and develop picture and word associations. The perfect baby shower gift!
Book Synopsis The Mulligan Concept of Manual Therapy by : Wayne Hing
Download or read book The Mulligan Concept of Manual Therapy written by Wayne Hing and published by Elsevier Health Sciences. This book was released on 2019-09-01 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: - All techniques comprehensively revised to align with current evidence-based practice - 13 New Mulligan techniques - An eBook included in all print purchases
Book Synopsis Miss Spider's Sunny Patch Friends ABC by : David Kirk
Download or read book Miss Spider's Sunny Patch Friends ABC written by David Kirk and published by Grosset & Dunlap. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use the tabbed pages to meet Miss Spiders family!
Download or read book Nick Joins in written by and published by Albert Whitman. This book was released on 1980 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Nick, who uses a wheelchair, enters a regular classroom for the first time as a result of U.S. Public Law 94-142, he and his new classmates must resolve their initial apprehensions about mainstreaming.
Download or read book Technology written by Eric Schatzberg and published by University of Chicago Press. This book was released on 2018-11-12 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern life, technology is everywhere. Yet as a concept, technology is a mess. In popular discourse, technology is little more than the latest digital innovations. Scholars do little better, offering up competing definitions that include everything from steelmaking to singing. In Technology: Critical History of a Concept, Eric Schatzberg explains why technology is so difficult to define by examining its three thousand year history, one shaped by persistent tensions between scholars and technical practitioners. Since the time of the ancient Greeks, scholars have tended to hold technicians in low esteem, defining technical practices as mere means toward ends defined by others. Technicians, in contrast, have repeatedly pushed back against this characterization, insisting on the dignity, creativity, and cultural worth of their work. The tension between scholars and technicians continued from Aristotle through Francis Bacon and into the nineteenth century. It was only in the twentieth century that modern meanings of technology arose: technology as the industrial arts, technology as applied science, and technology as technique. Schatzberg traces these three meanings to the present day, when discourse about technology has become pervasive, but confusion among the three principal meanings of technology remains common. He shows that only through a humanistic concept of technology can we understand the complex human choices embedded in our modern world.
Book Synopsis Concepts in Action by : Lucas Bechberger
Download or read book Concepts in Action written by Lucas Bechberger and published by Springer Nature. This book was released on 2021 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book is a timely contribution in presenting recent issues, approaches, and results that are not only central to the highly interdisciplinary field of concept research but also particularly important to newly emergent paradigms and challenges. The contributors present a unique, holistic picture for the understanding and use of concepts from a wide range of fields including cognitive science, linguistics, philosophy, psychology, artificial intelligence, and computer science. The chapters focus on three distinct points of view that lie at the core of concept research: representation, learning, and application. The contributions present a combination of theoretical, experimental, computational, and applied methods that appeal to students and researchers working in these fields.
Download or read book Bookwork written by Garrett Stewart and published by University of Chicago Press. This book was released on 2011-06 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: “There they rest, inert, impertinent, in gallery space—those book forms either imitated or mutilated, replicas of reading matter or its vestiges. Strange, after its long and robust career, for the book to take early retirement in a museum, not as rare manuscript but as functionless sculpture. Readymade or constructed, such book shapes are canceled as text when deposited as gallery objects, shut off from their normal reading when not, in some yet more drastic way, dismembered or reassembled.” So begins Bookwork, which follows our passion for books to its logical extreme in artists who employ found or simulated books as a sculptural medium. Investigating the conceptual labor behind this proliferating international art practice, Garrett Stewart looks at hundreds of book-like objects, alone or as part of gallery installations, in this original account of works that force attention upon a book’s material identity and cultural resonance. Less an inquiry into the artist’s book than an exploration of the book form’s contemporary objecthood, Stewart’s interdisciplinary approach traces the lineage of these aggressive artifacts from the 1919 Unhappy Readymade of Marcel Duchamp down to the current crisis of paper-based media in the digital era. Bookwork surveys and illustrates a stunning variety of appropriated and fabricated books alike, ranging from hacksawed discards to the giant lead folios of Anselm Kiefer. The unreadable books Stewart engages with in this timely study are found, again and again, to generate graphic metaphors for the textual experience they preclude, becoming in this sense legible after all.
Download or read book What Comes First? written by Nick Rebman and published by . This book was released on 2016-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an introduction to sequencing in which the reader is asked to identify which action came first in a chain of events.
