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Comunicar La Ciencia
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Book Synopsis Communicating Science by : Toss Gascoigne
Download or read book Communicating Science written by Toss Gascoigne and published by ANU Press. This book was released on 2020-09-14 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern science communication has emerged in the twentieth century as a field of study, a body of practice and a profession—and it is a practice with deep historical roots. We have seen the birth of interactive science centres, the first university actions in teaching and conducting research, and a sharp growth in employment of science communicators. This collection charts the emergence of modern science communication across the world. This is the first volume to map investment around the globe in science centres, university courses and research, publications and conferences as well as tell the national stories of science communication. How did it all begin? How has development varied from one country to another? What motivated governments, institutions and people to see science communication as an answer to questions of the social place of science? Communicating Science describes the pathways followed by 39 different countries. All continents and many cultures are represented. For some countries, this is the first time that their science communication story has been told.
Book Synopsis Marcas sonrientes by : Valiente Alber, Sònia
Download or read book Marcas sonrientes written by Valiente Alber, Sònia and published by Editorial UOC. This book was released on 2016-10-28 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?
Book Synopsis Connecting With Consumers Through Effective Personalization and Programmatic Advertising by : Remondes, Jorge
Download or read book Connecting With Consumers Through Effective Personalization and Programmatic Advertising written by Remondes, Jorge and published by IGI Global. This book was released on 2024-01-10 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.
Book Synopsis Genetic Engineering by : Idah Sithole-Niang
Download or read book Genetic Engineering written by Idah Sithole-Niang and published by BoD – Books on Demand. This book was released on 2013-05-22 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, while having only five chapters, covers a wide range of topics in genetic engineering of microorganisms, plants and animals. Specifically it covers both the natural and social sciences. In the natural sciences topics ranging from the genetic engineering of microorganisms to produce antibiotics, the gene targeting and transformation in plants, the generation of marker-free plants in response to biosafety concerns, as well as the generation of transgenic animals and those derived through cloning are covered. In the social sciences, the issue of ethics in biotechnology and the role of the media in reporting around the cloned sheep, Dolly are discussed.
Book Synopsis Modern Graphics Communication by : Frederick Ernest Giesecke
Download or read book Modern Graphics Communication written by Frederick Ernest Giesecke and published by Pearson Educación. This book was released on 2004 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: This completely rewritten adaptation of Giesecke utilizes an abundance of hands-on activities and clear step-by-step descriptions to teach users freehand sketching and visualization skills for engineering graphics. The eighth edition features reorganized, consolidated coverage of Solid Modeling, new drawing problems, and fully proofed drawings. Other chapter topics include design and graphic communication, introduction to cad and solid modeling, freehand sketching and lettering techniques, geometric construction and modeling basics, multi-view sketching and projection, pictorial sketching, sectional views, dimensioning, and tolerancing, For individuals interested in the fields of technical drawing and engineering graphics.
Book Synopsis Biochemistry, Biophysics, and Molecular Chemistry by : Francisco Torrens
Download or read book Biochemistry, Biophysics, and Molecular Chemistry written by Francisco Torrens and published by CRC Press. This book was released on 2020-04-07 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biochemistry, Biophysics, and Molecular Chemistry: Applied Research and Interactions provides the background needed in biophysics and molecular chemistry and offers a great deal of advanced biophysical knowledge. It emphasizes the growing interrelatedness of molecular chemistry and biochemistry, and acquaints one with experimental methods of both disciplines. This book addresses some of the enormous advances in biochemistry, particularly in the areas of structural biology and bioinformatics, by providing a solid biochemical foundation that is rooted in chemistry. Topics include scientific integrity and ethics in the field; clinical translational research in cancer, diabetes, and cardiovascular disease; emerging drugs to treat neurodegenerative diseases; swine, avian, and human flu; the use of big data in artificial knowledge in the field; bioinformatic insights on molecular chemistry; and much more.
Book Synopsis Theory and Practice of Climate Adaptation by : Fátima Alves
Download or read book Theory and Practice of Climate Adaptation written by Fátima Alves and published by Springer. This book was released on 2018-03-24 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Climate change is one of the greatest challenges of our time. As such, both the Fifth Assessment Report (AR5) released by the Intergovernmental Panel on Climate Change (IPCC) and the 25th Conference of the Parties (COP 25) recommendations call for action not only from government, but also from various stakeholders. Apart from the knowledge offered by modeling and forecasts, which allows the readers to understand the problem and how it is likely to develop in the future, the book highlights approaches, methods and tools that can help readers cope with the social, economic and political problems posed by climate change. In other words, the book’s goal is to accelerate developments in the field of climate change adaptation. This book gathers papers presented at the “2nd World Symposium on Climate Change Adaptation”, a joint initiative by the University of Coimbra (Portugal), the Research and Transfer Centre “Sustainable Development and Climate Change Management” at Hamburg University of Applied Sciences (Germany), and the International Climate Change Information Programme (ICCIP). The book is truly interdisciplinary, covering various key areas in the field of climate change adaptation. Its focus is on “integrative approaches to implementing climate change adaptation”, and is expected to contribute to the further development of this fast-growing field.
Download or read book Proceedings written by and published by . This book was released on 1964 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Methodologies and Use Cases on Extended Reality for Training and Education by : Correia, Anacleto
Download or read book Methodologies and Use Cases on Extended Reality for Training and Education written by Correia, Anacleto and published by IGI Global. This book was released on 2022-06-24 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extended reality has been applied in training and educational settings to transform teaching and learning experiences through immersive environments. The incorporation of extended reality into classrooms and training sessions can provide students and trainees with more meaningful learning and training experiences by increasing their motivation. Besides being able to be used in the classroom to illustrate complex concepts, simulations, and scenarios, extended reality has numerous applications in professional training to discover solutions to problems to learn how to respond to dangerous circumstances without putting their own life or the lives of others at risk. Methodologies and Use Cases on Extended Reality for Training and Education presents the forefront of research regarding the integration of extended reality in training and educational programs and establishes the foundations for course design, program development, and institutions’ training and education policy planning. It provides an overall approach to extended reality in education without failing to mention applications of using extended reality in institutions of different levels of education. Covering topics such as 3D visualization, student perceptions, and laboratory virtualization, this premier reference source is a dynamic resource for instructional designers, curriculum developers, program developers, faculty and administers of both K-12 and higher education, educational software developers, educators, pre-service teachers, teacher educators, government officials, researchers, and academicians.
Book Synopsis Bachiller Teologico by : LIC Enrique Eugenio Hern Rivas
Download or read book Bachiller Teologico written by LIC Enrique Eugenio Hern Rivas and published by Palibrio. This book was released on 2012-06 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: En respuesta a mis 25 años de docente a nivel medio superior y superior yo he querido hacer un regalo muy especial a todos aquellos jóvenes hombres y mujeres que tienen el fi rme compromiso de ser mejores ciudadanos por la via de las humanidades y que desconocen los fundamentos históricos de su fe. Bachiller. Del francés bachelier, joven que aspira a ser caballero. Digamos que es aquel que tiene los conocimientos pre-universitarios para continuar con su formación académica profesional en todos los sentidos, primeramente la religiosa, la del hermano, la del padre comprometido, la de la madre educadora de sus hijos, y cuantos roles más juega el hombre y la mujer en esta vida, muchos diría yo y muy variados, bueno para todos los jóvenes de buena voluntad que quieren aprender más de su fe, este libro es para ustedes. Guarden en sus corazones la palabra de Dios, en sus mentes la justicia y en su corazón la esperanza viva de ser mejores cada día, si lo logran habre considerado que este libro sencillo pero humilde de teología sea un tesoro en tus manos, al que se requiere acudir a él como un amigo sincero. Con profundo afecto dedico mi trabajo a tantos alumnos de bachillerato que continua dudando de la experiencia milenaria de la iglesia que es una, santa, católica y apostólica. A mis amigos los maestros que tienen las mismas inquietudes, y a mis amigos sinceros a quien dejo el siguiente mensaje. Recomienden lo bueno. A pesar de que este material es digerible, recomiendo dos diccionarios que fácilmente se pueden adquirir via electrónica. Diccionario digital católico. Net. Enciclopedia de teología "sacramentum mundi". A Todo maestro laico o religioso que recomiende este libro solo le puedo expresar mi profundo agradecimiento.
Author :Karen Bennett Publisher :Imprensa da Universidade de Coimbra / Coimbra University Press ISBN 13 :9892601033 Total Pages :144 pages Book Rating :4.8/5 (926 download)
Book Synopsis Academic writing in Portugal: I - discourses in conflict by : Karen Bennett
Download or read book Academic writing in Portugal: I - discourses in conflict written by Karen Bennett and published by Imprensa da Universidade de Coimbra / Coimbra University Press. This book was released on 2011-06-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the increasingly globalised world of academic production, Portuguese researchers are under intense pressure to publish in English, generating a huge demand for translation, revision and specialised language services. However, there are considerable rhetorical and epistemological differences between the hegemonic discourse of Anglophone academia and the traditional Portuguese writing style of the humanities, which can cause serious problems not only for translators but also for Portuguese academics that wish to write their papers directly in English. This work explores those differences across a range of academic disciplines and genres by means of three complementary studies: a Corpus Analysis of over 400 Portuguese academic texts; a survey of Portuguese researchers in the humanities and social sciences; and a review of Portuguese academic style manuals. The results are of great practical interest to all those attempting to teach, write or translate English academic discourse in the Portuguese context, as well as to anyone concerned with the controversial issue of linguistic imperialism.
Download or read book Comunicaciones libres written by and published by . This book was released on 1964 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Mozahir Salomão Bruck Publisher :Sociedade Mineira de Cultura – Editora PUC Minas ISBN 13 :6588547226 Total Pages :310 pages Book Rating :4.5/5 (885 download)
Book Synopsis Dossiê contra o negacionismo da ciência by : Mozahir Salomão Bruck
Download or read book Dossiê contra o negacionismo da ciência written by Mozahir Salomão Bruck and published by Sociedade Mineira de Cultura – Editora PUC Minas. This book was released on 2022-05-10 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Ciência vem oferecendo, ao longo dos séculos, uma inegável e cara contribuição para a humanidade em várias áreas, como as sociais, exatas, humanas e biológicas e da saúde. Têm sido inúmeros e visíveis, no cotidiano de boa parte da sociedade, os avanços resultantes das investigações científicas realizadas no âmbito das universidades e dos institutos de pesquisa e, ainda assim, temos enfrentado um poderoso movimento obscurantista, contrário à razão e ao progresso intelectual, que nega evidências do aquecimento global, da curvatura da terra, dos benefícios da vacina, entre outros. Para reafirmar a imprescindibilidade da Ciência, da força do conhecimento para a construção de um mundo mais humano, esclarecido e autossustentável, reunimos nesta publicação textos de professores e pesquisadores da PUC Minas e de instituições de ensino superior e de pesquisa que integram a Rede Mineira de Comunicação Científica.
Book Synopsis Science & Theatre by : Emma Weitkamp
Download or read book Science & Theatre written by Emma Weitkamp and published by Emerald Group Publishing. This book was released on 2022-08-11 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Weitkamp and Almeida enter into the space where museums, universities and research centres operate, as well as the space of theatre practitioners, they explore the richness and plurality of this universe, combining theory and practice, as well as presenting context, knowledge gaps and new data.
Download or read book O Quarto Paradigma written by Tony Hey and published by Oficina de Textos. This book was released on with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publicado em parceria com a Microsoft Research, este livro apresenta pela primeira vez as pesquisas para a formulação do chamado Quarto Paradigma - uma nova metodologia de desenvolver ciência, baseada no uso intensivo de dados e na utilização de computação avançada para interpretar essas informações e criar novo conhecimento. Ao avaliar os novos campos de colaboração entre tecnologia e ciência, esta obra procura apontar tendências, além de inspirar uma nova geração de cientistas.
Book Synopsis El medio ambiente en el nuevo universo audiovisual by : León Anguiano, Bienvenido (coord.)
Download or read book El medio ambiente en el nuevo universo audiovisual written by León Anguiano, Bienvenido (coord.) and published by Editorial UOC. This book was released on 2016-11-20 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: El nuevo ecosistema audiovisual, en el que las televisiones tratan de convivir con Internet, ofrece grandes posibilidades para informar, sensibilizar y educar al público sobre los retos ambientales a los que se enfrenta nuestra sociedad. Sin embargo, la investigación pone de manifiesto que los medios no han estado a la altura del envite, debido a la complejidad de las cuestiones ambientales, la siempre difícil relación de la ciencia con los medios de comunicación y la creciente tendencia hacia el infoentretenimiento. El medio ambiente en el nuevo universo audiovisual es el resultado tangible de un rico debate generado en la octava edición del foro «Transformar la televisión», reunido en La Casa Encendida, centro social y cultural de Fundación Montemadrid. En las páginas de este volumen, una decena de expertos en la materia analizan, con rigor y valentía, la representación audiovisual del medio ambiente en este nuevo paradigma comunicativo, en el que los formatos televisivos tradicionales han perdido peso y el vídeo en línea ha alcanzado un notable desarrollo, impulsado por las redes sociales.
Book Synopsis Navegante sin fronteras by : Luis de la Peña
Download or read book Navegante sin fronteras written by Luis de la Peña and published by UNAM. This book was released on 2006 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
