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Author : David Martínez Pradales
Publisher :
ISBN 13 : 9788490642085
Total Pages : 130 pages
Book Rating : 4.6/5 (42 download)
Download or read book Comunicación pop : del periodismo de marca a la marca personal written by David Martínez Pradales and published by . This book was released on 2014-06 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carlos J. Campo
Publisher : Editorial UOC
ISBN 13 : 8490649316
Total Pages : 251 pages
Book Rating : 4.4/5 (96 download)
Download or read book Periodismo de marcas written by Carlos J. Campo and published by Editorial UOC. This book was released on 2016-06-30 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.
Author : Bob Franklin
Publisher : SAGE
ISBN 13 : 1446230759
Total Pages : 386 pages
Book Rating : 4.4/5 (462 download)
Download or read book Key Concepts in Journalism Studies written by Bob Franklin and published by SAGE. This book was released on 2005-05-19 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′The five authors have drawn on their enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise for this book, which will be essential reading for students in journalism, and as invaluable reference tool for their professional careers′ -www.HoldtheFrontPage.co.uk ′At long last, the undergraduate journalism A-Z. This is an excellent and much needed resource which should be on the list of every undergraduate journalism and media student′ -Tim Rodgers, Kingston College The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers: - a systematic and accessible introduction to the terms, processes and effects of journalism - a combination of practical considerations with theoretical issues - further reading suggestions The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.
Author : Ulla Carlsson
Publisher :
ISBN 13 : 9789186523640
Total Pages : 0 pages
Book Rating : 4.5/5 (236 download)
Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jay G Blumler
Publisher : SAGE Publications Limited
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)
Download or read book Television and the Public Interest written by Jay G Blumler and published by SAGE Publications Limited. This book was released on 1992-01-21 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the achievements of European broadcasting and attempts to assess the potential for maintaining its public function in changing circumstances. It also surveys the different values which European media systems have sought to protect.
Author : David Kohut
Publisher : Scarecrow Press
ISBN 13 : 0810873745
Total Pages : 461 pages
Book Rating : 4.8/5 (18 download)
Download or read book Historical Dictionary of the Dirty Wars written by David Kohut and published by Scarecrow Press. This book was released on 2010-02-18 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Historical Dictionary of 'The Dirty Wars' focuses on the period 1954-1990 in South America, when authoritarian regimes waged war on subversion, both real and imagined. This is done through a chronology, an introductory essay, a bibliography, and over 400 cross-referenced dictionary entries on the countries; guerrilla and political movements; prominent guerrilla, human-rights, military, and political figures; local, regional, and international human-rights organizations; and artistic figures (filmmakers, novelists, and playwrights) whose works attempt to represent or resist the period of repression.
Author : Shay Sayre
Publisher : Taylor & Francis
ISBN 13 : 9780415998062
Total Pages : 574 pages
Book Rating : 4.9/5 (98 download)
Download or read book Entertainment and Society written by Shay Sayre and published by Taylor & Francis. This book was released on 2010 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an overview of the entertainment industry, this study includes entertainment economics, theories of entertainment, entertainment research, & covers different types of entertainment including media, sports, gaming, theme entertainment, travel & tourism, & live performance.
Author : Cass R. Sunstein
Publisher : Princeton University Press
ISBN 13 : 0691162506
Total Pages : 122 pages
Book Rating : 4.6/5 (911 download)
Download or read book On Rumors written by Cass R. Sunstein and published by Princeton University Press. This book was released on 2014-03-10 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of us are being misled. Claiming to know dark secrets about public officials, hidden causes of the current economic situation, and nefarious plans and plots, those who spread rumors know precisely what they are doing. And in the era of social media and the Internet, they know a lot about how to manipulate the mechanics of false rumors—social cascades, group polarization, and biased assimilation. They also know that the presumed correctives—publishing balanced information, issuing corrections, and trusting the marketplace of ideas—do not always work. All of us are vulnerable. In On Rumors, Cass Sunstein uses examples from the real world and from behavioral studies to explain why certain rumors spread like wildfire, what their consequences are, and what we can do to avoid being misled. In a new afterword, he revisits his arguments in light of his time working in the Obama administration.
Author : Nic Newman
Publisher :
ISBN 13 :
Total Pages : 133 pages
Book Rating : 4.:/5 (113 download)
Download or read book Reuters Institute Digital News Report written by Nic Newman and published by . This book was released on 2017 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The report is based on a survey of more than 70,000 people in 36 markets, along with additional qualitative research, which together make it the most comprehensive ongoing comparative study of news consumption in the world." --Page 4.
Author : Elizabeth Evans
Publisher : Routledge
ISBN 13 : 1136740813
Total Pages : 223 pages
Book Rating : 4.1/5 (367 download)
Download or read book Transmedia Television written by Elizabeth Evans and published by Routledge. This book was released on 2011-02-25 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The early years of the twenty-first century have seen dramatic changes within the television industry. The development of the internet and mobile phone as platforms for content directly linked to television programming has offered a challenge to the television set’s status as the sole domestic access point to audio-visual dramatic content. Viewers can engage with ‘television’ without ever turning a television set on. Whilst there has already been some exploration of these changes, little attention has been paid to the audience and the extent to which these technologies are being integrated into their daily lives. Focusing on a particular period of rapid change and using case studies including Spooks, 24 and Doctor Who, Transmedia Television considers how the television industry has exploited emergent technologies and the extent to which audiences have embraced them. How has television content been transformed by shifts towards multiplatform strategies? What is the appeal of using game formats to lose oneself within a narrative world? How can television, with its ever larger screens and association with domesticity, be reconciled with the small portable, public technology of the mobile phone? What does the shift from television schedules to online downloading mean for our understanding of ‘the television audience’? Transmedia Television will consider how the relationship between television and daily life has been altered as a result of the industry’s development of emerging new media technologies, and what ‘television’ now means for its audiences.
Author : Darren G Lilleker
Publisher : Pine Forge Press
ISBN 13 : 1446231402
Total Pages : 360 pages
Book Rating : 4.4/5 (462 download)
Download or read book Key Concepts in Political Communication written by Darren G Lilleker and published by Pine Forge Press. This book was released on 2006-01-25 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a systematic and accessible introduction to the critical concepts, structures and professional practices of political communication. Lilleker presents over 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates and provides selected further reading. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.
Author : Benedetta Brevini
Publisher : Springer
ISBN 13 : 113727574X
Total Pages : 393 pages
Book Rating : 4.1/5 (372 download)
Download or read book Beyond WikiLeaks written by Benedetta Brevini and published by Springer. This book was released on 2013-04-16 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2010 release of US embassy diplomatic cables put WikiLeaks into the international spotlight. Revelations by the leaks sparked intense debate within international diplomacy, journalism and society. This book reflects on the implications of WikiLeaks across politics and media, and on the results of leak journalism and transparency activism.
Author : Kerry Whigham
Publisher : Rutgers University Press
ISBN 13 : 1978825579
Total Pages : 269 pages
Book Rating : 4.9/5 (788 download)
Download or read book Resonant Violence written by Kerry Whigham and published by Rutgers University Press. This book was released on 2022-02-11 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Holocaust in Europe to the military dictatorships of Latin America to the enduring violence of settler colonialism around the world, genocide has been a defining experience of far too many societies. In many cases, the damaging legacies of genocide lead to continued violence and social divisions for decades. In others, however, creative responses to this identity-based violence emerge from the grassroots, contributing to widespread social and political transformation. Resonant Violence explores both the enduring impacts of genocidal violence and the varied ways in which states and grassroots collectives respond to and transform this violence through memory practices and grassroots activism. By calling upon lessons from Germany, Poland, Argentina, and the Indigenous United States, Resonant Violence demonstrates how ordinary individuals come together to engage with a violent past to pave the way for a less violent future.
Author : Teresa Sádaba
Publisher : Springer Nature
ISBN 13 : 3030813215
Total Pages : 336 pages
Book Rating : 4.0/5 (38 download)
Download or read book Fashion Communication written by Teresa Sádaba and published by Springer Nature. This book was released on 2021-09-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Author : Jeffrey Gettleman
Publisher : HarperCollins
ISBN 13 : 0062284118
Total Pages : 316 pages
Book Rating : 4.0/5 (622 download)
Download or read book Love, Africa written by Jeffrey Gettleman and published by HarperCollins. This book was released on 2017-05-16 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Jeffrey Gettleman, a Pulitzer Prize-winning New York Times journalist, comes a passionate, revealing story about finding love and finding a calling, set against one of the most turbulent regions in the world. A seasoned war correspondent, Jeffrey Gettleman has covered every major conflict over the past twenty years, from Afghanistan to Iraq to the Congo. For the past decade, he has served as the East Africa bureau chief for the New York Times, fulfilling a teenage dream. At nineteen, Gettleman fell in love, twice. On a do-it-yourself community service trip in college, he went to East Africa—a terrifying, exciting, dreamlike part of the world in the throes of change that imprinted itself on his imagination and on his heart. But around that same time he also fell in love with a fellow Cornell student—the brightest, classiest, most principled woman he’d ever met. To say they were opposites was an understatement. She became a criminal lawyer in America; he hungered to return to Africa. For the next decade he would be torn between these two abiding passions. A sensually rendered coming-of-age story in the tradition of Barbarian Days, Love, Africa is a tale of passion, violence, far-flung adventure, tortuous long-distance relationships, screwing up, forgiveness, parenthood, and happiness that explores the power of finding yourself in the most unexpected of places.
Author : Vanessa Ratten
Publisher : Springer Nature
ISBN 13 : 3030236048
Total Pages : 176 pages
Book Rating : 4.0/5 (32 download)
Download or read book Entrepreneurship and the Community written by Vanessa Ratten and published by Springer Nature. This book was released on 2019-08-26 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is the result of various contextual factors in the community, which are shaped by social challenges and business needs. Recent research efforts have focused on the dynamics of communities and how they facilitate entrepreneurship among a diverse group of people and organizations. This book highlights research on the importance of communities and their role in providing an entrepreneurial ecosystem that promotes innovation and business activities. Adopting a multidisciplinary perspective, it explores what it takes to create an entrepreneurial community that fosters creativity. Sharing valuable insights, it will enhance readers’ understanding of how entrepreneurship is formed by and exists in communities.
Author : Michael Hardt
Publisher : Theory Out Of Bounds
ISBN 13 : 9780816649242
Total Pages : 270 pages
Book Rating : 4.6/5 (492 download)
Download or read book Radical Thought in Italy written by Michael Hardt and published by Theory Out Of Bounds. This book was released on 2006-10 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an original view of the potential for a radical democratic politics today that speaks not only to the Italian situation but also to a broadly international context. First, the essays settle accounts with the culture of cynicism, opportunism and fear that has come to permeate the Left. They then proceed to analyze the new difficulties and possibilities opened by current economic conditions and the crisis of the welfare state. Finally, the authors propose a series of new concepts that are helpful in rethinking revolution for our times. Contributors include Giorgio Agamben, Massimo De Carolis, Alisa Del Re, Augusto Illuminati, Maurizio Lazzarato, Antonio Negri, Franco Piperno, Marco Revelli, Rossana Rossanda, Carlo Vercellone and Adelino Zanini.
