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Author : Verónica Rodríguez Rowe
Publisher : RIL Editores
ISBN 13 : 9562846393
Total Pages : 172 pages
Book Rating : 4.5/5 (628 download)
Download or read book Comunicación corporativa. Un derecho y un deber written by Verónica Rodríguez Rowe and published by RIL Editores. This book was released on 2008 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Escobar Mora, Camilo Alfonso
Publisher : J.M Bosch
ISBN 13 : 8412102932
Total Pages : 160 pages
Book Rating : 4.4/5 (121 download)
Download or read book El deber de comunicación en la publicidad digital empresarial written by Escobar Mora, Camilo Alfonso and published by J.M Bosch. This book was released on 2019-11-12 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro surge de la necesidad de hacer que el consumidor comprenda la naturaleza, el contenido y el alcance (jurídico) de la publicidad digital que le comunica la empresa mercantil (comercial). Por eso, crea un deber jurídico. El deber de comunicación. La forma jurídica que hace que el consumidor recepcione, perciba y comprenda válidamente (jurídicamente) la (cada) publicidad digital empresarial. Haciendo que exista un acuerdo del lenguaje válido entre la empresa y el consumidor en relación con esa publicidad. Acuerdo que existe cuando exista el goce de los derechos y el cumplimiento de los deberes aplicables (procedentes) en el tiempo y el espacio de la forma en la que se comunique la (cada) publicidad.
Download or read book La comunicación corporativa written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carmen Costa-Sánchez
Publisher : Editorial UOC
ISBN 13 : 8490646570
Total Pages : 211 pages
Book Rating : 4.4/5 (96 download)
Download or read book Comunicación corporativa: Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.
Author : Cees B.M. Van Riel
Publisher : Editorial Almuzara
ISBN 13 : 8483566451
Total Pages : 206 pages
Book Rating : 4.4/5 (835 download)
Download or read book Alinear para ganar written by Cees B.M. Van Riel and published by Editorial Almuzara. This book was released on 2012-04 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: La mejor estrategia está condenada al fracaso si no cuenta con el apoyo de los grupos de interés clave de la compañía. Hoy, es imposible abrirse paso en los mercados globales y generar un valor sostenido en el tiempo sin el apoyo de los empleados, inversores, clientes, medios de comunicación y reguladores, entre otros. Este libro explica todo lo necesario para alinear a los grupos de interés clave para las compañías. Mediante el ejemplo de 40 empresas, el autor muestra cómo crear una estrategia y su posterior implantación para brindar a la empresa una influencia clave para abrir mercados, obtener licencias para operar y minimizar numerosos problemas.
Author : Simon Moore
Publisher : Editorial UOC
ISBN 13 : 8491161074
Total Pages : 188 pages
Book Rating : 4.4/5 (911 download)
Download or read book Relaciones públicas y la historia de las ideas written by Simon Moore and published by Editorial UOC. This book was released on 2016-06-30 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro es una publicación estimulante e innovadora que explora diez grandes obras de pensadores y oradores reconocidos, con un impacto intelectual, práctico y global. Estas obras son en su mayoría un precedente significativo de las relaciones públicas en tanto que expresión o profesión, pero todas ellas se relacionan sin ninguna duda con la fuerza de la comunicación pública organizada y el poder ligado a aquellos que gestionan el proceso.Estas obras, estimulantes y diversas, se escribieron con el objetivo de abordar algunos de los grandes retos de la sociedad. Aunque tradicionalmente no han sido el foco de investigación de las relaciones públicas, todas ellas han tenido un impacto global como comunicadoras y también como base para ciertas ideas fundamentales, desde la espiritualidad hasta la guerra, la economía y la justicia social. Cada una de estas obras trata las implicaciones de la comunicación estructurada entre las organizaciones y las sociedades, y escudriña o aboga por las actividades que ahora son centrales para las relaciones públicas y su moralidad. Estas obras no pudieron ignorar las relaciones públicas y las relaciones públicas no pueden ignorarlas ahora. Este libro constituirá una lectura esencial para aquellos profesores y estudiantes de las relaciones públicas y la comunicación, y también será de interés para su estudio en otras disciplinas como la Sociología, la Literatura, la Filosofía y la Historia
Author : Adam Winkler
Publisher : Liveright Publishing
ISBN 13 : 0871403846
Total Pages : 485 pages
Book Rating : 4.8/5 (714 download)
Download or read book We the Corporations: How American Businesses Won Their Civil Rights written by Adam Winkler and published by Liveright Publishing. This book was released on 2018-02-27 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Book Award for Nonfiction Finalist National Book Critics Circle Award for Nonfiction Finalist A New York Times Notable Book of the Year A Washington Post Notable Book of the Year A PBS “Now Read This” Book Club Selection Named one of the Best Books of the Year by the Economist and the Boston Globe A landmark exposé and “deeply engaging legal history” of one of the most successful, yet least known, civil rights movements in American history (Washington Post). In a revelatory work praised as “excellent and timely” (New York Times Book Review, front page), Adam Winkler, author of Gunfight, once again makes sense of our fraught constitutional history in this incisive portrait of how American businesses seized political power, won “equal rights,” and transformed the Constitution to serve big business. Uncovering the deep roots of Citizens United, he repositions that controversial 2010 Supreme Court decision as the capstone of a centuries-old battle for corporate personhood. “Tackling a topic that ought to be at the heart of political debate” (Economist), Winkler surveys more than four hundred years of diverse cases—and the contributions of such legendary legal figures as Daniel Webster, Roger Taney, Lewis Powell, and even Thurgood Marshall—to reveal that “the history of corporate rights is replete with ironies” (Wall Street Journal). We the Corporations is an uncompromising work of history to be read for years to come.
Author : Inter-American Commission on Human Rights
Publisher : BRILL
ISBN 13 : 9004511881
Total Pages : 1059 pages
Book Rating : 4.0/5 (45 download)
Download or read book Inter-American Yearbook on Human Rights / Anuario Interamericano de Derechos Humanos, Volume 37 (2021) (VOLUME II) written by Inter-American Commission on Human Rights and published by BRILL. This book was released on 2023-12-11 with total page 1059 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2021 Inter-American Yearbook on Human Rights provides an extract of the principal jurisprudence of the Inter-American Commission on Human Rights and the Inter-American Court of Human Rights. Part One contains the Decisions on the Merits of the Commission, and Part Two the Judgments and Decisions of the Court. The Yearbook is partly published as an English-Spanish bilingual edition. Some parts are in English or Spanish only. NB: This book is part of a four volume set. Vol. 1 ISBN: 978-90-04-51185-9 Vol. 2 ISBN: 978-90-04-51187-3 Vol. 3 ISBN: 978-90-04-53773-6 Vol. 4 ISBN: 978-90-04-53775-0
Author : Barbara J. Lausche
Publisher : IUCN
ISBN 13 : 2831712459
Total Pages : 400 pages
Book Rating : 4.8/5 (317 download)
Download or read book Guidelines for Protected Areas Legislation written by Barbara J. Lausche and published by IUCN. This book was released on 2011 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The central aim of this publication is to consider the key elements of a modern, comprehensive, and effective legal framework for successful management of protected areas. They provide practical guidance for all those involved in developing, improving, or reviewing national legislation on protected areas, be they legal drafters and practitioners, protected area managers, interested NGOs, or scholars. These guidelines include fifteen case studies, eight dealing with the protected area legislation of individual countries and six cases dealing with specific sites providing fundamental solutions that stand the test of time.
Author : Álvaro Rocha
Publisher : Springer
ISBN 13 : 9783030726508
Total Pages : 623 pages
Book Rating : 4.7/5 (265 download)
Download or read book Trends and Applications in Information Systems and Technologies written by Álvaro Rocha and published by Springer. This book was released on 2021-03-29 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is composed of a selection of articles from The 2021 World Conference on Information Systems and Technologies (WorldCIST'21), held online between 30 and 31 of March and 1 and 2 of April 2021 at Hangra de Heroismo, Terceira Island, Azores, Portugal. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges of modern information systems and technologies research, together with their technological development and applications. The main topics covered are: A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; N) Technologies for Biomedical Applications.
Author : Peter Suber
Publisher : MIT Press
ISBN 13 : 0262329565
Total Pages : 453 pages
Book Rating : 4.2/5 (623 download)
Download or read book Knowledge Unbound written by Peter Suber and published by MIT Press. This book was released on 2016-04-06 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influential writings make the case for open access to research, explore its implications, and document the early struggles and successes of the open access movement. Peter Suber has been a leading advocate for open access since 2001 and has worked full time on issues of open access since 2003. As a professor of philosophy during the early days of the internet, he realized its power and potential as a medium for scholarship. As he writes now, “it was like an asteroid crash, fundamentally changing the environment, challenging dinosaurs to adapt, and challenging all of us to figure out whether we were dinosaurs.” When Suber began putting his writings and course materials online for anyone to use for any purpose, he soon experienced the benefits of that wider exposure. In 2001, he started a newsletter—the Free Online Scholarship Newsletter, which later became the SPARC Open Access Newsletter—in which he explored the implications of open access for research and scholarship. This book offers a selection of some of Suber's most significant and influential writings on open access from 2002 to 2010. In these texts, Suber makes the case for open access to research; answers common questions, objections, and misunderstandings; analyzes policy issues; and documents the growth and evolution of open access during its most critical early decade.
Author : Don Hellriegel
Publisher :
ISBN 13 : 9780324069563
Total Pages : 0 pages
Book Rating : 4.0/5 (695 download)
Download or read book Organizational Behavior written by Don Hellriegel and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Behavior is designed to help students, professionals, and managers develop the competencies and skills that are needed to effectively contribute to an organization. This proven text's strengths lie in its classic research, coverage of contemporary and emerging OB topics, and excellent case selection. Throughout the text, seven core competencies-Managing Self, Managing Diversity, Managing Ethics, Managing Across Cultures, Managing Teams, Managing Communications, and Managing Change-are emphasized and illustrated for the student.
Author : Thomas Tufte
Publisher : World Bank Publications
ISBN 13 : 0821380109
Total Pages : 62 pages
Book Rating : 4.8/5 (213 download)
Download or read book Participatory Communication written by Thomas Tufte and published by World Bank Publications. This book was released on 2009-07-02 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do we mean when we say participatory communication? What are the practical implications of working with participatory communication strategies in development and social change processes? What experiences exists in practice that documents that participatory communication adds value to a development project or programme? The aim of this user guide on participatory communication is to provide answers to some of these questions. Many communication practitioners and development workers face obstacles and challenges in their practical work. A participatory communication strategy offers a very specific perspective on how to articulate social processes, decision-making processes and any change process for that matter. Participatory approaches are nothing new. However, what is new is the proliferation of institutions, especially governmental but also non-governmental, that seek participatory approaches in their development initiative. This guide seeks to provide perspectives, tools and experiences regarding how to go about it with participatory communication strategies. It is conceived as a guide that hopefully can be of relevance and utility for development workers in the field. It is targeted at both at government and their officials, World Bank staff and at civil society.
Author : Nuria Lorenzo-Dus
Publisher : Palgrave Macmillan
ISBN 13 : 9780230579101
Total Pages : 316 pages
Book Rating : 4.5/5 (791 download)
Download or read book Spanish at Work written by Nuria Lorenzo-Dus and published by Palgrave Macmillan. This book was released on 2010-11-30 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art collection of works on institutional discourse across the Spanish-speaking world. This volume focuses on how language is used in the media, politics and the workplace; what discursive identities are constructed; and how interpersonal relations are negotiated.
Author : Kerry Whigham
Publisher : Rutgers University Press
ISBN 13 : 1978825579
Total Pages : 269 pages
Book Rating : 4.9/5 (788 download)
Download or read book Resonant Violence written by Kerry Whigham and published by Rutgers University Press. This book was released on 2022-02-11 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Holocaust in Europe to the military dictatorships of Latin America to the enduring violence of settler colonialism around the world, genocide has been a defining experience of far too many societies. In many cases, the damaging legacies of genocide lead to continued violence and social divisions for decades. In others, however, creative responses to this identity-based violence emerge from the grassroots, contributing to widespread social and political transformation. Resonant Violence explores both the enduring impacts of genocidal violence and the varied ways in which states and grassroots collectives respond to and transform this violence through memory practices and grassroots activism. By calling upon lessons from Germany, Poland, Argentina, and the Indigenous United States, Resonant Violence demonstrates how ordinary individuals come together to engage with a violent past to pave the way for a less violent future.
Author : Benedetta Brevini
Publisher : Springer
ISBN 13 : 113727574X
Total Pages : 393 pages
Book Rating : 4.1/5 (372 download)
Download or read book Beyond WikiLeaks written by Benedetta Brevini and published by Springer. This book was released on 2013-04-16 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2010 release of US embassy diplomatic cables put WikiLeaks into the international spotlight. Revelations by the leaks sparked intense debate within international diplomacy, journalism and society. This book reflects on the implications of WikiLeaks across politics and media, and on the results of leak journalism and transparency activism.
Author : Jean-Claude Guédon
Publisher : Association of Research Libr
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.3/5 (91 download)
Download or read book In Oldenburg's Long Shadow written by Jean-Claude Guédon and published by Association of Research Libr. This book was released on 2001 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
