Competitive Strategy For Media Companies In The Mobile Internet

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Leveraging Mobile Media

Author : Valerie Feldmann
Publisher : Springer Science & Business Media
ISBN 13 : 3790816337
Total Pages : 277 pages
Book Rating : 4.7/5 (98 download)

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Book Synopsis Leveraging Mobile Media by : Valerie Feldmann

Download or read book Leveraging Mobile Media written by Valerie Feldmann and published by Springer Science & Business Media. This book was released on 2006-03-30 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Competitive Strategy for Media Firms

Author : Sylvia M. Chan-Olmsted
Publisher : Routledge
ISBN 13 : 1135617147
Total Pages : 257 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Competitive Strategy for Media Firms by : Sylvia M. Chan-Olmsted

Download or read book Competitive Strategy for Media Firms written by Sylvia M. Chan-Olmsted and published by Routledge. This book was released on 2006-08-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Internet Marketing and Big Data Exploitation

Author : I. Chaston
Publisher : Springer
ISBN 13 : 1137488964
Total Pages : 260 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Internet Marketing and Big Data Exploitation by : I. Chaston

Download or read book Internet Marketing and Big Data Exploitation written by I. Chaston and published by Springer. This book was released on 2015-02-11 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

Developing Strategic Business Models and Competitive Advantage in the Digital Sector

Author : Daidj, Nabyla
Publisher : IGI Global
ISBN 13 : 1466665149
Total Pages : 399 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Developing Strategic Business Models and Competitive Advantage in the Digital Sector by : Daidj, Nabyla

Download or read book Developing Strategic Business Models and Competitive Advantage in the Digital Sector written by Daidj, Nabyla and published by IGI Global. This book was released on 2014-09-30 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment. Developing Strategic Business Models and Competitive Advantage in the Digital Sector focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition. With research-based examples and analysis, this book is an essential reference source for academicians, researchers, and professionals interested in learning more about the impact of technology on industry success, including the changes and challenges created by the Internet and electronic media.

The Internet as a Technology-Based Ecosystem

Author : Nigel Walton
Publisher : Springer
ISBN 13 : 1137600772
Total Pages : 175 pages
Book Rating : 4.1/5 (376 download)

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Book Synopsis The Internet as a Technology-Based Ecosystem by : Nigel Walton

Download or read book The Internet as a Technology-Based Ecosystem written by Nigel Walton and published by Springer. This book was released on 2017-05-04 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and proves it to be largely inappropriate as a decision-making methodology in today’s internet-based market. By developing a new biological hydrothermal vent model in which analogical comparisons are made with the Information Communication Technology (ICT) sector, the chapters challenge existing paradigms of competitive advantage and analyse the extent to which the Internet can be considered to be an ecosystem in its own right. The Internet as a Technology-Based Eco-System offers a range of alternative models and analytical frameworks for the analysis of internet-based technology companies in the twenty-first century, creating a valuable tool for students and academics undertaking research in strategy, technology and electronic engineering.

Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy

Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1466619406
Total Pages : 449 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy by : Lee, In

Download or read book Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy written by Lee, In and published by IGI Global. This book was released on 2012-07-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.

Media Convergence Handbook - Vol. 2

Author : Artur Lugmayr
Publisher : Springer
ISBN 13 : 3642544878
Total Pages : 468 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Media Convergence Handbook - Vol. 2 by : Artur Lugmayr

Download or read book Media Convergence Handbook - Vol. 2 written by Artur Lugmayr and published by Springer. This book was released on 2016-05-11 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

Strategy as Practice

Author : Gerry Johnson
Publisher : Cambridge University Press
ISBN 13 : 0521862930
Total Pages : 245 pages
Book Rating : 4.5/5 (218 download)

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Book Synopsis Strategy as Practice by : Gerry Johnson

Download or read book Strategy as Practice written by Gerry Johnson and published by Cambridge University Press. This book was released on 2007-08-02 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an analysis of what managers actually do in relation to the development of strategy in organisations.

Encyclopedia of Mobile Computing and Commerce

Author : Taniar, David
Publisher : IGI Global
ISBN 13 : 1599040034
Total Pages : 1176 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Encyclopedia of Mobile Computing and Commerce by : Taniar, David

Download or read book Encyclopedia of Mobile Computing and Commerce written by Taniar, David and published by IGI Global. This book was released on 2007-04-30 with total page 1176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Encyclopedia of Mobile Computing and Commerce" presents current trends in mobile computing and their commercial applications. Hundreds of internationally renowned scholars and practitioners have written comprehensive articles exploring such topics as location and context awareness, mobile networks, mobile services, the socio impact of mobile technology, and mobile software engineering.

The Indian Media Economy (2-volume set)

Author : Adrian Athique
Publisher : Oxford University Press
ISBN 13 : 0199091781
Total Pages : 507 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis The Indian Media Economy (2-volume set) by : Adrian Athique

Download or read book The Indian Media Economy (2-volume set) written by Adrian Athique and published by Oxford University Press. This book was released on 2017-12-29 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twenty-first century has witnessed the rise of India as a major media producer and consumer market increasingly engaged with the global economy. Aided by rising incomes, technological remediation, regulatory strategies, and a shifting political terrain, the business of media has been given official recognition as a substantive component of India’s economy and as a prominent feature of its economic thinking. In light of these developments, these two pioneering volumes investigate the dynamics of an increasingly integrated media economy encompassing television, film, music, sport, and telecoms. Volume 1: Industrial Dynamics and Cultural Adaptation illustrates the distinctive industrial dynamics of India’s media economy, tracking the deeply embedded cultural, political, and economic forces that determine its everyday operation. The selection of essays serves to demonstrate the unique patterns of development and the complex field of exchanges that have constituted India’s media economy. As a whole, this volume posits a comprehensive approach to understanding the nature of media resources, the negotiation of industrial norms and the cultural context of a media economy firmly situated in the realities of India’s distinct regions, cultures, and human networks. Volume 2: Market Dynamics and Social Transactions provides a comprehensive analysis of the interlocking markets that constitute the media economy, focusing upon its particular commodity forms, labour conditions, and spaces of consumption. Taking account of a rich set of case studies, this volume argues for the necessary consideration of multiple and interdependent markets in explicating our everyday encounters with media. By foregrounding the social transactions that encapsulate market exchanges, it begins to illustrate some of the novel aspirations, meanings, and relationships arising with India’s media economy.

The Industrial Dynamics of the New Digital Economy

Author : Jens Frøslev Christensen
Publisher : Edward Elgar Publishing
ISBN 13 : 9781781957547
Total Pages : 290 pages
Book Rating : 4.9/5 (575 download)

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Book Synopsis The Industrial Dynamics of the New Digital Economy by : Jens Frøslev Christensen

Download or read book The Industrial Dynamics of the New Digital Economy written by Jens Frøslev Christensen and published by Edward Elgar Publishing. This book was released on 2003-01-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: '. . . this is a stimulating collection that advances thinking on the post-bust digital economy in a measured and scholarly approach. . . The book should be read by those interested in ICT industry dynamics and how a remarkable historical snapshot is starting to be understood.' - Jonathan Sapsed, Technovation 'I commend this book, in the spirit of Keith Pavitt, to all those who wish to understand, to appreciate and to criticize the "New Economy" which now engulfs all our lives.' - From the foreword by Christopher Freeman, Science and Technology Policy Research (SPRU), University of Sussex, UK and Maastricht University, The Netherlands This book investigates the implications of digital technologies on the industrial and business dynamics of modern economies. In-depth studies analyse how deep-rooted work practices of the Old Economy have been dramatically challenged when confronted with the entrepreneurial wave of the New Economy.

Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives

Author : Unhelkar, Bhuvan
Publisher : IGI Global
ISBN 13 : 1605661570
Total Pages : 688 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives by : Unhelkar, Bhuvan

Download or read book Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives written by Unhelkar, Bhuvan and published by IGI Global. This book was released on 2008-12-31 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book collects the latest research advances in the rapidly evolving field of mobile business"--Provided by publisher.

Digital Business and Electronic Commerce

Author : Bernd W. Wirtz
Publisher : Springer Nature
ISBN 13 : 3031502892
Total Pages : 1031 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Digital Business and Electronic Commerce by : Bernd W. Wirtz

Download or read book Digital Business and Electronic Commerce written by Bernd W. Wirtz and published by Springer Nature. This book was released on with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategies and Policies in Digital Convergence

Author : Sangin Park
Publisher : IGI Global
ISBN 13 : 1599041561
Total Pages : 241 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Strategies and Policies in Digital Convergence by : Sangin Park

Download or read book Strategies and Policies in Digital Convergence written by Sangin Park and published by IGI Global. This book was released on 2007-01-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses and positions the issues in business strategy and public policy rising from digital convergence, especially in the areas of mobile communications, broadband networks, and digital multimedia broadcast services. It presents new business opportunities generated by digital convergence, and raises governance issues in digital convergence"--Provided by publisher.

Marketing Skills in Practice

Author : Linda Anne Barkas
Publisher : Taylor & Francis
ISBN 13 : 100380554X
Total Pages : 195 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Marketing Skills in Practice by : Linda Anne Barkas

Download or read book Marketing Skills in Practice written by Linda Anne Barkas and published by Taylor & Francis. This book was released on 2023-12-07 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry. Divided into four core sections, the book begins with an overview of the field of marketing. Section two shows students how to relate practice to their own transferable skills, while section three gives students the opportunity to consider how they lead, develop, and manage within marketing. Section four provides students with the opportunity to reflect on their own learning and identify what knowledge and skills they have enhanced for their future careers. Fundamentally, the book identifies the key skills required in the marketing industry whilst also addressing the challenge of developing a career in leading and managing in a marketing context. Theoretical aspects are applied through real-life cases, practical examples and a themed case study, coupled with tasks that allow students to test and apply their knowledge to a workplace scenario, all of which are adaptable for hybrid teaching methods. Unique in its focus on employability, this text is suitable for all marketing students embarking on a career in the field, and particularly as core reading for any modules based on Marketing in Practice and Professional Development. Online resources include PowerPoint slides for lecturers and an instructor’s manual, which includes lesson plans, tasks, suggested answers, and a test bank with answers.

Competition, Strategy, and Innovation

Author : Rafał Śliwiński
Publisher : Routledge
ISBN 13 : 1000476995
Total Pages : 149 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Competition, Strategy, and Innovation by : Rafał Śliwiński

Download or read book Competition, Strategy, and Innovation written by Rafał Śliwiński and published by Routledge. This book was released on 2021-11-29 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the latest trends and technologies and their impact on enterprises, organizations or state administrations is essential to successfully develop a business in the age of Industry 4.0. This book presents a unique selection of topics and offers the reader an understanding of the implications of the newest technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Augmented Reality (AR) and new trends like social media and sustainable competitiveness in business. It presents the impact of the newest trends on businesses, consumers, and the result on the economy. Contributions showcase the technical perspective of new technologies and provides an innovative and enriching perspective on the implementation of AI in e-commerce and the developmental barriers it can create, modern social media usage in enterprises, the newest trends in innovation management, sustainable competitiveness in the business context, the influence and effect of augmented reality, and the privacy problem of Internet of Things to consumers. This book illustrates how to develop innovation cooperation between business, academia and public institutions through the example of biopharmaceutical industry. It will be of value to researchers, academics, professionals, and students in the fields of economics, management, international business.