Handbook of Pricing Research in Marketing

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1848447442
Total Pages : 617 pages
Book Rating : 4.8/5 (484 download)

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Book Synopsis Handbook of Pricing Research in Marketing by : Vithala R. Rao

Download or read book Handbook of Pricing Research in Marketing written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2009 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

Short Sighted Solutions: Trade and Energy Policies for the US Auto Industry

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Author :
Publisher : Routledge
ISBN 13 : 1351667718
Total Pages : 155 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Short Sighted Solutions: Trade and Energy Policies for the US Auto Industry by : Robert E. Scott

Download or read book Short Sighted Solutions: Trade and Energy Policies for the US Auto Industry written by Robert E. Scott and published by Routledge. This book was released on 2017-07-06 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, originally published in 1994, explores the effects of federal policies on the US auto industry in the 1970s and 80s which were designed to save jobs and help the domestic industry become more competitive. The author develops a new model based on modern oliopoly theory to estimate the effects of the voluntary Restraint Agreements (which limited Japanese imports) on the US auto market. The results demonstrate that VRAs caused price increases which adversely affected the comptitiveness of US producers. On the eve of a new Trump administration, and the likelihood of new restrictions on imports to boost US manufacturing, this book has particular enduring relevance.

Hearings, Reports and Prints of the Joint Economic Committee

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Author :
Publisher :
ISBN 13 :
Total Pages : 1012 pages
Book Rating : 4.:/5 (35 download)

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Book Synopsis Hearings, Reports and Prints of the Joint Economic Committee by : United States. Congress. Joint Economic Committee

Download or read book Hearings, Reports and Prints of the Joint Economic Committee written by United States. Congress. Joint Economic Committee and published by . This book was released on 1977 with total page 1012 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Effects of Oligopoly in the Us Automobile Sector on Pricing and Development

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3640963334
Total Pages : 29 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis The Effects of Oligopoly in the Us Automobile Sector on Pricing and Development by : Ricardo Falter

Download or read book The Effects of Oligopoly in the Us Automobile Sector on Pricing and Development written by Ricardo Falter and published by GRIN Verlag. This book was released on 2011-08 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Trade and Distribution, Maastricht University, language: English, abstract: The US automobile industry is a good example of an oligopoly. It consists mainly of three major firms, General Motors (GM), Ford, and Chrysler. The influence of this oligopoly can be seen in the prices and the development and introduction of new car models into the American car market. Extensive work has been done on the field of collusive behaviour in the US automobile market and moreover the introduction of the small car in the 1950s shows how the firms collude when it comes to the introduction of a new car.

U.S. Economic Growth from 1976 to 1986

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Author :
Publisher :
ISBN 13 :
Total Pages : 566 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis U.S. Economic Growth from 1976 to 1986 by :

Download or read book U.S. Economic Growth from 1976 to 1986 written by and published by . This book was released on 1976 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Wharton on Dynamic Competitive Strategy

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 9780471689577
Total Pages : 484 pages
Book Rating : 4.6/5 (895 download)

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Book Synopsis Wharton on Dynamic Competitive Strategy by : George S. Day

Download or read book Wharton on Dynamic Competitive Strategy written by George S. Day and published by John Wiley & Sons. This book was released on 2004-08-13 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die Wharton Business School ist die älteste Institution ihrer Art in Amerika und eine der bestangesehenen der Welt. Ein Expertenteam aus fünf verschiedenen Fachgebieten in Wharton diskutiert hier eine der wichtigsten Fragen für ein Unternehmen der Gegenwart - die Sicherung der Wettbewerbsfähigkeit. Neueste Konzepte kreativer Strategien werden vorgestellt.

Wrecked

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Author :
Publisher : Russell Sage Foundation
ISBN 13 : 0871548208
Total Pages : 273 pages
Book Rating : 4.8/5 (715 download)

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Book Synopsis Wrecked by : Joshua Murray

Download or read book Wrecked written by Joshua Murray and published by Russell Sage Foundation. This book was released on 2019-06-13 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: At its peak in the 1950s and 1960s, automobile manufacturing was the largest, most profitable industry in the United States and residents of industry hubs like Detroit and Flint, Michigan had some of the highest incomes in the country. Over the last half-century, the industry has declined, and American automakers now struggle to stay profitable. How did the most prosperous industry in the richest country in the world crash and burn? In Wrecked, sociologists Joshua Murray and Michael Schwartz offer an unprecedented historical-sociological analysis of the downfall of the auto industry. Through an in-depth examination of labor relations and the production processes of automakers in the U.S. and Japan both before and after World War II, they demonstrate that the decline of the American manufacturers was the unintended consequence of their attempts to weaken the bargaining power of their unions. Today Japanese and many European automakers produce higher quality cars at lower cost than their American counterparts thanks to a flexible form of production characterized by long-term sole suppliers, assembly and supply plants located near each other, and just-in-time delivery of raw materials. While this style of production was, in fact, pioneered in the U.S. prior to World War II, in the years after the war, American automakers deliberately dismantled this system. As Murray and Schwartz show, flexible production accelerated innovation but also facilitated workers’ efforts to unionize plants and carry out work stoppages. To reduce the efficacy of strikes and combat the labor militancy that flourished between the Depression and the postwar period, the industry dispersed production across the nation, began maintaining large stockpiles of inventory, and eliminated single sourcing. While this restructuring of production did ultimately reduce workers’ leverage, it also decreased production efficiency and innovation. The U.S. auto industry has struggled ever since to compete with foreign automakers, and formerly thriving motor cities have suffered the consequences of mass deindustrialization. Murray and Schwartz argue that new business models that reinstate flexible production and prioritize innovation rather than cheap labor could stem the outsourcing of jobs and help revive the auto industry. By clarifying the historical relationships between production processes, organized labor, and industrial innovation, Wrecked provides new insights into the inner workings and decline of the U.S. auto industry.

The Structure and Evolution of Recent U.S. Trade Policy

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Author :
Publisher : University of Chicago Press
ISBN 13 : 0226036537
Total Pages : 452 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis The Structure and Evolution of Recent U.S. Trade Policy by : Robert E. Baldwin

Download or read book The Structure and Evolution of Recent U.S. Trade Policy written by Robert E. Baldwin and published by University of Chicago Press. This book was released on 2008-04-15 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The trade policies addressed in this book have far-reaching effects on the world's increasingly interdependent economies, but until now little research has been devoted to them. This volume represents the first systematic effort to analyze specific U.S. trade policies, particularly nontariff measures. It provides a better understanding of how trade policies operate, how effective they are, and what their costs and benefits are to trading nations. The contributors chart the history of U.S. trade policy since World War II, analyze industry-specific trade barriers, and discuss the effects of tariff preferences and export-promoting policies such as export credits and domestic international sales corporations (DISCs). The final section of essays examines the worldwide impact of import policies, pointing out subtleties in industry-specific policies and providing insight into the levels of protection in developing countries. The contributors blend state-of-the-art economics with language that is accessible to the business community, economists, and policymakers. Commentaries accompany each paper.

Handbook of Marketing Analytics

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1784716758
Total Pages : 713 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Handbook of Marketing Analytics by : Natalie Mizik

Download or read book Handbook of Marketing Analytics written by Natalie Mizik and published by Edward Elgar Publishing. This book was released on 2018 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.

The U.S. Automobile Industry

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Author :
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The U.S. Automobile Industry by :

Download or read book The U.S. Automobile Industry written by and published by . This book was released on 1983 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The U.S. Automobile Industry, 1983

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Author :
Publisher :
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis The U.S. Automobile Industry, 1983 by :

Download or read book The U.S. Automobile Industry, 1983 written by and published by . This book was released on 1984 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Link Proceedings 1991, 1992: Selected Papers From Meetings In Moscow, 1991 And Ankara, 1992

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Author :
Publisher : World Scientific
ISBN 13 : 981449707X
Total Pages : 363 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Link Proceedings 1991, 1992: Selected Papers From Meetings In Moscow, 1991 And Ankara, 1992 by : Lawrence R Klein

Download or read book Link Proceedings 1991, 1992: Selected Papers From Meetings In Moscow, 1991 And Ankara, 1992 written by Lawrence R Klein and published by World Scientific. This book was released on 1998-10-30 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers two years of research activities associated with Project LINK, which is based on a model of the world economy, covering 79 countries or regional groupings of countries. Papers dealing with interesting thematic issues were carefully selected and expanded into full articles. The subjects studied by various LINK participants for reporting at annual meetings include exchange rate systems, international investment, environmental protection, international economic institutions, LINK system improvements, and international economic policy. As always, there are contributions dealing with methodological advances for world modeling.

Japan in the World Economy

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Author :
Publisher : Peterson Institute
ISBN 13 : 9780881320411
Total Pages : 310 pages
Book Rating : 4.3/5 (24 download)

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Book Synopsis Japan in the World Economy by : Bela Balassa

Download or read book Japan in the World Economy written by Bela Balassa and published by Peterson Institute. This book was released on 1988 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Role of Giant Corporations: Automobile industry, 1969

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Author :
Publisher :
ISBN 13 :
Total Pages : 660 pages
Book Rating : 4.0/5 (18 download)

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Book Synopsis Role of Giant Corporations: Automobile industry, 1969 by : United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly

Download or read book Role of Giant Corporations: Automobile industry, 1969 written by United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and published by . This book was released on 1969 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers economic concentration within the U.S. automobile industry and its impact on consumers, competition, and technological progress, and its response to Government regulations.

Role of the Giant Corporations: Automobile industry, 1969

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Author :
Publisher :
ISBN 13 :
Total Pages : 588 pages
Book Rating : 4.:/5 (48 download)

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Book Synopsis Role of the Giant Corporations: Automobile industry, 1969 by : United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly

Download or read book Role of the Giant Corporations: Automobile industry, 1969 written by United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and published by . This book was released on 1969 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Competitive Problems of Independent Flat-glass Dealers

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Author :
Publisher :
ISBN 13 :
Total Pages : 820 pages
Book Rating : 4.0/5 (18 download)

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Book Synopsis Competitive Problems of Independent Flat-glass Dealers by : United States. Congress. Senate. Committee on Small Business

Download or read book Competitive Problems of Independent Flat-glass Dealers written by United States. Congress. Senate. Committee on Small Business and published by . This book was released on 1959 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Exchange Rates and Prices

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Author :
Publisher : Routledge
ISBN 13 : 135175131X
Total Pages : 212 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Exchange Rates and Prices by : William R. Smith

Download or read book Exchange Rates and Prices written by William R. Smith and published by Routledge. This book was released on 2017-04-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1996. This study looks at the impact of exchange rate fluctuation on the pricing practices of foreign industries that import into the United States market. It presents several studies of the pass-through behaviour of over 100 disaggregated commodity groups with bi-lateral exchange rates. The book presents analysis of specific competitors and their individual pricing responses to exchange rate changes, adding significantly to pricing theory as well as being useful for marketers in predicting business responses.