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Competitive Intelligence Measurement And Its Relationship With Market Orientation Competitive Strategic Orientation And Performance
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Book Synopsis Planning as Learning by : Arie P. de Geus
Download or read book Planning as Learning written by Arie P. de Geus and published by . This book was released on 1988-01-01 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Multiple Layer Model of Market Oriented Organizational Culture by : Christian Homburg
Download or read book A Multiple Layer Model of Market Oriented Organizational Culture written by Christian Homburg and published by . This book was released on 2000 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Developing a Market Orientation by : Rohit Deshpande
Download or read book Developing a Market Orientation written by Rohit Deshpande and published by SAGE. This book was released on 1999-04-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
Book Synopsis Encyclopedia of New Venture Management by : Matthew R. Marvel
Download or read book Encyclopedia of New Venture Management written by Matthew R. Marvel and published by SAGE. This book was released on 2012-05-18 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of New Venture Management explores the skills needed to succeed in business, along with the potential risks and rewards and environmental settings and characteristics.
Book Synopsis The Routledge Companion to Strategic Marketing by : Bodo B. Schlegelmilch
Download or read book The Routledge Companion to Strategic Marketing written by Bodo B. Schlegelmilch and published by Routledge. This book was released on 2020-11-24 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
Book Synopsis Proceedings of the 4th International Conference on Decision Support System Technology – ICDSST 2018 & PROMETHEE DAYS 2018 by : Panagiota Digkoglou
Download or read book Proceedings of the 4th International Conference on Decision Support System Technology – ICDSST 2018 & PROMETHEE DAYS 2018 written by Panagiota Digkoglou and published by EWG-DSS. This book was released on 2018-05-22 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Key Concepts in Business Practice by : Jonathan Sutherland
Download or read book Key Concepts in Business Practice written by Jonathan Sutherland and published by Bloomsbury Publishing. This book was released on 2017-03-14 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key Concepts in Business Practice is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what business practice is all about. It will be especially useful as a revision aid.
Book Synopsis Principles of Marketology, Volume 1 by : H. Aghazadeh
Download or read book Principles of Marketology, Volume 1 written by H. Aghazadeh and published by Springer. This book was released on 2016-04-29 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.
Book Synopsis International Marketing in Fast Changing Environment by : Bryan Jean
Download or read book International Marketing in Fast Changing Environment written by Bryan Jean and published by Emerald Group Publishing. This book was released on 2013-10-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,
Book Synopsis Business Performance Measurement by : Andy Neely
Download or read book Business Performance Measurement written by Andy Neely and published by Cambridge University Press. This book was released on 2002-03-07 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidisciplinary book on performance measurement that will appeal to students, researchers and managers.
Download or read book Journal of Marketing written by and published by . This book was released on 2002 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Book Synopsis EBOOK: Principles and Practice of Marketing, 9e by : David Jobber
Download or read book EBOOK: Principles and Practice of Marketing, 9e written by David Jobber and published by McGraw Hill. This book was released on 2019-08-01 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing, 9e
Book Synopsis Key Success Factors of SME Internationalisation by : Noémie Dominguez
Download or read book Key Success Factors of SME Internationalisation written by Noémie Dominguez and published by Emerald Group Publishing. This book was released on 2018-08-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities.
Book Synopsis 2nd European Conference on the Impact of Artificial Intelligence and Robotics by : Florinda Matos
Download or read book 2nd European Conference on the Impact of Artificial Intelligence and Robotics written by Florinda Matos and published by Academic Conferences International limited. This book was released on 2020-10-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of contributors to the 2nd European Conference on the Impact of Artificial Intelligence and Robotics (ECIAIR 2020), hosted by ACI and Instituto Universitário de Lisboa (ISCTE-IUL), Portugal on 22-23 October 2020. The Conference Chair is Dr Florinda Matos, and the Programme Chairs are Dr Ana Maria de Almeida and Prof Isabel Salavisa, all from Instituto Universitário de Lisboa (ISCTE-IUL), Portugal.
Book Synopsis Strategic Marketing by : Douglas West
Download or read book Strategic Marketing written by Douglas West and published by Oxford University Press, USA. This book was released on 2010-03-25 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Book Synopsis E-Marketing in Developed and Developing Countries: Emerging Practices by : El-Gohary, Hatem
Download or read book E-Marketing in Developed and Developing Countries: Emerging Practices written by El-Gohary, Hatem and published by IGI Global. This book was released on 2013-04-30 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.
