Competitive Intelligence For The Competitive Edge

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Competitive Intelligence Advantage

Author : Seena Sharp
Publisher : John Wiley & Sons
ISBN 13 : 0470293179
Total Pages : 304 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Competitive Intelligence Advantage by : Seena Sharp

Download or read book Competitive Intelligence Advantage written by Seena Sharp and published by John Wiley & Sons. This book was released on 2009-10-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes. This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value. Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979 Addresses all the most common myths and misconceptions about CI Includes more than sixty examples of when to use CI Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage.

Competitive Intelligence

Author : Larry Kahaner
Publisher : Simon and Schuster
ISBN 13 : 0684844044
Total Pages : 308 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis Competitive Intelligence by : Larry Kahaner

Download or read book Competitive Intelligence written by Larry Kahaner and published by Simon and Schuster. This book was released on 1997 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.

Competitive Intelligence, Analysis and Strategy

Author : Sheila Wright
Publisher : Routledge
ISBN 13 : 1317980956
Total Pages : 329 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Competitive Intelligence, Analysis and Strategy by : Sheila Wright

Download or read book Competitive Intelligence, Analysis and Strategy written by Sheila Wright and published by Routledge. This book was released on 2014-07-10 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage© is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow’s organisation will need to derive IBCA© through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage. This book was originally published as two special issues of the Journal of Strategic Marketing.

Competitor Intelligence

Author : Andrew Pollard
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780273637097
Total Pages : 0 pages
Book Rating : 4.6/5 (37 download)

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Book Synopsis Competitor Intelligence by : Andrew Pollard

Download or read book Competitor Intelligence written by Andrew Pollard and published by Financial Times/Prentice Hall. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text for business executives is both a strategic treatment of the need for competitor intelligence and a tactical guide to how to go about obtaining the same. It provides the tricks of the trade and includes case illustrations, key success and failure factors, skills and techniques.

Cultural Intelligence

Author : Julia Middleton
Publisher : Bloomsbury Publishing
ISBN 13 : 1472904826
Total Pages : 225 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Cultural Intelligence by : Julia Middleton

Download or read book Cultural Intelligence written by Julia Middleton and published by Bloomsbury Publishing. This book was released on 2014-05-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Right now, vast amounts of time and money are being invested all round the world in building global brands and organisations. But where are the global leaders who will lead them? Leaders who can cross cultural boundaries: between east and west, and north and south; between faiths and beliefs; between public, private and voluntary sectors; and between the generations? Where are the leaders who can lead in what Julia calls the “magnet cities” of the world: where the world's most talented young people will convene? Because these people will simply turn their backs on bosses who demand that their teams think and behave alike. The race is on to develop leaders with CQ. And this book is designed to give readers a decisive head start. In the process, Julia has spoken to leaders all round the world, and invited them to tell their own CQ stories: successful and disastrous, serious and funny, poignant, pragmatic and often highly personal. The result is surprising, challenging and frequently uncomfortable (there is no simplistic advice here about how to exchange business cards in the correct local manner). But the ambition is huge. As is the prize for the next generation of leaders who see the opportunity she outlines - and grasp it.

Using Artificial Intelligence in Marketing

Author : Katie King
Publisher : Kogan Page Publishers
ISBN 13 : 0749483407
Total Pages : 225 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Using Artificial Intelligence in Marketing by : Katie King

Download or read book Using Artificial Intelligence in Marketing written by Katie King and published by Kogan Page Publishers. This book was released on 2019-02-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

The Secret Language of Competitive Intelligence

Author : Leonard M. Fuld
Publisher : Dog Ear Publishing
ISBN 13 : 1608445534
Total Pages : 328 pages
Book Rating : 4.6/5 (84 download)

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Book Synopsis The Secret Language of Competitive Intelligence by : Leonard M. Fuld

Download or read book The Secret Language of Competitive Intelligence written by Leonard M. Fuld and published by Dog Ear Publishing. This book was released on 2010 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hyperformance

Author : T. J. Waters
Publisher : Jossey-Bass
ISBN 13 : 0470606290
Total Pages : 260 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Hyperformance by : T. J. Waters

Download or read book Hyperformance written by T. J. Waters and published by Jossey-Bass. This book was released on 2010-02-12 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective strategies for outsmarting the competition and driving better bottom-line results In this groundbreaking book, T.J. Waters has turned his experience collecting and analyzing competitive intelligence for the CIA into effective strategies for businesses wanting to stay on the leading edge of their industries. The book describes a practical process from planning (identifying competitive threats and determining the resources needed to counter them) through implementation (creating an organizational strategy) to execution (collecting key information and turning it into bottom-line results). The book is filled with illustrative examples of companies from start-ups to multi-nationals that have used similar strategies successfully. Offers a key resource for gaining competitive advantage in tough times Outlines a proven strategy for planning, implementing, and executing a strategic plan for bottom-line results Written by T.J. Waters who has combined his intelligence expertise with his years of business experience This book clearly shows that it's no longer a question of becoming the next Google, IBM, or Coca-Cola-it's all about knowing what your competitors are doing.

Competitive Intelligence for the Competitive Edge

Author : Alan F. Dutka
Publisher : NTC/Contemporary Publishing Company
ISBN 13 : 9780658000591
Total Pages : 340 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Competitive Intelligence for the Competitive Edge by : Alan F. Dutka

Download or read book Competitive Intelligence for the Competitive Edge written by Alan F. Dutka and published by NTC/Contemporary Publishing Company. This book was released on 2000 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive Intelligence for the Competitive Edge unlocks the secrets to competitive intelligence - the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment. This book shows you how to improve the effectiveness of your marketing efforts by understanding what your competitors are really up to and then making that knowledge work to your (and your company's) advantage. Apply, Competitive Intelligence for the Competitive Edge offers professional marketers, researchers, and account managers a detailed introduction to the professional practice of competitive intelligence and provides numerous examples of competitive. Plus, author Alan Dutka gives insight into the most effective data-gathering, analysis, and storage techniques; research strategies; and the latest tools available to business professionals for competitive intelligence pursuits.

Competitive Intelligence For Dummies

Author : James D. Underwood
Publisher : John Wiley & Sons
ISBN 13 : 1118450981
Total Pages : 399 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Competitive Intelligence For Dummies by : James D. Underwood

Download or read book Competitive Intelligence For Dummies written by James D. Underwood and published by John Wiley & Sons. This book was released on 2013-07-09 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make competitive intelligence part of your business practice—and be on the cutting edge Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence For Dummies introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process. Conducted within an organization, competitive intelligence serves as a catalyst in planning and strategic growth. It is part of the value chain that converts gathered data to actionable information that results in strategic decisions. Competitive Intelligence For Dummies helps readers gather valuable information on the competition, the operational environment, and the target customer. It also explains how to carefully analyze and use this information in decision making processes to gain market share and stay on the cutting edge of an industry. Whether you are just starting a business, venturing into new areas with your existing company, or looking to gain ground on a key competitor, Competitive Intelligence For Dummies gives you insight on how to gather valuable information on not only your competitors, but on your market and key customer base. Gets you up to speed on how to locate, collect, and process competitive intelligence Shows you how to carefully analyze competitive intelligence and disseminate it throughout your organization Illustrates how competitive intelligence can help you gain market share If you're a business owner, analyst, manager, or researcher, Competitive Intelligence For Dummies gives you and your business an edge.

The Competitive Intelligence Playbook

Author : Fouad Benyoub
Publisher : Fouad Benyoub
ISBN 13 : 1777855020
Total Pages : 288 pages
Book Rating : 4.7/5 (778 download)

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Book Synopsis The Competitive Intelligence Playbook by : Fouad Benyoub

Download or read book The Competitive Intelligence Playbook written by Fouad Benyoub and published by Fouad Benyoub. This book was released on 2022-02-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you believe that intelligence, not data, can shape better business decisions? Do you want to explore how to gather, analyze, and share competitive intelligence? Do you want to learn what it takes to build efficient competitive intelligence programs? Then The Competitive Intelligence Playbook is for you! In this book, you will find the main ingredients you need to take your competitive intelligence program to the next level. You will learn how to build, manage, and optimize your program. You will learn how to move your program from the tactical to the strategic level of your organization. Most importantly, you will learn how to extract the most business value from the program. Let the journey begin!

Proven Strategies in Competitive Intelligence

Author : Society of Competitive Intelligence Professionals
Publisher : John Wiley & Sons
ISBN 13 : 0471039810
Total Pages : 351 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Proven Strategies in Competitive Intelligence by : Society of Competitive Intelligence Professionals

Download or read book Proven Strategies in Competitive Intelligence written by Society of Competitive Intelligence Professionals and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cutting-edge CI techniques in action

Competitive Intelligence For the Competitive Edge

Author : Alan Dutka
Publisher : McGraw Hill Professional
ISBN 13 : 0071394117
Total Pages : 337 pages
Book Rating : 4.0/5 (713 download)

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Book Synopsis Competitive Intelligence For the Competitive Edge by : Alan Dutka

Download or read book Competitive Intelligence For the Competitive Edge written by Alan Dutka and published by McGraw Hill Professional. This book was released on 2000-04-22 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a Leg up on Your Closest Industry Rival! With years of real-world business experience behind him, author Alan Dutka offers this compelling look at competitive intelligence--the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment--and how it can improve your company's bottom line and give you a leading edge. Taking a true practitioner's approach, Competitive Intelligence for the Competitive Edge shows you how to integrate your business's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas. The author also: Reviews the latest tools and techniques for data gathering, storage, and analysis Provides helpful insight on information interpretation and dissemination of intelligence within a corporate structure Includes numerous real-life examples of using competitive intelligence techniques in actual business situations Offers important information on obtaining competitive intelligence information for the global marketplace Provides a list of resources for competitive intelligence information Competitive Intelligence for the Competitive Edge is a must-have for any business professional interested in launching a successful competitive intelligence program. About the Author Alan Dutka is President of National Survey Research Center, a marketing and opinion research company based in Cleveland, Ohio. He is a frequent lecturer for the American Marketing Association and for the Society for Competitive Intelligence. Mr. Dutka's other published titles include State of the Art Marketing Research, second edition, with Al Blankenship, and The AMA Handbook for Customer Satisfaction.

Business and Competitive Analysis

Author : Craig S. Fleisher
Publisher : FT Press
ISBN 13 : 0133101002
Total Pages : 625 pages
Book Rating : 4.1/5 (331 download)

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Book Synopsis Business and Competitive Analysis by : Craig S. Fleisher

Download or read book Business and Competitive Analysis written by Craig S. Fleisher and published by FT Press. This book was released on 2015-01-12 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers can’t and won’t ignore! All you need is one book: Business and Competitive Analysis, Second Edition . This generation’s definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of today’s most valuable analysis methods. They cover “classic” techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. You’ll find full chapters outlining effective analysis processes; avoiding pitfalls; communicating results; as well as drill-downs on analyzing industries, competitive positioning, business models, supply chains, strategic relationships, corporate reputation, critical success factors, driving forces, technology change, cash flow, and much more. For every method, Fleisher and Bensoussan present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book every analyst, strategist, and manager can rely on – in any industry, for any challenge.

The End of Competitive Advantage

Author : Rita Gunther McGrath
Publisher : Harvard Business Press
ISBN 13 : 1422191419
Total Pages : 230 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The End of Competitive Advantage by : Rita Gunther McGrath

Download or read book The End of Competitive Advantage written by Rita Gunther McGrath and published by Harvard Business Press. This book was released on 2013-05-14 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea—that the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant. Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it’s time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage. This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the world’s most successful companies use this method to compete and win today. Filled with compelling examples from “growth outlier” firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage.

Millennium Intelligence

Author : Jerry Miller
Publisher : Information Today, Inc.
ISBN 13 : 9780910965286
Total Pages : 300 pages
Book Rating : 4.9/5 (652 download)

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Book Synopsis Millennium Intelligence by : Jerry Miller

Download or read book Millennium Intelligence written by Jerry Miller and published by Information Today, Inc.. This book was released on 2000 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A corporate consultant shows how to employ business intelligence to maximize profits.

Super Searchers on Competitive Intelligence

Author : Margaret Metcalf Carr
Publisher : Information Today, Inc.
ISBN 13 : 9780910965644
Total Pages : 356 pages
Book Rating : 4.9/5 (656 download)

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Book Synopsis Super Searchers on Competitive Intelligence by : Margaret Metcalf Carr

Download or read book Super Searchers on Competitive Intelligence written by Margaret Metcalf Carr and published by Information Today, Inc.. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revealing their secrets for monitoring competitive forces and keeping on top of the trends, opportunities, and threats within their industries, this book presents 15 leading CI researchers and their hard-earned secrets.