Competitive Intelligence Advantage

Download Competitive Intelligence Advantage PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470293179
Total Pages : 304 pages
Book Rating : 4.4/5 (72 download)

DOWNLOAD NOW!


Book Synopsis Competitive Intelligence Advantage by : Seena Sharp

Download or read book Competitive Intelligence Advantage written by Seena Sharp and published by John Wiley & Sons. This book was released on 2009-10-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes. This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value. Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979 Addresses all the most common myths and misconceptions about CI Includes more than sixty examples of when to use CI Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage.

The Definitive Guide to DAX

Download The Definitive Guide to DAX PDF Online Free

Author :
Publisher : Microsoft Press
ISBN 13 : 0735698376
Total Pages : 1515 pages
Book Rating : 4.7/5 (356 download)

DOWNLOAD NOW!


Book Synopsis The Definitive Guide to DAX by : Alberto Ferrari

Download or read book The Definitive Guide to DAX written by Alberto Ferrari and published by Microsoft Press. This book was released on 2015-10-14 with total page 1515 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive and authoritative guide will teach you the DAX language for business intelligence, data modeling, and analytics. Leading Microsoft BI consultants Marco Russo and Alberto Ferrari help you master everything from table functions through advanced code and model optimization. You’ll learn exactly what happens under the hood when you run a DAX expression, how DAX behaves differently from other languages, and how to use this knowledge to write fast, robust code. If you want to leverage all of DAX’s remarkable power and flexibility, this no-compromise “deep dive” is exactly what you need. Perform powerful data analysis with DAX for Microsoft SQL Server Analysis Services, Excel, and Power BI Master core DAX concepts, including calculated columns, measures, and error handling Understand evaluation contexts and the CALCULATE and CALCULATETABLE functions Perform time-based calculations: YTD, MTD, previous year, working days, and more Work with expanded tables, complex functions, and elaborate DAX expressions Perform calculations over hierarchies, including parent/child hierarchies Use DAX to express diverse and unusual relationships Measure DAX query performance with SQL Server Profiler and DAX Studio

Successful Business Intelligence: Secrets to Making BI a Killer App

Download Successful Business Intelligence: Secrets to Making BI a Killer App PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071596143
Total Pages : 258 pages
Book Rating : 4.0/5 (715 download)

DOWNLOAD NOW!


Book Synopsis Successful Business Intelligence: Secrets to Making BI a Killer App by : Cindi Howson

Download or read book Successful Business Intelligence: Secrets to Making BI a Killer App written by Cindi Howson and published by McGraw Hill Professional. This book was released on 2007-12-17 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Successful Business Intelligence "If you want to be an analytical competitor, you've got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. It's required reading for quantitatively oriented strategists and the technologists who support them." --Thomas H. Davenport, President's Distinguished Professor, Babson College and co-author, Competing on Analytics "When used strategically, business intelligence can help companies transform their organization to be more agile, more competitive, and more profitable. Successful Business Intelligence offers valuable guidance for companies looking to embark upon their first BI project as well as those hoping to maximize their current deployments." --John Schwarz, CEO, Business Objects "A thoughtful, clearly written, and carefully researched examination of all facets of business intelligence that your organization needs to know to run its business more intelligently and exploit information to its fullest extent." --Wayne Eckerson, Director, TDWI Research "Using real-world examples, Cindi Howson shows you how to use business intelligence to improve the performance, and the quality, of your company." --Bill Baker, Distinguished Engineer & GM, Business Intelligence Applications, Microsoft Corporation "This book outlines the key steps to make BI an integral part of your company's culture and demonstrates how your company can use BI as a competitive differentiator." --Robert VanHees, CFO, Corporate Express "Given the trend to expand the business analytics user base, organizations are faced with a number of challenges that affect the success rate of these projects. This insightful book provides practical advice on improving that success rate." --Dan Vesset, Vice President, Business Analytics Solution Research, IDC

Intelligence Community Legal Reference Book Summer 2016

Download Intelligence Community Legal Reference Book Summer 2016 PDF Online Free

Author :
Publisher : Government Printing Office
ISBN 13 : 9780160937194
Total Pages : 918 pages
Book Rating : 4.9/5 (371 download)

DOWNLOAD NOW!


Book Synopsis Intelligence Community Legal Reference Book Summer 2016 by : Office of the Director of National Intelligence, Office of General Counsel

Download or read book Intelligence Community Legal Reference Book Summer 2016 written by Office of the Director of National Intelligence, Office of General Counsel and published by Government Printing Office. This book was released on 2017-02-15 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt: The documents contained within this updated edition incorporate all amendments since the release of Winter 2012 version through February 26, 2016 and verified against the United States Code maintained by the United States Library of Congress and Westlaw private company. The documents cited in this volume range from principles of professional ethics and transparency for the Intelligence Community, several Acts including the Intelligence Reform and Terrorism Prevention Act of 2004 that includes information sharing, privacy, and civil liberties, and security clearances, plus Counterintelligence and Security Enhancements Act of 1994, Classified Information Procedures Act, Foreign Intelligence Surveillance Act of 1978, Cybersecurity Act of 2015, numerous executive orders, presidential policy directives, and more. American citizens, law enforcement, especially U.S. Federal agency personnel that engage with intelligence surveillance, classified information, and national security efforts may be interested in this updated edition. Additionally, attorneys, civil servants involved within information technology departments, and records management may also be interested in this resource. Students pursuing courses in the areas of Ethics in Criminal Justice, Computer Forensics, Criminal Law in Criminal Justice, Homeland Security and Terrorism, Information Storage and Retrieval, Computer Security, or Military Science may be interested in this reference for research. Lastly, public, special, and academic libraries may want this legal reference available for their patrons. Related products: Intelligence Community Legal Reference Book, Winter 2012 - Limited quantities while supplies last - can be found here: https://bookstore.gpo.gov/products/sku/041-015-00278-3 Intelligence and Espionage resources collection is available here: https://bookstore.gpo.gov/catalog/security-defense-law-enforcement/intelligence-espionage Law Enforcement and Criminal Justice topical books can be found here: https://bookstore.gpo.gov/catalog/security-defense-law-enforcement/law-enforcement-criminal-justice Mail & Communications Security collection is available here: https://bookstore.gpo.gov/catalog/security-defense-law-enforcement/mail-communications-security

Knight's Microsoft Business Intelligence 24-Hour Trainer

Download Knight's Microsoft Business Intelligence 24-Hour Trainer PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118287479
Total Pages : 434 pages
Book Rating : 4.1/5 (182 download)

DOWNLOAD NOW!


Book Synopsis Knight's Microsoft Business Intelligence 24-Hour Trainer by : Brian Knight

Download or read book Knight's Microsoft Business Intelligence 24-Hour Trainer written by Brian Knight and published by John Wiley & Sons. This book was released on 2011-11-30 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book-and-video introduction to Microsoft's Business Intelligence tools If you are just starting to get a handle on Microsoft Business Intelligence (BI) tools, this book and accompanying video provides you with the just the right amount of information to perform basic business analysis and reporting. You'll explore the components and related tools that comprise the Microsoft BI toolset as well as the new BI features of Office 2010. After a basic primer on BI and data modeling, the expert team of authors provides you with step-by-step lessons in the book and videos on the accompanying DVD on how to use SQL Server Integration Services, SQL Server Analysis Services, SQL Server Reporting Services, Excel BI (including PowerPivot), and SharePoint. Integrates instructional videos with each of the lessons found in the book to enhance your learning experience Explores the Microsoft Business Intelligence (BI) toolset as well as the new BI features of Office 2010 Encourages you to practice what you've learned in "Try It Out" sections Contains video demonstrations that walk you through how to tackle each lesson featured in the book With Knight's Microsoft Business Intelligence 24-Hour Trainer, veteran authors present you with an ideal introductory book-and-video package so that you can get started working with the BI toolset immediately! Note: As part of the print version of this title, video lessons are included on DVD. For e-book versions, video lessons can be accessed at wrox.com using a link provided in the interior of the e-book.

A Human's Guide to Machine Intelligence

Download A Human's Guide to Machine Intelligence PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0525560904
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)

DOWNLOAD NOW!


Book Synopsis A Human's Guide to Machine Intelligence by : Kartik Hosanagar

Download or read book A Human's Guide to Machine Intelligence written by Kartik Hosanagar and published by Penguin. This book was released on 2020-03-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact us Through the technology embedded in almost every major tech platform and every web-enabled device, algorithms and the artificial intelligence that underlies them make a staggering number of everyday decisions for us, from what products we buy, to where we decide to eat, to how we consume our news, to whom we date, and how we find a job. We've even delegated life-and-death decisions to algorithms--decisions once made by doctors, pilots, and judges. In his new book, Kartik Hosanagar surveys the brave new world of algorithmic decision-making and reveals the potentially dangerous biases they can give rise to as they increasingly run our lives. He makes the compelling case that we need to arm ourselves with a better, deeper, more nuanced understanding of the phenomenon of algorithmic thinking. And he gives us a route in, pointing out that algorithms often think a lot like their creators--that is, like you and me. Hosanagar draws on his experiences designing algorithms professionally--as well as on history, computer science, and psychology--to explore how algorithms work and why they occasionally go rogue, what drives our trust in them, and the many ramifications of algorithmic decision-making. He examines episodes like Microsoft's chatbot Tay, which was designed to converse on social media like a teenage girl, but instead turned sexist and racist; the fatal accidents of self-driving cars; and even our own common, and often frustrating, experiences on services like Netflix and Amazon. A Human's Guide to Machine Intelligence is an entertaining and provocative look at one of the most important developments of our time and a practical user's guide to this first wave of practical artificial intelligence.

Competing in the Age of AI

Download Competing in the Age of AI PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 1633697630
Total Pages : 175 pages
Book Rating : 4.6/5 (336 download)

DOWNLOAD NOW!


Book Synopsis Competing in the Age of AI by : Marco Iansiti

Download or read book Competing in the Age of AI written by Marco Iansiti and published by Harvard Business Press. This book was released on 2020-01-07 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: "a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.

Intelligence Community Legal Reference Book

Download Intelligence Community Legal Reference Book PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 944 pages
Book Rating : 4.:/5 (327 download)

DOWNLOAD NOW!


Book Synopsis Intelligence Community Legal Reference Book by :

Download or read book Intelligence Community Legal Reference Book written by and published by . This book was released on 2012 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Financial Intelligence, Revised Edition

Download Financial Intelligence, Revised Edition PDF Online Free

Author :
Publisher : Harvard Business Review Press
ISBN 13 : 1422144119
Total Pages : 304 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!


Book Synopsis Financial Intelligence, Revised Edition by : Karen Berman

Download or read book Financial Intelligence, Revised Edition written by Karen Berman and published by Harvard Business Review Press. This book was released on 2013-02-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains what business numbers mean and why they matter, and addresses issues that have become more important in recent years, including questions about the financial crisis and accounting literacy.

Structured Analytic Techniques for Intelligence Analysis

Download Structured Analytic Techniques for Intelligence Analysis PDF Online Free

Author :
Publisher : CQ Press
ISBN 13 : 148331202X
Total Pages : 385 pages
Book Rating : 4.4/5 (833 download)

DOWNLOAD NOW!


Book Synopsis Structured Analytic Techniques for Intelligence Analysis by : Richards J. Heuer Jr.

Download or read book Structured Analytic Techniques for Intelligence Analysis written by Richards J. Heuer Jr. and published by CQ Press. This book was released on 2014-05-28 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this Second Edition of Structured Analytic Techniques for Intelligence Analysis, authors Richards J. Heuer Jr. and Randolph H. Pherson showcase fifty-five structured analytic techniques—five new to this edition—that represent the most current best practices in intelligence, law enforcement, homeland security, and business analysis.

Artificial Intelligence for Business

Download Artificial Intelligence for Business PDF Online Free

Author :
Publisher : FT Press
ISBN 13 : 0136556663
Total Pages : 293 pages
Book Rating : 4.1/5 (365 download)

DOWNLOAD NOW!


Book Synopsis Artificial Intelligence for Business by : Doug Rose

Download or read book Artificial Intelligence for Business written by Doug Rose and published by FT Press. This book was released on 2020-12-09 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Easy Introduction to Machine Learning (Ml) for Nontechnical People--In Business and Beyond Artificial Intelligence for Business is your plain-English guide to Artificial Intelligence (AI) and Machine Learning (ML): how they work, what they can and cannot do, and how to start profiting from them. Writing for nontechnical executives and professionals, Doug Rose demystifies AI/ML technology with intuitive analogies and explanations honed through years of teaching and consulting. Rose explains everything from early “expert systems” to advanced deep learning networks. First, Rose explains how AI and ML emerged, exploring pivotal early ideas that continue to influence the field. Next, he deepens your understanding of key ML concepts, showing how machines can create strategies and learn from mistakes. Then, Rose introduces current powerful neural networks: systems inspired by the structure and function of the human brain. He concludes by introducing leading AI applications, from automated customer interactions to event prediction. Throughout, Rose stays focused on business: applying these technologies to leverage new opportunities and solve real problems. Compare the ways a machine can learn, and explore current leading ML algorithms Start with the right problems, and avoid common AI/ML project mistakes Use neural networks to automate decision-making and identify unexpected patterns Help neural networks learn more quickly and effectively Harness AI chatbots, virtual assistants, virtual agents, and conversational AI applications

Competitive Strategy

Download Competitive Strategy PDF Online Free

Author :
Publisher : Simon & Schuster
ISBN 13 : 9780684005775
Total Pages : 396 pages
Book Rating : 4.0/5 (57 download)

DOWNLOAD NOW!


Book Synopsis Competitive Strategy by : Michael E. Porter

Download or read book Competitive Strategy written by Michael E. Porter and published by Simon & Schuster. This book was released on 1998 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.

Business Intelligence: Concepts, Methodologies, Tools, and Applications

Download Business Intelligence: Concepts, Methodologies, Tools, and Applications PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1466695633
Total Pages : 2326 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!


Book Synopsis Business Intelligence: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Business Intelligence: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-12-29 with total page 2326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data analysis is an important part of modern business administration, as efficient compilation of information allows managers and business leaders to make the best decisions for the financial solvency of their organizations. Understanding the use of analytics, reporting, and data mining in everyday business environments is imperative to the success of modern businesses. Business Intelligence: Concepts, Methodologies, Tools, and Applications presents a comprehensive examination of business data analytics along with case studies and practical applications for businesses in a variety of fields and corporate arenas. Focusing on topics and issues such as critical success factors, technology adaptation, agile development approaches, fuzzy logic tools, and best practices in business process management, this multivolume reference is of particular use to business analysts, investors, corporate managers, and entrepreneurs in a variety of prominent industries.

Business Intelligence Demystified

Download Business Intelligence Demystified PDF Online Free

Author :
Publisher : BPB Publications
ISBN 13 : 9391030084
Total Pages : 343 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis Business Intelligence Demystified by : Anoop Kumar V K

Download or read book Business Intelligence Demystified written by Anoop Kumar V K and published by BPB Publications. This book was released on 2021-09-25 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clear your doubts about Business Intelligence and start your new journey KEY FEATURES ● Includes successful methods and innovative ideas to achieve success with BI. ● Vendor-neutral, unbiased, and based on experience. ● Highlights practical challenges in BI journeys. ● Covers financial aspects along with technical aspects. ● Showcases multiple BI organization models and the structure of BI teams. DESCRIPTION The book demystifies misconceptions and misinformation about BI. It provides clarity to almost everything related to BI in a simplified and unbiased way. It covers topics right from the definition of BI, terms used in the BI definition, coinage of BI, details of the different main uses of BI, processes that support the main uses, side benefits, and the level of importance of BI, various types of BI based on various parameters, main phases in the BI journey and the challenges faced in each of the phases in the BI journey. It clarifies myths about self-service BI and real-time BI. The book covers the structure of a typical internal BI team, BI organizational models, and the main roles in BI. It also clarifies the doubts around roles in BI. It explores the different components that add to the cost of BI and explains how to calculate the total cost of the ownership of BI and ROI for BI. It covers several ideas, including unconventional ideas to achieve BI success and also learn about IBI. It explains the different types of BI architectures, commonly used technologies, tools, and concepts in BI and provides clarity about the boundary of BI w.r.t technologies, tools, and concepts. The book helps you lay a very strong foundation and provides the right perspective about BI. It enables you to start or restart your journey with BI. WHAT YOU WILL LEARN ● Builds a strong conceptual foundation in BI. ● Gives the right perspective and clarity on BI uses, challenges, and architectures. ● Enables you to make the right decisions on the BI structure, organization model, and budget. ● Explains which type of BI solution is required for your business. ● Applies successful BI ideas. WHO THIS BOOK IS FOR This book is a must-read for business managers, BI aspirants, CxOs, and all those who want to drive the business value with data-driven insights. TABLE OF CONTENTS 1. What is Business Intelligence? 2. Why do Businesses need BI? 3. Types of Business Intelligence 4. Challenges in Business Intelligence 5. Roles in Business Intelligence 6. Financials of Business Intelligence 7. Ideas for Success with BI 8. Introduction to IBI 9. BI Architectures 10. Demystify Tech, Tools, and Concepts in BI

Artificial Intelligence in Healthcare

Download Artificial Intelligence in Healthcare PDF Online Free

Author :
Publisher : Academic Press
ISBN 13 : 0128184396
Total Pages : 385 pages
Book Rating : 4.1/5 (281 download)

DOWNLOAD NOW!


Book Synopsis Artificial Intelligence in Healthcare by : Adam Bohr

Download or read book Artificial Intelligence in Healthcare written by Adam Bohr and published by Academic Press. This book was released on 2020-06-21 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. - Highlights different data techniques in healthcare data analysis, including machine learning and data mining - Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks - Includes applications and case studies across all areas of AI in healthcare data

Physical Intelligence

Download Physical Intelligence PDF Online Free

Author :
Publisher : Pantheon
ISBN 13 : 1524747327
Total Pages : 290 pages
Book Rating : 4.5/5 (247 download)

DOWNLOAD NOW!


Book Synopsis Physical Intelligence by : Scott T. Grafton

Download or read book Physical Intelligence written by Scott T. Grafton and published by Pantheon. This book was released on 2020 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of the intricate, mutually responsive relationship between the mind and the body as they engage (or don't engage) in all manner of physical action.

Product Management For Dummies

Download Product Management For Dummies PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119264022
Total Pages : 389 pages
Book Rating : 4.1/5 (192 download)

DOWNLOAD NOW!


Book Synopsis Product Management For Dummies by : Brian Lawley

Download or read book Product Management For Dummies written by Brian Lawley and published by John Wiley & Sons. This book was released on 2017-01-24 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.