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Competitive Forces Bmw An Analysis Of The Effects
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Book Synopsis Competitive forces BMW. An analysis of the effects by : Marion Maguire
Download or read book Competitive forces BMW. An analysis of the effects written by Marion Maguire and published by GRIN Verlag. This book was released on 2005-03-01 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: A-, Hawai'i Pacific University (HPU), course: Information Systems MBA class, language: English, abstract: This paper will analyze the five competitive forces in the automobile industry. More particularly, it will be analyzed how the forces have an effect on the car manufacturer BMW. Based on this analysis, the force with the most impact on the company will be identified. Based on that, it will be described how BMW uses Information Systems to offset the force. The five competitive forces model was developed in 1980 by Michael E. Porter. Porter’s five forces model suggests that competition in an industry is rooted in its underlying economic structure and goes beyond the behavior of current competitors (Porter, 1980). The stage of competition depends upon five basic competitive forces, which determine the degree of competition and the profit potential in an industry. The five forces are intensity of competitors, power of suppliers, power of customers, threat of new entrants and threat of substitute products. BMW, which stands for Bayerische Motoren Werke, has made a well-known name as a luxury car manufacturer. The headquarter of the BMW group is in Munich, Germany, but the company is present all over the world. The company built a high brand equity over the years through continuous branding efforts and high quality products. BMW is arguably the most admired carmaker in the world and BMW products inspire near-fanatical loyalty (Kiley, 2004).
Book Synopsis A critical evaluation of Michael Porter’s five forces framework. Case study of the Vietnamese textile industry by : Johannes Walder
Download or read book A critical evaluation of Michael Porter’s five forces framework. Case study of the Vietnamese textile industry written by Johannes Walder and published by GRIN Verlag. This book was released on 2013-04-10 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2012 in the subject Business economics - Economic and Social History, grade: 72%, University of Greenwich (Business), course: International Business Environment, language: English, abstract: In times of globalisation strategic decisions like diversification and international expansion become more and more important. As the economic world is developing into an increasingly intertwined network managers need strategic tools to facilitate their decisions. One of these models is the Five Forces model of Michael Porter. He developed this approach in 1980 in his book Competitive Strategy – Techniques for analysing industries and competitors. He claims that any industry has five basic forces that shape the internal competition. This essay will analyse the underlying theories of the model and the its structure itself and apply it to a case study. The case study portraits the Vietnamese textile industry and their association with the government. By analysing the case study this paper will show the models insufficiencies and how it can be improved.
Book Synopsis Contemporary Strategy Analysis by : Robert M. Grant
Download or read book Contemporary Strategy Analysis written by Robert M. Grant and published by John Wiley & Sons. This book was released on 2024-12-31 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: The updated new edition of the classic strategic analysis textbook, addresses the emerging challenges that businesses face in an increasingly complex and dynamic environment A market-leading title across the world in upper-level undergraduate and MBA courses, Contemporary Strategy Analysis combines a rigorous approach to business strategy analysis with highly relevant examples of current practice and a rich collection of case studies. With a lively narrative style, expert strategist and lecturer Robert M. Grant introduces students to some of the latest thinking in the strategy field while addressing the strategic issues that business enterprises face today. Designed to be accessible for students from different backgrounds with varying levels of experience, the twelfth edition of Contemporary Strategy Analysis builds upon its tradition of clarity of exposition, emphasis on practicality, and concentration on the fundamentals of value creation and appropriation. A wide range of contemporary topics are presented alongside fully integrated business models, real-world examples of business model innovation, and practical tools for formulating and implementing business strategies. Contemporary Strategy Analysis, Twelfth Edition, remains the ideal textbook for core strategy courses in Business Studies, Management, and MBA programs, as well as for executive courses on competitive strategy, corporate strategy, and management consulting skills. It is also a valuable resource for managers, business owners, founders, and other professionals who are responsible for the strategic direction of a modern enterprise.
Book Synopsis Strategic Management in a Global Context impact of the downturn by : Markus Baum
Download or read book Strategic Management in a Global Context impact of the downturn written by Markus Baum and published by GRIN Verlag. This book was released on 2012-05-14 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, The University of Surrey (School of Management ), language: English, abstract: ABSTRACT & CONCLUSION The current recession, arising from a real estate crisis in the US and followed by a global financial crisis, has affected industries differently around the world. The automotive industry decreased by 15% globally in production of cars and light commercial vehicles (VDA, 2009) as result of the downturn. Lot of companies were supported by the government directly or indirectly. Obsolete structure of the industry and high overcapacity are the main problems. The assessment in this paper examines and evaluates the global impact of the downturn on the automotive industry and how the industries have reacted. BMW, one of the ten largest car manufacturers worldwide, operates experienced a 10.4% loss in sales in relating to the previous year as result of the recession and decrease in demand in the automotive industry. The reaction to it was for example less investment in to R&D and redundancies. Almost all resources, capabilities and competitiveness of BMW were concerned. The extent to which the downturn affected those will be examined and evaluated in the second part of this paper. The most important future trends in the automotive industry will be “green technology” and “changing in customers demand”. Capacity optimization will be important to win the competition. BMW is recommended to penetrate the market with its successful products and to invest in R&D to follow and setting industry trends. The third part of this paper provides perspectives and recommendation for the industry and provides strategy recommendations for BMW. ABOUT THE AUTHOR Markus B. Baum, MBA Markus Baum is Group Finance Director at a management consulting firm with focus on business strategy, supply chain management (SCM), manufacturing & logistics, sourcing & purchasing, marketing & sales, financial management and information technology (IT-strategy). The company has subsidiaries in Germany, Switzerland, Belgian, France, United Kingdom and Russia. Markus Baum earned a MBA with distinction from the University of Surrey (UK), is an international certified accountant, has and graduation in accounting & controlling and an apprenticeship as tax adviser assistant. Markus Baum is a member of the International Controlling Association.
Download or read book Strategy in Context written by Marc Day and published by Taylor & Francis. This book was released on 2024-10-24 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy in Context represents a pragmatic and novel approach to competitive strategy and strategic thinking. It makes use of numerous examples across the public and private sectors to demonstrate strategy from three dimensions–external context, internal context, and an organisation-specific context. This exciting new textbook explores different ways of thinking about strategy, balanced and underpinned throughout using a pragmatic perspective to address real-world strategic issues. Each chapter includes real-life short cases from a variety of sectors and regions, designed to demonstrate how theoretical concepts are used to resolve practical challenges. Through this multi-dimensional approach, this book encourages managers to be more creative and ambidextrous in their strategic thinking, harnessing the power of context to leverage the best from their organisation’s resources and capabilities. This textbook is suitable as both recommended and core reading for postgraduate, MBA, and executive students of Strategic Management. Online resources include PowerPoint slides and a test bank.
Book Synopsis Exploiting the Knowledge Economy by : Paul Cunningham
Download or read book Exploiting the Knowledge Economy written by Paul Cunningham and published by IOS Press. This book was released on 2006 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adaptation of applied information and communication technologies (ICT) research results is one of the greatest challenges faced in building the global knowledge economy. This set of two books brings together a collection of contributions on commercial, government or societal exploitation of applied ICT.
Book Synopsis Competition, Competitive Advantage, and Clusters by : Robert Huggins
Download or read book Competition, Competitive Advantage, and Clusters written by Robert Huggins and published by OUP Oxford. This book was released on 2012-09-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harvard professor, Michael Porter has been one of the most influential figures in strategic management research over the last three decades. He infused a rigorous theoretical framework of industrial organization economics with the then still embryonic field of strategic management and elevated it to its current status as an academic discipline. Porter's outstanding career is also characterized by its cross-disciplinary nature. Following his most important work on strategic management, he then made a leap to the policy side and dealt with a completely different set of analytical units. More recently he has made a foray into inner city development, environmental regulations, and health care services. Throughout these explorations Porter has maintained his integrative approach, seeking a road that links management case studies and the general model building of mainstream economics. With expert contributors from a range of disciplines including strategic management, economic development, economic geography, and planning, this book assesses the contribution Michael Porter has made to these respective disciplines. It clarifies the sources of tension and controversy relating to all the major strands of Porter's work, and provides academics, students, and practitioners with a critical guide for the application of Porter's models. The book highlights that while many of the criticisms of Porter's ideas are valid, they are almost an inevitable outcome for a scholar who has sought to build bridges across wide disciplinary valleys. His work has provided others with a set of frameworks to explore in more depth the nature of competition, competitive advantage, and clusters from a range of vantage points.
Book Synopsis EBOOK: Strategy: Analysis and Practice by : MCGEE, JOHN/THO
Download or read book EBOOK: Strategy: Analysis and Practice written by MCGEE, JOHN/THO and published by McGraw Hill. This book was released on 2010-08-16 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Strategy: Analysis and Practice
Book Synopsis Focusing on premium brands by : Johannes-Cornelius Adari
Download or read book Focusing on premium brands written by Johannes-Cornelius Adari and published by diplom.de. This book was released on 2004-08-11 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: The word marketing is always appearing in most articles and books dealing with selling, the word has been watered down and in many cases lost its true value and sense. Most people mistakenly identify marketing with selling and promotion - but selling is only the tip of the marketing iceberg. It is simply one of several marketing functions, and often not the most important one. If the marketer does a good job of identifying consumer needs, developing appropriate products, and pricing, distributing, and promoting them effectively, these goods will sell very easily. Companies have to search for buyers, identify their needs, design appropriate products, promote them, store and transport them, negotiate, and so on. Such activities as product development, search, communication, distribution, pricing, and service constitute core marketing activities. We have defined the core marketing activities; supporting the sales force in their pursuit of revenues and profit. The marketing department have to focus multiple tasks ranging from product development to pricing. Often the marketing department is so intertwined in the sales processes that the marketing and sales division is one division, in order to maintain the direction required in order to achieve the objectives set up by the management. In the first part of this case we will look at the general term; strategic marketing and set up fictitious examples of how a company in the automotive industry would deal with strategic marketing and look at the tools available to the marketing department and how they are implemented. Being a multinational company like BMW you need a strategy for virtually prior to make a decision and this applies to marketing as well. The company has the past two decades developed from an international company to a global player, where the set of standards are different and the requirement for setting up a marketing strategy has changed. We have decided in this case to analyze the decisions behind launching certain products; such as the roadster; the Z Series and the X Series, which meant that BMW for the first time in its history ventured into new segments normally being dominated by other manufactures. The decision to leave the traditional segment where BMW had for years been successful and diversify the product line will be analysed and in the introduction we will try to cast a light on the tools and means behind such decisions. In the middle of the [...]
Book Synopsis Strategic Management by : Chris Jeffs
Download or read book Strategic Management written by Chris Jeffs and published by SAGE. This book was released on 2008-10-07 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sage Course Companion on Strategic Management is an accessible introduction to the subject that avoids lengthy debate in order to focus on the core concepts. It will help the reader to develop their understanding of the key theories, whilst enabling them to bring diverse topics together in line with course requirements. The Sage Course Companion also provides advice on getting the most from your course work; help with analysing case studies and tips on how to prepare for examinations. Designed to compliment existing strategy textbooks, the Companion provides: - Quick and easy access to the key themes in strategic management - Tips on how to effectively use theory and avoid common errors - Typical examination questions, with outline approaches to the answers - ′Taking it Further′ sections that provide a critical discussion of the theory and its applicability to business situations - A glossary of strategic management terminology - A textbook guide directing the reader to additional supporting material The Sage Course Companion on Strategic Management is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their understanding to new levels and help them achieve success in their course. Postgraduate students and those taking professional courses will also find this book acts a us.
Download or read book Strategy written by Stewart R Clegg and published by SAGE. This book was released on 2016-12-31 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get 12 months FREE access to an interactive eBook when purchasing the paperback* Updated to bring the material in line with the topical and contemporary ideas and debates on or about strategy and catering to students and their diverse learning styles, the second edition is an easy to use tool allowing students to switch from web resources to the print text and back again, opening windows on the world of strategy through cases that are vibrant and engaged, digital links that allow them to explore topics in more detail and video and other media that encourage relating theory to practice. Providing a fresh perspective on strategy from an organizational perspective through a discursive approach featuring key theoretic tenets, this text is also pragmatic and emphasizes the practices of strategy to encourage the reader to be open to a wider set of ideas, with a little more relevance, and with a cooler attitude towards the affordances of the digital world and the possibilities for strategy’s futures. The key areas of Strategy take a critical stance in the new edition, and also include areas less evident in conventional strategy texts such as not-for-profit organizations, process theories, globalization, organizational politics and decision-making as well as the futures of strategy. The new edition comes packed with features that encourage readers to engage and relate theory to practice and is complemented by a free Interactive e-book* featuring videos, cases and other relevant links, allowing access on the go and encouraging learning and retention whatever the reading or learning style. Suitable as core reading for undergraduate and postgraduate business management students of strategy and strategic management. *Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781473938458). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).
Book Synopsis Industrial Process Modelling with Mechanical Frequency Spectrum Data by : Jian Tang
Download or read book Industrial Process Modelling with Mechanical Frequency Spectrum Data written by Jian Tang and published by Cambridge Scholars Publishing. This book was released on 2020-08-28 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: Different industries use data analytics and the process modelling technique successfully in a variety of ways. These popular intelligent approaches improve the quality and quantity of production. This book focuses on the technique of soft-sensing based on spectral data with multi-source high-dimensional mechanical frequency in order to assess difficult-to-measure process parameters. The book will be of interest to researchers and professors working in data analytics, engineers and technicians who need a modelling method based on small sample data, and PhD students who need to solve modelling and control challenges in a practical way.
Book Synopsis Competition Demystified by : Bruce C. Greenwald
Download or read book Competition Demystified written by Bruce C. Greenwald and published by Penguin. This book was released on 2005-08-18 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Download or read book Accounting & Business written by and published by . This book was released on 2000 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How information gives you competitive advantage by : Michael E. Porter
Download or read book How information gives you competitive advantage written by Michael E. Porter and published by . This book was released on 1985 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Innovations in the Automotive Industry by : Elena Candelo
Download or read book Marketing Innovations in the Automotive Industry written by Elena Candelo and published by Springer. This book was released on 2019-04-09 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.
Book Synopsis Information Systems Management in the Big Data Era by : Peter Lake
Download or read book Information Systems Management in the Big Data Era written by Peter Lake and published by Springer. This book was released on 2015-01-12 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely text/reference explores the business and technical issues involved in the management of information systems in the era of big data and beyond. Topics and features: presents review questions and discussion topics in each chapter for classroom group work and individual research assignments; discusses the potential use of a variety of big data tools and techniques in a business environment, explaining how these can fit within an information systems strategy; reviews existing theories and practices in information systems, and explores their continued relevance in the era of big data; describes the key technologies involved in information systems in general and big data in particular, placing these technologies in an historic context; suggests areas for further research in this fast moving domain; equips readers with an understanding of the important aspects of a data scientist’s job; provides hands-on experience to further assist in the understanding of the technologies involved.
