Digital and Social Media Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Innovation in Music

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Publisher : CRC Press
ISBN 13 : 1000283674
Total Pages : 490 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Innovation in Music by : Russ Hepworth-Sawyer

Download or read book Innovation in Music written by Russ Hepworth-Sawyer and published by CRC Press. This book was released on 2021-01-21 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in Music: Future Opportunities brings together cutting-edge research on new innovations in the field of music production, technology, performance and business. Including contributions from a host of well-respected researchers and practitioners, this volume provides crucial coverage on a range of topics from cybersecurity, to accessible music technology, performance techniques and the role of talent shows within music business. Innovation in Music: Future Opportunities is the perfect companion for professionals and researchers alike with an interest in the music industry.

Competitive Drivers for Improving Future Business Performance

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Publisher : IGI Global
ISBN 13 : 1799818454
Total Pages : 267 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Competitive Drivers for Improving Future Business Performance by : Martins, Carlos

Download or read book Competitive Drivers for Improving Future Business Performance written by Martins, Carlos and published by IGI Global. This book was released on 2021-03-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization of markets and industries has made defining its delimitation more difficult. Competitive Drivers for Improving Future Business Performance is a conceptualized reference source that discusses the use of digital skills to manage change in volatile contexts and provides fundamental understanding of competitive advantage to guarantee superior performances. To assure this level of performance, a set of choices (drivers) must be created ensuring operational efficiency, innovative products, customer knowledge-base, and focused branding. Featuring research on topics such as consumer experience, strategic leadership, and flexible technologies, this book is ideally designed for managers, executives, entrepreneurs, academicians, consulting professionals, researchers, industry professionals, and students seeking coverage on how to improve competitive performance in an era of uncertainty.

E-Business. Digital Empowerment for an Intelligent Future

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Publisher : Springer Nature
ISBN 13 : 3031323025
Total Pages : 394 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis E-Business. Digital Empowerment for an Intelligent Future by : Yiliu Tu

Download or read book E-Business. Digital Empowerment for an Intelligent Future written by Yiliu Tu and published by Springer Nature. This book was released on 2023-05-06 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set LNBIP 480 and 481 constitutes the refereed proceedings of the 22nd Wuhan International Conference, WHICEB 2023, held in Wuhan, China, in May 2023. The 61 full papers presented in these proceedings were carefully reviewed and selected from 350 submissions. They focus on innovative research findings, solutions, and approaches to make the Internet a productive and efficient vehicle for global commerce. This year’s topic is “Digital Empowerment for an Intelligent Future“.

The Business of Platforms

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Publisher : HarperCollins
ISBN 13 : 0062896334
Total Pages : 320 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis The Business of Platforms by : Michael A. Cusumano

Download or read book The Business of Platforms written by Michael A. Cusumano and published by HarperCollins. This book was released on 2019-05-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.

The Music Machine

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Author :
Publisher : MIT Press
ISBN 13 : 9780262680783
Total Pages : 760 pages
Book Rating : 4.6/5 (87 download)

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Book Synopsis The Music Machine by : Curtis Roads

Download or read book The Music Machine written by Curtis Roads and published by MIT Press. This book was released on 1989 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Music Machine, Curtis Roads brings together 53 classic articles published in Computer Music Journal between 1980 and 1985.

The New Digital Age

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Publisher :
ISBN 13 : 9781848546226
Total Pages : 0 pages
Book Rating : 4.5/5 (462 download)

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Book Synopsis The New Digital Age by : Eric Schmidt

Download or read book The New Digital Age written by Eric Schmidt and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades. A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future. 'A brilliant guidebook for the next century . . . Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives' Richard Branson

The Future of Live Music

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501355880
Total Pages : 243 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis The Future of Live Music by : Ewa Mazierska

Download or read book The Future of Live Music written by Ewa Mazierska and published by Bloomsbury Publishing USA. This book was released on 2020-05-14 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: What 'live music' means for one generation or culture does not necessarily mean 'live' for another. This book examines how changes in economy, culture and technology pertaining to post-digital times affect production, performance and reception of live music. Considering established examples of live music, such as music festivals, alongside practices influenced by developments in technology, including live streaming and holograms, the book examines whether new forms stand the test of 'live authenticity' for their audiences. It also speculates how live music might develop in the future, its relationship to recorded music and mediated performance and how business is conducted in the popular music industry.

The Present and Future of Music Law

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501367781
Total Pages : 261 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis The Present and Future of Music Law by : Ann Harrison

Download or read book The Present and Future of Music Law written by Ann Harrison and published by Bloomsbury Publishing USA. This book was released on 2021-07-29 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The music business is a multifaceted, transnational industry that operates within complex and rapidly changing political, economic, cultural and technological contexts. The mode and manner of how music is created, obtained, consumed and exploited is evolving rapidly. It is based on relationships that can be both complimentary and at times confrontational, and around roles that interact, overlap and sometimes merge, reflecting the competing and coinciding interests of creative artists and music industry professionals. It falls to music law and legal practice to provide the underpinning framework to enable these complex relationships to flourish, to provide a means to resolve disputes, and to facilitate commerce in a challenging and dynamic business environment. The Present and Future of Music Law presents thirteen case studies written by experts in their fields, examining a range of key topics at the points where music law and the post-digital music industry intersect, offering a timely exploration of the current landscape and insights into the future shape of the interface between music business and music law.

Digital Libraries: For Cultural Heritage, Knowledge Dissemination, and Future Creation

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 364224825X
Total Pages : 410 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Digital Libraries: For Cultural Heritage, Knowledge Dissemination, and Future Creation by : Chunxiao Xing

Download or read book Digital Libraries: For Cultural Heritage, Knowledge Dissemination, and Future Creation written by Chunxiao Xing and published by Springer Science & Business Media. This book was released on 2011-10-12 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 13th International Conference on Asia-Pacific Digital Libraries, ICADL 2011, held in Beijing, China, in October 2011. The 33 revised full papers, 8 short papers and 9 poster papers presented were carefully reviewed and selected from 136 submissions. The topics covered are digital archives and preservation; information mining and extraction; medata, catalogue; distributed repositories and cloud computing; social network and personalized service; mobile services and electronic publishing; multimedia digital libraries; information retrieval; and tools and systems for digital library.

CHANGES (English edition)

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Publisher : Verlag Theater der Zeit
ISBN 13 : 3957494176
Total Pages : 236 pages
Book Rating : 4.9/5 (574 download)

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Book Synopsis CHANGES (English edition) by : Thomas Oberender

Download or read book CHANGES (English edition) written by Thomas Oberender and published by Verlag Theater der Zeit. This book was released on 2022-01-12 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes features a collection of key texts and ideas by artists, intellectuals and curators who have rethought and redefined the way a cultural institution should work. Alongside these documents, five essays establish guidelines for describing the institution's experimental and vastly innovative conceptual approach over the last ten years: the new meaning of format (as distinct from artistic work), the issue of sustainability in cultural institutions, identity politics, immersion and digital culture. A reader on the positioning of a pioneering German cultural institution that invites us to take a look at what has shaped the profile of its innovative programme. With texts and contributions by Frédérique Aït-Touati, Ed Atkins, Sivan Ben Yishai, Jens Bisky, Emanuele Coccia, Brian Eno, Naika Foroutan, Dorothea von Hantelmann, Donna Haraway, Susanne Kennedy, William Kentridge, Signa Köstler, Bruno Latour, Robert Maharajh, Bonaventure Soh Bejeng Ndikung, Thomas Oberender, David OReilly, Diana Palm, Philippe Parreno, Nancy Pettinicchio, Alex Ross, Stephanie Rosenthal, Rebecca Saunders, Frank Schirrmacher, Stephan Schwingeler, Tino Sehgal, Markus Selg, Gabriele Stötzer, Lucien Strauch.

Research Handbook on Digital Strategy

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1800378904
Total Pages : 429 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis Research Handbook on Digital Strategy by : Carmelo Cennamo

Download or read book Research Handbook on Digital Strategy written by Carmelo Cennamo and published by Edward Elgar Publishing. This book was released on 2023-05-09 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context. This title contains one or more Open Access chapters.

The Future of Money

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Publisher : Harvard University Press
ISBN 13 : 0674258444
Total Pages : 497 pages
Book Rating : 4.6/5 (742 download)

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Book Synopsis The Future of Money by : Eswar S. Prasad

Download or read book The Future of Money written by Eswar S. Prasad and published by Harvard University Press. This book was released on 2021-09-28 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cutting-edge look at how accelerating financial change, from the end of cash to the rise of cryptocurrencies, will transform economies for better and worse. We think weÕve seen financial innovation. We bank from laptops and buy coffee with the wave of a phone. But these are minor miracles compared with the dizzying experiments now underway around the globe, as businesses and governments alike embrace the possibilities of new financial technologies. As Eswar Prasad explains, the world of finance is at the threshold of major disruption that will affect corporations, bankers, states, and indeed all of us. The transformation of money will fundamentally rewrite how ordinary people live. Above all, Prasad foresees the end of physical cash. The driving force wonÕt be phones or credit cards but rather central banks, spurred by the emergence of cryptocurrencies to develop their own, more stable digital currencies. Meanwhile, cryptocurrencies themselves will evolve unpredictably as global corporations like Facebook and Amazon join the game. The changes will be accompanied by snowballing innovations that are reshaping finance and have already begun to revolutionize how we invest, trade, insure, and manage risk. Prasad shows how these and other changes will redefine the very concept of money, unbundling its traditional functions as a unit of account, medium of exchange, and store of value. The promise lies in greater efficiency and flexibility, increased sensitivity to the needs of diverse consumers, and improved market access for the unbanked. The risk is instability, lack of accountability, and erosion of privacy. A lucid, visionary work, The Future of Money shows how to maximize the best and guard against the worst of what is to come.

Social Science Research

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Author :
Publisher : CreateSpace
ISBN 13 : 9781475146127
Total Pages : 156 pages
Book Rating : 4.1/5 (461 download)

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Book Synopsis Social Science Research by : Anol Bhattacherjee

Download or read book Social Science Research written by Anol Bhattacherjee and published by CreateSpace. This book was released on 2012-04-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.

The Next Digital Decade

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Author :
Publisher : TechFreedom
ISBN 13 : 0983820600
Total Pages : 578 pages
Book Rating : 4.9/5 (838 download)

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Book Synopsis The Next Digital Decade by : Berin Szoka

Download or read book The Next Digital Decade written by Berin Szoka and published by TechFreedom. This book was released on 2011-06-10 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media in Academia

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Publisher : Routledge
ISBN 13 : 1317585720
Total Pages : 201 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Social Media in Academia by : George Veletsianos

Download or read book Social Media in Academia written by George Veletsianos and published by Routledge. This book was released on 2016-01-08 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and online social networks are expected to transform academia and the scholarly process. However, intense emotions permeate scholars’ online practices and an increasing number of academics are finding themselves in trouble in networked spaces. In reality, the evidence describing scholars’ experiences in online social networks and social media is fragmented. As a result, the ways that social media are used and experienced by scholars are not well understood. Social Media in Academia examines the day-to-day realities of social media and online networks for scholarship and illuminates the opportunities, tensions, conflicts, and inequities that exist in these spaces. The book concludes with suggestions for institutions, individual scholars, and doctoral students regarding online participation, social media, networked practice, and public scholarship.

Guide to Digital Innovation in the Cultural and Creative Industry

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Author :
Publisher : SAGE Publications
ISBN 13 : 1071910000
Total Pages : 182 pages
Book Rating : 4.0/5 (719 download)

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Book Synopsis Guide to Digital Innovation in the Cultural and Creative Industry by : Sunghan Ryu

Download or read book Guide to Digital Innovation in the Cultural and Creative Industry written by Sunghan Ryu and published by SAGE Publications. This book was released on 2024-03-19 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital age has brought significant changes to the cultural and creative industries, making it challenging to keep up with the latest trends. The Guide to Digital Innovation in the Cultural and Creative Industry is an informative resource that can help you navigate the revolution. It not only provides a comprehensive understanding of how digital transformation affects existing industries but also outlines emerging business opportunities. Whether you′re an experienced professional or a beginner, this book is an essential resource that will equip you with the knowledge and tools you need to succeed in the rapidly evolving landscape of the cultural and creative industries. Dive into: Democratizing creation: Discover how digital tools break down barriers and empower creators of all levels. From platforms to possibilities: Explore online video streaming, ebook publishing, virtual museums, and more, witnessing the rise of innovative business models. Cutting-edge tech, boundless potential: Delve into AI, blockchain, VR/AR, and other emerging technologies, understanding how they reshape content production, distribution, and consumption. Case studies that examine real-world scenarios, from the digital subscriptions of the New York Times to music consumption in the Spotify era.