Comparative Advertising Disparagement And Trademark Infringement

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Annotated Leading Trademark Cases in Major Asian Jurisdictions

Author : Kung-Chung Liu
Publisher : Routledge
ISBN 13 : 1000699749
Total Pages : 435 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Annotated Leading Trademark Cases in Major Asian Jurisdictions by : Kung-Chung Liu

Download or read book Annotated Leading Trademark Cases in Major Asian Jurisdictions written by Kung-Chung Liu and published by Routledge. This book was released on 2019-10-08 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been little or no study on trademark laws in Asia on a cross-jurisdictional level. This book aims at filling the existing gap and provides a comprehensive overview of trademark laws of eight major Asian jurisdictions and their most-updated trademark case law. The book analyses six of the principal issues that best reflect Asian features in trademark law and trademark development. The cases in the book are principally the most authoritative decisions, usually the first to deal with certain new emerging issues, or the first to apply particular statutory provisions in the respective jurisdiction. Also included are a small number of direction-changing, outlying or even controversial decisions. Each case report is divided into six sections: summary, legal context, facts, reasoning of the court, legal analysis, and commercial or industrial significance. Readers will find this book useful in both its overview of the legal context and how those cases are to be interpreted legally and commercially.

Comparative Advertising

Author : Fred Beard
Publisher : Rowman & Littlefield
ISBN 13 : 1498560334
Total Pages : 247 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Comparative Advertising by : Fred Beard

Download or read book Comparative Advertising written by Fred Beard and published by Rowman & Littlefield. This book was released on 2020-07-06 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: From auto insurance to ready-to-eat soups and satellite TV services, both national and local advertisers in the United States—and increasingly around the world—invest a great deal of time and money on ads and campaigns in which they directly identify their competitors or refer indirectly to “the other guys.” Yet business decision-makers and advertising creative professionals have long believed that creating successful comparative advertising can be extraordinarily difficult. Many have discovered that a strategic or tactical misstep can easily lead to a disaster, such as negative responses from consumers, a successful legal challenge from one or more competitors, or the escalation of hostilities into an ongoing and damaging comparative advertising war. Comparative Advertising: History, Theory, and Practice offers scholars interested in why many business decision-makers believe they can win our loyalty by running down a competitor—as well as anyone who plans, creates, or pays for advertising—a thorough and timely synthesis of the vast body of historical research, theory, and professional insights devoted to one of advertising’s most frequently debated message tactics. The overall goal of this book is to discover answers to a simple question: Why do so many advertisers often rely on a message tactic that research and professional experience confirms they frequently regret using?

Trademark Law Revision Act of 1988

Author : United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of Justice
Publisher :
ISBN 13 :
Total Pages : 510 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Trademark Law Revision Act of 1988 by : United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of Justice

Download or read book Trademark Law Revision Act of 1988 written by United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of Justice and published by . This book was released on 1989 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Recent Developments in Antitrust

Author : Jay Pil Choi
Publisher : MIT Press
ISBN 13 : 0262033569
Total Pages : 353 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Recent Developments in Antitrust by : Jay Pil Choi

Download or read book Recent Developments in Antitrust written by Jay Pil Choi and published by MIT Press. This book was released on 2007 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, specialists from the United States and the European Union examine conceptual and empirical issues involved in antitrust policy in light of recent developments in the field.

Unfair Competition Law

Author : Frauke Henning-Bodewig
Publisher : Kluwer Law International B.V.
ISBN 13 : 9041123296
Total Pages : 274 pages
Book Rating : 4.0/5 (411 download)

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Book Synopsis Unfair Competition Law by : Frauke Henning-Bodewig

Download or read book Unfair Competition Law written by Frauke Henning-Bodewig and published by Kluwer Law International B.V.. This book was released on 2006-01-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book delineates, with extraordinary clarity and precision, the working of unfair competition law throughout the European Union. Its four comprehensive chapters encompass: basic considerations of definition, subject matter, enforcement, and applicable law: international provisions under the Paris convention, TRIPS, and WIPO model law; analysis of relevant EC directives and regulations and ECJ jurisprudence; and extensive discussions of the national unfair competition laws of all 25 Member States. For each Member State, specific topics covered include such considerations as the following: sources of law; competition law in a nutshell; regulation of advertising; direct marketing; sales promotion; risk of confusion; disparagement, defamation; misappropriation, imitation; impediment of competitors; and breach of the law. The author also provides a selected bibliography of sources for each country. It would be difficult to find a more useful analysis of European Unfair Competition Law than this systematic study. It is practical, thorough, clarifying, and readable, all at the same time. The author untangles the most complex of apparent contradictions with impressive skill. Copies of this book will quickly take their places on the working shelves of interested practitioners, academics, and officials throughout Europe.

NAB Legal Guide to Broadcast Law and Regulation

Author : Jean Benz
Publisher : CRC Press
ISBN 13 : 1136030980
Total Pages : 960 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis NAB Legal Guide to Broadcast Law and Regulation by : Jean Benz

Download or read book NAB Legal Guide to Broadcast Law and Regulation written by Jean Benz and published by CRC Press. This book was released on 2014-10-10 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt: To guide the industry in the 21st century, counsel for the National Association of Broadcasters (NAB) and leading attorneys have prepared the only up-to-date, comprehensive broadcast regulatory publication: NAB’s Legal Guide to Broadcast Law and Regulation. Known for years as the "voice" for broadcast law, this publication addresses the full range of FCC regulatory issues facing radio and television broadcasters, as well as intellectual property, First Amendment, cable and satellite, and increasingly important online issues. It gives practicing attorneys, in-house counsel, broadcasters and other communications industry professionals practical "how to" advice on topics ranging literally from "a" (advertising) to "z" (zoning). Now in its 6th edition, NAB’s Legal Guide to Broadcast Law and Regulation is available to keep you current on changes in the law, significant court decisions, FCC rules, agency policies and applied solutions. The National Association of Broadcasters is a nonprofit trade association that advocates on behalf of local radio and television stations and broadcast networks before Congress, the Federal Communications Commission and other federal agencies, and the courts.

MANAGING INTELLECTUAL PROPERTY : The Strategic Imperative

Author : VINOD V. SOPLE
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120352653
Total Pages : 500 pages
Book Rating : 4.1/5 (23 download)

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Book Synopsis MANAGING INTELLECTUAL PROPERTY : The Strategic Imperative by : VINOD V. SOPLE

Download or read book MANAGING INTELLECTUAL PROPERTY : The Strategic Imperative written by VINOD V. SOPLE and published by PHI Learning Pvt. Ltd.. This book was released on 2016-06-22 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, now in its fifth edition, offers a comprehensive treatment of Intellectual Property concepts and their applications in Indian industry. It provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for risk management of IP. Web-based material comprising chapter-wise PowerPoint Presentations (PPTs) and Multiple Choice Questions is available at www.phindia.com/sople. This book is primarily intended as a text for postgraduate students of management, students of engineering and those who are pursuing certificate, postgraduate diploma or degree courses in IPR. In addition, professionals and corporate decision-makers should find the text valuable.NEW TO THE FIFTH EDITION • A new chapter has been introduced on Filing Patent Applications. • Numerous sections such as clinical research regulations, planned purification, combination therapy, alternate delivery, trade dress trademark protection, trademark caution notice, comparative advertising and trademark violation, contributory and vicarious infringement, two statutes for farmers’ rights, incremental innovation, piracy in fashion design, patentable or not patentable biotech inventions have now been incorporated in the respective chapters. • More cases/caselets have been introduced in the present edition. KEY FEATURES • Discusses IPs such as Patents, Copyrights, Trademarks, Trade Secrets, Designs, Semiconductor Circuit Layouts and Geographical Indications, etc. • Practices issues of IPRs in Cyber Space, Fashion Design, Biotechnology and Pharmaceutical industry. • Classifies systems in practice for various IPs. • Provides IPRs legal provision in Indian context. • Includes a comprehensive glossary of important terms. • Encloses CD-ROM containing Intellectual Property Rights’ laws in India as per the latest amendments.

Advertising Principles and Practice

Author : Gupta Ruchi
Publisher : S. Chand Publishing
ISBN 13 : 812194001X
Total Pages : 414 pages
Book Rating : 4.1/5 (219 download)

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Book Synopsis Advertising Principles and Practice by : Gupta Ruchi

Charting Limitations on Trademark Rights

Author : Haochen Sun
Publisher : Oxford University Press
ISBN 13 : 0192644718
Total Pages : 337 pages
Book Rating : 4.1/5 (926 download)

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Book Synopsis Charting Limitations on Trademark Rights by : Haochen Sun

Download or read book Charting Limitations on Trademark Rights written by Haochen Sun and published by Oxford University Press. This book was released on 2023-04-15 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trademark scholarship has focused largely on the protection of trademark rights against consumer confusion and the dilution of trademarks. Studies of limitations on trademark rights, meanwhile, have remained relatively peripheral, especially in jurisdictions outside of the United States. However, this reality is incongruous with the importance of the limitations, such as descriptive and nominative uses, in promoting freedom of commerce, market competition, free speech, and cultural dynamics. Against this backdrop, Charting Limitations on Trademark Rights is the first comprehensive academic volume detailing limitations in trademark rights from both theoretical and comparative perspectives. The book presents new theoretical perspectives to justify trademark rights limitations, re-examines the nature of these limitations, delineates the scope of the limitations, and offers comparative studies of the limitations. With contributions from leading trademark scholars in the EU, US, and Asia, this is a must read for scholars, students, practitioners, and policymakers with an interest in the theories, policies, and doctrines of trademark law.

Introduction to French Law

Author : E. Picard
Publisher : Kluwer Law International B.V.
ISBN 13 : 9041142045
Total Pages : 528 pages
Book Rating : 4.0/5 (411 download)

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Book Synopsis Introduction to French Law by : E. Picard

Download or read book Introduction to French Law written by E. Picard and published by Kluwer Law International B.V.. This book was released on 2008-03-18 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to French Law is a very practical book that makes clear sense out of the complex results of the complex bodies of law that govern the most important fields of law and legal practice in France today. Seventeen chapters, each written by a distinguished French legal scholar, cover the following field in substantive and procedural detail, with lucid explanations of French law in the fields such as Constitutional Law , European Union Law, Administrative Law, Criminal Law , Property Law , Intellectual Property Law , Contract Law , Tort Liability, Family Law, Inheritance Law , Civil Procedure, Company Law, Competition Law , Labour Law , Tax Law and. Private International Law

Patents, Trademarks, and Copyrights: Protecting Creative Assets

Author : Prof. Gururaj Devarhubli
Publisher : Inkbound Publishers
ISBN 13 : 8196822391
Total Pages : 289 pages
Book Rating : 4.1/5 (968 download)

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Book Synopsis Patents, Trademarks, and Copyrights: Protecting Creative Assets by : Prof. Gururaj Devarhubli

Download or read book Patents, Trademarks, and Copyrights: Protecting Creative Assets written by Prof. Gururaj Devarhubli and published by Inkbound Publishers. This book was released on 2022-09-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protect your creative assets with this detailed guide to intellectual property law. Covering patents, trademarks, and copyrights, this book provides essential information for creators and businesses looking to safeguard their innovations and brands.

Telemedicine and E-health Law

Author : Lynn D. Fleisher
Publisher : Law Journal Press
ISBN 13 : 9781588521293
Total Pages : 708 pages
Book Rating : 4.5/5 (212 download)

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Book Synopsis Telemedicine and E-health Law by : Lynn D. Fleisher

Download or read book Telemedicine and E-health Law written by Lynn D. Fleisher and published by Law Journal Press. This book was released on 2004 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: Telemedicine and E-Health Law has the answers that health care providers, hospitals, pharmaceutical companies, insurers and their legal counsel need as medicine enters a new era.

Comprehensive Intellectual Capital Management

Author : Nermien Al-Ali
Publisher : John Wiley & Sons
ISBN 13 : 0471467642
Total Pages : 313 pages
Book Rating : 4.4/5 (714 download)

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Book Synopsis Comprehensive Intellectual Capital Management by : Nermien Al-Ali

Download or read book Comprehensive Intellectual Capital Management written by Nermien Al-Ali and published by John Wiley & Sons. This book was released on 2003-04-03 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management. Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage Provides plenty of real-life examples and case studies, including Dow Chemical and American Skandia Offers checklists for steps required for the three main processes of intellectual capital management: knowledge, innovation and intellectual property management . . . and more! Order your copy today!

Communication Arts

Author :
Publisher :
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Communication Arts by :

Download or read book Communication Arts written by and published by . This book was released on 1995-03 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Trademark Reform Act of 1983

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Book Synopsis Trademark Reform Act of 1983 by : United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of Justice

Download or read book Trademark Reform Act of 1983 written by United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of Justice and published by . This book was released on 1985 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Well-Known Trade Marks

Author : Hiroko Onishi
Publisher : Routledge
ISBN 13 : 113602784X
Total Pages : 297 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Well-Known Trade Marks by : Hiroko Onishi

Download or read book Well-Known Trade Marks written by Hiroko Onishi and published by Routledge. This book was released on 2015-06-26 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers the effectiveness of well-known trade mark protection at an international level. It particularly considers EU trade mark law from Japanese perspectives, and provides a practical and critical overview of trade mark law in Japan, including the historical development of the law and the recent development on cases and policy. The book includes detailed coverage of the Japanese Unfair Competition Prevention Act, and contains the first systematic analysis of Japanese jurisprudence and legislative amendments of law in relation to well-known trade marks and unfair competition. The book goes on to comparatively analyse Japanese trade mark law alongside that of the European Community Trade Mark system. The book critically considers the difficulties in comprehensively defining a ‘well-known trade mark’ in the relevant international trade mark instruments. In breaking down the traditional definition of the ‘well-known trade mark’, the book works to address existing theoretical ambiguities in the application of trade mark law.

Protecting Your Company's Intellectual Property

Author : Deborah E. Bouchoux
Publisher : Amacom Books
ISBN 13 : 9780814406014
Total Pages : 280 pages
Book Rating : 4.4/5 (6 download)

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Book Synopsis Protecting Your Company's Intellectual Property by : Deborah E. Bouchoux

Download or read book Protecting Your Company's Intellectual Property written by Deborah E. Bouchoux and published by Amacom Books. This book was released on 2001 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide shows how to identify a company's protectable assets, initiate steps to protect those assets, and use them to generate additional income. Specific chapters cover selection, application, maintenance, and infringement for trademarks, copyright, and patents. Other topics include trade secrets, unfair competition, employee work products, internal processes, and the Internet. The book also contains model forms and documents, including trademark license agreements, application forms for trademarks, copyrights, and patents, sample noncomplete clauses, and intellectual asset audit forms. Bouchoux is an attorney specializing in intellectual property law. c. Book News Inc.