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Download or read book Company Profiles: Win Global Markets, Inc written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1118893816
Total Pages : 288 pages
Book Rating : 4.1/5 (188 download)
Download or read book Winning Global Markets written by Philip Kotler and published by John Wiley & Sons. This book was released on 2014-08-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.
Author :
Publisher :
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.:/5 (5 download)
Download or read book Business America written by and published by . This book was released on 1996-07 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes articles on international business opportunities.
Download or read book Network World written by and published by . This book was released on 1987-11-23 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
Author : Douglas Lamont
Publisher : Capstone
ISBN 13 : 9781900961059
Total Pages : 308 pages
Book Rating : 4.9/5 (61 download)
Download or read book Winning Worldwide written by Douglas Lamont and published by Capstone. This book was released on 1996-11-15 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Represents a new departure point for building better international business…a superb analysis’ Philip Kotler Kellogg Graduate School of Management ‘Every corporate CEO and their top executives should read this book. The ten international business strategies in Winning Worldwide are outstanding.’ Don A. Hykes Managing Director A.T. Kearney Inc.
Author : Katherine M. Shelfer
Publisher : Psychology Press
ISBN 13 : 9780789003591
Total Pages : 140 pages
Book Rating : 4.0/5 (35 download)
Download or read book Business Reference Services and Sources written by Katherine M. Shelfer and published by Psychology Press. This book was released on 1997 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains nine contributions which range from Internet business research, ESL students, and underprivileged, nontraditional students to networking with community business sources and the Internet's impact on government documents.
Download or read book Network World written by and published by . This book was released on 1987-11-30 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
Author :
Publisher : Academic Conferences Limited
ISBN 13 : 1908272325
Total Pages : 561 pages
Book Rating : 4.9/5 (82 download)
Download or read book ePub - Proceedings of the 4th European Conference on on Intellectual Capital written by and published by Academic Conferences Limited. This book was released on 2012 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Laurence Ball
Publisher : Macmillan
ISBN 13 : 0716759349
Total Pages : 626 pages
Book Rating : 4.7/5 (167 download)
Download or read book Money, Banking, and Financial Markets written by Laurence Ball and published by Macmillan. This book was released on 2009-02-23 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: Check out preview content for Money, Banking, and Financial Markets here. Monetary policy has changed. Has your textbook? Ball’s Money, Banking, and Financial Markets closes the gap between economic theory and the day-to-day behavior of banks and financial markets. Working from a macro framework based on the Fed’s use of the interest rate as its major policy instrument, Ball presents the core concepts necessary to understand the problems affecting the stock market and the causes of recessions and banking crises. Underlying this framework are the intellectual foundations for the Fed’s inflation targeting using the dynamic consistency problem facing policymakers. Ball doesn’t explain how the Fed and financial markets should work; he explains how they do work on a daily basis.
Download or read book Computerworld written by and published by . This book was released on 1997-09-08 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author : Linda S Katz
Publisher : Routledge
ISBN 13 : 1136377956
Total Pages : 140 pages
Book Rating : 4.1/5 (363 download)
Download or read book Business Reference Services and Sources written by Linda S Katz and published by Routledge. This book was released on 2013-04-03 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most proactive source for business reference librarian information on the market, Business Reference Services and Sources: How End Users and Librarians Work Together shows you that the librarian-customer relationship is as synergistic as ever. It gives you timely facts about how librarians and users work together and how those partnerships are built. In it, you’ll encounter group projects done by faculty, students, external users, and non-librarian supervisors and discover an enlightening spirit of collaboration lacking in most research literature today. Further establishing the marketability of contemporary research librarians, Business Reference Service and Sources goes to the front lines of business reference service, solidifying and updating the librarian-user partnership. You’ll see how research librarians can reach users at the crux of their needs. Overall, individual chapters address the needs of such people as students, business school officials, and corporations. Specifically, you’ll read about these areas: Internet business research and ESL students corporate home pages as supplements to traditional business resources networking with community business sources synergy in the information specialist-customer partnership avoiding information overload in bibliographic instruction the Internet’s impact on government documents assessing the validity of electronic journals underprivileged, nontraditional students and bibliographic instruction Today, in our climate of negative ad campaigns directed at libraries and librarians in general, business reference librarians face many challenges, academic as well as professional. But if you’re one of the vocal, proactive supporters of productive librarian-customer partnerships, this book will help you “grow feet” and move out from behind the restrictive comfort of your desk into the world’s classrooms and manufacturing teams. Certainly, Business References and Sources will convince you that collaborative projects between contemporary reference librarians and end-users are alive and well.
Author : Laurie Pasiuk
Publisher : Vault Inc.
ISBN 13 : 158131339X
Total Pages : 256 pages
Book Rating : 4.5/5 (813 download)
Download or read book Vault Guide to the Top Tech Employers written by Laurie Pasiuk and published by Vault Inc.. This book was released on 2006 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides business profiles, hiring and workplace culture information at more than 40 top employers including such businesses as Microsoft.
Author : Dr.V.V.L.N. Sastry
Publisher : Idea Publishing
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4./5 ( download)
Download or read book BREXIT - and Its Impact On India’s Export Business written by Dr.V.V.L.N. Sastry and published by Idea Publishing. This book was released on 2020-05-13 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brexit will lead to fundamental changes in the trade relations between the UK and other nations. It would pose a challenge to countries such as India that use the UK as a gateway into the EU. The loss of the Single Market would also pose a challenge to the UK and the EU. It is too early to tell how the economic rivalry between the UK and the EU will play out in the long run. Developing economies that depended on the EU are bound to be affected by the rivalry. India is one of the countries that would be affected by the economic rivalry. The paper uses a review method to determine the impact of Brexit on Indian companies both at the local and international level. It undertakes a review of some of the largest companies in India. These companies operate in industries that are bound to be affected by Brexit. Therefore, an analysis of the impact of Brexit on these companies would depict the impact of Brexit on India as a case study. The results of the paper show that India would have a positive net effect from Brexit regardless of the fact that Brexit may lead to losses in trade between the UK and India. As India is the source of FDI of the UK, Brexit would result in making other countries in the EU attractive destinations of the FDI. To avoid losing out, the UK would try harder to ensure that more capital comes from India. The UK may do this by wooing Indian companies to ensure they invest in the UK It may provide tax breaks and other incentives. Nevertheless, it is vital for India to form stronger ties with the EU since the UK has been India’s gateway to the EU. This will provide India with a wider access to the EU market. Loss of subsidies for EU students to study in the UK would necessitate the country to look for an alternative source of students. India is one of the markets that the UK would explore in the aftermath of Brexit.
Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264009256
Total Pages : 420 pages
Book Rating : 4.2/5 (64 download)
Download or read book OECD SME and Entrepreneurship Outlook 2005 written by OECD and published by OECD Publishing. This book was released on 2005-07-21 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes recent trends concerning SMEs and entrepreneurship in OECD economies and beyond discussing innovation, regulatory burdens, entrepreneurship education, access to financing, and women's entrepreneurship. Includes a statistical annex.
Author :
Publisher :
ISBN 13 :
Total Pages : 1784 pages
Book Rating : 4.X/5 (4 download)
Download or read book The Boston Globe Index written by and published by . This book was released on 2002 with total page 1784 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Teixeira, Nuno Miguel
Publisher : IGI Global
ISBN 13 : 1522584803
Total Pages : 761 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Entrepreneurship, Innovation, and Internationalization written by Teixeira, Nuno Miguel and published by IGI Global. This book was released on 2019-06-28 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global and increasingly competitive world, companies must be aware of important drivers. Entrepreneurship and innovation are important contributions to the development of economies and creation of employment, gaining relevance in the business context due to a more complex market and needs for higher differentiation. The Handbook of Research on Entrepreneurship, Innovation, and Internationalization provides key data to business managers on dealing with entrepreneurship, as well as for creating networks and complementarities for leveraging the firms activity in order to help plan and control innovation and internationalization processes to avoid risk and increase the firms value. The content within this publication includes topics such as family business, economics, and business education. It is designed for entrepreneurs, managers, researchers, academicians, and students.
Author : Małgorzata Bartosik-Purgat
Publisher : Taylor & Francis
ISBN 13 : 1040042481
Total Pages : 270 pages
Book Rating : 4.0/5 (4 download)
Download or read book International Business and Culture written by Małgorzata Bartosik-Purgat and published by Taylor & Francis. This book was released on 2024-06-14 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars. The authors delve into the profound impact of cultural dimensions on various aspects of international business, marketing, human resource management, and organisational structure. They examine the theoretical frameworks underpinning these studies through a meticulous narrative literature review and case studies. The significance of understanding cultural influences on business decisions becomes paramount in an increasingly interconnected world. The book addresses challenges faced by companies operating across diverse cultures, emphasising the need for adaptation in international marketing and management. Based on practical examples, the research focuses on identifying the most culturally sensitive areas in international business and explores the crucial cultural determinants influencing engagement with foreign markets. The book's theoretical background spans international business, marketing, and management, and it is intertwined with cultural concepts from Hofstede and Hall. It consists of 16 chapters covering marketing and communication strategies across cultures, cultural aspects of international business and cross-cultural management based on practical examples of Duracell, Inc., PepsiCo, Volkswagen, VELUX Group, and Amica Group, among others. The book highlights the undeniable interconnectedness of culture and business. As businesses expand internationally, the symbiotic relationship between culture and business remains a pivotal factor influencing success and growth.
