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This Is How They Tell Me the World Ends

Author : Nicole Perlroth
Publisher : Bloomsbury Publishing
ISBN 13 : 1526629836
Total Pages : 529 pages
Book Rating : 4.5/5 (266 download)

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Book Synopsis This Is How They Tell Me the World Ends by : Nicole Perlroth

Download or read book This Is How They Tell Me the World Ends written by Nicole Perlroth and published by Bloomsbury Publishing. This book was released on 2021-02-18 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE FT & McKINSEY BUSINESS BOOK OF THE YEAR AWARD 2021 The instant New York Times bestseller A Financial Times and The Times Book of the Year 'A terrifying exposé' The Times 'Part John le Carré . . . Spellbinding' New Yorker We plug in anything we can to the internet. We can control our entire lives, economy and grid via a remote web control. But over the past decade, as this transformation took place, we never paused to think that we were also creating the world's largest attack surface. And that the same nation that maintains the greatest cyber advantage on earth could also be among its most vulnerable. Filled with spies, hackers, arms dealers and a few unsung heroes, This Is How They Tell Me the World Ends is an astonishing and gripping feat of journalism. Drawing on years of reporting and hundreds of interviews, Nicole Perlroth lifts the curtain on a market in shadow, revealing the urgent threat faced by us all if we cannot bring the global cyber arms race to heel.

The Retreat of Globalisation

Author : Gervais Williams
Publisher : Harriman House Limited
ISBN 13 : 0857195751
Total Pages : 145 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis The Retreat of Globalisation by : Gervais Williams

Download or read book The Retreat of Globalisation written by Gervais Williams and published by Harriman House Limited. This book was released on 2016-12-05 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Retreat of Globalisation, award-winning fund manager Gervais Williams outlines why we are entering a period when the culture of financial markets will change more in three years than it has in the last 30. Globalisation has been running into headwinds for a while, but until recently few appreciated that it had already passed its high-water mark. With the benefit of hindsight, we can now see events like Brexit and the election of Donald Trump in the context of a new social - and economic - trajectory. Markets have already entered a period of flux. Social disenchantment with globalisation was already a political issue. But the market implications of a retreat from globalisation remain greatly under-appreciated. How can savers know what might constitute the best stocks in this changed world? The Retreat of Globalisation argues for some unconventional yardsticks going forward. The answers may seem counter-intuitive to those who have only known one set of economic conditions. But the need to find those answers has never been more pressing.

The Sceptical Investor

Author : John Stepek
Publisher : Jaico Publishing House
ISBN 13 : 9388423666
Total Pages : 227 pages
Book Rating : 4.3/5 (884 download)

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Book Synopsis The Sceptical Investor by : John Stepek

Download or read book The Sceptical Investor written by John Stepek and published by Jaico Publishing House. This book was released on 2019-10-17 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Contrarians Bet Against the Market and Win—and You Can Too Standing out from the crowd goes against our natural instinct. Which is, of course, why it works. With the relentless growth of passive investing—investors blindly following the market—the opportunities for a smart investor to profit by betting against the crowd should be greater than ever. Yet, being a contrarian is hard work. You need to adopt a sceptical mindset: a flexible mode of thinking that allows you to stand back and spot when the market’s view of the world is badly out of touch with reality—and the best way to profit when reality eventually reasserts itself. In The Sceptical Investor, John Stepek, Executive Editor of MoneyWeek, pulls together the latest research on behavioural finance, and examples from well-known contrarian investors, to offer practical techniques to help you spot opportunities in common investment situations, from turnaround plays to bubbles and busts, that others in the market miss. JOHN STEPEK has been writing about business, economics and investment for more than 20 years. He is the Executive Editor of MoneyWeek, a bestselling weekly investment magazine.

Spending Review 2010

Author : Great Britain. Treasury
Publisher : The Stationery Office
ISBN 13 : 9780101794220
Total Pages : 116 pages
Book Rating : 4.7/5 (942 download)

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Book Synopsis Spending Review 2010 by : Great Britain. Treasury

Download or read book Spending Review 2010 written by Great Britain. Treasury and published by The Stationery Office. This book was released on 2010 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2009-10, public expenditure rose to 48 per cent of GDP whilst income fell to 37 per cent, resulting in the largest deficit in Britain's peacetime history. This Spending Review sets out how the Coalition Government will carry out its deficit reduction plan. Particular focus has been given to reducing welfare costs and wasteful spending. This has enabled the Coalition Government to prioritise the NHS, schools, early years' provision and the capital investments designed to support long term economic growth. Departmental budgets other than health and overseas aid will be cut by an average of 19 per cent over four years. Key areas of Annually Managed Expenditure (AME) in addition to Departmental Expenditure Limits (DELs) for each government department and for the devolved administrations are covered. The Review sets out departmental spending plans for the four years until 2014-15 and further savings and reforms to welfare, environmental levies and public service pensions. The Review protects high value transport maintenance and investment, maintains the science budget, invests in apprenticeships and the low carbon economy and allows universities to increase fees from the 2012-13 academic year. Fundamental reforms will simplify the welfare system and make net savings of �7 billion a year. Social housing will be reformed and social care will receive an additional �2 billion by 2014-15. Public service reform underpins the Review: decentralisation of power; cutting burdens and regulations on front-line staff; improving transparency, efficiency and accountability of local services. Local government will have greater freedom but must work within reduced allocations. Public sector pensions will be reformed in line with Lord Hutton's recommendations. Central government administration costs will be cut by 34 per cent by 2014-15. Government departments will produce business plans later in 2010 detailing reform plans and priorities.

Environmental Design

Author : Randall Thomas
Publisher : Taylor & Francis
ISBN 13 : 9780415363341
Total Pages : 294 pages
Book Rating : 4.3/5 (633 download)

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Book Synopsis Environmental Design by : Randall Thomas

Download or read book Environmental Design written by Randall Thomas and published by Taylor & Francis. This book was released on 2006 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written and edited by a team of specialists at Max Fordham LLP, one of the UK's leading environmental and building services engineering consultancies, Environmental Design is the result of their extensive experience in designing environmentally-friendly buildings. The principles of their approach, which they have taught in numerous schools of architecture and engineering, are clearly presented here. The book starts with some basic scientific principles and environmental issues and then moves on to site planning, energy use, materials and building form. Natural ventilation systems, high-efficiency mechanical equipment and alternative energy sources are also covered. State-of-the-art buildings of exceptional quality are incorporated throughout the text and illustrate the authors' belief that environmentally responsible architecture can be visually exciting. They conclude with a selection of detailed case studies of award-winning projects - including, new for this third edition, Beaufort Court, King's Langley and the National Trust Headquarters, Swindon. This book is essential reading for architects, engineers, planners and students of these disciplines.

The Future Is Small

Author : Gervais Williams
Publisher : Harriman House
ISBN 13 : 9780857194206
Total Pages : 0 pages
Book Rating : 4.1/5 (942 download)

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Book Synopsis The Future Is Small by : Gervais Williams

Download or read book The Future Is Small written by Gervais Williams and published by Harriman House. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a financial world dominated by gigantism, the beauty of smallness hasn't had much of a look in. Yet beyond the credit boom, globalisation has been found wanting, with growth hard to find. Could it be that small firms are set to be the stock market outperformers of the future? This book confounds the current 'big is better' consensus, with Gervais Williams' extraordinary data showing why smallness offers an effective path for investors beyond the financial crisis. But this book is about so much more than just the case for small being beautiful. It also explains why the unique characteristics of AIM - the UK market for smaller, growing companies - will be a place of extraordinary vitality in the coming years.

A Chance to Make History

Author : Wendy Kopp
Publisher : Public Affairs
ISBN 13 : 1610391047
Total Pages : 241 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis A Chance to Make History by : Wendy Kopp

Download or read book A Chance to Make History written by Wendy Kopp and published by Public Affairs. This book was released on 2012-02-28 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The founder of Teach for America details the lessons learned during the organization's twenty-year existence and explains how the achievement gap in U.S. education can be closed.

Countdown to Zero Day

Author : Kim Zetter
Publisher : Crown
ISBN 13 : 0770436196
Total Pages : 450 pages
Book Rating : 4.7/5 (74 download)

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Book Synopsis Countdown to Zero Day by : Kim Zetter

Download or read book Countdown to Zero Day written by Kim Zetter and published by Crown. This book was released on 2015-09-01 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: A top cybersecurity journalist tells the story behind the virus that sabotaged Iran’s nuclear efforts and shows how its existence has ushered in a new age of warfare—one in which a digital attack can have the same destructive capability as a megaton bomb. “Immensely enjoyable . . . Zetter turns a complicated and technical cyber story into an engrossing whodunit.”—The Washington Post The virus now known as Stuxnet was unlike any other piece of malware built before: Rather than simply hijacking targeted computers or stealing information from them, it proved that a piece of code could escape the digital realm and wreak actual, physical destruction—in this case, on an Iranian nuclear facility. In these pages, journalist Kim Zetter tells the whole story behind the world’s first cyberweapon, covering its genesis in the corridors of the White House and its effects in Iran—and telling the spectacular, unlikely tale of the security geeks who managed to unravel a top secret sabotage campaign years in the making. But Countdown to Zero Day also ranges beyond Stuxnet itself, exploring the history of cyberwarfare and its future, showing us what might happen should our infrastructure be targeted by a Stuxnet-style attack, and ultimately, providing a portrait of a world at the edge of a new kind of war.

Advanced Battery Materials

Author : Chunwen Sun
Publisher : John Wiley & Sons
ISBN 13 : 1119407702
Total Pages : 639 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Advanced Battery Materials by : Chunwen Sun

Download or read book Advanced Battery Materials written by Chunwen Sun and published by John Wiley & Sons. This book was released on 2019-03-26 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book details the latest R&D in electrochemical energy storage technologies for portable electronics and electric vehicle applications. During the past three decades, great progress has been made in R & D of various batteries in terms of energy density increase and cost reduction. One of the biggest challenges is increasing the energy density to achieve longer endurance time. In this book, recent research and development in advanced electrode materials for electrochemical energy storage devices is covered. Topics covered in this important book include: Carbon anode materials for sodium-ion batteries Lithium titanate-based lithium-ion batteries Rational material design and performance optimization of transition metal oxide-based lithium ion battery anodes Effects of graphene on the electrochemical properties of the electrode of lithium ion batteries Silicon-based lithium-ion battery anodes Mo-based anode materials for alkali metal ion batteries Lithium-sulfur batteries Graphene in Lithium-Ion/Lithium-Sulfur Batteries Graphene-ionic liquid supercapacitors Battery electrodes based on carbon species and conducting polymers Doped graphene for electrochemical energy storage systems Processing of graphene oxide for enhanced electrical properties

The Art of Attack

Author : Maxie Reynolds
Publisher : John Wiley & Sons
ISBN 13 : 1119805473
Total Pages : 210 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis The Art of Attack by : Maxie Reynolds

Download or read book The Art of Attack written by Maxie Reynolds and published by John Wiley & Sons. This book was released on 2021-07-08 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take on the perspective of an attacker with this insightful new resource for ethical hackers, pentesters, and social engineers In The Art of Attack: Attacker Mindset for Security Professionals, experienced physical pentester and social engineer Maxie Reynolds untangles the threads of a useful, sometimes dangerous, mentality. The book shows ethical hackers, social engineers, and pentesters what an attacker mindset is and how to use it to their advantage. Adopting this mindset will result in the improvement of security, offensively and defensively, by allowing you to see your environment objectively through the eyes of an attacker. The book shows you the laws of the mindset and the techniques attackers use, from persistence to “start with the end” strategies and non-linear thinking, that make them so dangerous. You’ll discover: A variety of attacker strategies, including approaches, processes, reconnaissance, privilege escalation, redundant access, and escape techniques The unique tells and signs of an attack and how to avoid becoming a victim of one What the science of psychology tells us about amygdala hijacking and other tendencies that you need to protect against Perfect for red teams, social engineers, pentesters, and ethical hackers seeking to fortify and harden their systems and the systems of their clients, The Art of Attack is an invaluable resource for anyone in the technology security space seeking a one-stop resource that puts them in the mind of an attacker.

The Hacker and the State

Author : Ben Buchanan
Publisher : Harvard University Press
ISBN 13 : 0674245989
Total Pages : 433 pages
Book Rating : 4.6/5 (742 download)

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Book Synopsis The Hacker and the State by : Ben Buchanan

Download or read book The Hacker and the State written by Ben Buchanan and published by Harvard University Press. This book was released on 2020-02-25 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A must-read...It reveals important truths.” —Vint Cerf, Internet pioneer “One of the finest books on information security published so far in this century—easily accessible, tightly argued, superbly well-sourced, intimidatingly perceptive.” —Thomas Rid, author of Active Measures Cyber attacks are less destructive than we thought they would be—but they are more pervasive, and much harder to prevent. With little fanfare and only occasional scrutiny, they target our banks, our tech and health systems, our democracy, and impact every aspect of our lives. Packed with insider information based on interviews with key players in defense and cyber security, declassified files, and forensic analysis of company reports, The Hacker and the State explores the real geopolitical competition of the digital age and reveals little-known details of how China, Russia, North Korea, Britain, and the United States hack one another in a relentless struggle for dominance. It moves deftly from underseas cable taps to underground nuclear sabotage, from blackouts and data breaches to election interference and billion-dollar heists. Ben Buchanan brings to life this continuous cycle of espionage and deception, attack and counterattack, destabilization and retaliation. Quietly, insidiously, cyber attacks have reshaped our national-security priorities and transformed spycraft and statecraft. The United States and its allies can no longer dominate the way they once did. From now on, the nation that hacks best will triumph. “A helpful reminder...of the sheer diligence and seriousness of purpose exhibited by the Russians in their mission.” —Jonathan Freedland, New York Review of Books “The best examination I have read of how increasingly dramatic developments in cyberspace are defining the ‘new normal’ of geopolitics in the digital age.” —General David Petraeus, former Director of the CIA “Fundamentally changes the way we think about cyber operations from ‘war’ to something of significant import that is not war—what Buchanan refers to as ‘real geopolitical competition.’” —Richard Harknett, former Scholar-in-Residence at United States Cyber Command

The Perfect Weapon

Author : David E. Sanger
Publisher : Crown
ISBN 13 : 0451497910
Total Pages : 402 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis The Perfect Weapon by : David E. Sanger

Download or read book The Perfect Weapon written by David E. Sanger and published by Crown. This book was released on 2018-06-19 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOW AN HBO® DOCUMENTARY FROM AWARD-WINNING DIRECTOR JOHN MAGGIO • “An important—and deeply sobering—new book about cyberwarfare” (Nicholas Kristof, New York Times), now updated with a new chapter. The Perfect Weapon is the startling inside story of how the rise of cyberweapons transformed geopolitics like nothing since the invention of the atomic bomb. Cheap to acquire, easy to deny, and usable for a variety of malicious purposes, cyber is now the weapon of choice for democracies, dictators, and terrorists. Two presidents—Bush and Obama—drew first blood with Operation Olympic Games, which used malicious code to blow up Iran’s nuclear centrifuges, and yet America proved remarkably unprepared when its own weapons were stolen from its arsenal and, during President Trump’s first year, turned back on the United States and its allies. And if Obama would begin his presidency by helping to launch the new era of cyberwar, he would end it struggling unsuccessfully to defend the 2016 U.S. election from interference by Russia, with Vladimir Putin drawing on the same playbook he used to destabilize Ukraine. Moving from the White House Situation Room to the dens of Chinese government hackers to the boardrooms of Silicon Valley, New York Times national security correspondent David Sanger reveals a world coming face-to-face with the perils of technological revolution, where everyone is a target. “Timely and bracing . . . With the deep knowledge and bright clarity that have long characterized his work, Sanger recounts the cunning and dangerous development of cyberspace into the global battlefield of the twenty-first century.”—Washington Post

The World for Sale

Author : Javier Blas
Publisher : Oxford University Press
ISBN 13 : 0190078979
Total Pages : 352 pages
Book Rating : 4.1/5 (9 download)

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Book Synopsis The World for Sale by : Javier Blas

Download or read book The World for Sale written by Javier Blas and published by Oxford University Press. This book was released on 2021-02-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern world is built on commodities - from the oil that fuels our cars to the metals that power our smartphones. We rarely stop to consider where they have come from. But we should. In The World for Sale, two leading journalists lift the lid on one of the least scrutinised corners of the world economy: the workings of the billionaire commodity traders who buy, hoard and sell the earth's resources. It is the story of how a handful of swashbuckling businessmen became indispensable cogs in global markets: enabling an enormous expansion in international trade, and connecting resource-rich countries - no matter how corrupt or war-torn - with the world's financial centres. And it is the story of how some traders acquired untold political power, right under the noses of western regulators and politicians - helping Saddam Hussein to sell his oil, fuelling the Libyan rebel army during the Arab Spring, and funnelling cash to Vladimir Putin's Kremlin in spite of western sanctions. The result is an eye-opening tour through the wildest frontiers of the global economy, as well as a revelatory guide to how capitalism really works.

Future Crimes

Author : Marc Goodman
Publisher : Anchor
ISBN 13 : 0385539010
Total Pages : 581 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Future Crimes by : Marc Goodman

Download or read book Future Crimes written by Marc Goodman and published by Anchor. This book was released on 2015-02-24 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER ONE OF THE WASHINGTON POST'S 10 BEST BOOKS OF 2015 One of the world’s leading authorities on global security, Marc Goodman takes readers deep into the digital underground to expose the alarming ways criminals, corporations, and even countries are using new and emerging technologies against you—and how this makes everyone more vulnerable than ever imagined. Technological advances have benefited our world in immeasurable ways, but there is an ominous flip side: our technology can be turned against us. Hackers can activate baby monitors to spy on families, thieves are analyzing social media posts to plot home invasions, and stalkers are exploiting the GPS on smart phones to track their victims’ every move. We all know today’s criminals can steal identities, drain online bank accounts, and wipe out computer servers, but that’s just the beginning. To date, no computer has been created that could not be hacked—a sobering fact given our radical dependence on these machines for everything from our nation’s power grid to air traffic control to financial services. Yet, as ubiquitous as technology seems today, just over the horizon is a tidal wave of scientific progress that will leave our heads spinning. If today’s Internet is the size of a golf ball, tomorrow’s will be the size of the sun. Welcome to the Internet of Things, a living, breathing, global information grid where every physical object will be online. But with greater connections come greater risks. Implantable medical devices such as pacemakers can be hacked to deliver a lethal jolt of electricity and a car’s brakes can be disabled at high speed from miles away. Meanwhile, 3-D printers can produce AK-47s, bioterrorists can download the recipe for Spanish flu, and cartels are using fleets of drones to ferry drugs across borders. With explosive insights based upon a career in law enforcement and counterterrorism, Marc Goodman takes readers on a vivid journey through the darkest recesses of the Internet. Reading like science fiction, but based in science fact, Future Crimes explores how bad actors are primed to hijack the technologies of tomorrow, including robotics, synthetic biology, nanotechnology, virtual reality, and artificial intelligence. These fields hold the power to create a world of unprecedented abundance and prosperity. But the technological bedrock upon which we are building our common future is deeply unstable and, like a house of cards, can come crashing down at any moment. Future Crimes provides a mind-blowing glimpse into the dark side of technological innovation and the unintended consequences of our connected world. Goodman offers a way out with clear steps we must take to survive the progress unfolding before us. Provocative, thrilling, and ultimately empowering, Future Crimes will serve as an urgent call to action that shows how we can take back control over our own devices and harness technology’s tremendous power for the betterment of humanity—before it’s too late.

Connectography

Author : Parag Khanna
Publisher : Random House
ISBN 13 : 0812988566
Total Pages : 530 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis Connectography by : Parag Khanna

Download or read book Connectography written by Parag Khanna and published by Random House. This book was released on 2016-04-19 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the visionary bestselling author of The Second World and How to Run the World comes a bracing and authoritative guide to a future shaped less by national borders than by global supply chains, a world in which the most connected powers—and people—will win. Connectivity is the most revolutionary force of the twenty-first century. Mankind is reengineering the planet, investing up to ten trillion dollars per year in transportation, energy, and communications infrastructure linking the world’s burgeoning megacities together. This has profound consequences for geopolitics, economics, demographics, the environment, and social identity. Connectivity, not geography, is our destiny. In Connectography, visionary strategist Parag Khanna travels from Ukraine to Iran, Mongolia to North Korea, Pakistan to Nigeria, and across the Arctic Circle and the South China Sea to explain the rapid and unprecedented changes affecting every part of the planet. He shows how militaries are deployed to protect supply chains as much as borders, and how nations are less at war over territory than engaged in tugs-of-war over pipelines, railways, shipping lanes, and Internet cables. The new arms race is to connect to the most markets—a race China is now winning, having launched a wave of infrastructure investments to unite Eurasia around its new Silk Roads. The United States can only regain ground by fusing with its neighbors into a super-continental North American Union of shared resources and prosperity. Connectography offers a unique and hopeful vision for the future. Khanna argues that new energy discoveries and technologies have eliminated the need for resource wars; ambitious transport corridors and power grids are unscrambling Africa’s fraught colonial borders; even the Arab world is evolving a more peaceful map as it builds resource and trade routes across its war-torn landscape. At the same time, thriving hubs such as Singapore and Dubai are injecting dynamism into young and heavily populated regions, cyber-communities empower commerce across vast distances, and the world’s ballooning financial assets are being wisely invested into building an inclusive global society. Beneath the chaos of a world that appears to be falling apart is a new foundation of connectivity pulling it together. Praise for Connectography “Incredible . . . With the world rapidly changing and urbanizing, [Khanna’s] proposals might be the best way to confront a radically different future.”—The Washington Post “Clear and coherent . . . a well-researched account of how companies are weaving ever more complicated supply chains that pull the world together even as they squeeze out inefficiencies. . . . [He] has succeeded in demonstrating that the forces of globalization are winning.”—Adrian Woolridge, The Wall Street Journal “Bold . . . With an eye for vivid details, Khanna has . . . produced an engaging geopolitical travelogue.”—Foreign Affairs “For those who fear that the world is becoming too inward-looking, Connectography is a refreshing, optimistic vision.”—The Economist “Connectivity has become a basic human right, and gives everyone on the planet the opportunity to provide for their family and contribute to our shared future. Connectography charts the future of this connected world.”—Marc Andreessen, general partner, Andreessen Horowitz “Khanna’s scholarship and foresight are world-class. A must-read for the next president.”—Chuck Hagel, former U.S. secretary of defense This title has complex layouts that may take longer to download.

Global Marketing Strategy

Author : Bodo B. Schlegelmilch
Publisher : Springer Nature
ISBN 13 : 3030906655
Total Pages : 440 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Global Marketing Strategy by : Bodo B. Schlegelmilch

Download or read book Global Marketing Strategy written by Bodo B. Schlegelmilch and published by Springer Nature. This book was released on 2022-02-16 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions

How to Run the World

Author : Parag Khanna
Publisher : Random House
ISBN 13 : 0679604286
Total Pages : 273 pages
Book Rating : 4.6/5 (796 download)

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Book Synopsis How to Run the World by : Parag Khanna

Download or read book How to Run the World written by Parag Khanna and published by Random House. This book was released on 2011-01-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is a stunning and provocative guide to the future of international relations—a system for managing global problems beyond the stalemates of business versus government, East versus West, rich versus poor, democracy versus authoritarianism, free markets versus state capitalism. Written by the most esteemed and innovative adventurer-scholar of his generation, Parag Khanna’s How to Run the World posits a chaotic modern era that resembles the Middle Ages, with Asian empires, Western militaries, Middle Eastern sheikhdoms, magnetic city-states, wealthy multinational corporations, elite clans, religious zealots, tribal hordes, and potent media seething in an ever more unpredictable and dangerous storm. But just as that initial “dark age” ended with the Renaissance, Khanna believes that our time can become a great and enlightened age as well—only, though, if we harness our technology and connectedness to forge new networks among governments, businesses, and civic interest groups to tackle the crises of today and avert those of tomorrow. With his trademark energy, intellect, and wit, Khanna reveals how a new “mega-diplomacy” consisting of coalitions among motivated technocrats, influential executives, super-philanthropists, cause-mopolitan activists, and everyday churchgoers can assemble the talent, pool the money, and deploy the resources to make the global economy fairer, rebuild failed states, combat terrorism, promote good governance, deliver food, water, health care, and education to those in need, and prevent environmental collapse. With examples taken from the smartest capital cities, most progressive boardrooms, and frontline NGOs, Khanna shows how mega-diplomacy is more than an ad hoc approach to running a world where no one is in charge—it is the playbook for creating a stable and self-correcting world for future generations. How to Run the World is the cutting-edge manifesto for diplomacy in a borderless world.