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EBOOK: International Marketing, 5e

Author : Pervez Ghauri
Publisher : McGraw Hill
ISBN 13 : 1526848600
Total Pages : 659 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis EBOOK: International Marketing, 5e by : Pervez Ghauri

Download or read book EBOOK: International Marketing, 5e written by Pervez Ghauri and published by McGraw Hill. This book was released on 2021-08-16 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.

Thomas' Register of American Manufacturers

Author :
Publisher :
ISBN 13 :
Total Pages : 2088 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Thomas' Register of American Manufacturers by :

Download or read book Thomas' Register of American Manufacturers written by and published by . This book was released on 1999 with total page 2088 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Los Angeles County Economic Resource Profile

Author :
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Los Angeles County Economic Resource Profile by :

Download or read book Los Angeles County Economic Resource Profile written by and published by . This book was released on 1988 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Directory of U.S. Trademarks

Author :
Publisher :
ISBN 13 :
Total Pages : 1308 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Directory of U.S. Trademarks by :

Download or read book The Directory of U.S. Trademarks written by and published by . This book was released on 1993 with total page 1308 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Directory of Corporate Affiliations

Author :
Publisher :
ISBN 13 :
Total Pages : 1992 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Directory of Corporate Affiliations by :

Download or read book Directory of Corporate Affiliations written by and published by . This book was released on 2001 with total page 1992 pages. Available in PDF, EPUB and Kindle. Book excerpt: Described as "Who owns whom, the family tree of every major corporation in America, " the directory is indexed by name (parent and subsidiary), geographic location, Standard Industrial Classification (SIC) Code, and corporate responsibility.

Web Engineering: Modelling and Implementing Web Applications

Author : Gustavo Rossi
Publisher : Springer Science & Business Media
ISBN 13 : 1846289238
Total Pages : 459 pages
Book Rating : 4.8/5 (462 download)

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Book Synopsis Web Engineering: Modelling and Implementing Web Applications by : Gustavo Rossi

Download or read book Web Engineering: Modelling and Implementing Web Applications written by Gustavo Rossi and published by Springer Science & Business Media. This book was released on 2007-11-20 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Web Engineering: Modelling and Implementing Web Applications” presents the state of the art approaches for obtaining a correct and complete Web software product from conceptual schemas, represented via well-known design notations. Describing mature and consolidated approaches to developing complex applications, this edited volume is divided into three parts and covers the challenges web application developers face; design issues for web applications; and how to measure and evaluate web applications in a consistent way. With contributions from leading researchers in the field this book will appeal to researchers and students as well as to software engineers, software architects and business analysts.

Jane's International Defense Review

Author :
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Jane's International Defense Review by :

Download or read book Jane's International Defense Review written by and published by . This book was released on 2005 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Application Specific Integrated Circuits

Author : Edward Fisher
Publisher : BoD – Books on Demand
ISBN 13 : 178985847X
Total Pages : 102 pages
Book Rating : 4.7/5 (898 download)

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Book Synopsis Application Specific Integrated Circuits by : Edward Fisher

Download or read book Application Specific Integrated Circuits written by Edward Fisher and published by BoD – Books on Demand. This book was released on 2019-04-17 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of application-specific integrated circuits (ASICs) is fast-paced being at the very forefront of modern nanoscale fabrication and presents a deeply engaging career path. ASICs can provide us with high-speed computation in the case of digital circuits. For example, central processing units, graphics processing units, field-programmable gate arrays, and custom-made digital signal processors are examples of ASICs and the transistors they are fabricated from. We can use that same technology complementary metal-oxide semiconductor processes to implement high-precision sensing of or interfacing to the world through analog-to-digital converters, digital-to-analog converters, custom image sensors, and highly integrated micron-scale sensors such as magnetometers, accelerometers, and microelectromechanical machines. ASIC technologies now transitioning toward magneto-resistive and phase-changing materials also offer digital memory capacities that have aided our technological progress. Combining these domains, we have moved toward big data analytics and the new era of artificial intelligence and machine learning. This book provides a small selection of chapters covering aspects of ASIC development and the surrounding business model.

Information Sources

Author : Information Industry Association
Publisher :
ISBN 13 :
Total Pages : 494 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Information Sources by : Information Industry Association

Download or read book Information Sources written by Information Industry Association and published by . This book was released on 1996 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Oracle Identity Management

Author : Marlin B. Pohlman
Publisher : CRC Press
ISBN 13 : 142007248X
Total Pages : 548 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Oracle Identity Management by : Marlin B. Pohlman

Download or read book Oracle Identity Management written by Marlin B. Pohlman and published by CRC Press. This book was released on 2008-04-09 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the third edition of this popular reference, identity management specialist Marlin B. Pohlman offers a definitive guide for corporate stewards struggling with the challenge of meeting regulatory compliance. He examines multinational regulations, delves into the nature of governance, risk, and compliance (GRC), and outlines a common taxonomy for the GRC space. He also cites standards that are used, illustrating compliance frameworks such as BSI, ITIL, and COBIT. The text focuses on specific software components of the Oracle Identity Management solution and includes elements of the Oracle compliance architecture.

Federal Register

Author :
Publisher :
ISBN 13 :
Total Pages : 340 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Federal Register by :

Download or read book Federal Register written by and published by . This book was released on 2013-06 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Postracial Fantasies and Zombies

Author : Eric King Watts
Publisher : Univ of California Press
ISBN 13 : 0520403770
Total Pages : 230 pages
Book Rating : 4.5/5 (24 download)

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Book Synopsis Postracial Fantasies and Zombies by : Eric King Watts

Download or read book Postracial Fantasies and Zombies written by Eric King Watts and published by Univ of California Press. This book was released on 2024 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book understands the postracial as a genre--like the zombie apocalypse--that signals a disturbance in society that is felt as terrifying and exciting. The postracial is repetitive and reproduces blackened biothreat bodies, rituals of securitization, and fantasies of the reclamation of white masculine sovereignty. Eric King Watts examines key moments when Blackness became an object of knowledge in the eighteenth and nineteenth centuries, preparing the "scientific" and philosophical ground for interpreting zombie lore. The book treats the "Greater Caribbean" as a transformative space in which an antiblack infrastructure arose and interrogates the US's militarized domination of Haiti that was the context in which the zombie emerged. Watts traces variations of the form and function of the zombie to contemplate how it matters to our contemporary struggles with racism and pandemic policies.

UK Directory of Executive Recruitment

Author : Executive Grapevine International Limited
Publisher : Executive Grapevine Int. Ltd.
ISBN 13 : 1903550319
Total Pages : 379 pages
Book Rating : 4.9/5 (35 download)

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Book Synopsis UK Directory of Executive Recruitment by : Executive Grapevine International Limited

Download or read book UK Directory of Executive Recruitment written by Executive Grapevine International Limited and published by Executive Grapevine Int. Ltd.. This book was released on 2004-07 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: The UK Directory of Executive Recruitment is a comprehensive source of information on the UK's executive search and selection consultancies.

Report

Author :
Publisher :
ISBN 13 :
Total Pages : 768 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Report by :

Download or read book Report written by and published by . This book was released on 1972 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Contemporary Identity and Access Management Architectures: Emerging Research and Opportunities

Author : Ng, Alex Chi Keung
Publisher : IGI Global
ISBN 13 : 1522548297
Total Pages : 259 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Contemporary Identity and Access Management Architectures: Emerging Research and Opportunities by : Ng, Alex Chi Keung

Download or read book Contemporary Identity and Access Management Architectures: Emerging Research and Opportunities written by Ng, Alex Chi Keung and published by IGI Global. This book was released on 2018-01-26 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the proliferation of distributed mobile technologies and heavy usage of social media, identity and access management has become a very challenging area. Businesses are facing new demands in implementing solutions, however, there is a lack of information and direction. Contemporary Identity and Access Management Architectures: Emerging Research and Opportunities is a critical scholarly resource that explores management of an organization’s identities, credentials, and attributes which assures the identity of a user in an extensible manner set for identity and access administration. Featuring coverage on a broad range of topics, such as biometric application programming interfaces, telecommunication security, and role-based access control, this book is geared towards academicians, practitioners, and researchers seeking current research on identity and access management.

Media, Economy and Society

Author : Christian Fuchs
Publisher : Taylor & Francis
ISBN 13 : 1000990397
Total Pages : 459 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Media, Economy and Society by : Christian Fuchs

Download or read book Media, Economy and Society written by Christian Fuchs and published by Taylor & Francis. This book was released on 2023-11-29 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential guide to the critical study of the media economy in society teaches students how to critically analyse the political economy of communication and the media. The book introduces a variety of methods and topics, including the political economy of communication in capitalism, the political economy of media concentration, the political economy of advertising, the political economy of global media and transnational media corporations, class relations and working conditions in the capitalist media and communication industry, the political economy of the Internet and digital media, the information society and digital capitalism, the public sphere, Public Service Media, the Public Service Internet, and the political economy of media management. This will be an ideal textbook for a variety of courses relating to media and communication, including Media Economics; Political Economy of Communication; Media, Culture, and Society; Critical Media and Communication Studies; Media Sociology; Media Management; and Media Business Studies.

Censorship, Surveillance, and Privacy: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522571140
Total Pages : 2215 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Censorship, Surveillance, and Privacy: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Censorship, Surveillance, and Privacy: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-10-05 with total page 2215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The censorship and surveillance of individuals, societies, and countries have been a long-debated ethical and moral issue. In consequence, it is vital to explore this controversial topic from all angles. Censorship, Surveillance, and Privacy: Concepts, Methodologies, Tools, and Applications is a vital reference source on the social, moral, religious, and political aspects of censorship and surveillance. It also explores the techniques of technologically supported censorship and surveillance. Highlighting a range of topics such as political censorship, propaganda, and information privacy, this multi-volume book is geared towards government officials, leaders, professionals, policymakers, media specialists, academicians, and researchers interested in the various facets of censorship and surveillance.