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Publisher :
ISBN 13 :
Total Pages : 514 pages
Book Rating : 4.3/5 (512 download)
Download or read book Brands and Their Companies written by and published by . This book was released on 1996 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Byoungho Ellie Jin
Publisher : Bloomsbury Publishing
ISBN 13 : 135018019X
Total Pages : 273 pages
Book Rating : 4.3/5 (51 download)
Download or read book Global Fashion Business written by Byoungho Ellie Jin and published by Bloomsbury Publishing. This book was released on 2024-07-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.
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ISBN 13 :
Total Pages : 2314 pages
Book Rating : 4.:/5 ( download)
Download or read book Who Owns Whom written by and published by . This book was released on 2008 with total page 2314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher : China Economic Review Publishing
ISBN 13 : 9889825473
Total Pages : 922 pages
Book Rating : 4.8/5 (898 download)
Download or read book China Foreign Enterprise Directory 3rd Edition - 2006 written by and published by China Economic Review Publishing. This book was released on with total page 922 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : C. Noronha
Publisher : Springer
ISBN 13 : 1137414693
Total Pages : 367 pages
Book Rating : 4.1/5 (374 download)
Download or read book Corporate Social Disclosure written by C. Noronha and published by Springer. This book was released on 2014-12-17 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Social Disclosure focuses on China and Japan as two countries for critical observations of the latest CSD issues. This volume consists of 12 chapters written by scholars from these two countries, addressing the latest observation of CSD in general as we as in different industries based on their latest research findings.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522554769
Total Pages : 570 pages
Book Rating : 4.5/5 (225 download)
Download or read book Sports Media, Marketing, and Management: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-03-02 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.
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ISBN 13 :
Total Pages : 1336 pages
Book Rating : 4.3/5 ( download)
Download or read book Nelson's Directory of Investment Research written by and published by . This book was released on 2008 with total page 1336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher : Global Sources
ISBN 13 : 9789627853688
Total Pages : 124 pages
Book Rating : 4.8/5 (536 download)
Download or read book Market Intelligence Report: Writing Instruments written by and published by Global Sources. This book was released on 2004 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : IBP, Inc
Publisher : Lulu.com
ISBN 13 : 1438708947
Total Pages : 278 pages
Book Rating : 4.4/5 (387 download)
Download or read book China Trade Shows and Exhibitions Handbook - Strategic Information and Contacts written by IBP, Inc and published by Lulu.com. This book was released on 2013-08-01 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: China Trade Exhibitions Handbook
Author : Rob Hess
Publisher : Routledge
ISBN 13 : 1351548328
Total Pages : 159 pages
Book Rating : 4.3/5 (515 download)
Download or read book Soft Power Politics - Football and Baseball on the Western Pacific Rim written by Rob Hess and published by Routledge. This book was released on 2017-07-05 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soft Power Politics- Past and Present: Football and Baseball on the Western Pacific Rim illustrates the momentous expanse and moment of sport in the Asia Pacific region and through these essays dealing with two of the most prodigious global team sports confronts various cultural clashes that Samuel Huntington would ensure the end of civilisation. They also demonstrate the power sport has to change the world and to inspire and unite people globally. All who sail under the flag ofSport as ingenuous as it may seem to the host of cynics that abounds, believe that dialogues that emerge from arguments included in this text represent communication of the highest order and have the potential to produce the cohesion that can close some of those cracks that Huntington said would open up along, what he called the fault lines between civilisations.This book was published as a special issue of the International Journal of the History of Sport.
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Publisher :
ISBN 13 :
Total Pages : 1248 pages
Book Rating : 4.F/5 ( download)
Download or read book The Directory of U.S. Trademarks written by and published by . This book was released on 1993 with total page 1248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 696 pages
Book Rating : 4.:/5 (334 download)
Download or read book Hong Kong Enterprise written by and published by . This book was released on 2001 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric MacIntosh
Publisher : Human Kinetics
ISBN 13 : 149258990X
Total Pages : 457 pages
Book Rating : 4.4/5 (925 download)
Download or read book International Sport Management written by Eric MacIntosh and published by Human Kinetics. This book was released on 2019-03-05 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Sport Management is the first comprehensive textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this textbook serves as an invaluable guide for readers as they build careers that require an international understanding of the relationships, influences, and responsibilities in sport management. Through a systematic presentation of topics and issues in international sport, this textbook offers a long-overdue guide for students in this burgeoning subfield in sport management. Editors Li, MacIntosh, and Bravo have assembled contributors from all corners of the globe to present a truly international perspective on the topic. With attention to diversity and multiple viewpoints, each chapter is authored by distinguished academics and practitioners in the field. A foreword by esteemed sport management scholar Dr. Earle Zeigler emphasizes the importance of a dedicated study of the issues in international sport management. All chapters in the text use a global perspective to better showcase how international sport operates in various geopolitical environments and cultures. The text is arranged in five parts, each serving a unique purpose: •To outline the issues associated with international sport management •To examine sport using a unique perspective that emphasizes its status as a global industry •To introduce the structure of governance in international sport •To examine the management essentials in international sport •To apply these strategies in the business segments of sport marketing, sport media and information technology, sport facilities and design, sport event management, and sport tourism Written to engage students, International Sport Management contains an array of learning aids to assist with comprehension of the material. It includes case studies and sidebars that apply the concepts to real-world situations and demonstrate the varied issues, challenges, and opportunities affecting sport management worldwide. Chapter objectives, key terms, learning activities, summaries, and discussion questions guide learning in this wide-ranging subject area. In addition, extensive reference sections support the work of practitioners in the field. With International Sport Management, both practicing and future sport managers can develop an increased understanding of the range of intercultural competencies necessary for success in the field. Using a framework of strategic and total-quality management, the text allows readers to examine global issues from an ethical perspective and uncover solutions to complex challenges that sport managers face. With this approach, readers will learn how to combine business practices with knowledge in international sport to lead their current and future careers. International Sport Management offers readers a multifaceted view of the issues, challenges, and opportunities in international sport management as well as the major functional areas that govern international sport. The text provides students, academics, and practitioners with critical insights into the practice of business as it applies to international sport.
Author : Ulrik Wagner
Publisher : SAGE
ISBN 13 : 1473987415
Total Pages : 257 pages
Book Rating : 4.4/5 (739 download)
Download or read book When Sport Meets Business written by Ulrik Wagner and published by SAGE. This book was released on 2016-10-19 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment – Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe’s most popular sports. Sport Marketing and Media – Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport. Sport and Finance – Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption. Sporting Events – Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy. The authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England’s Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain’s LaLiga, the sponsorship viability for Ukraine’s Klitschko brothers and the case of Denmark’s Viborg F.F. Suitable for undergraduate and postgraduate students in sport related courses, including sport management, sport economics, sport marketing and the sociology of sport.
Author : Marcus P. Chu
Publisher : Taylor & Francis
ISBN 13 : 1000918831
Total Pages : 162 pages
Book Rating : 4.0/5 (9 download)
Download or read book Greater China's Olympic Medal Haul written by Marcus P. Chu and published by Taylor & Francis. This book was released on 2023-07-28 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1984 and 2021, elite athletes from the member regions of Greater China – China, Taiwan, and Hong Kong – competed at each of the ten Summer Olympics. By winning 263 gold medals, 199 silver, and 173 bronze, China became a global sports superpower. Taiwan and Hong Kong pocketed 7 gold medals, 10 silver, and 17 bronze and 2 gold medals, 3 silver, and 4 bronze, respectively, displaying their world-leading statuses in archery, badminton, baseball, cycling, fencing, gymnastics, Judo, karate, sailing, Taekwondo, table tennis, and weightlifting. In response, the leaders of the three regions delivered high-profile praise. Their administrations awarded cash, badges, and/or honorary titles to the medalists. By reviewing journalistic reports, key-players’ memoirs, official documents, and scholarly works, this book aims to understand the significance of the Olympic medal haul to the Chinese, Taiwanese, and Hong Kong authorities. Its findings detail the context in which the Olympic medal haul was leveraged for the political change of the three regions and their relations with each other. They also reveal that the praise and rewards bestowed by the respective authorities on the medalists not only celebrated their jurisdictions’ sporting excellence, but served broader strategic goals across domestic politics and international relations.
Author : Jiaming Sun
Publisher : Routledge
ISBN 13 : 1135068011
Total Pages : 242 pages
Book Rating : 4.1/5 (35 download)
Download or read book Chinese Globalization written by Jiaming Sun and published by Routledge. This book was released on 2013-03-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the explicit effects of global connectivity on local culture and society in post-reform mainland China. It focuses on individual level globalization in China and how global socialization impacts local residents’ behaviors, lifestyle, value orientation and the consequence of local transformation. Asking questions such as: What types of individual global connections have emerged and developed in China over the last three decades? What aspects of local transformations are influenced by such global connections? How does the impact of global connections vary across different aspects of local communities and institutions? Jiaming Sun uses an original micro-level relational approach to analyse how different types of individual global connections may make a difference and constitute certain outcomes of local transformation, the outcome being that global connections are capable of facilitating local transformation across different spatial, economic, and cultural settings.
Author : Diana Barrowclough
Publisher : Routledge
ISBN 13 : 1136793186
Total Pages : 342 pages
Book Rating : 4.1/5 (367 download)
Download or read book Creative Industries and Developing Countries written by Diana Barrowclough and published by Routledge. This book was released on 2012-11-12 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pushing the frontiers of the new development paradigm, this book guides debates, clarifies new themes and illustrates how the cultural resources of the developing world can become a new way of integrating into the global economy - helping to raise the voices of developing countries, widening the range of creative choices and promoting cultural diversity and economic and human development. Mixing theory, country case-studies and policy analysis this volume argues that developing countries can use their creative assets and energies as a source of economic growth - if they can better position themselves in the global economy, turning on its head the polarized debate about commerce and culture to take a fresh look at some traditional activities whose intrinsic cultural value has for too long hidden their economic worth. It includes essays from economists, lawyers and industry experts on global trade trends; digital-technology; film in West Africa; audio visuals in India; the music industry in Brazil and the Caribbean; the copyright industry in Arab countries, and policy lessons from developed countries - including sources of finance, subsidies and the role of incubators and intermediaries. Fresh and incisive, this policy lead book on one of the world’s fastest growing sectors is an invaluable resource for to economists and policy-makers alike, as well as those with an interest in industrial organization, development policy, evolutionary economics and the creative industries.
