Companies On A Mission

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Companies on a Mission

Author : Michael V. Russo
Publisher : Stanford University Press
ISBN 13 : 0804774285
Total Pages : 273 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Companies on a Mission by : Michael V. Russo

Download or read book Companies on a Mission written by Michael V. Russo and published by Stanford University Press. This book was released on 2010-04-06 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles—with a twist—to win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. Mission-driven firms build their brands on authenticity. Only you are you. And, authenticity builds customer loyalty. Later in the book, Russo moves beyond the firm level to look at these companies in context. He finds, for instance, that just as specific industries often develop in geographic clusters, mission-driven companies also aggregate. But, they put down roots where other businesses are pursuing complementary goals. Portland and the Bay Area are two such hotbeds. This allows for cooperation, as opposed to breeding stiff competition. The rise to prominence of mission-driven companies like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group is undoubtedly the result of powerful trends in consumer markets, including the rise of conscious consumerism, the transparency movement, and fallout from global competition. Most books that address social and environmental issues are focused on large corporations, crafted as autobiographies by CEOs, or written as moral calls to action without regard for the bottom line. Companies on a Mission both chronicles a movement and provides grounded guidance to entrepreneurs and managers who wish to join the wave. For these readers, this book is a one-of-a-kind bible.

Great Commission Companies

Author : Steven Rundle
Publisher : InterVarsity Press
ISBN 13 : 0830879951
Total Pages : 241 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Great Commission Companies by : Steven Rundle

Download or read book Great Commission Companies written by Steven Rundle and published by InterVarsity Press. This book was released on 2013-04-23 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this landmark book, economist Steve Rundle and missiologist Tom Steffen offer their paradigm for the convergence of business and missions--the Great Commission Company. This revised and expanded edition provides new and updated case studies of Great Commission Companies in diverse contexts around the world.

Mission

Author : Michael Hayman
Publisher : Penguin UK
ISBN 13 : 0241970792
Total Pages : 260 pages
Book Rating : 4.2/5 (419 download)

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Book Synopsis Mission by : Michael Hayman

Download or read book Mission written by Michael Hayman and published by Penguin UK. This book was released on 2015-07-02 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners. Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share. The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition. From tech pioneers Google and Airbnb, to retail giant Whole Foods and British success stories such as Ella's Kitchen, Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. How caring, sharing and daring companies have opened a new chapter for the world of business. Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Harness the power of momentum. Find your mission.

Brands on a Mission

Author : Myriam Sidibe
Publisher : Routledge
ISBN 13 : 1000069230
Total Pages : 297 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Brands on a Mission by : Myriam Sidibe

Download or read book Brands on a Mission written by Myriam Sidibe and published by Routledge. This book was released on 2020-05-10 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies – from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy – and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever, built purpose into the DNA of his company; what keeps Alan Jope (new CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Durex, Dove, Discovery and LIXIL have made choices and the reasons behind them. In this book you will learn how a soap brand Lifebuoy taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism amongst many others. Renowned experts like Peter Piot (Director, London School of Health and Tropical Medicine), Michael Porter (Professor, Harvard School of Business), Jane Nelson (Director, Corporate Responsibility Initiative, Harvard Kennedy School) and Susie Orbach (leading feminist and formerly professor, London School of Economics) also share examples, data and their everyday experiences of helping corporates create a culture of purpose. And leading NGOs and UN experts like Lawrence Haddad (Executive Director, GAIN) and Natalia Kanem (Executive Director of UNFPA) will recount how the public and private sector have worked together to create an accelerated path to reaching the Sustainable Development Goals by 2030. The book provides a clear pathway of how to take brands through the journey of developing impactful social missions and driving business growth, and is an essential guide for both managers and students alike.

Business on a Mission

Author : Andy Last
Publisher : Routledge
ISBN 13 : 1351285181
Total Pages : 113 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Business on a Mission by : Andy Last

Download or read book Business on a Mission written by Andy Last and published by Routledge. This book was released on 2017-09-08 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bronze winner of the AXIOM Business Book Award in the category of Philanthropy, Non-Profit, Sustainability. Please see: http://www.axiomawards.com/77/award-winners/2017-winners This easy-to-read and engaging book is the perfect introduction to how to build a sustainable brand for your organization. Intended as a roadmap that can be readily applied by busy managers and practitioners, the book includes interviews with business leaders, including Paul Polman of Unilever, Adam Elman of Marks & Spencer, and Jonas Prising of ManpowerGroup to provide insight into best practice and clear guidance for implementation. Throughout, the book avoids jargon and theorizing to ensure readability. Business on a Mission is based on more than a decade working with some of the first businesses to develop social missions and shows the foundations behind their success. It looks at how businesses can profit from working hand in hand with society and identifies a model for success. The book demonstrates how businesses can go from hiding behind "social shields" to picking up "social swords" and presents the six criteria to look for in assessing a social mission. It also focuses on how good communications can build trust and bring about positive change; and it provides clear ways to engage employees and improve productivity as well as "rules" for communicating social missions externally. This optimistic book explains the benefits of partnerships in the sustainable development agenda, particularly between businesses and NGOs. The book features guidelines for avoiding dysfunctional partnerships, and presents interviews with Marc Van Ameringen, Executive Director of GAIN (Global Alliance for Improved Nutrition) 2005 to 2016, and Myriam Sidibe, Social Mission Director for Africa, Unilever, on how things can be managed to the benefit of both partners. .

Measure What Matters

Author : John Doerr
Publisher : Penguin
ISBN 13 : 052553623X
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Measure What Matters by : John Doerr

Download or read book Measure What Matters written by John Doerr and published by Penguin. This book was released on 2018-04-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

The Mission Statement Book

Author : Jeffrey Abrahams
Publisher :
ISBN 13 :
Total Pages : 644 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis The Mission Statement Book by : Jeffrey Abrahams

Download or read book The Mission Statement Book written by Jeffrey Abrahams and published by . This book was released on 1995 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jeffrey Abrahams shows a selection of over 300 mission statements from America's top companies and provides advice on how to craft your own statement to suit the needs of your organisation.

101 Mission Statements from Top Companies

Author : Jeffrey Abrahams
Publisher : Ten Speed Press
ISBN 13 : 030781470X
Total Pages : 162 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis 101 Mission Statements from Top Companies by : Jeffrey Abrahams

Download or read book 101 Mission Statements from Top Companies written by Jeffrey Abrahams and published by Ten Speed Press. This book was released on 2013-10-02 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ben & Jerry's has one. So do Tiffany's and Smucker's and Microsoft. It doesn't matter whether you're a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company's future and, ultimately, its success. Selected from among America's most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values. Additionally, 101 MISSION STATEMENTS instructs the new or future entrepreneur in crafting and customizing a mission statement that will inspire, motivate, and meet the specific needs and aspirations of the organization and its members.

What Great Brands Do

Author : Denise Lee Yohn
Publisher : John Wiley & Sons
ISBN 13 : 111861125X
Total Pages : 278 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis What Great Brands Do by : Denise Lee Yohn

Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Business as Mission

Author : C. Neal Johnson
Publisher : InterVarsity Press
ISBN 13 : 0830869476
Total Pages : 529 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Business as Mission by : C. Neal Johnson

Download or read book Business as Mission written by C. Neal Johnson and published by InterVarsity Press. This book was released on 2011-10-10 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: C. Neal Johnson offers the first comprehensive guide to business as mission (BAM) for practitioners. He provides conceptual foundationas for understanding BAM's unique place in global mission and prerequisites for engaging in it. Then he offers practical resources for how to do BAM, including strategic planning and step-by-step operational implementation.

101 Great Mission Statements

Author :
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.:/5 (338 download)

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Book Synopsis 101 Great Mission Statements by :

Download or read book 101 Great Mission Statements written by and published by . This book was released on 1995 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the process of creating a mission statement, then presents a collection of 101 mission statements from leading organizations around the world.

Mission in a Bottle

Author : Seth Goldman
Publisher : Crown Currency
ISBN 13 : 0770437508
Total Pages : 285 pages
Book Rating : 4.7/5 (74 download)

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Book Synopsis Mission in a Bottle by : Seth Goldman

Download or read book Mission in a Bottle written by Seth Goldman and published by Crown Currency. This book was released on 2013-09-03 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving. Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.

Say It and Live It

Author : Patricia Jones
Publisher : Crown Currency
ISBN 13 : 0307766950
Total Pages : 283 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Say It and Live It by : Patricia Jones

Download or read book Say It and Live It written by Patricia Jones and published by Crown Currency. This book was released on 2011-03-23 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Say It And Live It is the first collection of provocative, passionate, and intelligent corporate mission statements--the most powerful and popular managerial tool in business today. A corporate mission statement is the most dramatic presentation of a company's vision and its goal. No other document--annual report, press release, news article, statement from the board of directors--tells us more about a company's values and ethics than a mission statement. Companies know that if they write it down, they will have to live up to it--so they devote months, even years, the energy of people from the CEO on down, and significant sums of money to crafting them. Say It And Live It is the only source of information for the many business people who are presently writing their own mission statements. In it, authors Patricia Jones and Larry Kahaner show that industry leaders are frequently corporations that truly live their mission statements. Some of the winners include: Avis, Ben & Jerry's, Boeing, Citicorp, General Electric, Gillette, Hallmark Cards, IBM, Kellogg's, Reader's Digest, Saturn, Southwest Airlines, UPS, and Xerox. Say It And Live It is a collection of the fifty best corporate mission statements in America. Each entry consists of the company's complete mission statement, along with an explanation of how it was written, a lesson about how that mission statement saved the company or motivated employees, or comments from the CEO or the president. The introduction points out the common elements of these philosophical documents, while the final chapter is a list of tips on how you can write your own mission statement.

Vision, Mission, Values, Aspirations, Do They Matter?

Author : Sam Schreim
Publisher :
ISBN 13 : 9781656572370
Total Pages : 328 pages
Book Rating : 4.5/5 (723 download)

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Book Synopsis Vision, Mission, Values, Aspirations, Do They Matter? by : Sam Schreim

Download or read book Vision, Mission, Values, Aspirations, Do They Matter? written by Sam Schreim and published by . This book was released on 2020-01-14 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: What did Adolf Hitler, John F. Kennedy and Gandhi have in common? They all had a VISION and went on a MISSION to steer and unite the public towards their goals and objectives. Mission, vision, values and aspirational statements are meant to be more than decorations and slogans that make organizations look good in the eyes of employees, customers, investors, and stakeholders. When articulated properly, vision and mission statements can be powerful tools and can be positioned as strategic roadmaps to steer and unite organizations, employees and stakeholders towards common objectives and goals. In addition, vision and mission statements can help corporations and organizations define their purpose and establish a unique corporate identity.In this book, you'll learn the meaning and the purpose of each of these statements and why they remain relevant and popular management tools in 2020. The book contains tools and frameworks to guide you in developing or rethinking your own vision, mission, values and aspirations statements. Plus, you'll find a reference guide to vision and mission statements from 1,001 leading global organizations that were in place at the time of launch of this book to inspire you when drafting your own.

Zingerman's Guide to Giving Great Service

Author : Ari Weinzweig
Publisher : Hyperion
ISBN 13 : 1401305075
Total Pages : 125 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Zingerman's Guide to Giving Great Service by : Ari Weinzweig

Download or read book Zingerman's Guide to Giving Great Service written by Ari Weinzweig and published by Hyperion. This book was released on 2012-06-26 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial phenomenon Ari Weinzweig, co-founder of the much-loved Zingerman's Deli, shares the secrets to providing world-class customer service. Zingerman's in Ann Arbor, Michigan, is a beloved deli with some of the most loyal clientele around. It has been praised for its products and service in media outlets far and wide, including the New York Times, Men's Journal, Inc. Magazine, Esquire, Atlantic Monthly, USA Today, and Fast Company. And what started out as a small deli has grown to a flourishing restaurant, catering service, bakery, mail-order operation, creamery, and training business. Booming business and loyal customers are proof enough that the Zingerman's team knows a thing or two about customer service. Now in Zingerman's Guide to Giving Great Service, co-founder Ari Weinzweig shares the unique Zingerman method of treating customers, giving the reader step-by-step instructions on what to teach staff, how to train them, how to implement the training, how to measure their success, and finally, how to reward performance. Some of Zingerman's time-tested principles: Customers who get a great product but poor service won't be as loyal as those who are disappointed with a product but get great service. You'll get more complaints if people believe you care enough to listen to them. And that's a good thing. Employees who are rewarded, respected, and well cared for treat customers the same way.

101 Great Mission Statements

Author : Timothy R. V. Foster
Publisher :
ISBN 13 : 9780749409524
Total Pages : 148 pages
Book Rating : 4.4/5 (95 download)

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Book Synopsis 101 Great Mission Statements by : Timothy R. V. Foster

Download or read book 101 Great Mission Statements written by Timothy R. V. Foster and published by . This book was released on 1993 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: A mission statement is an affirmation of philosophy and direction, developed by an organization to focus staff attention on company goals. This guide aims to provide readers with 101 examples of companies that have used the mission statement successfully, such as The Body Shop and Glaxo.

Mission and Business Philosophy

Author : Andrew Campbell
Publisher : Elsevier
ISBN 13 : 148310365X
Total Pages : 366 pages
Book Rating : 4.4/5 (831 download)

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Book Synopsis Mission and Business Philosophy by : Andrew Campbell

Download or read book Mission and Business Philosophy written by Andrew Campbell and published by Elsevier. This book was released on 2016-06-06 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mission and Business Philosophy discusses the role of a mission in an organization. The book is comprised of seven chapters; each chapter relates mission to an aspect of an organization. he first chapter discusses the findings of the research done by the author, which help explains how a mission plays a central role in organizational management. Chapters 2 to 6 relate the mission statement to the different aspects of an organization, such as motivation, culture, leadership, and ethics. Chapter 7 provides an advice in writing a mission statement. The book will be of great use to individuals, particularly those who are in leadership position.