Branded Content and Entertainment in Advertising

Download Branded Content and Entertainment in Advertising PDF Online Free

Author :
Publisher : Taylor & Francis
ISBN 13 : 1000905586
Total Pages : 156 pages
Book Rating : 4.0/5 (9 download)

DOWNLOAD NOW!


Book Synopsis Branded Content and Entertainment in Advertising by : María Rodríguez-Rabadán Benito

Download or read book Branded Content and Entertainment in Advertising written by María Rodríguez-Rabadán Benito and published by Taylor & Francis. This book was released on 2023-06-23 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.

The Writer's Journey - 25th Anniversary Edition

Download The Writer's Journey - 25th Anniversary Edition PDF Online Free

Author :
Publisher :
ISBN 13 : 9781615933150
Total Pages : 510 pages
Book Rating : 4.9/5 (331 download)

DOWNLOAD NOW!


Book Synopsis The Writer's Journey - 25th Anniversary Edition by : Christopher Vogler

Download or read book The Writer's Journey - 25th Anniversary Edition written by Christopher Vogler and published by . This book was released on 2020 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally an influential memo Vogler wrote for Walt Disney Animation executives regarding The Lion King, The Writer's Journey details a twelve-stage, myth-inspired method that has galvanized Hollywood's treatment of cinematic storytelling. A format that once seldom deviated beyond a traditional three-act blueprint, Vogler's comprehensive theory of story structure and character development has met with universal acclaim, and is detailed herein using examples from myths, fairy tales, and classic movies. This book has changed the face of screenwriting worldwide over the last 25 years, and continues to do so.

Niní Está Viva!

Download Niní Está Viva! PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.A/5 ( download)

DOWNLOAD NOW!


Book Synopsis Niní Está Viva! by : Patricia Narváez

Download or read book Niní Está Viva! written by Patricia Narváez and published by . This book was released on 2003 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dar vida al personaje : técnicas para crear personajes inolvidables

Download Dar vida al personaje : técnicas para crear personajes inolvidables PDF Online Free

Author :
Publisher :
ISBN 13 : 9788484289975
Total Pages : 264 pages
Book Rating : 4.2/5 (899 download)

DOWNLOAD NOW!


Book Synopsis Dar vida al personaje : técnicas para crear personajes inolvidables by : Silvia Adela Kohan Tolmach

Download or read book Dar vida al personaje : técnicas para crear personajes inolvidables written by Silvia Adela Kohan Tolmach and published by . This book was released on 2014-04 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Latina Magazine

Download Latina Magazine PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 722 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis Latina Magazine by :

Download or read book Latina Magazine written by and published by . This book was released on 2005 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Tell Me Who I Am

Download Tell Me Who I Am PDF Online Free

Author :
Publisher : PLAZA & JANÉS
ISBN 13 : 8401343062
Total Pages : 964 pages
Book Rating : 4.4/5 (13 download)

DOWNLOAD NOW!


Book Synopsis Tell Me Who I Am by : Julia Navarro

Download or read book Tell Me Who I Am written by Julia Navarro and published by PLAZA & JANÉS. This book was released on 2014-02-13 with total page 964 pages. Available in PDF, EPUB and Kindle. Book excerpt: A journalist receives a proposal to investigate the eventful life of his great-grandmother, about whom all that is known is that she fled Spain, abandoning her husband and child, shortly before the Civil War broke out. The memoir of an entire century, this novel adds a new, original chapter to Julia Navarro's best-selling career. Tell Me Who I Am surprises and enchants with a captivating and heartrending story. This is a novel about memory and identity with an exceptionallywell-drawn and unforgettable literary character: a woman who throughout her extraordinary life was able to achieve the highly difficult feat of knowing herself. A victim of her mistakes, aware of her guilt, frightened by her traumas, she is above all an anti-heroine, a flesh-and-blood woman who always acts according to her principles, facing up to every challenge and making errors for which she will never fully pay. A woman who decided that she couldn't be neutral in this life. Navarro's most personal novel surprises for its melodrama and the raw emotions transmitted by many of its stories. It is filled with pure adventure, introspection and political chronicle. From the tumultuous years of the Second Spanish Republic to the fall of the Berlin Wall, including World War II and the Cold War, these pages are packed with intrigue, emotion, politics, espionage, love, betrayal and settings like Madrid, Barcelona, Paris, Buenos Aires, Mexico, Moscow, London, Berlin and Warsaw with brief stopovers in The Basque Country, Cairo, Athens, Lisbon and New York.

Los secretos detrás de la magia

Download Los secretos detrás de la magia PDF Online Free

Author :
Publisher : Ediciones LEA
ISBN 13 : 9877188554
Total Pages : 272 pages
Book Rating : 4.8/5 (771 download)

DOWNLOAD NOW!


Book Synopsis Los secretos detrás de la magia by : Jonatan Loidi

Download or read book Los secretos detrás de la magia written by Jonatan Loidi and published by Ediciones LEA. This book was released on 2024-05-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jonatan Loidi y ‘Gaita’ González presentan un modelo de 10 pasos para la creación y gestión de experiencias mágicas para tu organización. “Este libro es el manual de la excelencia en atención al cliente y desarrollo empresarial. Demuestra que la pasión es clave para superar los desafíos. Una invitación a reflexionar, trabajar y cambiar paradigmas para formar parte del 5% que marca la diferencia”. Martín Zuppi, CEO Stellatis Argentina “Conocí el modelo a partir de una conferencia, y sin dudas me pareció el recorrido ideal para trabajar en la experiencia que una organización puede ofrecer. Hoy este libro forma parte de nuestra agenda de trabajo”. Carolina Del Hoyo, Directora Regional Marketing Fratelli Branca “Este libro permite enamorarse de la idea de que no existen los límites cuando se trata de satisfacer y hacer felices a nuestros clientes, y a nuestro equipo de trabajo. 100% aplicable a la realidad de Latinoamérica”. Isabel Cristina Sepúlveda Parra, Directora de Experiencia al cliente en Bancolombia. “Participé de la experiencia en Orlando dos veces. Por tal motivo aseguro que este libro marca un antes y después para la organización y el liderazgo, ofreciendo un camino lógico y simple hacia el éxito, con ejemplos claros”. Carlos Bethancourt, Director ejecutivo Acecolombia. “El libro describe un modelo que todo fanático del marketing y las experiencias debe conocer. Es práctico y aplicable a cualquier empresa”. Soledad Moll, Directora de MMA LATAM

The Writer's Journey

Download The Writer's Journey PDF Online Free

Author :
Publisher :
ISBN 13 : 9780330375917
Total Pages : 326 pages
Book Rating : 4.3/5 (759 download)

DOWNLOAD NOW!


Book Synopsis The Writer's Journey by : Christopher Vogler

Download or read book The Writer's Journey written by Christopher Vogler and published by . This book was released on 1999 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Writer's Journey is an insider's guide to how master storytellers from Hitchcock to Spielberg have used mythic structure to create powerful stories. This new edition includes analyses of latest releases such as The Full Monty.

Paper Fish

Download Paper Fish PDF Online Free

Author :
Publisher : Feminist Press at CUNY
ISBN 13 : 9781558614390
Total Pages : 180 pages
Book Rating : 4.6/5 (143 download)

DOWNLOAD NOW!


Book Synopsis Paper Fish by : Tina De Rosa

Download or read book Paper Fish written by Tina De Rosa and published by Feminist Press at CUNY. This book was released on 2003 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set in Chicago during the 1940s and 1950s, Paper Fish is populated by hardworking Italian-American immigrants whose heroism lies in their quiet, sometimes tragic humanity. At the center of the novel is young Carmolina, who is torn between the bonds of the past and the pull of the future --a need for home and a yearning for independence. Carmolina's own story is interwoven with the stories of her family: the memories and legends of her Grandmother Doria; the courtship tales of her father, a gentle policeman and her mother, a lonely waitress; and the painful story of Doriana, her beautiful but silent sister.

History Is All You Left Me

Download History Is All You Left Me PDF Online Free

Author :
Publisher : Soho Press
ISBN 13 : 1616956933
Total Pages : 305 pages
Book Rating : 4.6/5 (169 download)

DOWNLOAD NOW!


Book Synopsis History Is All You Left Me by : Adam Silvera

Download or read book History Is All You Left Me written by Adam Silvera and published by Soho Press. This book was released on 2017-01-17 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book will make you cry, think, and then cry some more." —Nicola Yoon, #1 New York Times bestselling author of Everything, Everything From the New York Times bestselling author of More Happy Than Not comes an explosive examination of grief, mental illness, and the devastating consequences of refusing to let go of the past. When Griffin’s first love and ex-boyfriend, Theo, dies in a drowning accident, his universe implodes. Even though Theo had moved to California for college and started seeing Jackson, Griffin never doubted Theo would come back to him when the time was right. But now, the future he’s been imagining for himself has gone far off course. To make things worse, the only person who truly understands his heartache is Jackson. But no matter how much they open up to each other, Griffin’s downward spiral continues. He’s losing himself in his obsessive compulsions and destructive choices, and the secrets he’s been keeping are tearing him apart. If Griffin is ever to rebuild his future, he must first confront his history, every last heartbreaking piece in the puzzle of his life.

Cockfight

Download Cockfight PDF Online Free

Author :
Publisher : Feminist Press at CUNY
ISBN 13 : 1936932830
Total Pages : 78 pages
Book Rating : 4.9/5 (369 download)

DOWNLOAD NOW!


Book Synopsis Cockfight by : Maria Fernanda Ampuero

Download or read book Cockfight written by Maria Fernanda Ampuero and published by Feminist Press at CUNY. This book was released on 2020-06-23 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Ecuadorian short story collection explores domestic horrors and everyday violence, a "grotesque, unflinching" portrait of twenty-first-century Latin America (Publishers Weekly). “Ampuero’s literary voice is tough and beautiful at once: her stories are exquisite and dangerous objects.” —Yuri Herrera, author of Signs Preceding the End of the World Named one of the ten best fiction books of 2018 by the New York Times en Español, Cockfight is the debut work by Ecuadorian writer and journalist María Fernanda Ampuero. In lucid and compelling prose, Ampuero sheds light on the hidden aspects of the home: the grotesque realities of family, coming of age, religion, and class struggle. A family’s maids witness a horrible cycle of abuse, a girl is auctioned off by a gang of criminals, and two sisters find themselves at the mercy of their spiteful brother. With violence masquerading as love, characters spend their lives trapped reenacting their past traumas. Heralding a brutal and singular new voice, Cockfight explores the power of the home to both create and destroy those within it.

Hispania

Download Hispania PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 758 pages
Book Rating : 4.:/5 (38 download)

DOWNLOAD NOW!


Book Synopsis Hispania by :

Download or read book Hispania written by and published by . This book was released on 1969 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vol. 1 includes "Organization number," published Nov. 1917.

As the Shadow Rises

Download As the Shadow Rises PDF Online Free

Author :
Publisher : Henry Holt and Company (BYR)
ISBN 13 : 1250211786
Total Pages : 462 pages
Book Rating : 4.2/5 (52 download)

DOWNLOAD NOW!


Book Synopsis As the Shadow Rises by : Katy Rose Pool

Download or read book As the Shadow Rises written by Katy Rose Pool and published by Henry Holt and Company (BYR). This book was released on 2020-09-01 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six of Crows meets Graceling with a dash of Winter is Coming in Katy Rose Pool's second installment of the action-packed and swoon-worthy Age of Darkness series--As the Shadow Rises. "As the Shadow Rises solidifies Katy Rose Pool's status as one of the best fantasy writers of the 21st century." —Popsugar The Last Prophet has been found, yet he sees destruction ahead. In this sequel to the critically-acclaimed There Will Come a Darkness, kingdoms have begun to fall to a doomsday cult, the magical Graced are being persecuted, and an ancient power threatens to break free. But with the world hurtling toward its prophesized end, Anton’s haunting vision reveals the dangerous beginnings of a plan to stop the Age of Darkness. As Jude, Keeper of the Order of the Last Light, returns home in disgrace, his quest to aid the Prophet is complicated by his growing feelings for Anton. Meanwhile, the assassin known as the Pale Hand will stop at nothing to find her undead sister before she dies for good, even if it means letting the world burn. And in Nazirah, Hassan, the kingdom-less Prince, forms a risky pact to try to regain his throne. When the forces of light and darkness collide in the City of Mercy, old wounds are reopened, new alliances are tested, and the end of the world begins. The Age of Darkness trilogy is perfect for fans of Throne of Glass, Children of Blood and Bone, and An Ember in the Ashes. * "Adventurous relic-hunting, mind-blowing twists, budding love, and terrible betrayals feature in this multiple-narrator, character-driven study of power, agency, and identity." —Kirkus Reviews, starred review Praise for There Will Come a Darkness "Reading this intricate YA fantasy, you get the feeling Katy Rose Pool’s plot is always seven steps ahead of you. You’ll want to catch up as quickly as possible." —Refinery 29

Colonel Lágrimas

Download Colonel Lágrimas PDF Online Free

Author :
Publisher : Restless Books
ISBN 13 : 163206104X
Total Pages : 117 pages
Book Rating : 4.6/5 (32 download)

DOWNLOAD NOW!


Book Synopsis Colonel Lágrimas by : Carlos Fonseca

Download or read book Colonel Lágrimas written by Carlos Fonseca and published by Restless Books. This book was released on 2016-10-04 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bath Tangle

Download Bath Tangle PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (939 download)

DOWNLOAD NOW!


Book Synopsis Bath Tangle by : Georgette Heyer

Download or read book Bath Tangle written by Georgette Heyer and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the Earl of Spenborough suddenly dies, his wilful daughter Serena is devastated. Then she is horrified to find has her inheritance is held by a trustee, none other than the Marquis of Rotherham, an arrogant noble who used to be betrothed to Serena. She can regain her inheritance is if she weds but only if the marquis gives his approval.

It Had to Be You

Download It Had to Be You PDF Online Free

Author :
Publisher : Harper Collins
ISBN 13 : 0062290681
Total Pages : 388 pages
Book Rating : 4.0/5 (622 download)

DOWNLOAD NOW!


Book Synopsis It Had to Be You by : Susan Elizabeth Phillips

Download or read book It Had to Be You written by Susan Elizabeth Phillips and published by Harper Collins. This book was released on 2013-05-14 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Windy City isn't quite ready for Phoebe Somerville—the outrageous, curvaceous New York knockout who has just inherited the Chicago Stars football team. And Phoebe is definitely not ready for the Stars' head coach, former gridiron legend Dan Calebow, a sexist jock taskmaster with a one-track mind. Calebow is everything Phoebe abhors. And the sexy new boss is everything Dan despises—a meddling bimbo who doesn't know a pigskin from a pitcher's mound. So why is Dan drawn to the shameless sexpot like a heat-seeking missile? And why does the coach's good ol' boy charm leave cosmopolitan Phoebe feeling awkward, tongue-tied . . . and ready to fight? The sexy, heartwarming, and hilarious "prequel" to This Heart of Mine—Susan Elizabeth Phillips's New York Times bestselling blockbuster—It Had To Be You is an enchanting story of two stubborn people who believe in playing for keeps.

'De acuerdo' 20 Simulaciones para la clase español

Download 'De acuerdo' 20 Simulaciones para la clase español PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1317568079
Total Pages : 186 pages
Book Rating : 4.3/5 (175 download)

DOWNLOAD NOW!


Book Synopsis 'De acuerdo' 20 Simulaciones para la clase español by : Noelia Alcarazo Lopez

Download or read book 'De acuerdo' 20 Simulaciones para la clase español written by Noelia Alcarazo Lopez and published by Routledge. This book was released on 2016-04-14 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿De acuerdo? 20 Simulaciones para la clase de español es el manual perfecto para estudiantes de español de nivel intermedio y avanzado que quieren desarrollar su destreza oral. El libro presenta 20 simulaciones que proporcionan un marco eficaz y motivador para el desarrollo de la destreza oral y la producción del habla espontánea. Los estudiantes asumen un papel que les permite expresar opiniones, discutir y debatir dentro de un contexto significativo, preparándolos para situaciones de la vida real. Características destacadas: amplia variedad de temas, tales como los negocios, la educación, la salud y las redes sociales. actividades de preparación que ayudan al estudiante a participar plenamente en los debates. secciones para el profesor y el estudiante, con explicaciones sobre cómo usar y participar en simulaciones. ¿De acuerdo? 20 Simulaciones para la clase de español es ideal para los niveles B1-C1 del MCER o los niveles intermedio-bajo a avanzado según las guías de capacidad lingüística de ACTFL. ¿De acuerdo? 20 Simulaciones para la clase de español is the ideal course for intermediate to advanced students of Spanish seeking to develop their speaking skills. The book presents 20 simulations which provide an effective and motivating framework for developing speaking skills and producing spontaneous speech. Students take on a role allowing them to express opinions, argue and debate within a meaningful context that prepares them for real-life situations. Key features: wide variety of topics, such as business, education, health and social media. preparatory activities to help students engage fully in the debates. teacher and student sections with explanations on how to use and participate in simulations. ¿De acuerdo? 20 Simulaciones para la clase de español is ideal for levels B1-C1 of the CEFR or Intermediate-Low to Advanced according to the ACTFL proficiency guidelines. Noelia Alcarazo is Senior Language Tutor at the University of Manchester. Nuria López is Teaching Fellow in Spanish at Newcastle University.