Como Conseguir Presencia En Los Medios Sin Un Gabinete De Prensa

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Cómo conseguir presencia en los medios sin un gabinete de prensa

Author : Laura Estévez
Publisher : Editorial UOC, S.L.
ISBN 13 : 9788490641132
Total Pages : 104 pages
Book Rating : 4.6/5 (411 download)

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Book Synopsis Cómo conseguir presencia en los medios sin un gabinete de prensa by : Laura Estévez

Download or read book Cómo conseguir presencia en los medios sin un gabinete de prensa written by Laura Estévez and published by Editorial UOC, S.L.. This book was released on 2014-03-03 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las grandes empresas o personajes públicos hace décadas que delegaron su relación con los medios en responsables o gabinetes de prensa. Esto ha burocratizado la llegada de la información a las redacciones, dejando fuera del reparto a quienes no pueden disponer de personal especializado. Este manual no pretende sustituir a periodistas, sino proporcionarle a PYMES y profesionales independientes una guía para saber qué tienen que hacer cuando puntualmente necesitan dirigirse a los medios de comunicación. Ofrece, además, consejos prácticos para el temido momento de enfrentarse a una grabadora, un micrófono o, aún peor, una cámara de televisión. Desmitifica al periodista como ogro que busca los fallos de los entrevistados e intenta explicarles a los grandes personajes de campos como el científico por qué sus mensajes no le llegan al gran público. Por último, trata de darle a los profesionales de gabinetes nuevas ideas para llegar a los medios, especialmente si se formaron en el campo de la empresa y no en el periodístico.

Cómo conseguir presencia en los medios sin un gabinete de prensa

Author : Laura Estévez
Publisher : Editorial UOC
ISBN 13 : 8490645124
Total Pages : 95 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Cómo conseguir presencia en los medios sin un gabinete de prensa by : Laura Estévez

Download or read book Cómo conseguir presencia en los medios sin un gabinete de prensa written by Laura Estévez and published by Editorial UOC. This book was released on 2014-11-06 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las grandes empresas o personajes públicos hace décadas que delegaron su relación con los medios en responsables o gabinetes de prensa. Esto ha burocratizado la llegada de la información a las redacciones, dejando fuera del reparto a quienes no pueden disponer de personal especializado. Este manual no pretende sustituir a periodistas, sino proporcionarle a PYMES y profesionales independientes una guía para saber qué tienen que hacer cuando puntualmente necesitan dirigirse a los medios de comunicación. Ofrece, además, consejos prácticos para el temido momento de enfrentarse a una grabadora, un micrófono o, aún peor, una cámara de televisión. Desmitifica al periodista como ogro que busca los fallos de los entrevistados e intenta explicarles a los grandes personajes de campos como el científico por qué sus mensajes no le llegan al gran público. Por último, trata de darle a los profesionales de gabinetes nuevas ideas para llegar a los medios, especialmente si se formaron en el campo de la empresa y no en el periodístico.

Media and Metamedia Management

Author : Francisco Campos Freire
Publisher : Springer
ISBN 13 : 3319460684
Total Pages : 514 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Media and Metamedia Management by : Francisco Campos Freire

Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

The View from Somewhere

Author : Lewis Raven Wallace
Publisher : University of Chicago Press
ISBN 13 : 0226826589
Total Pages : 246 pages
Book Rating : 4.2/5 (268 download)

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Book Synopsis The View from Somewhere by : Lewis Raven Wallace

Download or read book The View from Somewhere written by Lewis Raven Wallace and published by University of Chicago Press. This book was released on 2023-03-22 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look at the history of the idea of the objective journalist and how this very ideal can often be used to undercut itself. In The View from Somewhere, Lewis Raven Wallace dives deep into the history of “objectivity” in journalism and how its been used to gatekeep and silence marginalized writers as far back as Ida B. Wells. At its core, this is a book about fierce journalists who have pursued truth and transparency and sometimes been punished for it—not just by tyrannical governments but by journalistic institutions themselves. He highlights the stories of journalists who question “objectivity” with sensitivity and passion: Desmond Cole of the Toronto Star; New York Times reporter Linda Greenhouse; Pulitzer Prize-winner Rachel Kaadzi Ghansah; Peabody-winning podcaster John Biewen; Guardian correspondent Gary Younge; former Buzzfeed reporter Meredith Talusan; and many others. Wallace also shares his own experiences as a midwestern transgender journalist and activist who was fired from his job as a national reporter for public radio for speaking out against “objectivity” in coverage of Trump and white supremacy. With insightful steps through history, Wallace stresses that journalists have never been mere passive observers. Using historical and contemporary examples—from lynching in the nineteenth century to transgender issues in the twenty-first—Wallace offers a definitive critique of “objectivity” as a catchall for accurate journalism. He calls for the dismissal of this damaging mythology in order to confront the realities of institutional power, racism, and other forms of oppression and exploitation in the news industry. The View from Somewhere is a compelling rallying cry against journalist neutrality and for the validity of news told from distinctly subjective voices.

Media and Information Literacy and Intercultural Dialogue

Author : Ulla Carlsson
Publisher :
ISBN 13 : 9789186523640
Total Pages : 0 pages
Book Rating : 4.5/5 (236 download)

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Book Synopsis Media and Information Literacy and Intercultural Dialogue by : Ulla Carlsson

Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Protestant 'Sects' and the Spirit of (Anti-)Imperialism

Author : Heinrich Wilhelm Schäfer
Publisher :
ISBN 13 : 9783868218558
Total Pages : pages
Book Rating : 4.2/5 (185 download)

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Book Synopsis Protestant 'Sects' and the Spirit of (Anti-)Imperialism by : Heinrich Wilhelm Schäfer

Download or read book Protestant 'Sects' and the Spirit of (Anti-)Imperialism written by Heinrich Wilhelm Schäfer and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Femicide in Global Perspective

Author : Diana E. H. Russell
Publisher :
ISBN 13 : 9780807740484
Total Pages : 209 pages
Book Rating : 4.7/5 (44 download)

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Book Synopsis Femicide in Global Perspective by : Diana E. H. Russell

Download or read book Femicide in Global Perspective written by Diana E. H. Russell and published by . This book was released on 2001 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology presents knowledge on the international scope of femicide - the killing of females because they are females - and creates awareness and understanding of the politics of global femicide. Contributions analyze examples from Algeria, Canada, Israel and South Africa.

Andrés Bello

Author : Ivan Jaksic
Publisher : Cambridge University Press
ISBN 13 : 0521027594
Total Pages : 293 pages
Book Rating : 4.5/5 (21 download)

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Book Synopsis Andrés Bello by : Ivan Jaksic

Download or read book Andrés Bello written by Ivan Jaksic and published by Cambridge University Press. This book was released on 2006-11-02 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book-length biography of Andrés Bello, the nineteenth-century Latin American intellectual, to appear in English. Bello was also a poet, a literary critic, and an influential statesman whose contributions to nation-building and Spanish American identity are widely recognized across the region. This work provides a comprehensive interpretation of Bello's work, gives an account of Bello's life based on new information from archives in four countries, and sheds new light on this critical period in Latin American history.

The North American Mosaic

Author : Commission for Environmental Cooperation (Montréal, Québec). Secretariat
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The North American Mosaic by : Commission for Environmental Cooperation (Montréal, Québec). Secretariat

Download or read book The North American Mosaic written by Commission for Environmental Cooperation (Montréal, Québec). Secretariat and published by . This book was released on 2001 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The North American Mosaic has four overarching features. First, it is, to the extent feasible, based on comparable information on the status and trends of major indicators of the state of the environment in Canada,Mexico, and the United States. Second, the report confirms that these three countries together make up an incredibly complex, dynamic, and interconnected ecosystem in which humans play a dominant and decisive role. Third, the report raises important and sometimes disquieting questions concerning the sustainability of some current trends. Finally, the report is a reminder that our economic, social, and physical well-being are utterly dependent on the life-sustaining services provided by nature. This report emphasizes the importance of developing mutually compatible economic, social, and environmental goals and policies across the three-country region.

Disabled Widows

Author : Donald T. Ferron
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Disabled Widows by : Donald T. Ferron

Download or read book Disabled Widows written by Donald T. Ferron and published by . This book was released on 1972 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Report and compilation of statistical tables resulting from a survey of the handicapped (disabled person), undertaken in 1966 by the social security administration, on demographic aspects and health-related characteristics of handicapped widowed married women in the USA, together with information on their eligibility to receive disability benefits.

Consumer Action Handbook, 2010 Edition

Author : U.S. Services Administration
Publisher : GPO FCIC
ISBN 13 : 9781612210001
Total Pages : 176 pages
Book Rating : 4.2/5 (1 download)

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Book Synopsis Consumer Action Handbook, 2010 Edition by : U.S. Services Administration

Download or read book Consumer Action Handbook, 2010 Edition written by U.S. Services Administration and published by GPO FCIC. This book was released on 2010 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use this guide to get help with consumer purchases, problems and complaints. Find consumer contacts at hundreds of companies and trade associations; local, state, and federal government agencies; national consumer organizations; and more.

New Media

Author : Leah A. Lievrouw
Publisher : Taylor & Francis
ISBN 13 : 0415431603
Total Pages : 463 pages
Book Rating : 4.4/5 (154 download)

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Book Synopsis New Media by : Leah A. Lievrouw

Download or read book New Media written by Leah A. Lievrouw and published by Taylor & Francis. This book was released on 2009 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Specimens of American Annuals, Directories, Reports, Etc

Author :
Publisher :
ISBN 13 :
Total Pages : 430 pages
Book Rating : 4.+/5 (29 download)

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Book Synopsis Specimens of American Annuals, Directories, Reports, Etc by :

Download or read book Specimens of American Annuals, Directories, Reports, Etc written by and published by . This book was released on 1872 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Essentials of Physical Medicine and Rehabilitation

Author : Julie K. Silver
Publisher : Elsevier Health Sciences
ISBN 13 : 1416040072
Total Pages : 956 pages
Book Rating : 4.4/5 (16 download)

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Book Synopsis Essentials of Physical Medicine and Rehabilitation by : Julie K. Silver

Download or read book Essentials of Physical Medicine and Rehabilitation written by Julie K. Silver and published by Elsevier Health Sciences. This book was released on 2008-01-01 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIAGNOSTIC STUDIES -- TREATMENT -- POTENTIAL DISEASE COMPLICATIONS -- POTENTIAL TREATMENT COMPLICATIONS -- Chapter 11. Biceps Tendinitis -- DEFINITION -- SYMPTOMS -- PHYSICAL EXAMINATION -- FUNCTIONAL LIMITATIONS -- DIAGNOSTIC STUDIES -- TREATMENT -- POTENTIAL DISEASE COMPLICATIONS -- POTENTIAL TREATMENT COMPLICATIONS -- Chapter 12. Biceps Tendon Rupture -- DEFINITION -- SYMPTOMS -- PHYSICAL EXAMINATION -- FUNCTIONAL LIMITATIONS -- DIAGNOSTIC STUDIES -- TREATMENT -- POTENTIAL DISEASE COMPLICATIONS -- POTENTIAL TREATMENT COMPLICATIONS -- Chapter 13. Glenohumeral Instability -- DEFINITIONS

Germany's Third Empire

Author : Arthur Moeller van den Bruck
Publisher :
ISBN 13 :
Total Pages : 290 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Germany's Third Empire by : Arthur Moeller van den Bruck

Download or read book Germany's Third Empire written by Arthur Moeller van den Bruck and published by . This book was released on 1934 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:

PISA 21st-Century Readers Developing Literacy Skills in a Digital World

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264670971
Total Pages : 216 pages
Book Rating : 4.2/5 (646 download)

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Book Synopsis PISA 21st-Century Readers Developing Literacy Skills in a Digital World by : OECD

Download or read book PISA 21st-Century Readers Developing Literacy Skills in a Digital World written by OECD and published by OECD Publishing. This book was released on 2021-05-04 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literacy in the 21st century is about constructing and validating knowledge. Digital technologies have enabled the spread of all kinds of information, displacing traditional formats of usually more carefully curated information such as encyclopaedias and newspapers.

University and School Collaborations During a Pandemic

Author : Fernando M. Reimers
Publisher : Springer Nature
ISBN 13 : 3030821595
Total Pages : 352 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis University and School Collaborations During a Pandemic by : Fernando M. Reimers

Download or read book University and School Collaborations During a Pandemic written by Fernando M. Reimers and published by Springer Nature. This book was released on 2022 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on twenty case studies of universities worldwide, and on a survey administered to leaders in 101 universities, this open access book shows that, amidst the significant challenges caused by the COVID-19 pandemic, universities found ways to engage with schools to support them in sustaining educational opportunity. In doing so, they generated considerable innovation, which reinforced the integration of the research and outreach functions of the university. The evidence suggests that universities are indeed open systems, in interaction with their environment, able to discover changes that can influence them and to change in response to those changes. They are also able, in the success of their efforts to mitigate the educational impact of the pandemic, to create better futures, as the result of the innovations they can generate. This challenges the view of universities as "ivory towers" being isolated from the surrounding environment and detached from local problems. As they reached out to schools, universities not only generated clear and valuable innovations to sustain educational opportunity and to improve it, this process also contributed to transform internal university processes in ways that enhanced their own ability to deliver on the third mission of outreach