Communications Research Centre Canada Leading The Way In Telecommunications R D 2007 2010 Strategic Plan 2007

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The Public Relations Strategic Toolkit

Author : Alison Theaker
Publisher : Routledge
ISBN 13 : 1317192729
Total Pages : 357 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis The Public Relations Strategic Toolkit by : Alison Theaker

Download or read book The Public Relations Strategic Toolkit written by Alison Theaker and published by Routledge. This book was released on 2017-10-12 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement. The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include: definitions of key terms contemporary case studies interviews with practitioners handy checklists practical activities and assignments. By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.

Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

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Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920814
Total Pages : 555 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies by : Plunkett Research Ltd

Download or read book Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2007-04 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: A market research guide to the advertising and branding industry and a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes profiles of advertising and branding industry firms, which provides addresses and phone numbers.

The SAGE Encyclopedia of Communication Research Methods

Author : Mike Allen
Publisher : SAGE Publications
ISBN 13 : 1483381420
Total Pages : 2013 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Encyclopedia of Communication Research Methods by : Mike Allen

Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Yearbook of International Organizations 2014-2015, Volumes 1a & 1b (Set)

Author : Union Of International Associations
Publisher :
ISBN 13 : 9789004271975
Total Pages : 1452 pages
Book Rating : 4.2/5 (719 download)

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Book Synopsis Yearbook of International Organizations 2014-2015, Volumes 1a & 1b (Set) by : Union Of International Associations

Download or read book Yearbook of International Organizations 2014-2015, Volumes 1a & 1b (Set) written by Union Of International Associations and published by . This book was released on 2014-06-16 with total page 1452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 1 (A and B) covers international organizations throughout the world, comprising their aims, activities and events.

How Learning Works

Author : Susan A. Ambrose
Publisher : John Wiley & Sons
ISBN 13 : 0470617608
Total Pages : 336 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis How Learning Works by : Susan A. Ambrose

Download or read book How Learning Works written by Susan A. Ambrose and published by John Wiley & Sons. This book was released on 2010-04-16 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for How Learning Works "How Learning Works is the perfect title for this excellent book. Drawing upon new research in psychology, education, and cognitive science, the authors have demystified a complex topic into clear explanations of seven powerful learning principles. Full of great ideas and practical suggestions, all based on solid research evidence, this book is essential reading for instructors at all levels who wish to improve their students' learning." —Barbara Gross Davis, assistant vice chancellor for educational development, University of California, Berkeley, and author, Tools for Teaching "This book is a must-read for every instructor, new or experienced. Although I have been teaching for almost thirty years, as I read this book I found myself resonating with many of its ideas, and I discovered new ways of thinking about teaching." —Eugenia T. Paulus, professor of chemistry, North Hennepin Community College, and 2008 U.S. Community Colleges Professor of the Year from The Carnegie Foundation for the Advancement of Teaching and the Council for Advancement and Support of Education "Thank you Carnegie Mellon for making accessible what has previously been inaccessible to those of us who are not learning scientists. Your focus on the essence of learning combined with concrete examples of the daily challenges of teaching and clear tactical strategies for faculty to consider is a welcome work. I will recommend this book to all my colleagues." —Catherine M. Casserly, senior partner, The Carnegie Foundation for the Advancement of Teaching "As you read about each of the seven basic learning principles in this book, you will find advice that is grounded in learning theory, based on research evidence, relevant to college teaching, and easy to understand. The authors have extensive knowledge and experience in applying the science of learning to college teaching, and they graciously share it with you in this organized and readable book." —From the Foreword by Richard E. Mayer, professor of psychology, University of California, Santa Barbara; coauthor, e-Learning and the Science of Instruction; and author, Multimedia Learning

Air Quality Management

Author : Eric Taylor
Publisher : Springer Science & Business Media
ISBN 13 : 9400775571
Total Pages : 400 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Air Quality Management by : Eric Taylor

Download or read book Air Quality Management written by Eric Taylor and published by Springer Science & Business Media. This book was released on 2013-10-30 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a wide overview of the issues related to managing of air quality in Canada. Learn about the air issues that have caused impacts to ecosystems or human health and hence been targeted to be managed. Discover how Canada’s national governance involving a federal government along with provincial and territorial governments impacts the air quality management process. Understand how Canadians manage their air quality in context with the USA, their largest and closest neighbour. Benefit from the experience of 43 of Canada’s most experienced air quality management professionals who share their insights into the state of air quality in Canada today, how it is managed, as well as giving a glimpse into the future.

Government Reports Announcements & Index

Author :
Publisher :
ISBN 13 :
Total Pages : 1268 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Government Reports Announcements & Index by :

Download or read book Government Reports Announcements & Index written by and published by . This book was released on 1996 with total page 1268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Psychiatry

Author : Allan Tasman
Publisher : John Wiley & Sons
ISBN 13 : 1118845498
Total Pages : 2759 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Psychiatry by : Allan Tasman

Download or read book Psychiatry written by Allan Tasman and published by John Wiley & Sons. This book was released on 2015-01-29 with total page 2759 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a new Fourth Edition, Psychiatry remains the leading reference on all aspects of the current practice and latest developments in psychiatry. From an international team of recognised expert editors and contributors, Psychiatry provides a truly comprehensive overview of the entire field of psychiatry in 132 chapters across two volumes. It includes two new sections, on psychosomatic medicine and collaborative care, and on emergency psychiatry, and compares Diagnostic and Statistical Manual (DSM-5) and International Classification of Diseases (ICD10) classifications for every psychiatric disorder. Psychiatry, Fourth Edition is an essential reference for psychiatrists in clinical practice and clinical research, residents in training, and for all those involved in the treatment psychiatric disorders. Includes a a companion website at www.tasmanpsychiatry.com featuring PDFs of each chapter and downloadable images

Advances in Information Technology and Communication in Health

Author : J.G. McDaniel
Publisher : IOS Press
ISBN 13 : 1607504138
Total Pages : 568 pages
Book Rating : 4.6/5 (75 download)

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Book Synopsis Advances in Information Technology and Communication in Health by : J.G. McDaniel

Download or read book Advances in Information Technology and Communication in Health written by J.G. McDaniel and published by IOS Press. This book was released on 2009-02-05 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topics of Advances in Information Technology and Communication in Health, the proceedings of ITCH 2009, include telemedicine and telehealth, electronic health records, software assurance and usability, terminology, classification and standards, software selection and evaluation, research and development initiatives, service administration, management and self-management, nation-wide Canadian initiatives, ethics, policy and government, decision support, artificial intelligence and modeling, software design and development, educational initiatives and professional development and technology adoption and evaluation. In March 1986, a Canadian colloquium with an international flavor was convened to discuss the impact of information technology on community health. It was sponsored by the School of Health Information Science at the University of Victoria and the British Columbia Ministry of Health. This small, successful gathering was the predecessor of the Information Technology in Community Health (ITCH) conferences that followed in 1987, 1988, 1990, 1992, 1994, 1996, 1998 and 2000. In 2007, after a brief hiatus, the conference was held again, but this time it had expanded its scope. It was known as Information Technology and Communications in Health (ITCH) 2007; with the same acronym but with a different meaning as demanded by its international appeal and wider choice of subject areas. The conference in 2007 was an unmatched success and for the conference of 2009, an even more eventful convention is expected, which encourages experts to demonstrate and share their experiences and knowledge. The theme for the ITCH 2009 conference is ‘Revolutionizing Health Care with Informatics: From Research to Practice’.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Telecommunication Journal

Author :
Publisher :
ISBN 13 :
Total Pages : 726 pages
Book Rating : 4.3/5 (227 download)

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Book Synopsis Telecommunication Journal by :

Download or read book Telecommunication Journal written by and published by . This book was released on 1988 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Guide for the Care and Use of Laboratory Animals

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309154006
Total Pages : 246 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Guide for the Care and Use of Laboratory Animals by : National Research Council

Download or read book Guide for the Care and Use of Laboratory Animals written by National Research Council and published by National Academies Press. This book was released on 2011-01-27 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A respected resource for decades, the Guide for the Care and Use of Laboratory Animals has been updated by a committee of experts, taking into consideration input from the scientific and laboratory animal communities and the public at large. The Guide incorporates new scientific information on common laboratory animals, including aquatic species, and includes extensive references. It is organized around major components of animal use: Key concepts of animal care and use. The Guide sets the framework for the humane care and use of laboratory animals. Animal care and use program. The Guide discusses the concept of a broad Program of Animal Care and Use, including roles and responsibilities of the Institutional Official, Attending Veterinarian and the Institutional Animal Care and Use Committee. Animal environment, husbandry, and management. A chapter on this topic is now divided into sections on terrestrial and aquatic animals and provides recommendations for housing and environment, husbandry, behavioral and population management, and more. Veterinary care. The Guide discusses veterinary care and the responsibilities of the Attending Veterinarian. It includes recommendations on animal procurement and transportation, preventive medicine (including animal biosecurity), and clinical care and management. The Guide addresses distress and pain recognition and relief, and issues surrounding euthanasia. Physical plant. The Guide identifies design issues, providing construction guidelines for functional areas; considerations such as drainage, vibration and noise control, and environmental monitoring; and specialized facilities for animal housing and research needs. The Guide for the Care and Use of Laboratory Animals provides a framework for the judgments required in the management of animal facilities. This updated and expanded resource of proven value will be important to scientists and researchers, veterinarians, animal care personnel, facilities managers, institutional administrators, policy makers involved in research issues, and animal welfare advocates.

The Big Book of Conflict Resolution Games: Quick, Effective Activities to Improve Communication, Trust and Collaboration

Author : Mary Scannell
Publisher : McGraw Hill Professional
ISBN 13 : 0071743669
Total Pages : 240 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The Big Book of Conflict Resolution Games: Quick, Effective Activities to Improve Communication, Trust and Collaboration by : Mary Scannell

Download or read book The Big Book of Conflict Resolution Games: Quick, Effective Activities to Improve Communication, Trust and Collaboration written by Mary Scannell and published by McGraw Hill Professional. This book was released on 2010-05-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make workplace conflict resolution a game that EVERYBODY wins! Recent studies show that typical managers devote more than a quarter of their time to resolving coworker disputes. The Big Book of Conflict-Resolution Games offers a wealth of activities and exercises for groups of any size that let you manage your business (instead of managing personalities). Part of the acclaimed, bestselling Big Books series, this guide offers step-by-step directions and customizable tools that empower you to heal rifts arising from ineffective communication, cultural/personality clashes, and other specific problem areas—before they affect your organization's bottom line. Let The Big Book of Conflict-Resolution Games help you to: Build trust Foster morale Improve processes Overcome diversity issues And more Dozens of physical and verbal activities help create a safe environment for teams to explore several common forms of conflict—and their resolution. Inexpensive, easy-to-implement, and proved effective at Fortune 500 corporations and mom-and-pop businesses alike, the exercises in The Big Book of Conflict-Resolution Games delivers everything you need to make your workplace more efficient, effective, and engaged.

Communities in Action

Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309452961
Total Pages : 583 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis Communities in Action by : National Academies of Sciences, Engineering, and Medicine

Download or read book Communities in Action written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-04-27 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the United States, some populations suffer from far greater disparities in health than others. Those disparities are caused not only by fundamental differences in health status across segments of the population, but also because of inequities in factors that impact health status, so-called determinants of health. Only part of an individual's health status depends on his or her behavior and choice; community-wide problems like poverty, unemployment, poor education, inadequate housing, poor public transportation, interpersonal violence, and decaying neighborhoods also contribute to health inequities, as well as the historic and ongoing interplay of structures, policies, and norms that shape lives. When these factors are not optimal in a community, it does not mean they are intractable: such inequities can be mitigated by social policies that can shape health in powerful ways. Communities in Action: Pathways to Health Equity seeks to delineate the causes of and the solutions to health inequities in the United States. This report focuses on what communities can do to promote health equity, what actions are needed by the many and varied stakeholders that are part of communities or support them, as well as the root causes and structural barriers that need to be overcome.

CRREL Technical Publications

Author : Cold Regions Research and Engineering Laboratory (U.S.)
Publisher :
ISBN 13 :
Total Pages : 178 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis CRREL Technical Publications by : Cold Regions Research and Engineering Laboratory (U.S.)

Download or read book CRREL Technical Publications written by Cold Regions Research and Engineering Laboratory (U.S.) and published by . This book was released on 1981 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Entrepreneurship Higher Education in Europe

Author : Angelo Riviezzo
Publisher : GRIN Verlag
ISBN 13 : 3656308616
Total Pages : 143 pages
Book Rating : 4.6/5 (563 download)

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Book Synopsis Entrepreneurship Higher Education in Europe by : Angelo Riviezzo

Download or read book Entrepreneurship Higher Education in Europe written by Angelo Riviezzo and published by GRIN Verlag. This book was released on 2012-11-13 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, University of Sannio, course: Entreprenership/Marketing, language: English, abstract: Europe aspires to increase its share of the international students market, in which the number of internationally mobile students is predicted to rise to 7.2 million by 2025. Entrepreneurship, as a relative “recent” and potentially high attractive field of study, could represent a strategic subject to enhance the attractiveness of European higher education, especially towards those students coming from countries where entrepreneurship education is less developed. Starting from the above considerations, this book aims: a) to present an extensive picture of entrepreneurship higher education in Europe; b) to analyze perceptions and intentions of potential target groups (i.e. foreign students); c) to design a suitable marketing strategy to improve the European entrepreneurship higher education offer and its share in the international students market, as a result of the previous analyses. To this aims, two different surveys have been managed. On one side, primary data have been collected on the presence of entrepreneurship education activities – from the undergraduate to the post-graduate courses – within the universities of all the 27 European Union member States. On the other side, the real interest in pursuing some educational activities in Europe, especially related to entrepreneurship, has been assessed among students from extra-European universities. In particular, the same questionnaire has been submitted to a sample of students at higher education level in India, Singapore, China, Russia, Argentina, Brazil and Turkey. Finally, as a result of the two surveys, a strategic marketing framework has been developed through the definition of products and segments (i.e. “product portfolio” of the European education offer and “emerging segments” in third countries) and the identification of market opportunities in order to define attractive educational products. The results discussed in this book are a significant part of the research activity carried out within the three-years project “ENDEAVOUR: Entrepreneurial Development as a Vehicle to Promote European Higher Education”, co-financed by the Erasmus Mundus Programme in 2006.

Middleware 2009

Author : Valérie Issarny
Publisher : Springer
ISBN 13 : 3642104452
Total Pages : 451 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Middleware 2009 by : Valérie Issarny

Download or read book Middleware 2009 written by Valérie Issarny and published by Springer. This book was released on 2009-11-04 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition marks the tenth Middleware conference. The ?rst conference was held in the Lake District of England in 1998, and its genesis re?ected a growing realization that middleware systems were a unique breed of distributed system requiring their own rigorous research and evaluation. Distributed systems had been around for decades, and the Middleware conference itself resulted from the combination of three previous conferences. But the attempt to build common platforms for many di?erent applications requireda unique combinationofhi- level abstraction and low-level optimization, and presented challenges di?erent from building a monolithic distributed system. Since that ?rst conference, the notion of what constitutes “middleware” has changed somewhat, and the focus of research papers has changed with it. The ?rst edition focused heavily on distributed objects as a metaphor for building systems, including six papers with “CORBA” or “ORB” in the title. In f- lowing years, the conference broadened to cover publish/subscribe messaging, peer-to-peer systems, distributed databases, Web services, and automated m- agement, among other topics. Innovative techniques and architectures surfaced in workshops, and expanded to become themes of the main conference, while changes in the industry and advances in other research areas helped to shape research agendas. This tenth edition includes papers on next-generation pl- forms (such as stream systems, pervasive systems and cloud systems), managing enterprise data centers, and platforms for building other platforms, among o- ers.