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The Handbook of Strategic Communication

Author : Carl H. Botan
Publisher : John Wiley & Sons
ISBN 13 : 1118857232
Total Pages : 404 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Handbook of Strategic Communication by : Carl H. Botan

Download or read book The Handbook of Strategic Communication written by Carl H. Botan and published by John Wiley & Sons. This book was released on 2021-07-01 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication—public relations, marketing communication, and health communication—and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume: Challenges common assumptions about the narrowness of strategic communication Highlights ongoing efforts to unify the understanding and practice of strategic communication across a range of subfields Discusses models and theories applied to diverse areas such as conflict resolution, research and evaluation, tobacco control, climate change, and counter terrorism strategic communication Examines current research and models of strategic communication, such as the application of the CAUSE Model to climate change communication Explores strategic communication approaches in various international contexts, including patient-oriented healthcare in Russia, road and tunnel safety in Norway, public sector communication in Turkey, and ethical conflict resolution in Guatemala The Handbook of Strategic Communication is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields.

The Communications Handbook

Author : Jerry D. Gibson
Publisher : CRC Press
ISBN 13 : 1420041169
Total Pages : 1616 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis The Communications Handbook by : Jerry D. Gibson

Download or read book The Communications Handbook written by Jerry D. Gibson and published by CRC Press. This book was released on 2018-10-08 with total page 1616 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than six years, The Communications Handbook stood as the definitive, one-stop reference for the entire field. With new chapters and extensive revisions that reflect recent technological advances, the second edition is now poised to take its place on the desks of engineers, researchers, and students around the world. From fundamental theory to state-of-the-art applications, The Communications Handbook covers more areas of specialty with greater depth that any other handbook available. Telephony Communication networks Optical communications Satellite communications Wireless communications Source compression Data recording Expertly written, skillfully presented, and masterfully compiled, The Communications Handbook provides a perfect balance of essential information, background material, technical details, and international telecommunications standards. Whether you design, implement, buy, or sell communications systems, components, or services, you'll find this to be the one resource you can turn to for fast, reliable, answers.

Communications Handbook

Author :
Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Communications Handbook by :

Download or read book Communications Handbook written by and published by . This book was released on 1980 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Crisis Communication (PB)

Author : Steven Fink
Publisher : McGraw Hill Professional
ISBN 13 : 0071799222
Total Pages : 335 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Crisis Communication (PB) by : Steven Fink

Download or read book Crisis Communication (PB) written by Steven Fink and published by McGraw Hill Professional. This book was released on 2013-01-25 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Definitive Guide to Communicating in Any Crisis “When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting scar tissue of your own by learning from the scar tissue painfully collected by others.”—Norman R. Augustine, former Chairman and Chief Executive Officer, Lockheed Martin There are few guarantees in business today. Unfortunately, one of them is the inevitability of a crisis having a potentially major effect on your business and your reputation. When your company finds itself in the midst of a crisis, the ripple effects can disrupt lives and business for the foreseeable future if public opinion is not properly shaped and managed. Skillfully managing the perception of the crisis determines the difference between a company’s life or death. Because in the pitched battle between perception and reality, perception always wins. Fortunately, there is a solution. Crisis communications and crisis management legend Steven Fink gives you everything you need to prepare for the inevitable—whether it’s in the form of human error, industrial accidents, criminal behavior, or natural disasters. In this groundbreaking guide, Fink provides a complete toolkit for ensuring smooth communications and lasting business success through any crisis. Crisis Communications offers proactive and preventive methods for preempting potential crises. The book reveals proven strategies for recognizing and averting damaging crisis communications issues before it’s too late. The book also offers ways to deal with mainstream and social media, use them to your advantage, and neutralize and turn around a hostile media environment Steven Fink uses his decades of expertise and experience in crisis communications to help you: UNDERSTAND AND MANAGE THE RELATIONSHIP BETWEEN PUBLIC PERCEPTION AND REALITY CHOOSE THE BEST SPOKESPERSON FOR THE CRISIS PROTECT YOUR BRAND AND REPUTATION THROUGH CRISES LARGE AND SMALL MAKE WISE, VIGILANT, AND DEFENSIBLE DECISIONS UNDER EXTREME CRISIS-INDUCED STRESS TELL THE TRUTH NO MATTER HOW TEMPTING IT MAY BE TO MISLEAD USE SOCIAL MEDIA OUTLETS TO COMMUNICATE DIRECTLY TO THE PUBLIC ABOUT A CRISIS The explosion of the Internet and, especially, social media, has added a new layer to the business leader’s skill set: the ability to handle a crisis quickly and professionally within moments of its occurrence. Livelihoods depend upon it. With in-depth case studies of Toyota, BP, and Penn State, Crisis Communications provides everything you need to successfully lead your company through today’s rocky landscape of business—where crises large and small loom around every corner, and the lives of businesses and management teams hang in the balance. PRAISE FOR STEVEN FINK’S CRISIS MANAGEMENT “Every major executive in America ought to read at least one book on crisis management. In this way, he or she might be better prepared to deal with the disasters striking organizations at an ever-increasing rate ... The question is: ‘Is Steven Fink’s book one that busy executives ought to read?’ The answer is a resounding yes.”—LOS ANGELES TIMES, FRONT PAGE SUNDAY BOOK REVIEW

Answers for Modern Communicators

Author : Deirdre Breakenridge
Publisher : Routledge
ISBN 13 : 1351863002
Total Pages : 197 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Answers for Modern Communicators by : Deirdre Breakenridge

Download or read book Answers for Modern Communicators written by Deirdre Breakenridge and published by Routledge. This book was released on 2017-09-27 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. Communication expert, Deirdre Breakenridge, examines the ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how new and seasoned executives can utilize and adapt to the latest modes of communication. The author breaks down the eight most critical areas for professionals seeking to develop their communication skills, opening with essentials that will prove useful in any setting. She then details the ways in which organizations can adapt to changes in technology and consumer behavior to improve relationships, social media presence, and brand recognition. The easy to follow question–answer format walks readers through the most pressing, confusing, and frequently asked questions about successful communication with plenty of advice and examples for a better learning experience. Covering traditional business communication topics like partnerships and storytelling, the book also includes material on digital and social media channels as well as a chapter on giving back as a mentor. "Experts Weigh In" boxes feature advice from other top professionals, exposing the reader to multiple perspectives from the field. Grounded in decades of experience, Answers for Modern Communicators will benefit all students getting ready to enter the workforce as well as professionals looking to enhance their communication skills.

Church Communications Handbook

Author : Wanda Vassallo
Publisher : Kregel Academic
ISBN 13 : 9780825494239
Total Pages : 308 pages
Book Rating : 4.4/5 (942 download)

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Book Synopsis Church Communications Handbook by : Wanda Vassallo

Download or read book Church Communications Handbook written by Wanda Vassallo and published by Kregel Academic. This book was released on 1998 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: A communications specialist discusses communication in the local church--advertising, talking with the media, communicating with members, and utilizing technology. Includes helpful forms, checklists, and examples from cutting-edge churches.

Communications Guidebook

Author : Minnesota. Department Employee Relations
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (481 download)

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Book Synopsis Communications Guidebook by : Minnesota. Department Employee Relations

Download or read book Communications Guidebook written by Minnesota. Department Employee Relations and published by . This book was released on 1993* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Telecommunications and Data Communications Handbook

Author : Ray Horak
Publisher : John Wiley & Sons
ISBN 13 : 1118585801
Total Pages : 795 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Telecommunications and Data Communications Handbook by : Ray Horak

Download or read book Telecommunications and Data Communications Handbook written by Ray Horak and published by John Wiley & Sons. This book was released on 2012-11-19 with total page 795 pages. Available in PDF, EPUB and Kindle. Book excerpt: For an accessible and comprehensive survey of telecommunications and data communications technologies and services, consult the Telecommunications and Data Communications Handbook, which includes information on origins, evolution and meaningful contemporary applications. Find discussions of technologies set in context, with details on fiber optics, cellular radio, digital carrier systems, TCP/IP, and the Internet. Explore topics like Voice over Internet Protocol (VoIP); 802.16 & WiMAX; Passive Optical Network (PON); 802.11g & Multiple Input Multiple Output (MIMO) in this easily accessible guide without the burden of technical jargon.

21st Century Communication: A Reference Handbook

Author : William F. Eadie
Publisher : SAGE Publications
ISBN 13 : 1506320694
Total Pages : 2121 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis 21st Century Communication: A Reference Handbook by : William F. Eadie

Download or read book 21st Century Communication: A Reference Handbook written by William F. Eadie and published by SAGE Publications. This book was released on 2009-05-15 with total page 2121 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term "communication" was an excellent general descriptor for the theory and research that each group aspired to create. Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart. While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals. Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, humanities, social sciences, and even the sciences. A key term in 21st Century communication, however, is convergence. Not only are media and technology converging with each other to produce new means of communicating, but individuals are increasingly using both new and existing communication tools to create new forms of communication. This convergence forces the various "camps" within the communication discipline to draw upon each other′s theories and research methods to keep up with explaining the rapidly changing communication environment. This convergence of ideas and theories provides a space to challenge conventional ways of thinking about the communication discipline, and that′s the goal of the SAGE 21st Century Reference Series volumes on Communication. General Editor William F. Eadie has sought to honor the diversity of the study of communication but also integrate that diversity into a coherent form, dividing communication study into four basic properties: 1) processes, 2) forms and types of communication, 3) characteristics to consider in creating messages, and 4) relationships between communicators. Via 100 chapters, this 2-volume set (available in both print and electronic formats) highlights the most important topics, issues, questions, and debates any student obtaining a degree in the field of communication ought to have mastered for effectiveness in the 21st Century. The purpose is to provide undergraduate majors with an authoritative reference source that will serve their research needs going forward in this exciting field with more detailed information than encyclopedia entries but not as much jargon, detail or density as a journal article or a research handbook chapter. Comprehensive coverage captures all the major themes and subfields within communication. For instance, Volume 1 themes include the discipline of communication, approaches to the study of communication, key processes of communication, forms and types of communication, key characteristics of messages, key communication relationships, factors affecting communication, and challenges and opportunities for communication. Themes in Volume 2 are media as communication, communication as a profession, journalism, public relations, advertising, and media management. Authoritative content is provided by a stellar casts of authors who bring diverse approaches, diverse styles, and different points of view. Curricular-driven emphasis provides students with initial footholds on topics of interest in researching for term papers, in preparing for GREs, in consulting to determine directions to take in pursuing a senior thesis, graduate degree, career, etc. Uniform chapter structures make it easy for students to locate key information, with a more-or-less common chapter format of Introduction, Theory, Methods, Applications, Comparisons, Future Directions, Summary, Bibliography & Suggestions for Further Reading, and Cross References. Availability in print and electronic formats provides students with convenient, easy access.

Mobile Communications Handbook

Author : Jerry D. Gibson
Publisher : CRC Press
ISBN 13 : 1351833987
Total Pages : 817 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Mobile Communications Handbook by : Jerry D. Gibson

Download or read book Mobile Communications Handbook written by Jerry D. Gibson and published by CRC Press. This book was released on 2017-12-19 with total page 817 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 26 entirely new and 5 extensively revised chapters out of the total of 39, the Mobile Communications Handbook, Third Edition presents an in-depth and up-to-date overview of the full range of wireless and mobile technologies that we rely on every day. This includes, but is not limited to, everything from digital cellular mobile radio and evolving personal communication systems to wireless data and wireless networks Illustrating the extraordinary evolution of wireless communications and networks in the last 15 years, this book is divided into five sections: Basic Principles provides the essential underpinnings for the wide-ranging mobile communication technologies currently in use throughout the world. Wireless Standards contains technical details of the standards we use every day, as well as insights into their development. Source Compression and Quality Assessment covers the compression techniques used to represent voice and video for transmission over mobile communications systems as well as how the delivered voice and video quality are assessed. Wireless Networks examines the wide range of current and developing wireless networks and wireless methodologies. Emerging Applications explores newly developed areas of vehicular communications and 60 GHz wireless communications. Written by experts from industry and academia, this book provides a succinct overview of each topic, quickly bringing the reader up to date, but with sufficient detail and references to enable deeper investigations. Providing much more than a "just the facts" presentation, contributors use their experience in the field to provide insights into how each topic has emerged and to point toward forthcoming developments in mobile communications.

Pervasive Communications Handbook

Author : Syed Ijlal Ali Shah
Publisher : CRC Press
ISBN 13 : 1420051105
Total Pages : 500 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Pervasive Communications Handbook by : Syed Ijlal Ali Shah

Download or read book Pervasive Communications Handbook written by Syed Ijlal Ali Shah and published by CRC Press. This book was released on 2017-09-29 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an emergency, availability of the pervasive communications environment could mean the difference between life and death. Possibly one of the first guides to comprehensively explore these futuristic omnipresent communications networks, the Pervasive Communications Handbook addresses current technology (i.e., MAC protocols and P2P-based VoD architecture) and developments expected in the very near future, when most people and places will be virtually connected through a constant and perpetual exchange of information. This monumental advance in communications is set to dramatically change daily life, in areas ranging from healthcare, transportation, and education to commerce and socialization. With contributions from dozens of pioneering experts, this important reference discusses one-to-one, one-to-many, and many-to-one exchanges of information. Organized by the three key aspects—technology, architecture, and applications—the book explores enabling technologies, applications and services, location and mobility management, and privacy and trust. Citing the technology’s importance to energy distribution, home automation, and telecare among other areas, it delves into topics such as quality of service, security, efficiency, and reliability in mobile network design, and environment interoperability.

Simply Said

Author : Jay Sullivan
Publisher : John Wiley & Sons
ISBN 13 : 1119285305
Total Pages : 290 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Simply Said by : Jay Sullivan

Download or read book Simply Said written by Jay Sullivan and published by John Wiley & Sons. This book was released on 2016-10-11 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art of communication to improve outcomes in any scenario Simply Said is the essential handbook for business communication. Do you ever feel as though your message hasn't gotten across? Do details get lost along the way? Have tense situations ever escalated unnecessarily? Do people buy into your ideas? It all comes down to communication. We all communicate, but few of us do it well. From tough presentations to everyday transactions, there is no scenario that cannot be improved with better communication skills. This book presents an all-encompassing guide to improving your communication, based on the Exec|Comm philosophy: we are all better communicators when we focus focus less on ourselves and more on other people. More than just a list of tips, this book connects skills with scenarios and purpose to help you hear and be heard. You'll learn the skills to deliver great presentations and clear and persuasive messages, handle difficult conversations, effectively manage, lead with authenticity and more, as you discover the secrets of true communication. Communication affects every interaction every day. Why not learn to do it well? This book provides comprehensive guidance toward getting your message across, and getting the results you want. Shift your focus from yourself to other people Build a reputation as a good listener Develop your written and oral communications for the greatest impact Inspire and influence others Communicate more effectively in any business or social situation Did that email come across as harsh? Did you offend someone unintentionally? Great communication skills give you the power to influence someone's thinking and guide them to where you need them to be. Simply Said teaches you the critical skills that make you more effective in business and in life.

Basic Communications Handbook

Author : University of Denver. Committee on Basic Communications
Publisher :
ISBN 13 :
Total Pages : 221 pages
Book Rating : 4.:/5 (517 download)

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Book Synopsis Basic Communications Handbook by : University of Denver. Committee on Basic Communications

Download or read book Basic Communications Handbook written by University of Denver. Committee on Basic Communications and published by . This book was released on 1946 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress

Author : Bradford Fitch
Publisher : The Capitol Net Inc
ISBN 13 : 9781587330032
Total Pages : 376 pages
Book Rating : 4.3/5 (3 download)

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Book Synopsis Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress by : Bradford Fitch

Download or read book Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress written by Bradford Fitch and published by The Capitol Net Inc. This book was released on 2004 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." -- CHOICE "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." -- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." -- Municipal World A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." -- Ann Compton, White House Correspondent, ABC News Summary Table of Contents Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communications Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, and TV Ch. 6 Web-Based and Online Communications Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communications in a Federal Agency Ch. 12 Crisis Communications in Public Affairs Ch. 13 Ethics in Public Affairs Appendices Glossary Epilogue Index Complete Table of Contents online at www.MediaRelationsHandbook.com

The Mobile Communications Handbook

Author : Jerry D. Gibson
Publisher : Springer Science & Business Media
ISBN 13 : 9783540648369
Total Pages : 744 pages
Book Rating : 4.6/5 (483 download)

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Book Synopsis The Mobile Communications Handbook by : Jerry D. Gibson

Download or read book The Mobile Communications Handbook written by Jerry D. Gibson and published by Springer Science & Business Media. This book was released on 1999-04 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a single volume, this handbook covers the entire field -- from principles of analog and digital communications to cordless telephones, wireless LANs, and international technology standards. The tremendous scope of this second edition ensures that its serving as the primary reference for every aspect of mobile communications. Details and references follow preliminary discussions, providing readers with the most accurate information available on the particular topic.

The Complete Communications Handbook

Author : Ed Paulson
Publisher : Wordware Publishing
ISBN 13 : 9781556222382
Total Pages : 300 pages
Book Rating : 4.2/5 (223 download)

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Book Synopsis The Complete Communications Handbook by : Ed Paulson

Download or read book The Complete Communications Handbook written by Ed Paulson and published by Wordware Publishing. This book was released on 1992 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on a nontechnical approach, this book explains communications technology with a heavy emphasis on end-user benefits. Covering topics from basic network operations to optical digital communications, this book includes detailed information on data communications, voice communications, local area networks, personal computers, and much more.

The Communications Handbook for Coronavirus

Author : Doug Levy
Publisher : Public Safety Press
ISBN 13 : 9781732065925
Total Pages : 136 pages
Book Rating : 4.0/5 (659 download)

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Book Synopsis The Communications Handbook for Coronavirus by : Doug Levy

Download or read book The Communications Handbook for Coronavirus written by Doug Levy and published by Public Safety Press. This book was released on 2020-03-16 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Veteran communicator Doug Levy shows how to apply best practices from 30+ years of experience to the latest health emergency, including checklists and worksheets to help both public and private sector communicators and guidance on effective communications in an era of "alternate facts." Applying the Communications Golden Hour® framework to health emergencies, this book shows how to focus on what matters most when essential information must get out fast. Includes checklists and worksheets that even experienced public information officers will find helpful - no matter what the emergency is. Written by the former chief communications officer of one of the top medical centers in the country, the book captures learning from a wide range of professionals and decades of experience handling crises ranging from Ebola to mass casualty incidents, earthquakes, hurricanes, and other natural disasters. By reading this book, you will learn how to craft more effective messages that tell your audience what to do -- right now.