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Communication Planning
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Book Synopsis Communication Planning by : Sherry Devereaux Ferguson
Download or read book Communication Planning written by Sherry Devereaux Ferguson and published by SAGE Publications. This book was released on 1999-08-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.
Book Synopsis Communication Planning by : Sherry Devereaux Ferguson
Download or read book Communication Planning written by Sherry Devereaux Ferguson and published by SAGE. This book was released on 1999-08-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations."--BOOK JACKET. "This book contains essential information for consultants, practitioners, and students."--BOOK JACKET.
Download or read book Space Race written by Jim Taylor and published by John Wiley & Sons. This book was released on 2005-12-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.
Book Synopsis Approaches to Communication Planning by : John Middleton
Download or read book Approaches to Communication Planning written by John Middleton and published by . This book was released on 1980 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Communication Planning Revisited by : Alan Hancock
Download or read book Communication Planning Revisited written by Alan Hancock and published by . This book was released on 1992 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Planning Revisited
Book Synopsis Crisis Communication Planning and Strategies for Nonprofit Leaders by : Brittany “Brie” Haupt
Download or read book Crisis Communication Planning and Strategies for Nonprofit Leaders written by Brittany “Brie” Haupt and published by Taylor & Francis. This book was released on 2022-11-30 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crisis Communication Planning and Strategies for Nonprofit Leaders examines the unique position of nonprofit organizations in an intersection of providing public services and also being a part of Emergency and crisis management practices. This text discusses the evolution of crisis communication planning, the unique position of nonprofit organizations and the crises they face, along with provision of conceptual and theoretical frameworks to generate effective crisis communication plans for nonprofit organizations to utilize within diverse crises. Through the use of innovative real-life case studies investigating the impact of crisis communication plans, this book provides the foundational knowledge of crisis communication planning, theoretically supported strategies, crisis typology and planning resources. Each chapter focuses on critical strategic planning concepts and includes a summary of key points, discussion questions and additional resources for each concept. With this text, nonprofit organizations will be able to strategically plan for organization-specific and emergency management related crises, develop effective crisis communication plans, garner internal and external support and generate assessment strategies to maintain the relevancy of these plans within their future endeavors. Crisis Communication Planning and Strategies for Nonprofit Leaders offers a new and insightful approach to crisis communication planning to assist nonprofit organizations that are called upon to fulfill a variety of community needs, such as sheltering, food distribution, relief funding, family reunification services, volunteer mobilization and much more. It is an essential resource for nonprofit organizations.
Book Synopsis Ongoing Crisis Communication by : W. Timothy Coombs
Download or read book Ongoing Crisis Communication written by W. Timothy Coombs and published by SAGE Publications. This book was released on 2018-12-18 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. Drawing on firsthand experience in crisis management, author W. Timothy Coombs introduces a three-staged approach to crisis management—pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Fifth Edition includes new coverage of social media, social networking sites, and terrorist threats and includes expanded discussions of internal crisis communication and intuition in decision making. Visit the author′s blog at https://coombscrisiscommunication.wordpress.com.
Book Synopsis Communicating Projects by : Ms Ann Pilkington
Download or read book Communicating Projects written by Ms Ann Pilkington and published by Gower Publishing, Ltd.. This book was released on 2013-12-28 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every programme and project manager knows that they need interaction and engagement to be truly effective, but their understanding of what good communication looks like can vary. All too often people are put into communication roles without the necessary skills or experience. Whilst there are many texts on public relations and an increasing number on internal/employee communication, programme and project communication spans a number of disciplines and has its own requirements. Communicating Projects gives programme and project communicators a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process. The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined. If you accept the crucial role communication plays in securing project success then this book is a must-have guide for any project manager or anyone tasked with stakeholder engagement.
Book Synopsis Dying in America by : Institute of Medicine
Download or read book Dying in America written by Institute of Medicine and published by National Academies Press. This book was released on 2015-03-19 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: For patients and their loved ones, no care decisions are more profound than those made near the end of life. Unfortunately, the experience of dying in the United States is often characterized by fragmented care, inadequate treatment of distressing symptoms, frequent transitions among care settings, and enormous care responsibilities for families. According to this report, the current health care system of rendering more intensive services than are necessary and desired by patients, and the lack of coordination among programs increases risks to patients and creates avoidable burdens on them and their families. Dying in America is a study of the current state of health care for persons of all ages who are nearing the end of life. Death is not a strictly medical event. Ideally, health care for those nearing the end of life harmonizes with social, psychological, and spiritual support. All people with advanced illnesses who may be approaching the end of life are entitled to access to high-quality, compassionate, evidence-based care, consistent with their wishes. Dying in America evaluates strategies to integrate care into a person- and family-centered, team-based framework, and makes recommendations to create a system that coordinates care and supports and respects the choices of patients and their families. The findings and recommendations of this report will address the needs of patients and their families and assist policy makers, clinicians and their educational and credentialing bodies, leaders of health care delivery and financing organizations, researchers, public and private funders, religious and community leaders, advocates of better care, journalists, and the public to provide the best care possible for people nearing the end of life.
Book Synopsis Internal Communication Strategy by : Rachel Miller
Download or read book Internal Communication Strategy written by Rachel Miller and published by Kogan Page Publishers. This book was released on 2024-04-03 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision. With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout. Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.
Book Synopsis Syphilis Elimination Communication Plan by :
Download or read book Syphilis Elimination Communication Plan written by and published by . This book was released on 2000 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis PMP Project Management Professional Exam Study Guide by : Kim Heldman
Download or read book PMP Project Management Professional Exam Study Guide written by Kim Heldman and published by John Wiley & Sons. This book was released on 2007-07-30 with total page 916 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the most comprehensive PMP® Exam study package on the market! Prepare for the demanding PMP certification exam with this Deluxe Edition of our PMP: Project Management Professional Exam Study Guide, Fourth Edition. Featuring a bonus workbook with over 200 extra pages of exercises, this edition also includes six practice exams, over two hours of audio on CD to help you review, additional coverage for the CAPM® (Certified Associate in Project Management) exam, and much more. Full coverage of all exam objectives in a systematic approach, so you can be confident you're getting the instruction you need for the exam Bonus workbook section with over 200 pages of exercises to help you master essential charting and diagramming skills Practical hands-on exercises to reinforce critical skills Real-world scenarios that put what you've learned in the context of actual job roles Challenging review questions in each chapter to prepare you for exam day Exam Essentials, a key feature in each chapter that identifies critical areas you must become proficient in before taking the exam A handy tear card that maps every official exam objective to the corresponding chapter in the book, so you can track your exam prep objective by objective On the accompanying CD you'll find: Sybex test engine: Test your knowledge with advanced testing software. Includes all chapter review questions and bonus exams. Electronic flashcards: Reinforce your understanding with flashcards that can run on your PC, Pocket PC, or Palm handheld. Audio instruction: Fine-tune your project management skills with more than two hours of audio instruction from author Kim Heldman. Searchable and printable PDF of the entire book. Now you can study anywhere, any time, and approach the exam with confidence.
Book Synopsis Strategic Communication by : James Mahoney
Download or read book Strategic Communication written by James Mahoney and published by . This book was released on 2016-09-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planningto business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and publicrelations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories. The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.
Book Synopsis Mass Notification and Crisis Communications by : Denise C. Walker
Download or read book Mass Notification and Crisis Communications written by Denise C. Walker and published by CRC Press. This book was released on 2011-12-19 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass communication in the midst of a crisis must be done in a targeted and timely manner to mitigate the impact and ultimately save lives. Based on sound research, real-world case studies, and the author‘s own experiences, Mass Notification and Crisis Communications: Planning, Preparedness, and Systems helps emergency planning professionals create
Author :Bolanle Abodunrin Olaniran Publisher :Peter Lang Incorporated, International Academic Publishers ISBN 13 :9781433111358 Total Pages :0 pages Book Rating :4.1/5 (113 download)
Book Synopsis Pre-crisis Planning, Communication, and Management by : Bolanle Abodunrin Olaniran
Download or read book Pre-crisis Planning, Communication, and Management written by Bolanle Abodunrin Olaniran and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents some of the detailed and thorough insights published, and serves as an example of where future research can go. In this book, the editors and contributors offer significant insight into the critical considerations of crisis preparation as well as the importance of anticipation and pre-crisis planning.
Download or read book Public Relations written by and published by Pearson South Africa. This book was released on 2007 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategy and Communication for Innovation by : Nicole Pfeffermann
Download or read book Strategy and Communication for Innovation written by Nicole Pfeffermann and published by Springer Science & Business Media. This book was released on 2014-01-09 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.
