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Communication Methods To Promote Grassroots
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Book Synopsis Cultural Expression and Grassroots Development by : Charles D. Kleymeyer
Download or read book Cultural Expression and Grassroots Development written by Charles D. Kleymeyer and published by Lynne Rienner Publishers. This book was released on 1994 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that a people's own cultural heritage is the foundation on which equitable and sustainable development can best be built. The authors provide illustrations from 215 cases in 30 countries, ranging from adult literacy centres to reforestation and conservation efforts.
Book Synopsis Grassroots Strategy by : Jeff W Bennett
Download or read book Grassroots Strategy written by Jeff W Bennett and published by . This book was released on 2019-08-20 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accelerating profitable growth has been one of the long-standing challenges of business executives. Even today, with stock markets booming and M&A activity returning to record levels, organic growth is anemic for many companies. In our experience, the root cause is a lack of strategy in the organization's thinking, planning, and marketing. Many successful business leaders have built their careers on execution and efficiency but have relatively little experience making the strategic decisions that drive the top line. Lean, Six Sigma, and other efficiency-focused methodologies are fantastic at answering questions around how to do things better, but they are not suited to answer strategic questions around what they should do and why. Through our experience, we realized that there are a set of core principles and frameworks that can improve, sometimes dramatically, the selection and targeting of growth opportunities and importantly, turn good ideas into good businesses quickly and with more confidence. Over time we realized that there was nothing magical in the concepts we were using in our work. We do not claim to be mystical seers interpreting some strategy oracle that only we can understand. And that became our mission: to teach capable people at all levels of an organization how to apply strategic concepts themselves. There are significant advantages to embedding strategic thinking capabilities throughout the organization. 1. Some of the best organic growth ideas bubble up from lower levels of the organization. 2. Embedding strategic thinking skills creates a more discerning audience for top-down initiatives. 3. Leveraging this process over time will groom the next generation of general managers for success 4. Building organizational strategic capabilities can be a real differentiator in the B2B world. To accomplish this we developed Grassroots Strategy, a seminar-based approach that teaches good strategic thinking by having the participants apply what they're learning to actual challenges confronting their business. This book walks through the approach and concepts that we teach and apply during those seminars. The title of this book speaks to our perspective on strategy. The best strategies are not dictated from an "ivory tower." Rather, they are firmly rooted in the reality of the market and leverage the cross-functional experience and intelligence of the entire organization. And once they take root, these strategic principles not only lead to better targeted growth initiatives, they provide the healthy foundation that is needed for a growth culture to thrive. Throughout this book we take readers from strategy apprentice to journeyman strategic thinker. We will show you how to apply proven strategy concepts and tools within a framework that enables their use. With diligence and discipline, this process will separate the best growth ideas from the also-rans. And it will enable you to redirect resources and accelerate the best ideas to deliver results more quickly. How do we know this works? Well, our clients give us credit for hundreds of millions of dollars of incremental operating profit, and that's good enough for us. The number of companies that would benefit from our approach is far larger than those we can reach with our consulting practice. Although there is no substitute for the full, week-long Grassroots Strategy seminar experience, we created this book as a "do-it-yourself" guide for those who want to encourage strategic thinking within their organization from the ground up. Whatever your situation, this book is a convenient way to share these concepts with all teams and individuals seeking strategic growth. We hope you enjoy the journey.
Book Synopsis Patagonia Tools for Grassroots Activists by : Nora Gallagher
Download or read book Patagonia Tools for Grassroots Activists written by Nora Gallagher and published by Patagonia. This book was released on 2016-02-09 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion. The book is organized in two sections: Strategies, and Tools. Each chapter, written by a respected expert in the field, covers essential principals as well as best practices. A hands-on case study accompanies each chapter and demonstrates the principles in action. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams. An activist's companion in the environmental movement.
Book Synopsis A Companion to Media Studies by : Angharad N. Valdivia
Download or read book A Companion to Media Studies written by Angharad N. Valdivia and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to Media Studies is a comprehensive collection that brings together new writings by an international team to provide an overview of the theories and methodologies that have produced this most interdisciplinary of fields. Tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures Provides an accessible point of entry into this expansive and interdisciplinary field Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Wartella, and Bryant Now available in paperback for the course market.
Book Synopsis Development and Communication in Africa by : Charles Okigbo
Download or read book Development and Communication in Africa written by Charles Okigbo and published by Rowman & Littlefield. This book was released on 2004 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although Africa is the world's poorest continent, it is a major emerging market and partner in the global village of the new millennium. This book presents a wide array of perspectives on the problems and prospects of developing Africa. Leading scholars in African studies and international communication analyze the socio-political and cultural experiences in various communities, focusing on key questions: What is development? What are the main issues surrounding development in Africa? And how can communication per se be used to address the persistent problems of underdevelopment?
Book Synopsis Participation and Media Production by : Nico Carpentier
Download or read book Participation and Media Production written by Nico Carpentier and published by Cambridge Scholars Publishing. This book was released on 2009-05-27 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era when (especially new) media are celebrated for their participatory potential, questions about the nature and intensity of these participatory processes seem to be superfluous. But raising these questions pushes us into a critical mode towards the changes that have lead to the present-day media landscape. This volume's authors aim to activate this critical mode and reflect on the participatory nature of contemporary media organizations and products. In order to stand even a remote chance to realize this objective, and to critically unravel the societal role of participation, we need to acknowledge that participation is a complex and contested notion, covering a wide variety of meanings and practices that are converging into a hybrid of technologies, genres, and formats. At the same time, prudence is required, as many of the empowering and transformative opportunities cover-up a multitude of restrictions that deal with muting voices, appropriations, techniques of surveillance, inequalities, and exclusions. This volume thus provides its readership with a set of analyses that reconcile the appreciation for the analogue and digital empowerment and emancipation with the critical analysis of their boundaries.Participation and Media Production is the result of the intellectual work of the participants of the 2007 San Francisco Conference of the International Communication Association (ICA).
Book Synopsis Language and Communication in Israel by : Hanna Herzog
Download or read book Language and Communication in Israel written by Hanna Herzog and published by Routledge. This book was released on 2018-01-16 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a broad range of the various approaches and questions that preoccupy Israel's sociologists of language and communication. It covers the relation of language and communication to daily life, to social and cultural pluralism, and to politics and elections.
Download or read book Communication Yearbook 27 written by and published by Routledge. This book was released on 1982 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Application of the Participatory Research Method to a Video Production in a Central American Agricultural School by : Barbara Ann Seidl
Download or read book An Application of the Participatory Research Method to a Video Production in a Central American Agricultural School written by Barbara Ann Seidl and published by . This book was released on 1992 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Communication Yearbook 27 by : Pamela J. Kalbfleisch
Download or read book Communication Yearbook 27 written by Pamela J. Kalbfleisch and published by Routledge. This book was released on 2003-06-20 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Yearbook 27 is devoted to publishing state-of-the-art literature reviews in which authors critique and synthesize a body of communication research. This volume continues the tradition of publishing critical, integrative reviews of specific lines of research. Chapters focus on an organizational communication challenge to the discourse of work and family research; recovering women's voice; empowerment and communication; participatory communication for social change; and the problematics of dialogue and power. In addition, chapters discuss the megaphone effect; the effects of television on group vitality; the empowerment of feminist scholarship in public relations and the building of a feminist paradigm; control, resistance, and empowerment in raced, gendered, and classed work contexts; credibility for the 21st century; and communicating disability.
Book Synopsis The Playful Revolution by : Eugene Van Erven
Download or read book The Playful Revolution written by Eugene Van Erven and published by Indiana University Press. This book was released on 1992-08-22 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Playful Revolution is an entertaining journal.... exemplary... " -- Illusions "The Playful Revolution breaks new ground by documenting developmental theatre in Asia in its current socio-political and economic ethos... " -- New Theatre Quarterly "[T]his book is the account of a personal journey through Asia, a written documentary of a quest to find political theatre that really works and that possesses a vitality and passion that the contemporary Western theatre seems to have lost." -- from the book In this groundbreaking book, van Erven reports on the liberation theatre movements throughout Asia, which include a diverse collection of creative artists whose politics range from liberal to revolutionary but who all share a common goal of using grass-roots theatre as an agent of liberation.
Book Synopsis The SAGE Handbook of Political Communication by : Holli A Semetko
Download or read book The SAGE Handbook of Political Communication written by Holli A Semetko and published by SAGE. This book was released on 2012-04-03 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative and comprehensive survey of political communication draws together a team of the world′s leading scholars to provide a state-of-the-art review that sets the agenda for future study. It is divided into five sections: Part One: explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems Part Two: takes a grassroots perspective of the influences of social networks - real and online - on political communication Part Three: discusses methodological advances in political communication research Part Four: focuses on power and how it is conceptualized in political communication Part Five: provides an international, regional, and comparative understanding of political communication in its various contexts The SAGE Handbook of Political Communication is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, media and communication, sociology and research methods.
Book Synopsis Citizen Media and Practice by : Hilde Stephansen
Download or read book Citizen Media and Practice written by Hilde Stephansen and published by Routledge. This book was released on 2019-10-28 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking collection advances understanding of the concept of media practices by critically interrogating its relevance for the study of citizen and activist media. Media as practice has emerged as a powerful approach to understanding the media’s significance in contemporary society. Bringing together contributions from leading scholars in sociology, media and communication, social movement and critical data studies, this book stimulates dialogue across previously separate traditions of research on citizen and activist media practices and stakes out future directions for research in this burgeoning interdisciplinary field. Framed by a foreword by Nick Couldry and a substantial introductory chapter by the editors, contributions to the volume trace the roots and appropriations of the concept of media practice in Latin American communication theory; reflect on the relationship between activist agency and technological affordances; explore the relevance of the media practice approach for the study of media activism, including activism that takes media as its central object of struggle; and demonstrate the significance of the media practice approach for understanding processes of mediatization and datafication. Offering both a comprehensive introduction to scholarship on citizen media and practice and a cutting-edge exploration of a novel theoretical framework, the book is ideal for students and experienced scholars alike.
Book Synopsis Grassroots Marketing by : Shel Horowitz
Download or read book Grassroots Marketing written by Shel Horowitz and published by Chelsea Green Publishing Company. This book was released on 2000 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Book Synopsis Communication and Community in the New Media Age by : Wang Bin
Download or read book Communication and Community in the New Media Age written by Wang Bin and published by Routledge. This book was released on 2021-05-30 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the relationship between information communication and community development in China in the new media age, drawing on theoretical resources from journalism, communication, urban sociology, community management, and the activities of social movements. Contrasting existing scholarship that centers on new technologies and virtual aspects of today’s communication, the study highlights community residents’ daily praxis in real social spaces and the interaction between online and offline communications. Through content analysis, case studies, questionnaire surveys, and in-depth interviews, the author explores the social engagement of communication in public expressions and negotiations among Chinese urban communities. From micro, meso, and macro levels respectively, three interactive mechanisms are discussed: (1) media use and social consciousness and mobilization; (2) new media and changes in community governance; and (3) state-community interplay. Based on these mechanisms, the author proposes the idea of “the construction of grassroots social communication”, exploring approaches to the modernization of social governance and attainment of social interests by optimizing information communication. Communication and Community in the New Media Age will appeal to academics and students studying communication and social transition in China, new media and society, urban sociology, and public governance.
Book Synopsis Primary Health Care by : John J Macdonald
Download or read book Primary Health Care written by John J Macdonald and published by Routledge. This book was released on 2013-07-04 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Primary health care (PHC) began as a solution to problems in the developing world and is coming to be seen as a profound challenge to medical attitudes the world over. The book points to three issues at the root of PHC - universal availability of essential health care to individuals, families and population groups according to need, the involvement of communities in planning, delivering and evaluating such care and an organized active role for other sectors in health activities. It is pointed out although these principles may seem uncontroversial their introduction in developing countries has been far from smooth. When it comes to the north the principles of equity, participation and intersectoral collaboration have been resisted even more strongly by both planners and the medical establishment. By examining the lessons learnt from the developing countries, the author demonstrates the necessity to de-professionalize health. He writes at a time when resistance to PHC in the Third World is increasingly being based on dubious northern models for health care. This book demonstrates the way in which a strategy for survival in poor regions becomes a model for adequate and sustainable living everywhere.
Book Synopsis Communication, Development and Democracy by : Sujatha Sosale
Download or read book Communication, Development and Democracy written by Sujatha Sosale and published by Hampton Press (NJ). This book was released on 2008 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the premise that to be able to define and confer meaning is a critical step toward democratic empowerment, Sosale accounts for the struggle to establish selected meanings and ideologies surrounding communication and development during this particular time period in recent history. Concluding with a look at the postdevelopment era and new media, she reviews some new paths to development and their implications for the future of communication and social change in developing societies."--BOOK JACKET.
