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Commodity Branding Concepts And Cases
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Book Synopsis Commodity Branding: Concepts And Cases by : Sreedhar G V S
Download or read book Commodity Branding: Concepts And Cases written by Sreedhar G V S and published by . This book was released on 2006-03-22 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a rapidly evolving market threatened by fast product obsolescence, changing consumer demographics and tastes, fragmented media and markets and increased competition, companies have had to take the branding route to have a sustainable competitive edge e
Book Synopsis Commodity Marketing by : Margit Enke
Download or read book Commodity Marketing written by Margit Enke and published by Springer Nature. This book was released on 2022-04-22 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Book Synopsis Cultures of Commodity Branding by : Andrew Bevan
Download or read book Cultures of Commodity Branding written by Andrew Bevan and published by Routledge. This book was released on 2016-06-16 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in the ancient Near East and Egypt, and can be found in various permutations in places as diverse as the Bronze Age Mediterranean and Early Modern Europe. What the contributions in this volume also vividly document, both in past social contexts and recent ones as diverse as the kingdoms of Cameroon, Socialist Hungary or online eBay auctions, is the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice. Bringing together the work of cultural anthropologists and archaeologists, this volume obliges specialists in marketing and economics to reassess the relationship between branding and capitalism, as well as adding an important new concept to the work of economic anthropologists and archaeologists.
Book Synopsis Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context by : S. Ramesh Kumar
Download or read book Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2009-09 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Book Synopsis Commodity Branding by : Fridrik Larsen
Download or read book Commodity Branding written by Fridrik Larsen and published by Springer Nature. This book was released on 2023-06-21 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. In light of this, this book has two objectives. First, the author explores the challenges and opportunities that experts within the field face when deciding on strategic brand direction. The results indicate that practitioners in recently liberalised markets have met the emerging branding challenges, such as differentiating commodities, meeting new consumer demands, and building strong brands. Second, the book examines, from an expert-practitioner point of view, whether branding and building brands are activities relevant to this type of market. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.
Book Synopsis Cultures of Commodity Branding by : David Wengrow
Download or read book Cultures of Commodity Branding written by David Wengrow and published by . This book was released on 2010 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management: Text and Cases Indian Context by : Tapan K. Panda
Download or read book Marketing Management: Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dictionary of Advertising and Marketing Concepts by : Arthur Asa Berger
Download or read book Dictionary of Advertising and Marketing Concepts written by Arthur Asa Berger and published by Routledge. This book was released on 2016-07 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.
Book Synopsis Beating the Commodity Trap by : Richard A. D'Aveni
Download or read book Beating the Commodity Trap written by Richard A. D'Aveni and published by Harvard Business Press. This book was released on 2010 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Richard D'Aveni provides a radical new framework for fighting commoditization. Drawing on an in-depth study of more than 30 industries, he provides a tool for diagnosing your competitive position and shows you how to strengthen it.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522517944 Total Pages :1838 pages Book Rating :4.5/5 (225 download)
Book Synopsis Advertising and Branding: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Book Synopsis Commodity Activism by : Roopali Mukherjee
Download or read book Commodity Activism written by Roopali Mukherjee and published by NYU Press. This book was released on 2012-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying (RED) products—from Gap T-shirts to Apple—to fight AIDS. Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of “commodity activism.” Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove “Real Beauty” campaign, sex positive retail activism, ABC’s Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary. Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.
Book Synopsis Rural Marketing: Text And Cases, 2/E by : Krishnamacharyulu C. S. G.
Download or read book Rural Marketing: Text And Cases, 2/E written by Krishnamacharyulu C. S. G. and published by Pearson Education India. This book was released on 2011-09 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Study of Rural Marketing mix with Respect to Essential Commodities in Ahmednagar District by : Nitin Raghunath Zaware
Download or read book A Study of Rural Marketing mix with Respect to Essential Commodities in Ahmednagar District written by Nitin Raghunath Zaware and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the 3rd International Conference on Culture, Design and Social Development (CDSD 2023) by : Youbin Chen
Download or read book Proceedings of the 3rd International Conference on Culture, Design and Social Development (CDSD 2023) written by Youbin Chen and published by Springer Nature. This book was released on 2024 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference by : Kenneth D. Bahn
Download or read book Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference written by Kenneth D. Bahn and published by Springer. This book was released on 2015-05-08 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Strengthening the Competitive Position of Commodity Marketers by : Edward William McLaughlin
Download or read book Strengthening the Competitive Position of Commodity Marketers written by Edward William McLaughlin and published by . This book was released on 1993 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business-to-Business Marketing Management by : Mark S. Glynn
Download or read book Business-to-Business Marketing Management written by Mark S. Glynn and published by Emerald Group Publishing. This book was released on 2012-04-04 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.