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Commercializing Women
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Book Synopsis Why Marketing to Women Doesn't Work by : J. Darroch
Download or read book Why Marketing to Women Doesn't Work written by J. Darroch and published by Springer. This book was released on 2014-07-05 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Book Synopsis Commercializing Women by : Katherine Toland Frith
Download or read book Commercializing Women written by Katherine Toland Frith and published by Hampton Press (NJ). This book was released on 2008 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Commercializing Women is a collection of original essays intended to stimulate discussion about the depictions of women in Asian media. The authors explain how the underlying philosophical and cultural contexts that shape the life experiences of women in Asia are reflected in the media portrayals, especially in advertising. They discuss the influence of Confucianism in China, Korea, Taiwan, and Singapore; the traditional Hindu beliefs that have shaped life for women in India; and finally the role of Islam in constructing social norms for women in Islamic countries like Pakistan. Together these traditional influences along with the new and emerging global cultural values inherent in the media, weave a set of conditions that create the context for images of women in Asian media. Through a sampling of countries in Asia, the authors are able to explore and compare the underlying issues that affect the commercial representation of women in the region." "By drawing on a range of methodologies this book provides scholars with an understanding of the representation of women in advertising from the point of view of message producers who view Asian women as a growing market for clothing and beauty products, as well as from the point of view of many Asian women who see these commercial messages as tools for either subjugation or empowerment."--BOOK JACKET.
Book Synopsis Marketing to Women by : Marti Barletta
Download or read book Marketing to Women written by Marti Barletta and published by Dearborn Trade Publishing. This book was released on 2003 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.
Download or read book Brandsplaining written by Jane Cunningham and published by Penguin UK. This book was released on 2021-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
Download or read book EVEolution written by Faith Popcorn and published by . This book was released on 2001-02-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book which explains why all companies need to market to women AND teaches them how to do it. Women are now the primary decision makers or significant influencers in more than 80% of consumer purchasers. And they're not just buying makeup and washing powder and keeping the storecupboard stocked. Women are responsible for 65% of vehicle purchases, 50% of personal computer purchases and also buy a hefty percentage of all luxury items, travel and leisure products. They have emerged as the most influential consumer force in history. But while there are countless books about how women think differently, talk differently and feel differently, this is the first about how they buy or relate to brands differently. Women want to form a bond with the companies and brands they do business with. And they are increasingly in a position to demand this relationship and to punish marketers who fail to deliver it by taking their business to those few enlightened marketers who 'get it' - the ones who are creating brands that women will want to join, not just to buy. Faith Popcorn, leading consumer trend forecaster and consultant to the Fortune 500, calls this growing trend EVEolution and she predicts it will redefine the way companies and brands of all kinds and all categories create profitable and enduring consumer relationships. In this book she demonstrates the operating principles for good marketers, who, when it comes to their female consumers, have been behaving badly, guiding them through the eight truths that will give them the ability to successfully market to women.
Book Synopsis Women Farmers and Commercial Ventures by : Anita Spring
Download or read book Women Farmers and Commercial Ventures written by Anita Spring and published by Lynne Rienner Publishers. This book was released on 2000 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, case studies reveal that farm women in Africa, Asia and Latin America are rapidly becoming more than subsistence producers. It explores the societal and domestic changes brought about as women move to positions as wage labourers, contract growers and farm owners.
Book Synopsis Gender and Consumption by : Lydia Martens
Download or read book Gender and Consumption written by Lydia Martens and published by Routledge. This book was released on 2016-04-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing upon anthropological, sociological and historical perspectives, this volume provides a unique insight into women’s domestic consumption. The contributors argue that domestic consumption represents an important lens through which to examine the everyday production and reproduction of socio-economic relations. Through a variety of case studies (such as gambling, wedding day consumption and bedroom décor), the essays explore and reconsider the nature of public and private spaces, and the subsequent nature of domestic space - often by challenging traditional notions of what constitutes ’the domestic’. The volume demonstrates the broad range of experiences that domestic consumption offers women and reveals some of the complex meanings and motivations underpinning women’s consumption practices.
Book Synopsis Income and Nutritional Effects of the Commercialization of Agriculture in Southwestern Kenya by : Eileen T. Kennedy
Download or read book Income and Nutritional Effects of the Commercialization of Agriculture in Southwestern Kenya written by Eileen T. Kennedy and published by Intl Food Policy Res Inst. This book was released on 1987-01-01 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluation of the effects of a shift from maize to sugarcane on agricultural production, income, expenditures, consumption, and health and nutritional status
Book Synopsis The Commercialization of Intimate Life by : Arlie Russell Hochschild
Download or read book The Commercialization of Intimate Life written by Arlie Russell Hochschild and published by Univ of California Press. This book was released on 2003-04-24 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking at a series of intimate moments that affect people, the author of three "New York Times" Notable Books offers fresh essays on how everyday lives are shaped by modern capitalism. 2 charts.
Book Synopsis Selling Women's History by : Emily Westkaemper
Download or read book Selling Women's History written by Emily Westkaemper and published by Rutgers University Press. This book was released on 2017-01-09 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past, one that’s intimately entwined with the development of American advertising and consumer culture. Selling Women’s History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women’s wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women’s history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women’s subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women’s History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women’s empowerment that flooded the marketplace.
Book Synopsis Marketing and Feminism by : Miriam Catterall
Download or read book Marketing and Feminism written by Miriam Catterall and published by Routledge. This book was released on 2013-11-05 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: * the dark side of female consumption * women and marketing in Socialist economies * women and advertising * ecofeminism and marketing * gender, marketing and cultural diversity * marketing, sex and sexuality. Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.
Book Synopsis Commercial and Military Uses of Outer Space by : Melissa de Zwart
Download or read book Commercial and Military Uses of Outer Space written by Melissa de Zwart and published by Springer Nature. This book was released on 2021-02-25 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book brings together a diverse range of chapters on space related topics. The authors included in this book are drawn from Australia and overseas, from academia, government, industry, civil society and the military. This book contains chapters that cover topics such as law, science, archaeology, defence, policy, and more, all with a focus on space. This edited collection is a timely international and interdisciplinary book, which addresses some of the contemporary issues facing activities in space and those attempting to understand, use and regulate the space domain. This edited book seeks to normalise the role of women as experts in the space sector, by not calling attention to the fact that all the authors are women – they are all experts in their respective fields who just happen to be women. Bringing together these contributions in this book in turn promotes the inclusion of diversity in the space sector. This edited collection is an opportunity to influence the development of the space industry – in terms of gender diversity, and diversity of disciplines and thinking – while it is in its formative stage, rather than trying to redress imbalances once they are entrenched in the industry.
Book Synopsis 101 Insider Secrets for Marketing to Affluent Women by : Annette Bau
Download or read book 101 Insider Secrets for Marketing to Affluent Women written by Annette Bau and published by . This book was released on 2012-01-02 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hustle written by Bonnie W. Ulman and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Hustle, authors Bonnie Ulman and Sal Kibler examine the new and long-term spending culture of the post-recession era, from the rush to get the biggest discount to the decline of brand loyalty. Armed with the latest market research and scores of stories from the many women interviewed, they provide the building blocks for solid marketing strategies. The typical woman¿s opinion of the economy is heavily cloaked in the sacrifices and changes that she has experienced in the past few years, and as a result, how she has reorganized her life, including where she shops, how she shops, even how she prepares to make a purchase. How do you map out a strategy for your brand or company in the New Hustle Economy where your target consumer is less trusting, slower to purchase, hyper-vigilant, hyper-educated, fixated on a discount, and using all the screens available to determine if you should be part of her consideration set? The good news is that the opportunities to differentiate yourself are robust and straightforward. There are core techniques that need to be executed well and delivered consistently. Be mindful that the post-recession woman operates in the "Age of the Deal," which represents both a game and a high-stakes financial exercise.Her expectation is that you have a deal for her or will soon. Women are looking for help, stability, and a superior transaction rather than a relationship. Your challenge is to demonstrate how you are supporting them during tough times. It has never been more important to remain consistent in your message and communicate it clearly, frequently, and across multiple platforms. In the Hustle Economy, the deal has to be transparent and easy for your time-stressed customer to understand and manage. More bells and whistles or steps required to get a reward do not advance the cause. Smart marketers must figure out how to re-define their consumer partnerships and communicate with post-recession women. Hustle will guide the way.
Book Synopsis Selling the Indian by : Carter Jones Meyer
Download or read book Selling the Indian written by Carter Jones Meyer and published by University of Arizona Press. This book was released on 2001-08 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of essays consider the selling of American Indian culture and how it affects the Native community, showing how appropriation of American Indian cultures have been persistent practices of American society over the last century, constituting a form of cultural imperialism that could contribute to the destruction of American Indian culture and identity.
Book Synopsis Routledge Handbook of the Business of Women's Sport by : Nancy Lough
Download or read book Routledge Handbook of the Business of Women's Sport written by Nancy Lough and published by Routledge. This book was released on 2019-05-21 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport. An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies.
Book Synopsis Commercialization and the Harvest Work of Women by : Olukemi Idowu
Download or read book Commercialization and the Harvest Work of Women written by Olukemi Idowu and published by . This book was released on 1991 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
