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Author :
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (221 download)
Download or read book Commercial Television Industry written by and published by . This book was released on 1999 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter McDowell
Publisher : Peter Lang
ISBN 13 : 9780820474854
Total Pages : 180 pages
Book Rating : 4.4/5 (748 download)
Download or read book Broadcast Television written by Walter McDowell and published by Peter Lang. This book was released on 2006 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.
Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.:/5 (224 download)
Download or read book Commercial Television Industry Code of Practice written by and published by . This book was released on 2004 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Free TV Australia
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (97 download)
Download or read book Review of the Commercial Television Industry Code of Practice written by Free TV Australia and published by . This book was released on 2015 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Deborah L. Jaramillo
Publisher : University of Texas Press
ISBN 13 : 1477317015
Total Pages : 275 pages
Book Rating : 4.4/5 (773 download)
Download or read book The Television Code written by Deborah L. Jaramillo and published by University of Texas Press. This book was released on 2018-09-26 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The broadcasting industry’s trade association, the National Association of Broadcasters (NAB), sought to sanitize television content via its self-regulatory document, the Television Code. The Code covered everything from the stories, images, and sounds of TV programs (no profanity, illicit sex and drinking, negative portrayals of family life and law enforcement officials, or irreverence for God and religion) to the allowable number of commercial minutes per hour of programming. It mandated that broadcasters make time for religious programming and discouraged them from charging for it. And it called for tasteful and accurate coverage of news, public events, and controversial issues. Using archival documents from the Federal Communications Commission, NBC, the NAB, and a television reformer, Senator William Benton, this book explores the run-up to the adoption of the 1952 Television Code from the perspectives of the government, TV viewers, local broadcasters, national networks, and the industry’s trade association. Deborah L. Jaramillo analyzes the competing motives and agendas of each of these groups as she builds a convincing case that the NAB actually developed the Television Code to protect commercial television from reformers who wanted more educational programming, as well as from advocates of subscription television, an alternative distribution model to the commercial system. By agreeing to self-censor content that viewers, local stations, and politicians found objectionable, Jaramillo concludes, the NAB helped to ensure that commercial broadcast television would remain the dominant model for decades to come.
Author : James Robert Walker
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.:/5 (321 download)
Download or read book The Broadcast Television Industry written by James Robert Walker and published by Allyn & Bacon. This book was released on 1998 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first look at the particular strengths and weaknesses of broadcast television written during the new age of television: an era that includes cable, home video, and digital satellite systems as competing distribution systems.The Broadcast Television Industry is a current, comprehensive review of the dominant distributor of television programming in the United States. The book reviews the history and current practices of both commercial and public television. Separate chapters explore the regulation of television, the operation of local stations and national networks, audience research, the impact of our most pervasive medium, and the future of broadcasting as a means of television distribution in an increasingly competitive environment. Broadcast and cable television managers and employees.Part of the Allyn & Bacon Series in Mass Communication
Author : Mike Budd
Publisher : Rutgers University Press
ISBN 13 : 9780813525921
Total Pages : 252 pages
Book Rating : 4.5/5 (259 download)
Download or read book Consuming Environments written by Mike Budd and published by Rutgers University Press. This book was released on 1999 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an exploration of how much TV people watch, why they watch too much, and what they see. The authors argue that while people may have good reasons for watching television, they seem to be unaware that such habits might be harmful to their environmental health. The book examines how advertising and media companies have shaped the commercial content of most television, tracing industry motives and operations and their increasing concentration in fewer hands.
Author : Peter Dunnett
Publisher : Routledge
ISBN 13 : 0415615194
Total Pages : 259 pages
Book Rating : 4.4/5 (156 download)
Download or read book The World Television Industry written by Peter Dunnett and published by Routledge. This book was released on 2010-12-31 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1990, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the nature of the television product in the late twentieth century. The forces of supply and demand for an unusual product - often requiring a 'double' sale, to a consumer and to an advertiser - are examined, as are alternative methods of financing. The all-pervading role of government is discussed at length.
Author : Walter G. Bolter
Publisher :
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.:/5 (831 download)
Download or read book The Commercial Television Industry written by Walter G. Bolter and published by . This book was released on 1983 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stanford University
Publisher : Austin : University of Texas Press
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.X/5 ( download)
Download or read book The Meaning of Commercial Television: the Texas-Stanford Seminar, 1966 written by Stanford University and published by Austin : University of Texas Press. This book was released on 1967 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Foundation for Alcohol Research and Education
Publisher :
ISBN 13 : 9780994264138
Total Pages : pages
Book Rating : 4.2/5 (641 download)
Download or read book Submission to the Review of the Commercial Television Industry Code of Practice written by Foundation for Alcohol Research and Education and published by . This book was released on 2015-03-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Boddy
Publisher : University of Illinois Press
ISBN 13 : 9780252062995
Total Pages : 308 pages
Book Rating : 4.0/5 (629 download)
Download or read book Fifties Television written by William Boddy and published by University of Illinois Press. This book was released on 1993 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just a few years in the mid-1950s separated the "golden age" of television's live anthology drama from Newton Minow's famous "vast wasteland" pronouncement. Fifties Television shows how the significant programming changes of the period cannot be attributed simply to shifting public tastes or the exhaustion of particular program genres, but underscore fundamental changes in the way prime-time entertainment programs were produced, sponsored, and scheduled. These changes helped shape television as we know it today. William Boddy provides a wide-ranging and rigorous analysis of the fledgling American television industry during the period of its greatest economic growth, programming changes, and critical controversy. He carefully traces the development of the medium from the experimental era of the 1920s and 1930s through the regulatory battles of the 1940s and the network programming wars of the 1950s.
Author : Harry Wayne McMahan
Publisher : Forgotten Books
ISBN 13 : 9781330293560
Total Pages : 225 pages
Book Rating : 4.2/5 (935 download)
Download or read book The Television Commercial How to Create and Produce, Effective Tv Advertising written by Harry Wayne McMahan and published by Forgotten Books. This book was released on 2015-06-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Television Commercial How to Create and Produce, Effective Tv Advertising The first edition of this book expressed a debt to the 200 advertising and film men who had made suggestions and criticisms of a prepublication edition. On this new enlarged edition, the debt is more than doubled, for specific help has come from every phase of this growing industry. More than 100 new production still have been added, bringing the total to 189. The extensive photo credit list appears at the end of the book. To the advertising agencies and advertisers, my debt obviously extends. At McCann-Erickson, Inc., where I supervised TV commercial production during the period their annual electronic billing rose from $20,000,000 to $105,000,000, special seminars and day-to-day production problems forced the creation of much of the new material; especially Chapter 17, which started as a check-list for McCann's London office as Britain went into commercial TV. I am likewise indebted to Television Magazine for the right to reprint from my monthly column, as well as to other trade magazines for permission to reprint earlier articles. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Hooper White
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.3/5 ( download)
Download or read book How to Produce Effective TV Commercials written by Hooper White and published by McGraw-Hill Companies. This book was released on 1994 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for "How to Produce Effective TV Commercials" Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation
Author : Peter A. Westfield
Publisher :
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.:/5 (22 download)
Download or read book Corporate Strategies in the Australian Commercial Television Industry written by Peter A. Westfield and published by . This book was released on 1982 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence R. Samuel
Publisher : Univ of TX + ORM
ISBN 13 : 029279858X
Total Pages : 441 pages
Book Rating : 4.2/5 (927 download)
Download or read book Brought to You By written by Lawrence R. Samuel and published by Univ of TX + ORM. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author : Australian Broadcasting Authority
Publisher :
ISBN 13 : 9780642270436
Total Pages : 32 pages
Book Rating : 4.2/5 (74 download)
Download or read book Commercial Television Industry, 1978-79 to 1998-99 written by Australian Broadcasting Authority and published by . This book was released on 2001 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
